Haley McPherson

Missed our recent webinar on 'How to Boost the Effectiveness of Your Marketing Function'? Here’s a sneak peek of what you missed. The full session is available on demand here: https://lnkd.in/eaDTf9zF Lydia Kirby, our Marketing Transformation Director, shares her top tips on the three key factors that can significantly enhance your organisation's marketing effectiveness, efficiency and audience engagement. #marketingeffectiveness #KPIs #agilemarketing

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🚀 Are You Still Marketing in the Dark? A recent report from The Marketing Centre reveals a startling insight: more than half of UK SMEs are navigating without a documented marketing plan. This oversight can significantly hinder your business growth. Here’s a quick look at what the report uncovered: 🔹 𝗢𝗻𝗹𝘆 𝟯𝟯% 𝗼𝗳 𝗦𝗠𝗘𝘀 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻 𝗶𝗻 𝗽𝗹𝗮𝗰𝗲. 🔹 𝗢𝗻𝗹𝘆 𝟮𝟴% 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 𝘄𝗶𝘁𝗵 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. 🔹 𝗔 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗲𝗱 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗰𝗼𝘂𝗹𝗱 𝗹𝗲𝗮𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄. Could investing in marketing expertise be your next strategic growth move? Check out the full report for more details: https://lnkd.in/dE8gWXyN #SMEs #MarketingGoals #BusinessStrategy #LeadGeneration #2024Marketing #SMEleadership #SMEhiring #MarketingJobs

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Switching #InvoiceFinance providers can help inject more than just funding into a business. That's why our teams make switching to Ultimate Finance as seamless as possible to help keep businesses moving. Find out more: https://okt.to/TfmA2R #InvoiceFinance #BusinessFunding

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Introducing ALF Insight, the award-winning sales tool here to make new business easier. 🤝 Join some of the biggest media owners in the UK using ALF’s leads, data and insights to hit their sales targets. 🎯 👉 ‘Helps open up discussions with potential clients and generate leads and revenue’ - JCDecaux 👉 ‘ALF has become my newest best friend at work’ - Clear Channel 👉 ‘I’ve been looking at ALF pretty much every day now, it’s become my morning go-to for industry news.’ - Bauer Media 👉 ‘Saves me hours of work as it allows me to find relevant contacts with ease.’ - Hearst 👉 ‘I use ALF everyday, easy to use and so useful to get real market knowledge.’ - Channel 4 👉 ‘A valuable resource tool for business development.’ - ITV 👉 ‘Great tool to use, and the support is excellent’ - News Corp 👉 ‘We have used ALF for less than 8 weeks and got a direct booking with a direct client’ - DOOH Media 👉 ‘A must have subscription for anyone in media.’ - Fandom 👉 ‘Without this intuitive platform, we wouldn’t be able to reach the key client and agency decision makers.’ - Stream Publishing Want to get in on the action? Get in touch to find out more. ➡ https://lnkd.in/ev8GY8hm #mediasales #adsales #advertising #insight #newbusiness #businessdevelopment #salestool https://lnkd.in/erjSMCvW

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GA4 transition has been a huge help to Sustrans, providing them with valuable insight into their performance. GA4 helps marketing managers and businesses unify data in a way that they could never do before, putting data at the heart of decision making. Here’s what we did, read our latest case study below 👇

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Is your website fully compliant with relevant laws and regulations? Far too many marketing leaders don’t know the answer to that question. Now imagine if you had to manage 800 individual websites with complex regulations to adhere to? 🤯 That's the reality for IntelligenceBank client Golden Charter. See how this top UK financial services firm controls risk for over 12,000 web pages and manages to save one FTE in the process. Check out the case study, (link in the comments). #MarketingCompliance #MarketingComplianceSoftware #WebScanning #MarketingContent #RiskDetection #WebRiskScanning #MarketingCompliance #RegTech #DigitalCompliance #WebsiteCompliance #FinancialServices #Automation #ComplianceSolutions #EfficiencyBoost #AIinFinance #RegulatoryCompliance #GoldenCharter #UKFinance #ComplianceTech #DigitalTransformation #ComplianceMadeEasy

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Our recent note on ICG Enterprise Trust PLC followed its 1HFY'25 results, highlighting the performance of the total returns for ICGT shares against the UK market, paying specific attention to returns of the past years. ICGT has seen a total return of 5.4x, in comparison to 2.7x for the whole UK market.    The continued performance and growth is owing to the strength of the operating companies in tandem with ICGT's defensive growth strategy, which has seen new investments increase for the third consecutive six-month period.    Download our full report to discover more about ICGT's superior returns, the investment strategy and why we believe the discount to NAV is anomalous - https://lnkd.in/gSNweZxW * Investment risks are highlighted in the note #capitalmarkets #privateequity #investments #investing

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Our latest whitepaper is live, packed with insights to help you elevate your digital marketing game! Deep dive into strategies that drive performance, boost engagement and maximise ROI. Download Edition Two 👉 https://lnkd.in/eQFhHv7g #MarketingAgency #MarketingInsights

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📢 Calling all UK businesses! 📢 Our annual State of Digital Marketing Survey is live and we'd love your input! Why participate? ✔️ Help us create an accurate snapshot of what marketing looks like in the UK ✔️ Early access to the final report with the latest trends and insights ✔️ A chance to win a £100 Amazon gift card 🎁 Interested? Simply click the link below to get started ⬇️ https://hubs.li/Q02GJdc30 #DigitalMarketing #StateOfDigitalMarketing

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Here’s a glimpse into our recent podcast with Marketing Expert Paul Rees 💡 where he shares insights from his 20 years of experience, discussing the key challenges marketers face and how to overcome them. 🎙 Watch the full Podcast here: https://lnkd.in/eRDgksTP Want to learn more about the new marketing strategy and implementation course from The Practical marketing Academy 🤔 Read more here: https://lnkd.in/e62anZPt Limited spots available, so sign up today! #Podcast #G3Pulse #MarketingExpert #PainPoints #Marketers #JuniorMarketer #OnlineCourse #NewCourse #MarketingStrategy #Implementation

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Effective communication in marketing is essential, whether it’s with your team, stakeholders, or customers. Here is Kate Field, KAT’s Marketing Manager, with her top tips for clear comms. #KATMarketing #EffectiveComms #MarketingTips #MarketingAgencyUK

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The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

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What email metrics matter today? 💌 Find out how to optimise your email strategy in today’s competitive landscape. Watch DMA’s on demand webinar with a riveting expert panel discussion as they analyse the latest stats from the Email Benchmarking Report. ➡ https://ow.ly/hRzA50SuyPG #Emailmarketing #Personalization #Benchmark

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Is your marketing plan more of a wish list than a roadmap? Many UK SMEs struggle with effective marketing planning, often lacking a clear strategy that aligns with their business goals. In our latest blog, Marketing Directors Ian Webb and Anna Hutton-North share their insights on overcoming these challenges. Learn how to transform your marketing approach by focusing on data-driven decisions, aligning your plans with business realities, and prioritising outcomes over activities. If you're ready to refine your marketing strategy and drive real results, we invite you to read the full blog for practical advice and proven approaches. Let's help your business grow. https://hubs.la/Q02Z9xRq0 #MarketingStrategy #DataDrivenDecisions #BusinessGrowth

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How do you cut through the noise in today’s competitive marketing landscape? Access our on-demand webinar to discover how account-based marketing and sales (ABM&S) maximises ROI through a targeted, personalised approach to high-value accounts. Download the webinar here: https://lnkd.in/eccaX3NG We explore key tactics to help you get the most out of your marketing budget and drive lasting results: • Tailor campaigns that yield higher returns by reaching the accounts that matter most. • Optimise your resources with focused, high-impact strategies. • Learn how data-driven personalisation can improve campaign success. • Align sales and marketing to create more cohesive, effective strategies. • Build stronger, more valuable customer relationships with an ROI-focused approach. Don’t miss this opportunity to drive ROI and growth — download our webinar now: https://lnkd.in/eccaX3NG #MarketingROI #ABM #HighImpactMarketing #BusinessGrowth #PDSWebinar

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Your target audience holds the key to unlocking your marketing success. It's crucial to know your audience. Learn how to create powerful buyer personas with BCT Limited and watch your campaigns soar. #buyerpersonas #digitalmarketing #targetaudience #marketingtips

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