Faye Yarlett

Everyone is talking about Alex Cooper unveiling her new hydration drink Unwell Hydration. But one critical piece of information on this launch seems to be left out of the discussion… She’s doing it with Nestlé I’ve said this many times before and I’ll say it many times more - creators are either going to be brands most valuable partners or biggest competitors in the years to come. Nestle is very smart for getting one of the biggest on their sides now before she ended up releasing this product on her own. If I’m a CMO one of my top priorities for 2025 is figuring out what my company needs to do to be able to launch creator collab products. #influencermarketing #socialmedia #creatoreconomy

1,265

63 Comments

👋 ☀️ Happy Monday you beautiful people! 🚀 I am going to start the week with a selection of the open roles that we have open at Withfrontier Digital Media & Ecommerce Recruitment. 1📌 PPC Manager for an independent, specialised performance agency based in South East Wales. This person can either work from their offices or fully remotely from the UK. ✅ They will run and develop a small team of Paid search specialists ✅ Work with the Head of Client services to ensure that the team is delivering on agreed strategies. ✅ Design and implement solid processes to ensure efficiency and growth of the department. 💰 40-50k South East Wales or fully remote from the UK. 2.📌 Content Director for South London based luxury gifting group. This person will be number two to the Marketing Director for a gifting group that is enjoying solid growth at the moment. ✅ Will have a solid grounding of content focused SEO - or in the very least, the important link between content and organic search. ✅ In relation to the above, this person will know which tools to use in order to measure the overall SEO 'success' of a content strategy. ✅ Ideally ave played a key role in the production of content such as social media and CRM/email. 💰 50-65k plus perks South London offices 3 x a week. 3.📌 Head of Marketing for one of the most recognised, eCommerce focused SEO agencies in the industry. ✅ Own the full marketing strategy for the agency - from performance channels to social media, branding, events and more! 4.📌 Fully remote Senior Digital PR Manager/Head of, to take on, run and help to grow a brand new Digital PR department for an established SEO and creative content agency. ✅ Reporting to the founders, you'll help to set and implement solid processes to grow the department. ✅ Will be prepared to get stuck into owning Digital PR end-to-end from the offset whilst things grow. ✅ Heavily support the new business process to grow things. 50-55k plus bonuses. Work from wherever you like in the UK. 5.📌 Head of Business Development/Growth Director for one of the most recognised UK SEO agencies in the industry. ✅ Report directly to the CEO and spearhead a solid Growth strategy in order to to grow the client base and revenue ✅ Manage a solid Business Development Manager 80-90k plus commission and annual bonus. London offices 2 x a week. 6.📌 Affiliate Manager for a specialised, luxury eCommerce agency in London. ✅ Support head of department by looking after two execs and supporting overall affiliate/partnership strategy for a range of incredible brands in the luxury fashion space. ✅ Ensure clients' programmes are set up for success through ongoing recruitment and optimisations, sharing the performance of new activations, alongside identifying opportunities for improvement. ✅ Building profitable affiliate strategies that drive value to our clients in line with their marketing calendar. Up to 39k plus bonuses. London offices 2 x a week

10

1 Comment

Hello LinkedIn 👋🏽 I have connected with so many people since Brighton last week Just wanted to come on here and say hi 👋🏽 I’m Ray, I am an organic growth consultant (basically I help you grow on Google, TikTok, Instagram etc) I could speak about SEO and social all day so please DM me if you ever want to chat! And I have a dog called Leo 🐶 If you see this, say hello in the comments and tell me what you do! #seo #digitalmarketing #tiktok

75

15 Comments

🎫 Calling all Leeds based PPC-ers! Have you got your ticket?! Next week, Anu is bringing PPC Live up North again, and we're hosting! And the line up of speakers looks amazing! Where else can you hear some amazing talks on PPC, network with other people with the same PPC interests as you AND eat free pizza?! I'd get a ticket right now if I was you... 😉 See you all next week! #ppc #ppclive #google #googleads

21

1 Comment

High performing TikTok content = NATIVE CONTENT 📈 And the same goes for your Calls To Action. We analysed the top performing organic posts across all our clients + influencer campaigns and they ALL had one thing in common… No CTA. Does this shock you? Because it didn’t shock me at all, but every other agency owner/TikTok employee I told was gobsmacked. I’ve said it before and I’ll say it again, people HATE being told what to do. It’s like being told to do the dishes when you’re just about to do them anyway (a personal loathe). As you add a CTA it automatically becomes about selling a product rather than someone authentically sharing content…. I’ll say it again: As soon as you add a CTA, it becomes about selling a product rather than someone authentically sharing content. And TikTok is ALL about authenticity, as we know. When you’re used to building highly coveted, exclusive and trendy brands on TikTok, you get to know the damaging effect that poor brand positioning can have. The use of CTA’s instantly aligns a brand with creators, content and other brands that would send our clients into a coma if they became associated with them. Taylor Swift wearing a dress is cool. Taylor Swift wearing a dress with a ‘buy now’ button is not. Do you think that the overt CTA still has a place in modern social media marketing? Let me know your thoughts in the comments. #tiktokmarketing #tiktokads #tiktokagency P.S. We know social 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and then scaling through paid social adverts. Currently have availability in Q3 2024 for brands looking to win on TikTok 🥊 

61

32 Comments

Does anyone’s detailed targeting creation disappear after a few ads? Hi guys! I run a club night so i put on a lot of adverts for every city and I run the whole month in one go however recently I’ve found after I’ve done about 5 my detailed targeting no longer finds my suggestions. I’ve tried to restart the laptop and clear the cache on my browser but nothing works. Anyone have any idea what’s going on please? I still have so many to ads to do for November and the engagement always sucks when I do it via ad manager over the boost button. Please help! I can upload a video of what it’s doing if that would make it clearer, just let me know! #facebookads #digitalmarketing #facebook #marketing #googleads #socialmediamarketing #instagramads #facebookmarketing #socialmedia #facebookadvertising #marketingdigital #instagram #seo #digitalmarketingagency #business #onlinemarketing #ecommerce #advertising #facebookpage #facebooklive #branding #facebookadstips #ads #facebooktips #entrepreneur #marketingtips #facebookbusiness #marketingstrategy #facebookpost #fbads

Nibble, Ecommerce Innovation of the Year winner at the UK Ecommerce Awards 2023! 🚀 Nibble is an AI-powered negotiation tool that allows customers to negotiate the price of products in real-time on eCommerce websites. It was designed to drive customer engagement, and increase sales and I for sure will be contributing to this increase because who doesn't like a saving 🤷🏾‍♂️🤷🏾‍♂️ What are your thoughts on Nibble? P.S. it is currently Seb vs a Bot... let's see how much money I can save on the 74 items in my basket😊 #Nibble #AI #ChatBot #Negotiation

16

2 Comments

The algorithm isn't against you (but your boring content might be)... Instagram's top dog Adam Mosseri has once again confirmed that the platform doesn't down rank sponsored posts. I’m sure we’ve all bought the story about how the algorithms on social platforms penalise sponsored content to force brands to spend more on boosting content. My past teams would even factor in up to 50% buffers when predicting average creator views, just to make sure we weren’t over promising performance. But the truth is it isn't the ‘Paid Partnership’ label that's to blame, it's the bland, cookie-cutter content. It’s because brands often feel that to get their value for money, the product has to be front and centre of every partnership - but this actually has the opposite effect. It kills the creativity and entertainment value, the two things that actually drive ROI. Audiences don’t want to be sold to. They want to be entertained. Some tips for improving your sponsored content when working with creators: 📚 Focus on storytelling, not selling 💡 Think brand over product 📝 Skip the script 🗣 Enable the creator to tell your story, in their own way 👨‍🎤 Provide genuine value to the audience. Entertain them!

12

2 Comments

Did you know that optimising your online presence for local searches can directly drive more customers to your store? With more people turning to “near me” searches for products and services, local SEO is essential for connecting with nearby customers ready to buy. Here’s how Local SEO can support your business: ✅ Boosts Visibility – Be the first business customers see when searching for services in your area. ✅ Drives Foot Traffic – Turn online searches into in-store visits and real sales. ✅ Builds Trust – Showcase your business through reviews, local listings, and accurate information. At Less Ordinary Marketing, we specialise in helping local businesses like yours thrive with tailored Local SEO strategies. From optimising your Google Business Profile to managing reviews and creating location-based content, we can help you stand out and grow your customer base. Ready to see more sales walk through your door? Let’s chat about how we can support your goals! https://lnkd.in/eKZSJrek #LocalSEO #GrowLocal #BusinessGrowth #SEOExperts #SupportLocalBusiness

1

A beautiful British summer 😂 3 years ago hiking in the Isle of Skye! I remember sitting there reflecting... I'd had a few 'failures' at that point: 1. Copywriting (made like $400) 2. Amazon FBA (flipping items at scale - broke even) 3. E-Commerce (brand called Hülah - I'm STILL sat on stock that never sold 😂) So what was the next play in my entrepreneurial journey? Soon after this Jake Chivers & I doubled down on Titan... And every 'failure' from that era has had a positive impact: ↳ Copywriting: for writing great Email & SMS campaigns ↳ E-Commerce Company: accountants, websites, Shopify knowledge ↳ Amazon FBA: former employees STILL work with us on SEO & blog posts 'Failures' -> net positives. We're still on some level conditioned to fear things going 'wrong'. But every move you make... People met, skills learnt, resilience built... All experience that primes you to seize opportunities when they do arise.

22

5 Comments

If you're using your socials purely to get sales, then you're doing it ALL wrong ❌❌❌ I'm not one of those who say sales has no place on socials, because I think it does. If ASOS.com post a discount code, I'm going to use it. And ultimately, whatever you do on your socials, you're going to eventually want some sales coming from it. But there's some other things you need to use your socials for: 1) Brand Awareness 📢 You want to build up awareness of your brand and company, who you are and what you do. You want to be increasing your brand reach and those impressions on your post. The more people who know about you, and see you consistently across multiple platforms (I'm talking socials, paid ads, email, SEO and web), the more conversions you're going to get. 2) Community Building 👯 I'd say the most important is building an engaged community. You don't want to just post any old shite just to tick it off your to do list. You want to post content that resonates, entertains or informs people - a mix of all three is ideal. You want those likes and comments, and definitely want some shares. But you want to build a community - those who consistently engage and comment, as they will become brand advocates in the future. So make sure your content can inspire a reaction, and reply to the people who do engage as that'll make them more likely to in the future. 3) Research and Development 🔎 Socials are great for research. You can research what your competitors are doing, you can research what type of content your target audience is engaging with, you can research the trends and types of content that are doing well at the moment. Don't just post and leave it there. Do your research AND use it to develop your own strategy and content. 4) Enhance Public Relations 😎 Your socials are your brand voice. What are they saying? Show up consistently to build trust and image - a couple of testimonials can go for. But also show off what your brand stands for. What issues do you believe in. Show your corporate responsibility and your work culture. It's not just about reviews - team activities, the people behind the brand, fundraising, talking about current issues - they all help build your brand. That's enough from me - just had to post something so it's not all Spotify playlists and Brat summers 😏 And if you want to know more or put your socials in the hands of an expert, send me a DM and let's book a free call in 📩

16

What standard do you expect from an new employee with 4 years PPC experience? I’ve started recruiting and the role is a senior position. Obviously, more years worked doesn’t always mean better knowledge. However, everyone we’ve spoken to with 4+ years experience seems to have a pretty poor level of standard. These have been people from agency backgrounds. I’m not sure if I’m setting my expectations too high. I’m finding people don’t understand how budget changes work, how smart bidding works and what to do / investigate when performance changes. I was wondering what your experience is with hiring senior roles and if this is similar to what you see? #ppc #seo #digitalmarketing #marketing #socialmediamarketing #googleads #digitalmarketingagency #socialmedia #webdesign #onlinemarketing #sem #smm #smo #payperclick #searchengineoptimization #google #contentmarketing #branding #business #advertising #emailmarketing #googleadwords #webdevelopment #adwords #facebookads #seoservices #websitedevelopment #searchenginemarketing #website #ecommerce

2

1 Comment

I am all for revenue stats and graphs that go up and to the right, but some of these client wins last week just hit different?! - Start up hiring 3 new people to service the new demand we have generated in the first 2 months - 7 figure national retailer recording their greatest ever company sales over the Black Friday period (and theyve had an account since 2005 (!!)) - another national brand reporting their best financial year to date Let’s goooo #googleads

14

4 Comments

Brands must now generate content as if they were media companies, find and nurture new customers with personalised performance marketing, and build online communities that resonate with subcultures. The Hampshire Jeffreys model is proven to generate lasting growth and impact by combining a triple threat of services: Strategy & Consultancy Content & Creative Paid Media & Performance

2

🚨 Last chance to get a ticket for tomorrow evenings event in Manchester hosted by Channable Dark Horse Prisync | Dynamic Pricing We'll be discussing:   👉 Exploring the inner realities of working on lead generation through PPC   👉 How you can dominate the SERPs as a small, ecommerce brand   👉 Optimising millions of ads a day   👉 Elevating ecommerce strategy with data-driven pricing   Grab your ticket from the link below in the comments 👇

18

1 Comment

𝗔𝗻 𝗔𝘀𝗸 🙏 UK-based B2B tech marketers, we want to find out if you're paid fairly in 2024. It's been 2 years since we last ran our salary survey. And it's fair to say that a lot has happened during that time. 😅 Coming out of COVID, salaries were going through the roof. We were regularly placing people into roles paying up to 30% more than their existing salary. ================= But, in 2024....we want to find out... ➡️ Are you paid more or less than your peers? ➡️ Should you get a bonus, and if so, what sort of bonus? ➡️ As a leader, should you be paying your team more or are they susceptible to moving? ➡️ Is headcount in marketing teams expected to increase or decrease? ➡️ Are people thinking about moving jobs or sitting tight? ================== ⏰ It will take less than 5 minutes and we'd really appreciate your input. Plus, it's anonymous. 𝘕𝘰𝘵𝘦: 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘰𝘯𝘭𝘺 𝘧𝘰𝘳 𝘜𝘒-𝘣𝘢𝘴𝘦𝘥 𝘉2𝘉 𝘵𝘦𝘤𝘩 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 𝘣𝘦𝘪𝘯𝘨 𝘱𝘢𝘪𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘗𝘈𝘠𝘌. #b2bmarketing #tech #salary  

14

3 Comments

𝗔𝗻 𝗔𝘀𝗸 🙏 UK-based B2B tech marketers, we want to find out if you're paid fairly in 2024. It's been 2 years since we last ran our salary survey. And it's fair to say that a lot has happened during that time. 😅 Coming out of COVID, salaries were going through the roof. We were regularly placing people into roles paying up to 30% more than their existing salary. ================= But, in 2024....we want to find out... ➡️ Are you paid more or less than your peers? ➡️ Should you get a bonus, and if so, what sort of bonus? ➡️ As a leader, should you be paying your team more or are they susceptible to moving? ➡️ Is headcount in marketing teams expected to increase or decrease? ➡️ Are people thinking about moving jobs or sitting tight? ================== ⏰ It will take less than 5 minutes and we'd really appreciate your input. https://lnkd.in/eMbwgYsU Plus, it's anonymous. 𝘕𝘰𝘵𝘦: 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘰𝘯𝘭𝘺 𝘧𝘰𝘳 𝘜𝘒-𝘣𝘢𝘴𝘦𝘥 𝘉2𝘉 𝘵𝘦𝘤𝘩 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 𝘣𝘦𝘪𝘯𝘨 𝘱𝘢𝘪𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘗𝘈𝘠𝘌. #b2bmarketing #tech #salary  

8

3 Comments

𝗔𝗻 𝗔𝘀𝗸 🙏 UK-based B2B tech marketers, we want to find out if you're paid fairly in 2024. It's been 2 years since we last ran our salary survey. And it's fair to say that a lot has happened during that time. 😅 Coming out of COVID, salaries were going through the roof. We were regularly placing people into roles paying up to 30% more than their existing salary. ================= But, in 2024....we want to find out... ➡️ Are you paid more or less than your peers? ➡️ Should you get a bonus, and if so, what sort of bonus? ➡️ As a leader, should you be paying your team more or are they susceptible to moving? ➡️ Is headcount in marketing teams expected to increase or decrease? ➡️ Are people thinking about moving jobs or sitting tight? ================== ⏰ It will take less than 5 minutes and we'd really appreciate your input. https://lnkd.in/eMbwgYsU Plus, it's anonymous. 𝘕𝘰𝘵𝘦: 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘰𝘯𝘭𝘺 𝘧𝘰𝘳 𝘜𝘒-𝘣𝘢𝘴𝘦𝘥 𝘉2𝘉 𝘵𝘦𝘤𝘩 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 𝘣𝘦𝘪𝘯𝘨 𝘱𝘢𝘪𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘗𝘈𝘠𝘌. #b2bmarketing #tech #salary

11