Emily Cunnane

Havas Media Manchester Launches Boost Programme 🎉 Our Chamber member, Havas Media UK, is proud to announce a transformative opportunity for underrepresented entrepreneurs in the North West of England through their Boost Business Programme. This initiative is specifically designed to empower businesses that are striving to create meaningful and positive change within their communities.   Recognising the challenges faced by less advantaged entrepreneurs, Havas Media Manchester is committing up to £150,000 in resources to help these businesses thrive. This generous support will be provided in various forms, including media value to enhance visibility, capital investment to fuel growth, expert consultancy to guide strategic decisions, access to state-of-the-art facilities, and other valuable resources tailored to the unique needs of the selected business.   The Boost Business Programme is not just about financial support; it's about fostering a partnership that equips businesses with the tools and guidance they need to scale effectively and sustainably.   Havas Media Manchester is looking for businesses that not only have a strong business model but also a clear commitment to social good. They believe that by supporting entrepreneurs who are committed to making a difference, we can collectively contribute to a more inclusive and prosperous regional economy.   If you believe that you, or someone you know, could benefit from this exceptional opportunity to take your business to the next level, we encourage you to apply. https://bit.ly/havasboost #MeaningfulDifference #HavasBoost

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For some brands, the idea of baring all on social is enough to make them run a mile. 🏃 But SURREAL and KFC UK & Ireland prove that audiences being able to see right through your brand is no bad thing.🪞 Hot off the press, our midweight creator Georgia Hill covers why it's better to be transparent than authentic in her latest piece for MediaCat, plus her three key pointers for transforming your approach to transparency on social. 👉 Read now: https://lnkd.in/g6WFna3J

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Discover the Magic of John Lewis & Partners Gifting Trilogy Dive into the latest Marketing Week article exploring John Lewis' innovative approach to holiday gifting campaigns. Learn how their ad trilogy sets new standards in creativity and consumer engagement. #Marketing #Advertising #JohnLewis #HolidayCampaigns #CreativeMarketing Read the full article https://lnkd.in/gTvCR2YY

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Great series of panels and talks at Campaign UK’s In-House Agency Summit yesterday. There’s a lot to digest from the diverse IH solutions brands are adopting. While it’s still fresh, here are a few key themes: True Partnership: IHAs work in close alignment with marketing, prioritising the brand’s best interests. This approach fosters strong, collaborative relationships and creates long-term value. Naming & Identity: Naming matters. Many IHAs avoid “agency” labels, opting instead for terms like “creative” or “studio,” or using brand-specific names, reinforcing their role as an integrated part of the company, not a separate entity. Creativity & Innovation: IHAs aren’t just about being faster or cheaper. To build a culture of creativity and innovation, many encourage proactive idea generation, pushing creative boundaries beyond specific projects and supporting continuous growth. Collaboration, Not Competition: Brands increasingly see external agencies as partners who complement IHA skills, working together to strengthen impact and build a cohesive brand ecosystem. Agility & Speed: The fast pace of social and digital requires IHAs to respond quickly, often bringing cultural moments to life within hours which isn't possible for external agencies. Efficiency & Results: From TUI’s multi-market content to Vodafone’s data-informed creative loops, IHAs consistently achieve high engagement and quality results, demonstrating strategic value. Innovation & Adaptability: By adopting new technologies like Gen AI, IHAs scale production while maintaining brand consistency and regulatory compliance. Talent & Development: To keep brands fresh and talent engaged, IHAs are creating training programs to build future pipelines and invest in creative development. It's clear IHAs are proving their worth as strategic, creative, and adaptable partners, embedded within their brands. With IHA Talent & Development in mind, The Industry Club and the In-House Agency Leaders Club have created the first In-House Talent & Salary Survey specifically for UK in-house agencies and we'll be discussing the findings in a free online session today at 1 pm. Join me, Melissa Smith and Patrick Burgoyne by registering here: https://lnkd.in/ebwz8duA

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Brand Love is in the air ❤️ Our highly anticipated Most Loved Brands report is now ready for your viewing! We asked 200,000 UK consumers for their opinions on more than 2,500 brands; their responses inform a comprehensive ranking of the Top 100 Most Loved brands. This year's report celebrates the brands that have captured the nation's hearts - charting rises, falls, and the sparkling performance of a drinks brand we all know and love. Did your favourites make the league table? Download to find out. #Savanta #BrandVue #MostLoved2024

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🗞️What does media look like in 2024 and beyond?   Our new Grayling Media trends report reveals a number of key trends and predictions, including a clear shift towards personal connections with trusted voices over mass media content.   Read Grayling’s UK CEO, Heather Blundell op-ed in City AM in the link below 👇, to discover what this means for you and your business.   🔗: https://lnkd.in/epHyRHKv   #GraylingMedia #NewMediaAge

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Are influencers still influencing? 👀 As influencer culture grows, so does the wave of de-influencing. With over a third of UK brands planning to double down on influencer collaborations next year, is your brand keeping up? Our Senior Marketing Executive, Roxanne Chapman, dives into the trends, challenges, and opportunities of influencer marketing in our latest blog here - https://lnkd.in/eBQbrGss #Influencers #DigitalMarketing #InfluencerMarketing

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In light of Heinz receiving backlash against their recent ketchup campaigns, what can marketers do to ensure they’re producing inclusive, representative advertising? 👩‍💻 AgencyUK Paid Media Director Megan Gibson her thoughts in today’s Bite of Knowledge. Need a hand making your next project accessible and inclusive? Look no further – get in touch at [email protected] today! 👋 #agencyuk #digitalmarketing #consciousadvertising #theconsciousadvertisingnetwork #bcorp #campaigns #marketing

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Nostalgia Strikes the Right Chord for New-to-TV Brands In our recent collaborative report with ITV, “Break Through: How New and Returning Brands Can Grow with TV,” we explored the power of emotional resonance in TV campaigns, especially for brands venturing into television for the first time. One of our standout insights? Nostalgia and heritage can effectively evoke positive emotions and deepen consumer engagement. A perfect example is Terry’s “Deliciously Unsquare” campaign, which embraces British charm, humour, and cultural references that resonate with local audiences. By tapping into personal memories and national pride, this ad quickly establishes a connection, earning an impressive score of 4.6. It’s a testament to how nostalgia can help new and returning brands make a meaningful impact. Download the full report here: https://hubs.la/Q02Wbxvc0 #breakthrough #nostalgia #advertising

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Take a look at this Mobsta Ltd - Certified B Corp® webinar featuring Samira Brophy of Ipsos on a wide-ranging panel discussion on sustainability in the media industry. How do you keep sustainability on the agenda while distractions like AI come and go? View the full webinar or further snapshots on Vimeo here: https://vimeo.com/mobsta #Media #ESG #Sustainability #Creatives #AI #Webinars

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Our recent TikTok campaign for a client skyrocketed to 33.2k views which is growing daily, with an impressive 94% being new viewers. This organic reach highlights TikTok's power in connecting brands with fresh, targeted audiences. TikTok isn't just a trend; it's a game-changer for businesses looking to expand their reach and engage with new customers. Are you tapping into TikTok's potential for your brand? #SocialMediaMarketing #TikTokMarketing #DigitalGrowth #ClientSuccess #MarketingStrategy #BusinessGrowth #ReachYourAudience

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⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs

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Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!

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The Power of Influencer Marketing in Niche Markets Influencer marketing can be incredibly effective in niche markets, where targeted endorsements resonate deeply with specific audiences. At Seek Social, we specialise in connecting brands with the perfect influencers to maximise impact and engagement in your industry. Our tailored approach ensures your message reaches the right people through trusted voices. Don't miss out on niche opportunities—partner with us to amplify your brand's reach and influence! Ready to leverage influencer marketing? Contact us today and let's connect you with the ideal influencers for your market! https://seeksocial.co.uk/ #InfluencerMarketing #SeekSocial #NicheMarkets #BrandAmplification

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Other media agency priorities: 1. Agency profitability 2. Bonuses 3. Planning integrity Redefine priorities: 1. Client outcomes See for yourself > redefinemedia.co.uk

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Catch up on part five of our modern measurement series. 📈 Head of Paid Media Performance, Nick Handley and Paid Media Consultant, Sam Cooper, explore: 🤔Why it's difficult to achieve stakeholder buy-in for measurement projects 🤝Actionable tips to help engage key stakeholders 💸Solutions for those working with a smaller budget Watch the full video here: https://lnkd.in/et7XzNkw

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Sick of influencer campaigns that just tap the glass ceiling instead of smashing through it? 🚀 With IMAI, we make sure it’s a hit every time. Our platform takes the guesswork out of influencer campaigns, delivering exceptional results where others might settle for average. Ready to see what top-tier influence can do for your brand? #InflucerMarketing #AI | Eran Nizri itamar gonsherovitz Yonatan Arami   

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