Esther Hill Duncan

An enlightening analysis on mastering executive profiling by Jamie Whyte and Adam Cox. Based on in-depth research benchmarking 100 CEOs across media and LinkedIn. Find the results and the framework for success at https://lnkd.in/eX8BUvpt.

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Happy Friday! Did you know there's a plethora of different terms for influencers 😅 What terminology do you use in your organisation or industry? At AstraZeneca we tend to refer to them as Key External Experts (KEE's) or Thought Leaders. #InfluencerMarketing

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🔍 As the health service now strives to move beyond the “foothills” of technology enabled transformation that Lord Darzi describes, it could enhance digital capabilities at-scale to deliver this measure. 🔍 Lord Darzi points out in his report that despite many examples of impactful technologies, too many remain subscale. Scaling the technology that pioneering trusts have already adopted could go a long way to quantifying precisely where and why problems exist – and what to do about them. 👏 If accompanied by a culture that accepts that things will inevitably not always go right, services could show their performance in ways meaningful to the outside world without fear of blame. https://lnkd.in/e8q85G64

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💯 Data based argument for those in doubt why keep bringing out diversity and inclusivity in advertising can continue creating positive difference from Mark Ritson (scroll to the 2nd half of the article 😉 - if you want to learn some life lessons, read also the 1st half 😀) Thanks for sharing Jerry Daykin! #DEI #LGBTQI #Diversity #InclusiveAdvertising

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#MedComms folks, do yourself a favour and listen to this latest Creative Agency Account Manager Podcast, from Jenny Plant >> Why time-based pricing doesn’t work for agencies, with Tim Williams which wonderfully articulates some important issues at https://lnkd.in/evt-YDqn "The first problem with hourly billing is the misalignment of economic incentives. What the client wants less of — hours — is precisely what the agency wants more of." It's clear to all now that The Times They Are a-Changin' in and around #MedComms. Long standing business models are being disrupted and AI approaches will increasingly shine very harsh spotlights on current working practices. Your thoughts and comments are welcomed below. If you work in client services in and around #MedComms and you're not already following Jenny then take look at the wealth of relevant podcast content at https://lnkd.in/erMBDyHS

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Thoughts on this? >> We need ‘a report like Darzi’s’ on NHS IT >> Comment below! >>> lqventures.com #digitalhealth #socialmedia #digitalmarketing #industry40 #healthtech #AI #mhealth #IoT

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“Leveraging artificial intelligence and machine learning algorithms can also help companies uncover hidden patterns and trends in social data, enabling more precise targeting and strategy development.” Over at Frankly Pharma we caught up with Stuart Oldham from Meltwater to dig into social listening and the use of real-time conversation data in the pharma industry. We discussed: > The role of social listening for comms and marketing planning > How pharma companies can enhance their use and derive more value from social listening tools > Lessons learned from other industries > Potential limitations or challenges with social listening Come check it out > https://lnkd.in/g-iZ5sFm

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Cultivating Emotional Intelligence: The key to exceptional leadership As an executive search professional specialising in leadership appointments, I hear time and time again that one attribute is critical to the right hire - exceptional emotional intelligence. For world-leading Pharmaceutical and Biotech organisations, the leadership team’s ability to adopt an empathetic approach is crucial for success, particularly during times of uncertainty and change. Here's why: Enhancing team collaboration Leaders with high emotional intelligence are adept at fostering an environment that bridges diverse teams, enabling richer, more innovative solutions and minimising conflict scenarios. Navigating change In an ever-evolving industry, emotional intelligence equips leaders to handle stress, adapt to rapid changes, and guide teams with empathy and confidence. Building trust Authenticity and empathy are the foundation of trust. Leaders who demonstrate these qualities foster stronger relationships with their teams, stakeholders, and partners, creating a solid foundation for long-term success.   For those aiming to refine their emotional intelligence, here are practical steps you can take: Active listening Truly engage in conversations with your team, showing that you value their input and perspectives. Take time to reflect Regularly take time to reflect on your emotional responses to various situations. Understanding your triggers can significantly enhance your emotional self-awareness. Ask for feedback Open yourself to feedback from peers and your team. This can offer valuable insights into how your emotional intelligence is perceived and areas for growth. Mindfulness and stress management Integrate mindfulness practices, such as meditation or breathing exercises, into your daily routine to better manage stress and maintain emotional equilibrium. How do you see emotional intelligence on the list of leadership priorities in life sciences? I'd love to hear your insights! #Leadership #EmotionalIntelligence #LifeSciences #ExecutiveSearch #ProfessionalGrowth #Teamwork

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Bodyform, the feminine hygiene brand (and their parent company Essity), have worked with their long-term agency AMV BBDO to create yet another taboo-busting ad/educational film. Ground breaking and open, director Lucy Forbes uses a mix of comedy and deliberately exaggerated visuals to show experiences and emotions that are often fearful, ignored or dismissed. 'Never Just a Period' is Bodyform again pushing the boundaries, saying it's OK to talk about periods. Crossing boundaries? Yes. Tackling taboos head on? Yes. Uncomfortable for some? Yes. Brave? Yes. Handled so well? Yes. What a fantastic film. Brilliant #taboos #ads #creativity #design #advertising #artdirection

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Who would think a MEDIA AGENCY would host a session focussed on investing in and delivering next level CREATIVE on Meta ? (I even heard Joe Frazer suggest a re-look at investment levels….but I’ll leave that to him to explain 😅) Answer - our amazing team at Half Dome who are absolutely results driven and want the best for their clients! Some key take-outs of the Meta x Half Dome Panel today hosted by Will Harms ✨volume of content is more important than ever (we’re talking 80pcs every two weeks 🤯). To learn, but also to reach more audiences with varied interests ✨influencers can tap into incremental audiences, but you have to give a little creative freedom and be more fluid ✨creative can surprise you. The content you hate as a brand manager may actually work best ✨find the right balance of volume and quality that works for your brand and business. There may be some internal negotiation and buy-in needed! ✨ real estate agents in the U.S. are weird (IYKYK)

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Women’s Health Affects Us All: Sign the Petition for Better HRT Options Healthcare inequality impacts everyone—not just those directly affected. Pharmac’s decision to fund an inferior HRT (hormone replacement therapy) patch is a stark reminder of the ongoing neglect of women’s health. HRT is essential for managing menopause symptoms that affect not only women but also their families, workplaces, and communities. When women don’t have access to effective treatment, the ripple effects are felt by everyone—partners, children, colleagues, and friends. This isn’t just a women’s issue. Men: your voices matter. By supporting this petition, you’re advocating for your mothers, partners, sisters, daughters, and both cis and trans colleagues. Women’s health is a cornerstone of a healthier, more equitable society for all. Pharmac needs to listen to both users and medical professionals and reconsider their decision. Women deserve better. Families deserve better. We all deserve better. 📢 Sign the petition today and share it widely: https://chng.it/MgZzdMFLzD

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Great move by 10 Downing Street*. As Marcus says, on a tactical level attempts to broaden the reach of government comms aren't that new. But the fact it's being enshrined in an apparently properly staffed new operation, driven from the top, should make a real difference to the impact it can have. The interesting thing will be to see whether and how this influences other organisations. There are BIG shifts going on - not just away from traditional news and information sources (critically important though they remain), but in the continuing fragmentation of the audience experience across digital spaces. Even more importantly there's the impact of AI on, well, everything: ideation, creative production, workflows, distribution and consumption... Comms teams have a lot of work to do to get their houses in order if they're not going to be left behind. *Apart from the name: "new media" units quite rightly went out of fashion about 20 years ago...

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so much more work still to be done

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Jaguar’s Managing Director, Rawdon Glover, clarified that the intent of the new brand campaign was not to make a political statement but to position the brand as innovative and distinct in the luxury market. However, the lack of cars in the ad led to confusion and backlash, overshadowing the campaign’s goals (Business Insider, 2024). As a Jaguar owner and a social media and branding enthusiast, here is my analysis of Jaguar’s approach and campaign results. What Went Wrong 1. Misaligned Messaging: The campaign aimed to distinguish Jaguar but missed its mark with automotive enthusiasts. By not featuring vehicles, it disconnected the logo from Jaguar's luxury car identity (Keller, 2009). 2. Negative Public Perception: Critics accused Jaguar of prioritizing political statements over its products, creating controversy instead of excitement about the rebrand (Financial Times, 2024). 3. Lack of Engagement Strategy: Jaguar’s PR team did not actively engage with the public. Hallahan (2007) emphasizes timely responses and direct engagement can help mitigate backlash and steer the narrative. Results • Damaged Brand Perception: Instead of highlighting Jaguar’s innovation and luxury, the campaign drew attention to the lack of its iconic cars. • Reduced Audience Trust: By failing to connect the new logo to their products and not addressing criticism effectively, Jaguar risked alienating loyal customers. How Jaguar Could Have Achieved Better Results 1. Feature Cars: Show vehicles to tie the new logo to Jaguar’s legacy. 2. Clearer Messaging: Explain how the rebranding reflects Jaguar’s vision. 3. Active Social Media Engagement and Incorporate Feedback Loops: Monitor audience sentiment to adjust their messaging early in the campaign. 4. Focus on Emotional Connection: Tell a story that ties the new logo to the emotional experience of driving a Jaguar, reinforcing the luxury and performance associations their customers expect (Blakeman, Chapter 1). Final Thoughts While the intent of the campaign was clear to Jaguar‘s leadership, the execution created a disconnect with the audience. By integrating vehicles, clarifying their message, and engaging more actively on social media, Jaguar could have avoided much of the backlash and achieved their desired results: a stronger connection with their audience and a reinforced luxury brand image. References • Business Insider. (2024, November 20). Jaguar’s new branding strategy is getting roasted online. Retrieved from businessinsider.com • Financial Times. (2024, November 22). Jaguar fights backlash over brand relaunch with “daring” ad campaign. Retrieved from ft.com • Hallahan, K. (2007). Strategic communication theory and practice. • Keller, K. L. (2009). Building strong brands. • Spiller, L., Tuten, T., & Carpenter, M. (2011). Social media marketing. • Blakeman, R. (2021). Integrated Marketing Communication. #JaguarRebrand #LuxuryCars #BrandingFail

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