Ellie Bloomfield

☔️ Summer seems to have ended just as quickly as it started! ☔️ But August was a strong month for us with exciting new briefs coming in for us to get our teeth into. Thanks to PRWeek UK for including us in its Top 150 Monthly Trading Tracker. Read the full article for insights from Dan Neale and other PR agency heads: https://lnkd.in/eTn7Eun2 #PR #PRNews #insights #PRagency

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From having a watertight contract to the power of a face-to-face briefing call, make the most of your influencer activations with our Head of Social’s top tips on how best to collaborate.

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The 2024 PRWeek UK Pay Gap Report has a lot to unpack. Beyond the lack of progress on gender and ethnicity pay equity, the biggest surprise is that the largest PR agencies have never shared their data. At Woodrow, we believe transparency is how we raise the bar—for ourselves and the industry. While looking closely at our own operations can be daunting, it’s necessary. We’re proud of the progress we’ve made—transparent salaries, clear career paths, and a commitment to inclusivity. But we know we’re not perfect. Participating in PRWeek UK's Pay Gap Report, alongside People Like Us, is how we stay accountable and push the industry forward. This could be one of the last Pay Gap Reports before ethnicity pay gap reporting becomes law. With the new Labour Government’s pledge, larger firms will soon be required to report. Let’s hope this changes the landscape, and that pay inequities are taken seriously across the industry. Check out the full report in the comments 👇 #FuturePositive #DEI #PayGapReport #EquitablePay

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The Creative Chemistry® Card Deck is here... Clearheads Co-Founder and Chief Creative Officer Alex has taken what he's learnt over the past 20 years, the building blocks of storytelling and turned those lessons into a powerful set of tools that can help you find and tell your story. Storytelling is about forging connections, sparking connections and leaving a lasting impression on your audience. So whether you want to enhance your brand, engage your audience more effectively, or elevate your organisation's message, Creative Chemistry® can bring your story to life and make a lasting impression. #videoproduction #video #videography #filmmaking #filmmaker #cinematography #videographer #film #cinematographer #photography #filmproduction #behindthescenes #director #filmmakers #videomaker #production #tvcampaign #videomarketing #setlife #videoshoot #marketing #videoediting #videoedits #filming #music #camera #videos #cinema #cinematic #directorofphotography

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Not been a good couple of weeks for Kraft Heinz / Hogarth : https://lnkd.in/e3zt9AKM I'm currently available to help at any level, in the short term freelance but ultimately looking permanent. Yep, any level, decision making or coffee making. What I do: #PrintDesign #UIDesign #CreativeArtwork #BangingCoffeeMaker What I use: #InDesign #Photoshop #Illustrator #Figma #Sketch #HotWater Where: #Remote #Onsite #TheKitchen

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Could reel-optimised creatives be the key you’ve been missing from your social advertising strategy? 📲 🎥 With above-the-line advertising bringing increasingly underwhelming returns on investment, our Social Media Account Director, Ellie-Kate Harkins, is back again with how to ‘reel-volutionise’ your marketing game. Ellie's top tips 👇... ✔️ High-quality counts ✔️ Keep it short & sweet ✔️ Captions are key ✔️ Hop on trends ✔️ Embrace humor Read the article 🔗 >> https://hubs.la/Q02H493J0

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⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs

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Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!

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New ventures can be both thrilling and daunting, especially when commercial factors come into play. For brands aiming to breakthrough to TV, we’ve teamed up with ITV to help you navigate the risks and confidently scale your business. Join our webinar on September 20th to discover best practices in creative development, media planning, and measurement, featuring insights from both new and returning TV advertisers. Ready to make the leap onto TV? Register now through the link: https://bit.ly/3MuxXq6 #BreakThrough #TVAdvertising #Advertising #ScaleUp

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Transform your ideas into a fully funded deal. 🤝 suzanne alizart, Creative Business Affairs Consultant, will host an insightful masterclass tomorrow for our Autumn Cohort on our Create Growth Programme, which examines all aspects of business affairs for the creative industry.  Matching the right money to the right idea is key to success, so knowing what different types of funding mean for your concept is essential to striking the right deal.  Discover more about this session, link in the comments. #Funding #CreativeFunding #FundingSupport #GrowthProgramme #CreativeEast

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PR Manager Maddie Davies is back featuring in The Drum! This time explaining how sector Trend Reports can support and reinforce brands as market leaders. 3 Key TLDR Takeaways are: 💄 Thought Leadership through Trend Identification: Creating trend reports allows brands to showcase their understanding of the market and their ability to anticipate future developments. This positions them as thought leaders and go-to resources within their industry. 💄Data-Driven Credibility: Trend reports shouldn't just be speculative; they need to be grounded in robust data and analysis. This data-driven approach lends credibility to the report and reinforces the brand's expertise. 💄Enhanced Visibility and Brand Awareness: A well-crafted and promoted trend report can attract significant media attention, increasing brand visibility and reaching a wider audience. This helps establish the brand as a prominent player in the market. Last time her feature was one of the most read of the month! So grab a cuppa and dive in - link in the comments below.

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Successful campaigns need good briefs. That's as true for working with #contentcreators and influencers as it is for any campaign. We pride ourselves on our briefing process so were very happy when Head of Delivery was asked by The Drum to give some tips along with other #influencermarketing experts. https://lnkd.in/g_-d_FYB Thanks to the Influencer Marketing Trade Body for helping to set it up. #creatormarketing #gaming #agency #gamingagency #gamesindustry #influencer #briefing

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Some great insight here from Abi Dempsey 💥

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📢 We're looking for three Black women to join us in conversation at Advertising Week Europe on Wednesday 15 May at 2.30pm where we discuss The Shake Up. You'll join one of our JOT founders for a 10 minute conversation on one of these themes: The power of insight The power of change from within The power of mentorship/sponsorship sharing your experience as a Black women working in advertising, media, marketing or communications driving necessary change in the industry through one of the above. How to apply: send a short video, no more than 2 minutes long showcasing your key talking points in relation to the relevant topic. Please include your name and chosen area of expertise in the video. Send or share a link with access to [email protected] subject line: The Shake Up by Tuesday 30 April. More details about the event are available here: https://lnkd.in/gCsucv87

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One step forward two steps Black? We want to hear your experiences of what it’s like to be Black in PR and comms today. Together with PRWeek UK and Opinium, we are opening our One Step Forward Two Steps Black survey to uncover inequity where it exists, recognise successes in creating a diverse pipeline and retaining talent, and crucially - to provide a benchmark for the industry to make change. The inaugural One Step Forward Two Steps Black survey in 2020 found that almost half of Black communication professionals had never received an internal promotion, with talent having to move to a different agency or company to rise up the ranks.  Has progress been made? Are you having a more equitable experience? Are you being hired, recognised and rewarded for your contributions? We need to know so we can shape recommendations to drive change. The anonymous survey takes just 6 minutes to complete. Complete the survey here: https://lnkd.in/eM--X-Fs Kamiqua Lake (nèe Pearce) Founder of UK Black Comms Network says "As the old adage goes: what gets measured gets improved. The industry's focus continues to be on attracting Black talent into entry level roles. We want to understand what progress our industry is making on this and how organisations are rewarding Black talent within their companies."   You can read more in PR Week here: https://lnkd.in/ewPJbcE4 Special thanks to Eliza Wiredu Rhoneece Patterson Priya Minhas

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Cannes-did conversations. It's probably the thing I most enjoy about attending the Cannes Lions International Festival of Creativity. Sure. I enjoy the educational presentations, the parties, the opportunity to meet old friends and make new ones. But it's the candid conversations I hear around me that often deliver the most joy - and the greatest impact. Milling about after a System1 happy hour that had earlier featured a "fireside chat" with Jon Evans, Rory Sutherland, and Mark Ritson, I listened in on a conversation that Mark was having with Tamara Littleton and Andrew Tindall about some comments Mark had made earlier about brands that "rainbowed" their logos during Pride month (prompted by a column Mark had written previously on the topic). I won't recount the conversation here, because Mark has already done that (see the link to his telling of the story in the comments). What stuck with me, as I witnessed the conversation unfolding, was the power of honest dialogue to foster the opportunity for a transformation in thought and action (with an obvious tip of the hat to the participants who committed to really hearing each other). We know that when it comes to social concerns like advocating for diversity, it’s difficult to move brands from talk to action, and moral arguments, sadly, aren’t enough. In those instances, turning to research can help make a business case for action – which is exactly what System1’s new research does. Beyond moral arguments for inclusion and visibility, the research demonstrates that “gay ads are as effective as any other ad with broad audiences and are much more effective with LGBTQ+audiences.” These findings are similar to SiriusXM Media's Studio Resonate Sonic Diversity research, namely that casting more Black voices in general market spots improves ad favorability with Black listeners, with no negative impact on ad favorability or effectiveness with broader audiences. While discussions about diversity, equity, and inclusion with advertisers and brands (and sometimes with each other) can be difficult, they’re not impossible. We need more research to support the moral arguments, but we also need to work at fostering dialogues rather than a debates. We need to listen to be heard. Hats off to Mark, Tamara, and Andrew for doing just that. Here's to more Cannes-did conversations. (Links to Mark's article, Andrew's article, and our sonic diversity research are in the comments below) #SonicDiversity #Inclusion #DEI #LGBT

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Can you spot the Gen Z sense of humor? 👀 Humor-driven advertising is becoming a go-to strategy for brands looking to connect with Gen Z, who thrive on playful, relatable, and lighthearted content. A few standout examples: 🏧 Monzo x Greggs: ATM machines dispensing sausage rolls—a quirky, unexpected twist that grabs Gen Z’s attention. A great example of an unexpected partnership experimenting with unique experiences and shareable moments. 🍕 Glide Pizza: Total chaos in a video, developed alongside a creative influencer in a ridiculous outfit offering free pizza via a QR code. It made for authentic and surreal silliness which was primed to go viral! 🥣 Surreal Cereal: Hopping on the "brat" trend intentionally late, this brand embraced self-deprecating humor to connect with an audience that appreciates irony and cultural awareness (as well as authenticity!). What other funny campaigns have you seen? 🤔 #GenZMarketing #HumorInAdvertising #BrandCampaigns #ViralMarketing #CreativeAdvertising #ConsumerEngagement

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We hope you Glastonbury goers are almost fully recovered! Festival season is well underway, and events like Glastonbury and Pride have become big moments for brand activation, but whether it’s a pop-up shop or sponsored float, brands often come across as intrusive rather than playing an authentic role. Do purpose-led activations offer a better way? Brands can show they truly understand culture and connect with their audience by supporting causes that create a positive impact and promote a more sustainable cultural ecosystem. For example, the Decathlon’s “No Tent Left Behind” scheme helped festivals save money and festivalgoers enjoy the season more responsibly by enabling them to return their tents. Or, take Jägermeister's Save the Night fund, which supports the struggling nightlife industry. One recipient, Belfast's “Free The Night,” used their award to create a documentary highlighting the cultural value of dance floors and electronic music to engage political stakeholders. This approach could be replicated for festival season where 42 festivals have had to cancel this year due to rising costs. Where do you want to see brands supporting the festival season or have brands grabbed your attention when showing up at festivals this year? 

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