Elaine (Jiayin) Bao

For the top branded manufacturers, over 11% of sales in 2023 came from #innovation. But if you look at it in terms of year-on-year growth, innovation accounted for 44%. Innovation continues to be a key growth driver in #fmcg and below are the Top 10 launches in GB from 2023. For more great facts and insights on innovation watch this webinar (link below) from my brilliant colleagues Sam Hart and Jackson Woods, part of the 'Recalibrate, Reconnect, Reimaging – Decoding Consumer Spending' series from Worldpanel by Kantar. 👉https://lnkd.in/eHi552Vr Boots UK Mars Petcare PerfectTed L'Oréal L'Oréal Mondelēz International Warburtons Ferrero The HEINEKEN Company Unilever Dove Men+Care

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As marketeers, it’s our job to make sure sustainability is woven into everything we do, not as a one-off, but as an ‘and’, not an ‘or’.   So how do we support the Diageo Marketing community to talk about sustainability in a way which is accurate, true and authentic?   Sharing my thoughts in the @MarketingWeek article below   #Sustainabilty #Marketing #Creativity 

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Brilliant words from our incredible and inspiring #Rexona leader, Kathryn Swallow, for Little Black Book, reminding us marketeers that at the end of the day, the work we do in brand marketing, must simply be about people and the difference we bring to their lives - whether it be small or big. I also love how Kath reminds us all that brand purpose is not this wishy-washy marketing BS.... purpose is fundamentally the beating heart of why your brand exists, and how your brand purpose (when done right) allows you to offer a meaningfully different product option to the #people you serve. #Unilever pioneered brand purpose, we do it better than anyone else and it makes our business better. This is why we have world leading brands like #Rexona, #Dove, #DIG, #Marmite, #LifeBuoy, #Axe and so many more. Please take a moment to read the article. 👏 👏 👏 Kathryn Swallow 👏 👏 👏 #UniquelyUnilever #Rexona #Sure #Shield #Degree #Rexena #ItWontLetYouDown Chloe Campen Celina Wyatt Fabian Garcia Nuria Hernández Crespo Alison Jackson Virginia Landau Ethan Tuxford Sam Postlethwaite https://lnkd.in/etgjV4Qd

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This #EarthWeek and every day, Colgate-Palmolive remains unwavering in its commitment to drive social impact, help millions of homes and preserve our environment. This commitment is vital to our purpose to reimagine a healthier future for all people, their pets and our planet. As we celebrate Earth Week, I am proud to highlight some of our achievements that contribute to a more sustainable future and foster change in our communities: - Pioneering a first-of-its-kind recyclable toothpaste tube. Recently Stina Inc. announced that 90% of toothpaste tubes in the US now have designs compatible with the color HDPE bottle stream, a critical design milestone in the US on the journey to recyclability for plastic squeeze tubes. - Colgate-Palmolive has 36 TRUE certifications for zero waste in 21 countries across five continents. - Through our Bright Smiles, Bright Futures initiative, we've reached 1.7 billion children and their families in over 100 countries since 1991. - Hill's Pet Nutrition's work with NBCUniversal Local’s Clear the Shelters has helped facilitate over one million pet adoptions since its inception in 2015. These milestones reflect our ongoing journey towards reimagining a healthier world. Learn more about our commitment to the environment: https://lnkd.in/e3hsPhXA #Sustainability #EarthDay2024 

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A few months ago, our GenAI marketing pilots uncovered some impressive results - reduced concept development time, improved idea quality, faster localizing of adverts. In my piece in Fortune, I explain how these efficiencies will free up time for Reckitt marketers to focus on the strategic, creative, and most productive elements of their role.   And with its potential to make many roles much more meaningful and fulfilling, it’s not just marketing departments who can benefit from GenAI.  It is energizing for teams - and the individuals they are made of - to enhance their own skills at work and feel they are futureproofing themselves for tomorrow’s economy. GenAI is one powerful tool to do that. Read more here: https://lnkd.in/e_r9g6Gx #GenAI #ValueCreation #EmergingTech #Innovation #FutureOfWork #WeAreReckitt

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Mondelēz International: effective PPA & disciplined execution pay off as MDLZ beats both top and bottom-line consensus with broad-based growth across all markets In the words of MDLZ CEO the key drivers of outperformance: - accelerate our core business and strategically reshaping our portfolio (Evrith...) - executing with excellence across categories, markets, and brands - reinvesting behind brands - driving distribution - expanding our capabilities - maintaining cost discipline 𝐐𝟑 𝐅𝐘𝟐𝟎𝟐𝟒 • NR: $ 9,204m • OSG: +5.4%; Volume: +0.3%, Price/ mix: +5.1% • GM%: 32.6%; -610 bps vs Q3 FY23 • Adj. OP%: 20.9%; +270 bps vs Q3 FY23 • Beats analysts’ consensus for revenue and EPS 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐛𝐲 𝐑𝐞𝐠𝐢𝐨𝐧𝐬 • Latin America: $1,204m NR; OSG: +2%; Vol: -3.9%, Price/ mix: +5.9% • Asia, Middle East, & Africa: $1,851m NR; OSG: 5.8%; Vol: +0.7%, Price/ mix: +5.1% • Europe: $3,323m NR; OSG: +8.1%; Vol: +0.5%, Price/ mix: +7.6% • North America: $2,826m NR; OSG: +3.7%; Vol: +1.7%, Price/ mix: +2.0% 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐛𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐲𝐩𝐞𝐬: • Emerging Markets: $ 3,530m NR; OSG: +4.9%; Vol: -1.0%, Price/ mix: +5.9% • Developed Markets: $ 5,674m NR; OSG: +5.6%; Vol: +1.0%, Price/ mix: +4.6% Fiscal 2024 Outlook – Reaffirms • Organic Net Revenue growth: to be at the upper end of 3-5% • Adjusted EPS growth: high single-digit on a constant currency basis based 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y 𝗔𝗯𝗼𝘂𝘁 𝘂𝘀: Frederic Fernandez & Associates FF&A solves the most complex strategic problems of the world's largest FMCG companies across Corporate Strategy, Organic Growth, Digital RTM (eCommerce, DTC, EB2B), and M&A. 14 out of the world's 20 largest FMCG companies are repeat Clients (more on FF&A website: https://lnkd.in/dc6jY4Qp) #fmcg #cpg

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Last year we reported the second highest growth for the #FMCG industry in the last decade, which meant more growth in the last three years than the previous seven. How did the industry perform in 2023? Did it accelerate? Did it slowdown? Find out tomorrow in our latest #webinar 'Omnichannel 2024', where we explore the latest industry and channel trends. Link below 👇 https://lnkd.in/dQJRs95G Worldpanel by Kantar #omnichannel #cpg #cpgindustry #ecommerce #growth

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The global market for flavours and flavour ingredients is growing at a rate of 7.8% per year. Read our latest analysis on demand for natural flavours, seasonings, marinades and liquid sauces by the food industry

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🚀💡Deinfluencing to Influencing in FMCG! 🌐✨ Time to re-evaluate traditional marketing strategies and embrace innovative approaches that resonate with today's savvy consumers. Here’s what you can gain from this trend: Consumer Trust: Cultivating an authentic and transparent connection with your audience can result in long-lasting loyalty. Brand Differentiation: Differentiate yourself in a competitive market by promoting genuine interactions and maintaining product integrity. Strategic Agility: Stay prepared to adjust and refine your strategies according to immediate consumer input and market shifts. This strategic pivot is not just about changing tactics but about transforming the FMCG landscape.

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How can Marketing measurement capabilities like MMM allow us to balance short term P&L performance with long-term brand equity building? How to single out the creative aspect as THE main recipe in the "ROI secret sauce"? What limitations of MMM must we have in mind? 👇 👇 👇

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Recommend following this one as an example of a brand designed for what’s next. 75% of calories are from protein. Half the weight of the bar is protein. In a share driven, economically challenged environment this level of efficiency will win. The density gives shoppers and retailers what they want with less diesel, packaging, water, shelf space and commodity use. Built for speed. Unsurprising coming from Peter Rahal of Rx, the name is great and the design is modern. Of course it needs to taste good, but RXBAR proved that you just have to taste good enough. One to watch!

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So important to understand this changing gen AI space. Insightful!

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Did you know Monday 24th saw the beginning of the World Health Organisation's International Self-Care Month? At Haleon, a proud member of the Global Self-Care Federation, we are delighted to be supporting the "self-care is healthcare" campaign which aims to demonstrate that by embracing and enabling self-care, we can play an important role. That role is to help to create more sustainable and resilient healthcare systems, improve health outcomes, positively impact society and empower individuals and communities.  Currently, health systems around the world are facing significant challenges, including the rise of long-term ill health, growing health disparities, and the ongoing impact of COVID-19. Additionally, up to 2.1 billion people still lack access to essential medicines, and by 2030, 10 million more health workers will be needed in low and middle-income countries. In 2022, the Global Self-Care Federation conducted research into the global social and economic value of self-care, which found that self-care delivers both social and economic benefits on a global scale, regardless of the country health system and demographic status. The research demonstrated that current self-care practices deliver significant economic savings and quality of life improvements: ·      Savings of nearly $120 billion each year for global healthcare systems and, therefore, national economies ·      Savings of 40.8 billion productive days for both health practitioners and individuals ·      Gain of 22 million quality-adjusted life years (QALYs), the standard measurement for the value of health outcomes We are creating the #SelfCareIs movement to educate and inform about the critical connection between self-care and healthcare. This movement aims to unite individuals, communities, and stakeholders around a shared goal, amplifying voices and increasing impact. By engaging policymakers and healthcare providers, it seeks to remove barriers and advocate for the integration of self-care into national health systems worldwide. I encourage you to get involved with the campaign and help us raise awareness about the crucial importance of, and value in, self-care. To join the movement and learn more about how you can get involved, please visit https://lnkd.in/eWc4WXgf. #SelfCareIsHealthcare #SelfCareIs

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How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? Join us next week to hear from the great Anita Watkins, Dr Nicki Morley and Louisa Croudace

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Multiple shifts are converging to reshape our food industry, and companies across sectors need to get ahead of the changes. Join us to hear exclusive polling data on nutrition, sustainability, diets and spending, plus interviews with industry experts. https://lnkd.in/ex4DfKkv

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Mondelēz International continues expansion into cakes & pastries with the acquisition of Evirth - China's category leader for frozen-to-chilled cakes and pastries The move comes after the acquisitions of other players in the same space: Give & Go in North America (2020), and Chipita in the EU (2022). After securing footholds in its key geographies, Mondelez expanded its pastries business in China with the acquisition of Evirth, a company with which it has had a strategic partnership since 2021 What we like: - Attractive space (large: ~$3bn, fast-growing: ~15% CAGR, fragmented, currently mostly unbranded value propositions and consumer tailwinds: premiumization) - Complementary assets with portfolio & GTM synergies - Ownable right to win considering MDLZ assets - Proven fit (already having partnership since '21) - Repeatable M&A model This is a great case of synergistic M&A with a high right to succeed! 𝗔𝗯𝗼𝘂𝘁 𝘂𝘀: FF&A solves the most complex strategic problems of the world's largest FMCG companies across Corporate Strategy, Organic Growth, Digital RTM (eCommerce, DTC, and EB2B), and M&A. 14 out of the world's 20 largest FMCG companies are repeat Clients 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #strategy #fmcg #cpg #mergersandacquisitions

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"Purpose" gets a bad rap. But it’s not purpose itself that’s the problem – it’s how we’ve been defining it. It needs a rebrand. For me, purpose is the "why" behind a brand’s existence: what problem are you genuinely solving in the world that ties back to your product? If there’s a real link, you’re building something meaningful and different – not just for today, but for the long term. As marketers, differentiation is our aim. Nobody wants to be just another face in the crowd. When I joined Rexona defining our purpose was my top priority. I needed to answer one key question: what’s the beating heart of this brand? Once you have that answer, everything else flows naturally – game changing innovation plans, communication programmes, meaningful connections with consumers and ultimately as we have proven sustainable, double digit, competitive growth. Where brands often struggle is when there’s no credible link between purpose and product. Then, it can feel like you’re just riding a trend. But, if purpose is true to what you offer, it becomes a powerful driver for positive impact – on both society and the business itself. If we’re willing to rethink how we approach purpose, we might just unlock its full potential. Thanks to LBBonline - Little Black Book Laura Swinton for the opportunity to explore this topic in detail as well as take a trip down memory lane: https://lnkd.in/eSwNgpKB #BrandMarketing #Purpose #SustainableBusinessGrowth

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📈How can you be Meaningfully Different to More People? Join this 8-min conversation with Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/g2F2tA-V #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth

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