Esther Dawson

🌞 Is your marketing strategy snoozing? Time to wake it up with Story Of Me! Discover actionable tips to craft a brand story that captures hearts and minds. Elevate your content game and shine bright. Dive into our latest guide and energise your approach! Link to tips - https://lnkd.in/dQx4TaNc #MarketingRevival #BrandNewDay

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Copywriters are more than just wordsmiths... A great copywriter taps into the collective consciousness, understanding your audience even before they know what they want. It’s almost like they’ve hacked into your customers' thoughts, crafting messages that resonate at just the right moment. With the finesse of a sales whisperer, a copywriter can guide your audience toward a purchase without them even realizing it. No pressure, no gimmicks—just words that create an undeniable urge to click “buy.” Why leave your messaging to chance? A copywriter knows how to get into the minds of your audience, speak their language, and make your offer irresistible—so you can stop guessing and start winning. Follow for more! #albertabusiness hashtag#calgarybusiness hashtag#canadianbusiness hashtag#brandcontent hashtag#digitalfootprint

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They say life is full of contradictions. Content marketing is, too. But contradictions aren’t necessarily a bad thing; they’re simply a marker of complexity. As content marketing grows in the region, we learn new things that seemingly clash with old principles. Recently, we caught up with Yeap Ming Feng 叶明锋, former head of personal finance startup Seedly, to learn how he navigated the complexities and contradictions in growing the company organically the last seven years. Here’s what we found. #Strategy #MarketingStrategy #ContentStrategy #Leadership #MarketingTips #Adaptability #ContentMarketingROI

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Our customer testimonials don't lie. Ad Alchemy is a game changer for any digital marketer serious about doing Google Ads. - Campaign build outs in minutes - AI ad copy trained on a custom built model - Competitor research you previously had to use a handful of separate tools to get - Your monetisation visualised so you know exactly what you need to focus on Become an Ad Alchemist today.

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An influencer campaign brief is the roadmap that guides creators on how to align their content with your brand’s vision, goals, and expectations. Writing the right brief will make it much easier to achieve the results you want from your campaigns. We asked Super Creator™ Dominique (@aussiedomxo) to share her top tip for brands: be clear about what you want. 📝 In just under a minute, she explains why setting clear expectations in your brief is the key to getting the content you need. #creatormarketing #influencermarketing #creatorcollaborations #contentcreation #authenticcontent #socialcommerce #wearesocialnative

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Transform your marketing strategy this August! Join us for intensive workshops led by Simon, to create your killer 18 month marketing plan in just one day! Benefit from expert peer feedback, a customised marketing plan, and ongoing consultations. Booking is now open for August 8th. Don’t miss this opportunity to elevate your marketing efforts! 📅 Book your spot: 📩 DM Simon or email [email protected] Or find out more here >>> https://zurl.co/8GF7 #linkedinleadbetter #weareunchained #marketingmasterclass #marketingtraining #unchainedtraining

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"What's the social media ROI?" Every marketer's favourite question, right? 😉 But seriously, it's the question we should all be asking when crafting our content strategies. ROI in social media is about measuring the benefits your campaigns deliver versus the total investment—this includes time, money, and effort. It's essential to define what 'value' means for your business. Are you focused on attracting top talent, nurturing candidate relationships, or enhancing your employer brand across various stages of the recruitment funnel? Clearly defining what success looks like in your specific context is essential for choosing the right metrics to effectively track and measure your progress. ✨ Not sure where to start? We’re here to help! Get in touch via the link in the comments below.  #ContentStrategy #ThreeSixtyDigital #DigitalMarketing #RecruitmentMarketing

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How Sweet Dreams Achieved $1M in Sales in Weeks Using a Multi-Account Viral Strategy Step 1: Find microbloggers and content creators who will create new accounts for your brand on social networks (TikTok, Reels, Shorts). Step 2: Agree with the creators on remuneration based on a % of sales model + free product for each creator. Step 3: Create a pool of 50-60 video clips to share with creators. Step 4: Creators create unique content + combine existing videos. Step 5: Creators post as much unique and existing content as possible to new accounts. Step 6: The most successful videos are posted on all accounts. Step 7: Each creator has a unique link through which their reward is calculated. #amaviral #content #marketing

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🤔 Thinking about opening a Bluesky account for your brand or starting a EGC (Employee-Generated Content) campaign? Exciting stuff! But here’s the 𝘳𝘦𝘢𝘭 question: 𝗗𝗼𝗲𝘀 𝗶𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗳𝗶𝘁 𝗶𝗻𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 ⁉️ It’s easy to get swept up by shiny new trends. Yes, jumping on the latest social channel or tactic can give you a huge edge—but only if it meets your customers where it matters. 👀 𝗜𝗳 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝘀𝗼𝗹𝘃𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗼𝗿 𝗮𝗱𝗱𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗻𝗲𝗲𝗱𝘀, 𝗶𝘀 𝗶𝘁 𝘄𝗼𝗿𝘁𝗵 𝘁𝗵𝗲 𝗲𝗳𝗳𝗼𝗿𝘁? Every touchpoint in your marketing—whether it’s an email or your social strategy—should work toward achieving your business goals and improving your customer experience. 🤓 Not sure where to start? Viral CX helps you map out a customer journey tailored to your business and industry in just 3 minutes. Forget static and generic templates—build something that adapts to your goals and scales with your brand. 👉 Try it free on our website! #bluesky #marketingstrategy #customerexperience #customerjourneymapping

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For many, the idea of running a successful direct booking site seems unfeasible. Why? Because the marketing strategies needed to make these sites competitive—like creating SEO-optimised blog posts and promoting them on social media—can be incredibly time-consuming. Owners often turn to platforms like Airbnb and Booking.com because they’re simple and easy to use, despite the high fees and the risk of being banned or restricted. But what if there were a way to automate the most time-consuming parts of running a direct booking site, making it just as easy as listing on Airbnb? That’s where SEO-optimized blog posts come in. With BackAgain’s new SEO-optimized blog generator, vacation rental owners can instantly create blog content designed to boost their site’s visibility on Google and social media—without any manual effort. This solution finally fills in the missing piece of the puzzle, making direct booking sites a truly compelling alternative to the expensive and risky platforms like Airbnb and Booking.com. Learn more by reading our blog: https://lnkd.in/ehz2kjN9 #VacationRentals #DirectBookings #PropertyManagement #TravelIndustry #MarketingStrategies #SEO #SocialMediaMarketing #AirbnbHosts #BookingStrategies #RevenueManagement #TravelTrends #DigitalMarketing #Tourism #RealEstate #Hospitality #CustomerExperience #SmallBusiness #Entrepreneurship #CaseStudy #SuccessStory

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Do you know an incredible marketer who everyone should be following? This could be: 👉 A marketer with a remarkable career history who who shares industry wisdom and insights 👉 A marketer with heaps of personality who lights up your social feed 👉 A marketer who shares their love for the industry in a creative way This year we have seen more marketers than ever sharing their incredible talent, knowledge and experiences with the world. Every year, we spotlight top marketers to follow but we need your help to find them so… 📢 Nominations are now open for the ‘Top 25 Marketers to Follow in 2025’ list! 📢 (Yes, you can nominate yourself 👀) Nominations close on Wednesday 11th December at 5pm GMT. Please ensure nominations meet the criteria and have not featured on previous lists before submitting! Let’s go! 👉 https://lnkd.in/esnCZEpx

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