Gordon Ross

We’ve developed a ABM Benchmarking Assessment to help B2B companies identify key strengths and areas for improvement and see how they rank against other companies in the B2B industry. 📊 With only 10 simple questions, you’ll receive a detailed PDF report full of actionable insights and tips to optimise your ABM campaigns. Ready to get started? Click below to try it now. 👇 https://lnkd.in/ern6KE99 If you have any questions or feedback, we’d love to hear from you. 

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New for #Suffolk businesses Digital Trends in Social Media https://lnkd.in/dAfz2quf The course will look at building brands, digital marketing acquisition, conversion and retention, social media strategies and much more.

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HubSpot's Content Hub: Your All-in-One Content Solution. HubSpot streamlines content management: image and video contents, version control, permissions, reporting, and optimisation. Download Content Hub Overview Guide: https://hubs.ly/Q02w111B0 Watch the full episode here: https://hubs.ly/Q02w1dZL0

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Avoid these common lead generation pitfalls ⤵ ▪ Skip cold lists. Build real connections. ▪ Cover all funnel stages. Engage every buyer. ▪ Use social media wisely. Choose platforms well. ▪ Optimise blogs. Include clear CTAs. ▪ Tailor landing pages. Guide actions effectively. Ready to boost your strategy? Contact Parklink UK today! 📞 #HolidayHomeSales #QualityLeads #LeadGeneration

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Introducing ALF Insight, the award-winning sales tool here to make new business easier. 🤝 Join some of the biggest media owners in the UK using ALF’s leads, data and insights to hit their sales targets. 🎯 👉 ‘Helps open up discussions with potential clients and generate leads and revenue’ - JCDecaux 👉 ‘ALF has become my newest best friend at work’ - Clear Channel 👉 ‘I’ve been looking at ALF pretty much every day now, it’s become my morning go-to for industry news.’ - Bauer Media 👉 ‘Saves me hours of work as it allows me to find relevant contacts with ease.’ - Hearst 👉 ‘I use ALF everyday, easy to use and so useful to get real market knowledge.’ - Channel 4 👉 ‘A valuable resource tool for business development.’ - ITV 👉 ‘Great tool to use, and the support is excellent’ - News Corp 👉 ‘We have used ALF for less than 8 weeks and got a direct booking with a direct client’ - DOOH Media 👉 ‘A must have subscription for anyone in media.’ - Fandom 👉 ‘Without this intuitive platform, we wouldn’t be able to reach the key client and agency decision makers.’ - Stream Publishing Want to get in on the action? Get in touch to find out more. ➡ https://lnkd.in/ev8GY8hm #mediasales #adsales #advertising #insight #newbusiness #businessdevelopment #salestool https://lnkd.in/erjSMCvW

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🎯 Discover the power of a well-crafted content marketing funnel! From attracting new prospects to nurturing leads and converting them into loyal customers, a strategic approach can make all the difference. 🚀 Need help creating the perfect B2B strategy? Get in touch with us: www.keysmarketing.co.uk 🔑 📈 #ContentMarketing #MarketingFunnel #B2BMarketing #LeadGeneration

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Are you ready for the next big thing in SEO? In the final part of our Expert View: SEO series, Fiona Bowyer (Msc, FCIM, CMktr), Marketing Director at The Marketing Centre, looks at the emerging trends and strategies that will give you a competitive edge. Don't miss out on this valuable information. Read our latest blog post: https://bit.ly/3YgeYa6 #SEO #digitalmarketing #onlinemarketing #blog #futureofSEO

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GA4 transition has been a huge help to Sustrans, providing them with valuable insight into their performance. GA4 helps marketing managers and businesses unify data in a way that they could never do before, putting data at the heart of decision making. Here’s what we did, read our latest case study below 👇

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Effective communication in marketing is essential, whether it’s with your team, stakeholders, or customers. Here is Kate Field, KAT’s Marketing Manager, with her top tips for clear comms. #KATMarketing #EffectiveComms #MarketingTips #MarketingAgencyUK

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Our new report, 'Building an Effectiveness Culture in Agencies', proves the commercial benefits to agencies of embedding an effectiveness roadmap into their agency working, with greater success charted across all key business areas. Looking at the specific benefits, the report reveals that those agencies with an effectiveness roadmap score 19% higher for Effectiveness Culture than those who don’t have one (8.0 v 6.7), and that the improvements in the areas of Focus and People are even higher: * Focus is 32% higher (7.9 v 6.0) because the roadmap helps create buy-in and alignment across the agency to the effectiveness approach * People is 39% higher (8.1 v 5.8) because it helps create leadership support, which enables greater collaboration between teams, supporting training on effectiveness tools, and brings increased learning and development opportunities For the full findings: https://lnkd.in/eeqRfsH4

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How we can help your social media marketing 🤔 ✅ Social Media Strategy ✅ Video, Animation and Imagery ✅ Hashtags and Keyword Research ✅ Brand Consistency and Tone of Voice ✅ User-Generated Content ✅ Competitor Analysis ✅ Influencer Marketing ✅ Paid Advertising e.g., Facebook ads and LinkedIn promoted posts ✅ Measuring Performance with Analytics Tools Looking for support with your social media strategy? Look no further, speak to us today ⬇️ #SocialMediaStrategy #ProfessionalServicesMarketing

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Master agency management with our expert resources hub. In our recent study, we found that strained agency relationships often result from inadequate briefing and unclear objectives. Surprisingly, only 27% of UK businesses set clear objectives for marketing agencies & specialists. Let us guide you to success. Dive into practical tips and insights from our hub on 'Managing Marketing Agencies'. Our resources can help you streamline collaboration, optimise results, and achieve your business goals effectively. https://bit.ly/3UMhLp7 #AgencyManagement #MarketingEfficiency"

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Have you signed up to our free webinar yet? 💻 Join us on 28th November at 2pm where Tallulah Warmington and Lisa Alleway will be talking about ‘The power of cross-channel campaigns’, filling you in on all the secrets to building impactful integrated marketing campaigns. Register now to find out how to: ✅ Successfully roll out marketing campaigns across multiple channels ✅ Craft effective creative briefs to make sure your campaign hits the mark ✅ Ensure consistent messaging and branding across every touchpoint ✅ Make sure your campaign runs smoothly, from start to finish Just click the link below to register 👇 https://lnkd.in/eNaGTW3H #Webinar #Marketing #MarketingCampaign #IntegratedCampaign

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Our Marketing Insights series dives into the findings of our recent report, which revealed significant gaps in business & marketing planning across the SME sector. We chat with Marketing Director Chris Burton to explore the critical role of a clear Brand Proposition in driving success. https://bit.ly/4eRl0Ur #MarketingInsights #SMEMarketing #BrandProposition

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