Dr Heather May Morgan FHEA FRSA

Dr Heather May Morgan FHEA FRSA

Greater Aberdeen Area
2K followers 500+ connections

About

I am Dean for Enterprise and Innovation and a Senior Lecturer (Teaching & Scholarship) in…

Activity

Join now to see all activity

Experience

  • Aberdeen University Press

  • -

    Aberdeen, Scotland, United Kingdom

  • -

  • -

  • -

    Aberdeen

  • -

  • -

    Health Services Research Unit

  • -

  • -

  • -

  • -

  • -

    Aberdeen City, Scotland, United Kingdom

Education

Licenses & Certifications

Publications

  • Incentives to Promote Breastfeeding: A Systematic Review

    Pediatrics. doi: 10.1542/peds.2008-1536

    BACKGROUND AND OBJECTIVES:

    Few women in industrialized countries achieve the World Health Organization's recommendation to breastfeed exclusively for 6 months. Governments are increasingly seeking new interventions to address this problem, including the use of incentives. The goal of this study was to assess the evidence regarding the effectiveness of incentive interventions, delivered within or outside of health care settings, to individuals and/or their families seeking to increase…

    BACKGROUND AND OBJECTIVES:

    Few women in industrialized countries achieve the World Health Organization's recommendation to breastfeed exclusively for 6 months. Governments are increasingly seeking new interventions to address this problem, including the use of incentives. The goal of this study was to assess the evidence regarding the effectiveness of incentive interventions, delivered within or outside of health care settings, to individuals and/or their families seeking to increase and sustain breastfeeding in the first 6 months after birth.

    METHODS:

    Searches of electronic databases, reference lists, and grey literature were conducted to identify relevant reports of published, unpublished, and ongoing studies. All study designs published in English, which met our definition of incentives and that were from a developed country, were eligible for inclusion. Abstract and full-text article review with sequential data extraction were conducted by 2 independent authors.

    RESULTS:

    Sixteen full reports were included in the review. The majority evaluated multicomponent interventions of varying frequency, intensity, and duration. Incentives involved providing access to breast pumps, gifts, vouchers, money, food packages, and help with household tasks, but little consensus in findings was revealed. The lack of high-quality, randomized controlled trials identified by this review and the multicomponent nature of the interventions prohibited meta-analysis.

    CONCLUSIONS:

    This review found that the overall effect of providing incentives for breastfeeding compared with no incentives is unclear due to study heterogeneity and the variation in study quality. Further evidence on breastfeeding incentives offered to women is required to understand the possible effects of these interventions.

    Other authors
    See publication
  • (F)raping, Trolling and Rinsing: Social Networking, Feminist Thought, and the Construction of Young Women as Victims or Villians

    This paper explores the contradictory framing of young women’s social networking use in public and media discourses and situates it within current debates regarding the future of feminism for young women. While social networking activities began as relatively trivial, recently public and media concern has grown, especially in light of a so-called rise in ‘problematic’ gendered/sexualized behaviours on social networking sites. Examples include ‘fraping’, ‘sexting’, ‘trolling’ and ‘rinsing’;…

    This paper explores the contradictory framing of young women’s social networking use in public and media discourses and situates it within current debates regarding the future of feminism for young women. While social networking activities began as relatively trivial, recently public and media concern has grown, especially in light of a so-called rise in ‘problematic’ gendered/sexualized behaviours on social networking sites. Examples include ‘fraping’, ‘sexting’, ‘trolling’ and ‘rinsing’; behaviours that push the boundaries of acceptability in terms of normative gendered/sexualized and embodied practices. Paradoxically, young women are presented as both victims of more predatory, deviant and/or criminal behaviours on social networking sites, such as cyber-stalking and cyber-bullying and their consequences, and villains in terms of their engagement in the aforementioned gendered/sexualized interactions.

    Other authors
    See publication

More activity by Dr Heather May

View Dr Heather May’s full profile

  • See who you know in common
  • Get introduced
  • Contact Dr Heather May directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses