Eman Ismail

Everything you learn inside THE SOCIAL SPOTLIGHT COURSE to attract HIGH PAYING clients as a Social Media Manager Build your authority to attract premium clients Visual Identity + Offer statement creation Optimise & audit social media to pack a punch Create your portfolio & price your packages Create content that doesn't take your entire day Do Lead generation + engagement the right way And So much more! It's time🥁🥁 It's time you learn social media management from someone who 👉🏻Has actually been a social media manager 👉🏻Has been a service provider and knows actually what goes into building an SMM business 👉🏻Is actually earning 6-fig INR consistently for more than a year 👉🏻Has worked with 55+ clients from 35+ industries for both product-based & service-based business niches in 4.5 years 👉🏻Has created more than 3000 posts in my social media management journey (easily double this if you count my corporate experience) 👉🏻Actually, quit & left her toxic 9-5 job to go all in my SMM business 👉🏻Got 21K followers on LinkedIn 👉🏻Signed 97% of her clients through inbound marketing (i.e. no ads, no DMs, hardly any engagement) 👉🏻Created mostly 90% singles & carousels and 10% reels (just started showing up at the start of 2024 and took almost 5 months break) 👉🏻Did not achieve this overnight, took almost 3.5 years to reach here 👉🏻Says everything is possible, with the right, knowledge, support & mentor 👉🏻Is now ready to create & teach the most simple & practical way to learn social media management -- 🕊💥 If this is who you are and what you want to be, comment SPOTLIGHT to buy the course now! ☁Follow Aditi Jain for you to up your game in business, content creation, personal branding and SMM

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The sales copy I write doesn’t always bring you consistent inbound enquiries… If you don’t have a strong brand underpinned by strong messaging and an offer that people are actually buying, or want to buy 😬 Sure, the sales page might give you a cash boost at first because they do *work * but at some point it might plateau and you’ll have to spend too much time on socials trying to bring those sales back up. Before you write a single word of copy, do the brand messaging work for your offer so it becomes sticky like honey in your audience’s minds – and you’ll find that it’ll be far easier to sell without relying so much on socials. Figure out: 🌱 the USP of your offer 🌱 the core outcomes 🌱 the promise you can genuinely deliver people (no BS fluffy claims) 🌱 how your offer will get them to where they want to go. That’s why I do this essential messaging work with ALL of my copy clients at the start of our project. We go deep. So if you CBA (I miss using this acronym) with figuring out the brand messaging, I can do it 🌞 📩📩📩📩 Sign up for my emails in the comments/in my featured section Jess Sutton to learn more about how to write sales copy that’s grounded in strategic brand messaging and not just pretty words 🖊

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Everything you want is *downstream* of lead generation: Pick & Choose the best clients - check ✅ Consistently hit your sales targets - check ✅ Recruit the best people - check ✅ Attract investment - check ✅ Sell your company - check ✅ Once you have a consistent flow of enquiries… And you crack lead gen for good? Then everything else feels like swimming with the tide, instead of against it. On the other hand… If you can’t master lead generation, it won’t matter how good you are… - at sales - at delivery - at growing your team Every day will feel like driving around with the hand brake on. And yet? Some business owners carry on for YEARS without figuring out lead generation. Which means they never make the “big leagues”... And they miss out on a lot of new clients and cash flow. Don’t be like them 😃 A consistent flow of leads is less than 30 days away. DM me the word “VIDEO”... And I’ll send you a free training on how hundreds of B2B companies are getting 10 “low stress” enquiries per week on LinkedIn in 20-30 minutes a day. #pipeline #leadgeneration #marketing

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〽️Tip #12 👉 Email Marketing Secrets for SMEs 🤫 Forget what you've heard about email marketing being dead. You heard me. 👀 Email marketing for SMEs isn't about blasting promotional messages. It's about crafting a digital experience that turns subscribers into brand advocates. Here's a little look at one of my most basic approaches when it comes to set up👇👇 🪡 Segmentation Mastery: Going beyond basic demographics to behaviour-based targeting. 🧠 Automation with a Personal Touch: Triggers that feel like mind-reading to your customers. 📧 Content Ecosystem: Turning your email list into a community, not just a database. One of my clients saw a 150% increase in email-driven sales using some of these techniques. The game-changer? A custom-designed loyalty loop embedded in their longer term email strategy. ✌️ #EmailMarketingTips #SMEGrowth #CustomerEngagement #Mailchimp #Klayviyo #CampaignMonitor #EmailStrategy

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This is my top tip for writers to break the 6-figure threshold. Have you been able to secure at least two clients before? One is to prove to yourself you can do it, and another is to prove it wasn’t a fluke. 😉 If you can answer yes, then you can absolutely scale to 6-figures and quickly. How? There is only one thing you need: LEADS. More of them. You obviously already have your habitual way of doing outreach or sourcing opportunities. That’s great, but it’s not getting you where you want to be. Good news: You don’t need to do anything drastically different. You just need to do MORE of the same. Take your current efforts and multiply them by 10. You may think, ‘well then I’m going to be spending all my time just looking for work!” Yes, that is exactly the point. That's what it takes to break through. You're not just a writer anymore. You're a business owner. And successful businesses invest heavily in sales and marketing. "But I'm not good at sales!" I hear you cry. Guess what? You don't have to be. You just need to show up. Consistently. Persistently. Remember, every "no" gets you closer to a "yes." Every rejection is a lesson. Every unanswered pitch is practice. So, get out there and flood your pipeline. Make outreach your new full-time job. Your future six-figure self will thank you. Are you ready to put in the work? Drop a 💪 in the comments if you're committed to scaling your writing business! #linkedinghostwriter #freelancers #freelancewriting #copywriter #copywriting #copywritingtips #ghostwriting 

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Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

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Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

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Imagine a guaranteed framework to hit your targeted number of new clients every month 🫨 In order to generate new clients you must think about where they are. How do they find the services you offer online? Once you know where your ideal client is, only then can you go after them Because if you aren't actively trying to be in front of them… Then you are treading water, waiting for them to stumble across you when they need your services. (Unlikely at best) If you want to grow you need to be in front of them consistently And you want to be in front of them, preferably when they are in the market for whatever service you're selling. Don't worry about the budget (controversial, I know). Work backwards, use our very simple Enquiry-to-Client Roadmap and this will tell you exactly what you can spend on your marketing campaigns to reach your growth goals. 1️⃣ What is the service area you want to grow and the number of new clients you wish to take on? 2️⃣ What is your current conversion rate from new enquiry to new client? 3️⃣ What is the cost to generate an enquiry for that service area? A quick example would be: Family firm wanting HNW Divorce claims and converts new enquiries at 10% If it costs £50 to generate an enquiry their cost of acquisition would be £500 per new HNW Divorce client. Off the back of this, you would know the exact budget needed to hit your growth goals. I will always take every firm that we speak to on this journey so they can see the upfront, potential returns of generating work for a specific area and ultimately if that is where they should be focused on. 💡 If you want to find out how much it costs to generate an enquiry for a specific legal service, drop me a DM and I will share the data from 3 years worth of legal client generation data. 📈 Regular law firm growth tips daily 🛎️ Ring the bell to stay up-to-date ⏱️ And take on clients like clockwork

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In the ever-evolving UK marketplace, identifying your target audience is not just a nice-to-have, it’s a necessity. Learn why identifying your target audience is crucial for your business' success > https://lnkd.in/dbBqD4mr #Marketing #MarketingStrategy #TargetAudience

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First impressions matter! Your website is often the first interaction potential customers will have with your business. And this interaction could make or break their perception of your brand and whether they proceed to work with you. To attract your ideal clients on your website you should: 👉 Showcase work they can relate to. 👉 Address concerns and problems they may have. 👉 Provide testimonials from clients of a similar size. 👉 Outline your processes and how easy it is to work with you. 👉 Show them why YOU are the best partner for their business! Your website is your opportunity to create a positive first impression, build credibility and gain trust before you have even spoken to a client. A well-positioned website will set you apart 🚀

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I don’t think the “limited spots available” sales copy messaging works that well unless you’re: 🌲 a very in-demand business owner with thousands of followers etc. where your limited spots will genuinely get snapped up as soon as you release them 🌲 down to your final spot The same way a message of “just 4 days left to go” doesn’t make people rush to buy, but “just 2 hours to go” does… Saying “4 spots available” doesn’t bring the urgency you need but “final spot” does. We’re all a bit too used to this kind of messaging and it doesn’t have the impact it used to. This kind of scarcity only works when people are truly cutting it fine ✂️ Rely on this messaging only right at the end of your launch or when your programme is almost full. Otherwise people will glaze over it quickly and it won’t work as well when you need it the most 😬 📩 Sign up for my emails in the comments to learn more ways to write your launch copy that goes beyond “limited spots available” 📩📩📩

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WOULD YOU BUY LEADS? Shared leads i.e. leads that you purchase from online market places or lead generation websites can be helpful when you're looking for new business, or when you're going through a quiet patch in your business And they aren't all low quality either🤷 The only problem is these leads are often shared amongst other businesses. Depending on your appetite for "hunting", it can be a mad race to acquire that 1 client, as some platforms offer leads on a 1st-come-1st served basis Worse still, the prospective client can treat service providers who respond to their requests as "commodity" when they shop around. The result? A race to the bottom as the cheapest quote wins the work In contrast, creating and building one's own brand takes time, some thinking, planning and a lot of patience But well worth the investment when we build a reputable, scalable and long term business! The best part of brand building? When great leads come to us, rather than the other way round. Agree? If you're a startup or micro business and lead generation is what you do, why not join my monthly LinkedIn newsletter: 📌LeadTracker Updates https://lnkd.in/e8tyDnyf #leadgeneration #startups #microbusiness #marketingroi 🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯 Joyce runs MarketingTech which generates, measures and helps Startups & Small Businesses analyse early stage leads that will convert to customers. We deliver results through SEO and Mobile Technology. We're the creator of LeadTracker, a platform and channel agnostic leads tracking software that helps you track, measure and analyse your lead generation activities so that you/your team will make data driven decisions on your marketing.

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Paying per word for copy is like looking for qualified leads for your business on OnlyFans. 👉🏻 It reeks of desperation 👉🏻 You’re paying for a commodity 👉🏻 Someone is going to get f*cked When it comes to copy, there’s no such thing as ‘just words’. One line of copy can take days to finalise, and sometimes a few pages can take much less time than that 🤌🏻 A good few years ago, someone reached out to me for some blog content. 1,000 word blog posts to be precise. The proposed fee? £10 per 1,000 words. Ten Great British, colonising pounds 💷 Beyond the fact I was flabbergasted or the fact this price was justified as ‘SEO information was provided’ I think it’s a prime example of the point I’m trying to make. What is your business worth? What should your clients and customers think your business is worth? 1p per word? £10 per 1,000 word blog? £100 for website copy? I hope not. A job done cheap is a job paid twice 🚩 And though I’ve fixed my fair amount of bad or AI-generated copy, I feel it’d be a kick to the bollocks of my integrity if I told you that you could find good copy for piss-poor rates. Because at the end of the day, if the person writing your copy can barely afford a few groceries (especially in this economy) with their invoice, I can tell you right now that their heart isn’t in their work. 👹and nothing can survive without a heart👹 Value > cost Results > price Cadbury’s > Galaxy Caffè Nero > Costa My head = spaghetti 🍝 Now… what’s riled you up this morning? 👇🏻 #IfIWasChargingPerWordForMyRants #IdBeABillionaire —— Pssst, a website copy audit is £650 Great British colonising pounds, but it’ll tell you all your copywrongs and copyrights (as confirmed by yours truly, the copywriter 💅🏻) Drop me a DM or email [email protected]

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