Georgie Lewindon FCIM 📈

That's a wrap! Today we've published the fourth and final part of Dr Kevin Ruck and Richard Bailey Hon FCIPR's research into PR education. This final chapter is about public relations research and knowledge transfer. This is the part that interested me most as of course at PR Academy Ltd we are all about PR and comms education and like our teaching to be about how theory and models translate into practice. I was pleased to see that 87 per cent of respondents stated that they are interested in learning about how academic research can be applied to practice. As one respondent commented “Professional qualifications and academic research are an add value to the professional, due to the fact that they provide practical mechanisms one can use to navigate the opportunities and challenges that come with the PR profession”. Another respondent noted that “Research is of growing importance to practice and this is welcome”. However, it is worth noting that not everyone values academic research, as highlighted by the following comment: “From what I’ve seen, PR research is difficult to apply and often appears to be deliberately abstruse”. BUT - does academic research lag behind practitioner interest? Kevin did a lot of analysis of journal articles for the report - you can find out more in the full chapter below which also contains links to the previous three chapters. #pr #publicrelations

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Some tips from me on entering these (or indeed any) awards. 🏆 On discussing Press For Attention PR’s sponsored category, Responsible Business, Greg shared: “First up, tell us judges a story. We don’t need to hear about what you do, your history and inside leg measurements. Set the scene by all means but grab our attention early on by explaining the problem or challenge as it stood and how you tackled it and crucially…why? How did you change things? What does it mean for the user/stakeholder? Remember, nobody wants a drill…they want a hole in the wall. Show us the results.

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Very useful guide for anyone considering a #PR qualification.

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It's time to collect some questions for the Comms Question Time podcast. The offer is simple. I'm organising 3 panels of comms and PR experts who will tackle specific scenarios raised by listeners that they are facing in their business or organisation. As a panel, we'll devise practical strategies that can be immediately applied in a specific scenario. Stay anonymous or share who you are. It's your choice. To ask a question, direct message me as a starting point. It'll be like getting 10-15 minutes of free consultation from experts doing this stuff every day. Feel free to share with anyone you think might want to ask a question.

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We've been creating again. Here's our latest mini-guide to crafting a meaningful PR strategy in a changing environment. What are your key PR concerns today?

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A series of really interesting lunchtime sessions focusing on AI are coming up in July. CIPR Education & Skills Group #AI #education

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Next week, I'm running the marketing masterclass for New Forest Business Partnership and we are covering press releases - what, how and when to use them. The details are: When: Tuesday 23 April 2024 from 930-1130am Where: Lyndhurst Community Centre 9.30am Networking with Coffee/Tea 10.00am Masterclass 11.00am Q&A 11.30am Ends You can book on the NFBP website at: https://lnkd.in/ehqigrWh - and it would be super lovely to see you. Come along for some fun, interactive learning while networking with colleagues.    Join us for our monthly Marketing Masterclass! Marketing for your business includes using the right tools and channels to create a strategy that can work on a budget. Join us each month for tips on how to enhance your marketing efforts. This month, we welcome Nicky Rudd from Padua Communications to discuss how and when to use a press release for your business. Join us for an exclusive marketing training event where you’ll learn the ins and outs of crafting impactful press releases. From timing to tactics, discover how to make headlines work for YOU. This monthly event includes plenty of opportunity for you to network with other New Forest businesses, to learn from a marketing expert and to ask questions, as we work together to support you as you grow your business. #newforest #pr #pressreleases #communications #businesscommunications

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😭 Has your marketing budget been squeezed? 😭 Are you struggling to get multiple proposals signed off internally? 😭 Do you wish you had easy access to award-winning creative storytellers? 😎 Welcome to the our MIXED SERVICE PACKAGES - designed in response to all of these challenges Marketing Managers and Marketing Directors are currently facing BUT... Register your interest in these quickly (no commitment) as they're filling up fast! #Marketing #CreativeCommunications #Storytellers #MarketingManager #MarketingDirector Conteur #PR #VideoContent #VideoMarketing

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Another great piece with Sam Dimond Director of Spotlight Sound talking to GBNews about ULEZ. Great logo placing Sam 👏 Make sure you allow for PR in your marketing budget 😉 come and have a chat with us at Exposure PR! #buildingbrandvisibility #businessgrowth #pr #buildingupbusinesses #

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Be brave, distinctive, authentic, and be prepared to work your arse off. Just some of the nuggets of wisdom shared at the Venture.Community #Marketing & Traction on a Budget event in #Sheffield today. Always good to hear from Peter Hopton and the speakers and founders he brought together. #tech #startups

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Build a really valuable list. If targeting a narrow focus of businesses and roles within organisations, specialist contact information often needs to be sourced from more than one place. The extra research takes time. This is time well spent because the end result is immensely valuable to a business. Managing Directors aren’t always our best contact. Often our best point of contact is a Practice Manager, Head of Facilities, Finance, Operations or Human Resources. These roles don’t automatically come up on a data search. It’s well-worth giving some thought to the investment needed into this research before embarking on a lead generation and marketing project. All the information is out there. However, it is usually scattered around. “You can have data without information, but you cannot have information without data.” – Daniel Keys Moran. Thank you for reading. Have a great week! #LeadGeneration #MarketingStrategy #DataManagement

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A quick reminder about our online open event here at PR Academy Ltd for anyone thinking about a qualification in internal communication. ❓ Course leaders Dr Kevin Ruck and Martin Flegg Chart. PR FCIPR CIIC will talk through what the Chartered Institute of Public Relations qualifications are like and answer any questions. 👩‍🎓 You'll also hear from graduate and CIPR Inside group chair Katie Marlow Chart. PR I've popped a link to register in the comments below. #internalcomms #employeeengagement #employeeexperience

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Look beyond the headlines of the Chancellor's Budget and find out what changes you might need to make in your business following the Governments Budget announcements. Webinar: Tuesday 5 November - 11.00-12.00. Join us for this exclusive event which offers you the opportunity to hear directly from FSB’s Policy and Public Affairs team and our FSB Tax expert, who will break down the budget announcements in detail. You'll learn about the specific changes affecting small businesses and receive insights on how these updates may impact your business operations, cash flow, and tax planning strategies. In addition to gaining a deeper understanding of the Budget, this webinar should help you think about how best to adapt your business practices in response to the new policies. From understanding tax reliefs to new compliance requirements, this session will equip you with the knowledge and tools to stay ahead in the next financial year. Don’t miss this valuable opportunity to hear from industry experts, ask questions specific to your business needs, and ensure you're fully prepared to navigate the next five years with confidence. Book here: https://lnkd.in/ewGDj8_A

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“You just need to complete this form” It’s not a good sign when a PR agency asks you to fill in a form so that they can write your award entry. And yet apparently it happens 🤦🏼‍♀️ Some of our clients celebrated more award successes last week at the Northamptonshire SME Business Awards 🎉 and the thing they say they value the most is the in-depth discovery and evidence gathering. Meetings, interviews, research and multiple drafts to ensure it’s as perfect as it can be. It’s part of the two-way, inclusive process we will never scrimp on because it’s the only way we can craft a compelling story and increase the chances of winning. There’s masses of benefits in getting outside support for your award entries, but if you’re being asked to simply fill in a form, it’s unlikely you’ll get… * Objective views around key strengths and accomplishments to include which you might otherwise overlook or downplay. * Increased exposure and additional opportunities for wider recognition. * Enhanced credibility - a well-written award entry can enhance your reputation within your industry, leading to greater visibility and potential business opportunities. * Content that can be repurposed across many other channels. * And all the rest… So if you’re only being asked to “fill in a form”, trust me when I say alarm bells should be ringing. If you’d like to find out about the thorough process we follow at Goldings Communications, pop me a DM 😉

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A moment for Will Hart 👏 It’s important to me to give credit where it’s due, and Will has grown PRmoment Leaders Agency fantastically since its launch. It's been great to watch what was once an idea come to fruition and give real value to PR leaders. It’s an excellent programme that aims to engage PR leaders in their own personal development. Whether it’s learning how to future-proof your teams, the role comms has in your business strategy or understanding the contribution PR has on an organisation’s bottom line. It's been a fantastic project so far that we've had some great engagement on. ___________________________________________________________________ If you've somehow managed to miss it, PRmoment Leaders Agency is for senior agency team members. It features an educational syllabus designed to develop and retain your key team members, while preparing them for leadership. If you want to know a little more, drop Will a DM, or head to our dedicated page (link in the commments).

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‘You can’t really measure the impact of PR’. I hear that said so often that sometimes even those of us working in the sector can be at risk of internalising that belief. Which is why it’s so uplifting when a client takes the time to write in on a Friday afternoon to say ‘the result of the press coverage [that Rostrum generated] is a 25% increase in website traffic and a 50% increase in form completions’. That’s a measurable return on investment from your PR programme.

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Good grief, what a UKREiiF! My first with Luma Marketing AND with a delegate pass. I learnt so much, enjoyed the discussions (some of which reaffirmed my own opinions) and have come away with MANY thoughts and ideas. Great to see some familiar faces and meet new people, too. Until next time, Leeds. #ukreiif #ukreiif2024 #ukreiif24 #leeds #property #realestate #investment

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