Gareth Lloyd-Jones

The LOCALiQ_UK 3rd Annual State of Digital Marketing Survey is live and we'd love your input! Why participate? ✔️ Help us create an accurate snapshot of what #marketing looks like in the UK ✔️ Early access to the final report with the latest trends and insights ✔️ A chance to win a £100 Amazon gift card 🎁 Interested? Simply click the link below to get started ⬇️ https://hubs.li/Q02Jz7_k0 #StateofDigitalMarketing #AI #SEO #DigitalMarketing #LOCALiQUK

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Looking to reduce abandon basket rates from your eCommerce website in the UK? There are 3 recommendations that should allow you to refine your approach based on our experiences 1.Repurpose social proofing from your customers ratings and reviews. 2. Tailor messaging based on consumer behaviour 3. Utilise data to drive individualised product recommendations. All of these areas are not only possible across digital marketing efforts but now also extend across traditional channels as well like Postal Marketing. Why choose post? Because it is not saturated and it gets noticed. Paperplanes can help you understand how data can drive relevance and ultimately conversion. Get in touch to find out more [email protected] #paperplanes #abandonbasket #marketing

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It’s been an exciting week launching Equaliser! 🚀 Thank you for the kind words and well wishes. It’s been wonderful to reconnect with so many of you too. If you’re interested in learning more - check out the article in Prolific North below! #Equaliser #BusinessGrowth #PPC #PaidSearch #Startup #Manchester

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Search by Image is marketers secret weapon in the run up to a busy Christmas. Search bids only go up from this week onwards for retailers and many categories hoping to make their year in the golden quarter. Three standout trends as we go into this critical trading period: - Generic search has seen a sizeable increase. - Unique search is 15% of total search. - Traffic is dropping with the introduction of AIOs. It’s an indication the price is still on peoples’ minds and this means that people are shopping product type and categories more. Making it tougher for brands to stand out. This shift from brand searches is exasperated by the increase in shopping ads, the removal of manual bidding strategies, and the slippage of search into social channels. Being able to instantly satisfy inspiration in a busy and blurry shopping environment is an advantage. And, the brands that are leveraging Search by Image to taking this advantage. Searches via Google Lens has jumped from 12 billion searches a month. The number of visual searches has jumped to 20 billion per month across 2024 (partially helped by Circle). There are number of things brands need to do when optimising for search by images - high resolution product images available in multiple angles, make sure logos are clear, include good product details by adding alt text to images, and keep product information up-to-date to optimising Google’s Shopping Grpah. At a time when cut-through and conversions are under great pressure, this is a relatively easy win. Take it. #digitalmarketing #marketing #branding #advertisingandmarketing #searchmarketing Google

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🚀 Combat Rising PPC Costs! Join Our Free Event on Thursday 🎯 Struggling with soaring CPCs? You're not alone. Here’s the impact many businesses are feeling: ⬆️ CPCs up by 10% ⬆️ Clicks up by 5% ⬆️ Cost per lead up by 25% ⬇️ Conversion rates down by 1% But there’s a way to stay ahead! Together with our partners at Kinase we’ll reveal how the perfect blend of CRO and PPC can transform your digital strategy and give you a competitive edge. Don’t miss out—reserve your spot today! 👉 https://hubs.li/Q02WMGh00 #DigitalMarketing #MarketingStrategy #BusinessGrowth #OnlineAdvertising #MarketingTips #PPC #CRO #ConversionOptimisation #AdWords #PaidSearch

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For anyone wanting to make your GA4 data that little bit better, this is well worth a read from our GA4 expert Laure Hessin :)

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While AI shouldn't be used alone, it can enhance marketing efforts by assisting with content creation, predictive analytics, personalised experiences, customer service through chatbots, and ad optimisation. 📞 01325 270646 📧 [email protected] 🌍 www.truthdigital.co.uk #branding #contentmarketing #digital #digitalmarketing #digitalmarketingagency

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A great summary of what trends might lie ahead for #MarketingProcureemnt over the next year. There's a focus on core Procurement issues in Tina Fegent (FCIPS)'s list and I'm seeing a lot more attention on retail media and transparency. In-housing has been around a long time and is big in the USA. it will be very interesting to see if the increased adoption of AI shifts brands to move more creative and production work in house due to the time and cost savings offered.

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Not everyone likes to hear this I know but standardisation and getting the fundamentals right are key to the success of retail media. Let’s work together as an industry to make this happen

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It's an exciting time for anyone involved in B2B eCommerce, and here’s why:    🚀 As the head of the B2B eCommerce Association eCommerce Association in the UK, I'm witnessing a surge in the sector that's hard to ignore.      In just the last year, the growth of dedicated B2B software, services, agencies, and consultancies has been phenomenal. These aren't newcomers; many have been the industry's best-kept secrets, now finally gaining the recognition they deserve.    Some names that jump to attention:  - OroCommerce - SparkLayer B2B   - Cloudfy     🌍 Global Collaboration, Local Innovation:     What's truly remarkable is the community spirit among tech vendors. There's a powerful movement towards collaboration, not competition, to enhance the B2B landscape. This synergy is not only bridging gaps between platforms but also making it substantially easier for merchants to adopt and integrate new technologies.    🇬🇧 UK Making Waves:     Amidst global players, the UK is carving out its own strong presence with local firms leading the charge. The influx of innovation and expertise from American and European markets complements the home-grown talent, creating a rich ecosystem ripe for exploration and growth.    📈 Why This Matters to You:     If you’re navigating the B2B space, the opportunities to enhance your operations with cutting-edge solutions have never been better. Whatever your involvement in the B2B eCommerce space you should check out the https://b2bea.org and get involved. We are all about community and fostering relationships that drive growth in our industry.    🔗 Stay Tuned for more:     Follow me for the latest updates, links, news and emerging tech.     #b2becommerce #b2b #expert

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SMG's Talking Shop Webinar took place yesterday and had a panel of experts from Boots UK, L'Oréal, and Bayer. It was a fantastic webinar on the continued growth and emergence of Retail Media Networks. Some key themes - 1st party data is key. A retailer's data is the backbone of their Retail Media Network - Use the 1st party data carefully. More regulation is around the corner - There will continue to be a growth in Retail media networks globally. Launch impactful creative that speaks to your users - Retail Media is no longer seen as bottom of the funnel. Use the channel for brand awareness too - Digital is not just on-site, but also means in-store digital and audio - Measurement remains a focus. The closed look attribution of RMNs is one of their major advantages - Short term objectives are often related to ROAS. But don't discount long term objectives such as number of new customers gained with a campaign - If you are a bricks and mortar retailer then run ROPO analysis (research online, purchase offline - and vice versa) as the majority of purchase still happen in-store - Lookalike targeting is key - both on site and off-site Look forward to the next webinar

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Interesting shift in trends this year in our survey. Faye Thomassen will be presenting how marketers see their priorities for the year ahead. Register below. #calltracking #martech #marketingtechnology #marketing #marketinginsights

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🚀 Heading to the eCommerce Expo next week in LONDON 18-19 September? If you want to maximize every pound of your Shopify ad spend, you can’t afford to miss this… I will be at the eCommerce Expo showcasing how Revend transforms how Shopify brands optimize their £250k-1M+ ad budgets 💸 with 100% accurate tracking and real-time RoAS insights. 🔍 Struggling with ad performance post-iOS 14? 📉 Losing 20-40% of your tracking data? ⚙️ Frustrated with the gaps in your attribution models? We have the solutions to ensure every penny of your ad spend delivers results. No more blind spots, no more wasted budget. So, meet me and see how Revend can help your brand unlock hidden revenue and crush your ad spend targets💥 📅 Book your 15-minute demo now with me and learn how you can reclaim your ad spend: 👉 https://lnkd.in/es9DdYKv Don’t let ad inefficiencies hold your brand back. #EcommerceExpo #RoAS #Shopify #AdSpendOptimisation #RevendAI

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Black Friday is the biggest time of the year for all retailers online and even more so for the ones doing PPC. Despite market trends and what we have heard from others in the industry, we have seen year on year revenue growth for the past few years and expect to see the same for our clients again this year so we are definitely doing something right. Have a read and see what you may be missing out and how to better improve your strategy. And also hear from some of our amazing partners. #ppc #blackfriday #retail #growth #whitepaper

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This is worrying on so many levels. Gamifying loyalty programmes to encourage consumers to spend more, during a cost of living crisis. Barely covering up your own cash flow and profitability agenda in the very thin shroud of ‘great value for our customers’. Unregulated in the way that say the gaming industry is regulated. The argument that it is a choice rather than a mandate doesn’t hold water - activity like this is cynically based on consumer psychology and known to adversely affect those least able to make the right decisions Multiple supermarkets copying each other’s approach so as not to miss out. Activity like this gives marketers a bad name. Don’t be that marketer.

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At MullenLowe UK we are genuinely passionate about legacy retail brands. They have so much value and present so many exciting opportunities for innovation.   I recently wrote an article for Direct Commerce Magazine looking at how established brands can reinvent themselves to compete with newer entrants to the market.   Just because you’re not new doesn’t mean you can’t be the next big thing. Lean into your brand’s rich history, embrace digital thinking… get it right and you can blow the competition out of the water.   Read the piece below.    #Retail #Brands #Innovation"

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UK marketers want to use 'Uber-Style' surge pricing. Almost half of UK marketers are considering dynamic pricing, adjusting prices based on demand, according to Emarsys research. The survey of over 250 marketers reveals that 47% are contemplating this strategy, with 15% very likely to implement it soon. The #retail and leisure sectors could see the biggest impact, with 54% of marketers likely to adopt surge pricing. Ross Williams highlights that dynamic pricing, driven by #AI, can reward loyal customers and manage high demand or frequently returned products. AI-powered tools are crucial, with 21% of marketers already using them for pricing (this number seems high to me) and 41% considering adoption. #ecommerce

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