“Edward has a vast well of knowledge when it comes to AI and not only did we benefit from it from a marketing perspective but he was able to advise us on a number of different aspects that we hadn't considered when it came to using AI to accelerate and evolve our business. Highly recommend Edward! Not only for his perspectives and expertise in AI but he's also a great guy to work with!”
Edward Frank Morris
LinkedIn Top Voice for Prompt Engineering and Generative AI | As seen on the NASDAQ Screen in Times Square, the Financial Times, Forbes, Yahoo News and more | Founder, Director, totally not Batman
Southampton, England, United Kingdom
25K followers
500+ connections
About
Edward Morris doesn’t fit neatly into a box - and he wouldn’t want to. As the CEO of Enigmatica and a global authority in Prompt Engineering, his journey isn’t your typical tech success story.
His expertise in Generative AI has earned him a spotlight on the front page of the Financial Times and regular features in Forbes, where his insights are a near-monthly staple. He’s graced the NASDAQ screen in Times Square for AI campaigns and landed a Fortune 500 client within his first year of business. Not bad for someone with no Computer Science degree—or even an MBA.
Edward’s work transcends boardrooms and algorithms. He’s taught Generative AI and Prompt Engineering at institutions like Taras Shevchenko University in war-torn Ukraine, Santo Tomas University in Chile, The American University in the Emirates, and Oxford University. Whether speaking to seasoned academics or grassroots charities, he bridges the gap between technology and its transformative potential, empowering not-for-profits and individuals alike.
But behind the accolades and partnerships with AI giants like OpenAI, Microsoft, and Google lies a story rooted in resilience. Edward’s childhood was spent on the streets of Cagayan de Oro, Philippines, in extreme poverty—dreaming of a better life while navigating a reality most can’t imagine. Later, in a council flat in the UK, he relied on his mother’s disability benefits and a carer’s allowance to get by. The glitz of Yahoo Finance and Forbes felt galaxies away.
His unconventional path continued at Solent University, where he earned a degree in Journalism, not Computer Science. For Edward, journalism wasn’t a career box to tick—it was the foundation of something bigger. He saw storytelling as both art and architecture, a way to craft narratives and build bridges. This foundation would later inform his inquisitive approach to AI, where ethics, implementation, and upskilling became his passions.
Edward’s philosophy is clear: titles don’t define you. Journalism wasn’t his limit; it was his launchpad. His ability to question, to connect, and to see “what’s beyond the horizon” transformed him from a curious student into a world-leading innovator in AI.
Edward Morris didn’t just turn the page on his story—he rewrote the narrative entirely.
Contributions
Experience
Volunteer Experience
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Copywriting and Social Media Volunteer
United Nations
- Present 8 years 7 months
Education
I've worked for the United Nations for a while now as a United Nations Volunteer. I work solely online. I don't usually publicize the groups or people I help when it comes to the United Nations. Typically, the groups who I do help are within developing countries. The capacity in which I work is typically involving Social Media, Marketing, or Business Development.
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International Director
JCI UK Foundation
- 1 year 1 month
Economic Empowerment
I started as JCI UK Southampton fresh out of a meeting with them at Unity 101 Community Radio. Since then, I've been working with JCI UK in trying to bring more backgrounds into the society. Since my inception, JCI UK Southampton as a group have won a multitude of awards and have been recognized as one of the most prominent groups in the UK.
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Citizen Adviser - Artificial Intelligence and Future Tech
Bank of England
- Present 5 years 3 months
Economic Empowerment
My current voluntary role within the Bank of England is to advise agents and others within the Bank of England sphere regarding sentiments of the citizens Hampshire (or Southampton) area. So far, I have had the pleasure of meeting and working with the previous Governor of the Bank of England - Mark Carney. As well as the current Governor, Andrew Bailey.
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Member
Stanford Institute for Human-Centered Artificial Intelligence (HAI)
- Present 6 years 4 months
Science and Technology
As a member of the Stanford Institute for Human-Centered Artificial Intelligence (HAI), my role is to actively participate in the creation and shaping of a human-centered approach to AI. I am deeply involved in an array of activities and discussions that center around the implications and development of AI, with a strong focus on ethical considerations and practical implementation.
Key responsibilities include:
Attending and contributing to seminars and lectures that facilitate…As a member of the Stanford Institute for Human-Centered Artificial Intelligence (HAI), my role is to actively participate in the creation and shaping of a human-centered approach to AI. I am deeply involved in an array of activities and discussions that center around the implications and development of AI, with a strong focus on ethical considerations and practical implementation.
Key responsibilities include:
Attending and contributing to seminars and lectures that facilitate robust discussions on AI-related topics. My active engagement in these intellectual exchanges enables me to both share my insights and learn from other leading experts in the field.
Offering critical insights on ethical aspects of AI development and deployment. My input is centered on ensuring the development of AI is considerate of societal, cultural, and individual human needs, values, and rights.
Providing pragmatic guidance on the implementation of AI technology in various industries and applications. This involves considering both the technical and ethical aspects of AI, and translating theoretical discussions into actionable strategies.
In this role, I remain committed to the goal of the Stanford HAI to advance AI technology in ways that improve the human condition and ensure that AI benefits all of humanity.
Languages
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English
Native or bilingual proficiency
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Filipino
Native or bilingual proficiency
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Tagalog
Native or bilingual proficiency
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Bisaya
Native or bilingual proficiency
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Spanish
Full professional proficiency
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French
Full professional proficiency
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Cebuano
Full professional proficiency
Recommendations received
4 people have recommended Edward Frank
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