Elaine Pasini MCIM ✍🏻⚖️

The biggest silent killer of your estate agency website is inconsistent posting of blog content. It's the death of SEO and lead generation. So, this July, commit to posting consistent, valuable content to keep your website fresh, rank higher on Google, and attract new clients. No excuses! Get a head start and get it done for you! https://lnkd.in/di5MAHUy #JulyFreshStart #EstateAgentSEO #ContentMarketing

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'Marketing secrets of the pub lunch' There are plenty of things that separate good marketing copy from bad. But one that’s often overlooked is confidence. When you’ve got it, you write better. A bit of confidence helps you run with stuff that’s personal to you and what you’re selling. And when you do that, it singles you out - as you avoid bland, cliché-filled copy. As ever, examples are better than my blabbering, so consider this: On holiday a while back, as we pootled around the Suffolk countryside in the rain, I saw a couple of pub chalkboards advertising lunch. One said this: ‘We cook the finest ingredients and are passionate about our food and our service.” Zero confidence – two whopping clichés and nothing to set them apart from anyone else. The other said this: ‘Pop in for one of Val’s famous homemade pies – you’re lucky, you’ve caught her on a good day!’ Now (if I hadn’t already stuffed my face with fish and chips) which pub would I choose? The second, of course – the copy singles the place out, as you’re not gonna get Val’s homemade pie anywhere else. Especially as it’s one of her good days (nice bit of FOMO). And it promises charm and personality, as opposed to the grim functionality of a place that’s ‘passionate about food’. You see, when you write with confidence you have the guts to say things that others don’t. When you lack confidence, you come up with the same stuff as everyone else        So, next time you write, do it with confidence – it works wonders.  #marketing #copywriting #advertising #copywriter #solopreneur   Want to hear more from me? Stop in at one of my virtual pubs: Copywriters: Go to The Copy Arms, where I serve advice on writing copy and career building - bit.ly/thecopyarms   Small business owners and solopreneurs: Join me in The Solopreneurs Arms, where you’ll discover how to market yourself better and sell more - bit.ly/thesoloarms

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There's nothing like fresh, experienced eyes on your website. After her Website Consult with me, Gemma Carr wrote this review: “I recently booked a session with Ange to run a fine toothed comb over my website to look for any potential improvements. Ange was able to talk me through a list of ways I can get my website working better for both my SEO and importantly, the user experience. I now have a prioritised set of actions to implement, this is perfect for someone like me who isn't quite sure what the next best step might have been. I highly recommend Ange if you want to up level your website and benefit from her experience.” #websiteconsult #websitetips #websiteaudit

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Ever wondered what the 'alt text' option is on your socials and websites? If you tend to leave that section blank, you're not alone. But stop doing that! Use it to make your content accessible and boost your SEO scores. Find out how in my first blog on my new site 👇 https://lnkd.in/etdVT97D #dewarcreative #freelancewriter #copywriter #websiteconsultant

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Prior to today - the Previous Elementor Course was locked for New Elementor Course Members. But that meant that some would miss out on the following covered in the Previous Course. - Gridbuilder Filters - WooCommerce - Rank Math & SEO Tips Well now, you all get it! Anyone who purchased the Previous Elementor Course can already access the New Elementor Course. Anyone who purchased the New Elementor Course can now access the Previous Elementor Course (the link is on the Courses Page). You all win! https://lnkd.in/epeUYGpj

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Unsure why people are visiting your website and not enquiring? I feel your pain. You’ve spent a lot of time and money to get your website just right. Maybe you’ve even added one of those chatbots. And yet… the enquiries aren’t coming in like you expected. And the ones that do actually come in…. Are terrible quality ❌ It’s an issue I consistently hear from firm owners. But, there is a solution that will help you ✅ Find out why people are dropping off your website ✅ Find any website errors as soon as they appear ✅ Optimise your site for quality enquiries That solution = Microsoft Clarity See Every Action that a user takes on your website and make your updates based on data driven decisions that are designed to increase your user experience (and number of quality enquiries) 🚀 Curious to hear from anyone has used Microsoft clarity before, let me know in the comments 👇 #LegalMarketing #LawFirmGrowth #ClientAcquisition #WebsiteOptimization #DigitalStrategy #LegalTech #MarketingTools #ConversionRateOptimization #MicrosoftClarity #LeadGeneration

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Over on YouTube we share 'Content Gold' videos of hints, tips, content ideas, testimonials, and lots of other great stuff, to support you with creating first class content for your business. Head on over and have a look, and if you like what you see, hit the 'subscribe' button and we'll let you know as soon as new content lands. Click here to go to our channel: https://lnkd.in/drAqmqUH #YouTube #content #copywriters #copywriting #ContentWriters #BusinessContent #MarketingContent #ContentGold #CreativeWords

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You want a website that highlights the quality of your services. One that attracts more of the high-value clients you love working with. But right now, your copy is more like a brain dump—an unorganised mess. You think, “Well, most of my clients come from referrals and word of the month anyway” But you don’t realise just how many referrals leave your website never to return because they were confused. Imagine that, they were referred but decided against it because your website turned them away. Yikes. It’s not converting. It’s overwhelming potential clients as much as it’s overwhelming you. This scenario is where my VIP Optimization Day would be perfect. After our morning meeting on VIP Day, I'll have everything I need to refine your message and attract more of those high-value clients. My full attention on your website copy for an entire day is just £997 Drop me a message to find out if you're a good fit.

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You want a website that highlights the quality of your services. One that attracts more of the high-value clients you love working with. But right now, your copy is more like a brain dump—an unorganised mess. You think, “Well, most of my clients come from referrals and word of the month anyway” But you don’t realise just how many referrals leave your website never to return because they were confused. Imagine that, they were referred but decided against it because your website turned them away. Yikes. It’s not converting. It’s overwhelming potential clients as much as it’s overwhelming you. This scenario is where my VIP Optimization Day would be perfect. After our morning meeting on VIP Day, I'll have everything I need to refine your message and attract more of those high-value clients. My full attention on your website copy for an entire day is just £997 Drop me a message to find out if you're a good fit.

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You want a website that highlights the quality of your services. One that attracts more of the high-value clients you love working with. But right now, your copy is more like a brain dump—an unorganised mess. You think, “Well, most of my clients come from referrals and word of the month anyway” But you don’t realise just how many referrals leave your website never to return because they were confused. Imagine that, they were referred but decided against it because your website turned them away. Yikes. It’s not converting. It’s overwhelming potential clients as much as it’s overwhelming you. This scenario is where my VIP Optimization Day would be perfect. After our morning meeting on VIP Day, I'll have everything I need to refine your message and attract more of those high-value clients. My full attention on your website copy for an entire day is just £997 Drop me a message to find out if you're a good fit.

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Blogging is a brilliant lead-generation tool if you know how to do it properly. The details of the course are all on the link in the comments Here’s a reminder of how my 5 day course, Blogbusters, works.............. Blogbusters is a 5-day blogging course for business owners and is a quick and easy way to start creating demand-led content in just 5 days. The next cohort begins on Monday 20th May and finishes on Friday 24th May. The live Q&A/coaching calls are at 5 pm every day that week. Blogbusters is £499 or two payments of £249.50 and here's what you get for your money; * 5 x downloadable workbooks * 5 x hours of coaching * 1 x free blog template * Lifetime access to the material and an unlimited amount of opportunities to repeat the course * Personalised feedback on x 1 blog * FREE bonus workshop on how to repurpose, reuse and recycle your blog into dozens of other social media posts Spaces are limited (they always are because this is such a high touch/high support course) DM me if you’d like me to send over the course details.

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Are you maximising your websites full potential? Have you thought about blogging but never quite got around to it? Download our Master Blogging guide and learn how to create a high performing blog and stay consistent. https://lnkd.in/eXYjrzRT #Bloggingisnotdead #DigitallyDazzling

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You may be surprised to hear me say this, but I might not be the one for you. There are a gazillion different copywriters and copy coaches out there, all offering slightly different services at a range of prices. Of course, if you want a copywriter or copycoach with: - travel and tourism industry expertise - an ear for your brand voice - a nose for an engaging narrative - a proven track record of getting results ...then I could be your cup of tea! But it's definitely wise to shop around. And that's what today's blog post – How to find the best copywriter for you – is all about. What do you look for in a copywriter or copy coach? https://lnkd.in/exUhmZw3 Photo: Gerri Campbell Brand Photographer --- Hi, I'm Genevieve. 👋 I help tour guides and tour operators write confident copy, grow their audience and make more money. Interested in a Copy Boost session with me? Visit my website or DM me to find out more.

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What businesses think generates #enquiries: > A fancy new website > Corporate jargon > Credentials > SEO What actually generates enquiries: > Following Up > Consistent outreach > Offers that provide outcomes > A High Converting Landing Page Anything you’d add? 😄 #marketing #pipeline #leadgeneration

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This is why posting inspirational content is turning your ideal clients off and making them buy elsewhere 👇🏼 If this is an issue for you, follow me 👉🏼 Laura Amy 🙌🏼 𝐎𝐫 𝐛𝐨𝐨𝐤 𝐚𝐧 𝐚𝐮𝐝𝐢𝐭 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐚 𝐚𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐚 𝐛𝐞𝐬𝐩𝐨𝐤𝐞 𝟐𝟎+ 𝐩𝐚𝐠𝐞 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐛𝐫𝐞𝐚𝐤𝐬 𝐝𝐨𝐰𝐧 𝐲𝐨𝐮𝐫 🚀 Mission and Brand 🚀 Business Aims 🚀 Brand archetype 🚀 Your Current Online Presence 🚀 Social Media Goals 🚀 Social media objectives 🚀 Industry Trends 🚀 SWOT Analysis 🚀 Content Pillars 🚀 Target Audience and Engagement 🚀 Platforms and Optimisation 🚀 Content Creation 🚀 Long Term Aims 🚀 Social Media Roll Out So you can start scaling with ease on social media and generate more followers, leads and sales! ———————— Recent client results include - 👉🏼 Multiple 50K launches 👉🏼 300+ increase in engagement 👉🏼 Brand collaboration 👉🏼 10X increase in revenue ———————— What are you waiting for? #socialmediagrowth #socialmediacontent #contentcreation #marketingtips #socialmediatips #contents

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Think all the good niches are taken? Think again! 🌟 My business coach/mentor James proved me wrong when he showed me the untapped markets waiting to be explored. If you're struggling to pick a profitable niche, this guide is for you. Download '128 Niches' today and uncover the hidden gems of online business! 💼 https://lnkd.in/gpqjVitN #untappedmarkets #profitableniches #businesscoach #onlinebusiness #nichemarkets #businessgrowth #entrepreneurship #untappedpotential #businessguide #marketresearch

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