Fiona Mahoney

If like me you are a quieter, more reflective personality type and the thought of networking makes you inwardly scream 😱 - then read on!   The Marketing Society delivered another brilliant Learning Lab as part of their Accelerate Learning Programme last week on “Networking Without Losing your Soul” hosted by Louisa Clarke & David Kean who shared some excellent tips from their new book Catalyst. Here’s a few key themes that stood out for me: 🐟 Adopt an 'r-strategy' for networking, like species that evolve in random, unstable environments, where quantity is more important than quality, swim in the big wide ocean, not a small pond - so you can meet as many new people as possible. 💡 Don't gravitate to the usual suspects, people who think and look the same as you - seek diversity to gain exposure to different views, thoughts and opinions. 🗡️The importance of a great, memorable introduction - Think Russel Crowe in Gladiator "My name is Maximus Decimus Meridius, commander of the Armies of the North, General of the Felix Legions and loyal servant to the TRUE emperor, Marcus Aurelius…." You know the one - its a high benchmark! 👩‍⚕️ Learn from the study Wendy Levinson undertook on empathy and the importance of a great 'bedside manner' ask questions, LISTEN, gain clarity, essentially be human, not a sales person. 🥐 Be less donut and more croissant! Think about how you and the people you're stood with are stood, is it a welcoming croissant shape, rather than a closed off donut shape 🐶 Finally turn up and keep turning, be the person your dog thinks you are!   (Link to the book Catalyst: Using personal chemistry to convert contacts into contracts in the comments)

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/EqB4e2 #PlatformForGood #Sustainability

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What does impact mean to you and for your brand? That was the question we tackled at a very inspiring round table discussion hosted by dentsu and Campaign UK Thanks for having me Jean Lin Anna Campbell #canneslions #b2bmarketing

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In a crisis, is it better for Comms to be fast? Or accurate? On this week's episode of the WordBirds Podcast, Roberto Munoz (Fannie Mae, HSBC, Tesco) says being fast is important but being fast and then having to walk it back hurts more than making sure you have your message straight. Thoughts? Fast or fully accurate? Where do you land? Listen to the whole discussion at: https://lnkd.in/ee5u_Kak

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Latest CEBR Report: Temu Helps UK Households Save Almost £3,000 Annually Key takeaways: 📉 UK consumers who shop on platforms like Temu can save up to £3,000 annually, equivalent to 11% of the average household income. 💡 Consumers can save 68% on personal items and 53% on personal care products by choosing DDC platforms such as Temu, over IDC-based e-commerce sites. 🔍 Temu's direct-from-factory model helps manufacturers and merchants better understand consumer demand, allowing for more precise inventory management and reduced costs. If you're interested in understanding how innovative distribution models can reshape consumer spending, check out the report below! 👇 #ecommerce #consumertrends #Temu #CEBR

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Are you in Channel Marketing? Watch this space, we've teamed up with the Channel Marketing Association to bring you something exciting this week.... #channelmarketing #channel #partnermarketing #channelinsights

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Big news this week! Clear Channel UK just hit an incredible milestone with 3,500 Adshel Live screens in the ground, nationwide. 🎉 We’re still the UK’s largest digital Out of Home network, leading not just in impact, reach, and coverage, but also leading the charge when it comes to more sustainable advertising. 🌍💡 Did you know that every new Adshel Live screen is 50% more energy efficient than the previous generation? With this expansion, we’re delivering more impact for advertisers while reducing our impact on the planet. 🌱 Check out the news here: https://okt.to/LfjDil

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Drumroll…For the first time in ten years, the advertising sector is no longer the least trusted sector in the UK, and we will take it. Or to phrase it a little differently, when life gives you lemons… make lemonade. The baton has been passed, now just 26% of consumers trust the media and government, compared to 30% who now trust advertising—a ‘7%’ increase from 2022. All playfulness aside, it’s a step in the right direction and not the only grass shoots this research from the Advertising Association has reviled. Younger people trust adverting more than their mature counterparts. Yes, you heard me right. Younger individuals are more likely than older people to trust online advertising, with younger people having a higher level of faith in advertising (50%) compared to older people (22%). Mabey it’s just because the older generation have rotated around the sun more times and it has made us cynical 😉 but young people are four times more likely to trust online advertising than the over-55s. Television is the most trusted medium, with 41% of consumers trusting it. * Full link to the article in the comments section.

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Black Friday Week Highlights It's finally Black Friday week! With early promotions, it feels like it started weeks ago. Our November consumer research shows Increased Shopper Activity - 20% more shoppers are hunting for bargains this year. Higher Spending: Shoppers plan to spend 17% more per person. Sales Forecast: Over £7 billion is expected to be spent, £2 billion more than last year, boosting the UK retail sector before Christmas. Demographics - 25-34 year olds are the most active, with nearly three-quarters planning purchases, spending £343 each. £8 out of every £10 will be spent online, with some items being click 'n' collected in stores. #BlackFriday, #PWC

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One of my New Year's resolutions - yep, I know it's November - was to expand my marketing knowledge beyond industry and comfort zone. Today, I was part of a series of round tables, where I was lucky enough to discuss, debate and absorb what other senior marketers are doing across brand, digital, AI, content and emotive story-telling. Here are a couple of quick take-outs... > It's too easy for businesses to navel gaze - the only shoes that matter is the customer > Even the biggest names have a challenge with brand consistency > AI is through the hype phase, now the real work begins to understand value > AI applications tend to fall into either growth drivers or efficiency drivers > GA4 got a thumbs down for analytics > Data paralysis is almost more painful that no data at all > Using social media for broadcast isn't the future > Repurposing content is no longer good enough - be authentic & unique > A human connection has never been more important > Finding awesome content specialists is tricky (I'm one of the lucky ones Rachel Eavis) A genuine buzz and full to the brim with insights, I loved it and would encourage anyone to reach out to peers beyond your ecosystem - it'll blow your hair back and open your mind. Special thanks to Nick Graham Rebekah Pethick Sharyn Scott Jennifer Pessol Violeta Drăgoi Dionne Knowles Helen Essex Hannah Rowett MCIM Strategy Insights - what a total pleasure to meet you all! #MarketingStrategy #Networking #StrategyInsights #Leadership

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🎄✨ Keeping it clean and green in our 12 Days of Clear Channel UK🌍♻️ For over 55 years, we’ve maintained bus shelters with care, ensuring they’re clean and in good working order. Now, through Clear Channel Revive, we’ve refurbished 100+ bus shelters, giving them a new lease of life. 🌱 This year, we’ve installed 500+ solar-powered shelters and transitioned 81% of our fleet to electric or hybrid, making our operations greener than ever. 🚛⚡ Learn more about our revive project and our commitment to building a cleaner, greener future here: https://okt.to/LYQAiR #12DaysofCC #Sustainability

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The clock is ticking for UK businesses! Don’t wait until 2027 to make the switch. We're encouraging customers to make the switch by December 2025, well in advance of the network’s full shutdown by January 2027. Join Steve Blackshaw, our All-IP Migrations Director, for a brand-new series of upcoming webinars and learn why migrating to a digital network is critical for your organisation’s operations. In three unmissable episodes, you’ll discover why acting now is essential to safeguard your business and stay competitive in today’s digital landscape. Stay tuned… They’re coming soon! 👉 #BTBusiness #DigitalSwitchover #AllIPWebinars #Healthcare #LocalGovernment #CNI #BTsGotYourBack

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/r2D0Sn #PlatformForGood #Sustainability

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/pK53mg #PlatformForGood #Sustainability

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/BVqdlH #PlatformForGood #Sustainability

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Online Video is taking a page from Halloween and just like Michael Myers, it’s killing it 🎃. With a total spend of £16.22 billion, the UK's digital ad industry expanded by 16% overall, in particular, the first half of 2024 has seen an acceleration of the rise of video advertising and the dominance of mobile spend, with video spend growing 26% YoY. https://lnkd.in/e7Zbh7f7

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/lLCqi5 #PlatformForGood #Sustainability

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