David Scott

I’ll be at the PRmoment Agency Growth Forum, talking about a code of conduct for pitching. To help make this session as useful as possible, I’m on the hunt for examples of poor pitch behaviours from both clients and agencies. Did an agency ask for a tissue then ignore your feedback? Have you been ghosted? Did one of the clients fall asleep mid presentation (obviously this didn’t happen during one of Kindred’s thrilling pitches 👀…)?? This is your opportunity to get pitch beef off your chest and share your experiences to help create better pitches for everyone involved. Tell all to Auntie Shaz in the comments below or send me a DM if you’d prefer

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Very useful guide for anyone considering a #PR qualification.

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The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

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Have you signed up to our free webinar yet? 💻 Join us on 28th November at 2pm where Tallulah Warmington and Lisa Alleway will be talking about ‘The power of cross-channel campaigns’, filling you in on all the secrets to building impactful integrated marketing campaigns. Register now to find out how to: ✅ Successfully roll out marketing campaigns across multiple channels ✅ Craft effective creative briefs to make sure your campaign hits the mark ✅ Ensure consistent messaging and branding across every touchpoint ✅ Make sure your campaign runs smoothly, from start to finish Just click the link below to register 👇 https://lnkd.in/eNaGTW3H #Webinar #Marketing #MarketingCampaign #IntegratedCampaign

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The secret to getting UNSTOPPABLE personal growth: Strategic self-belief transformation. • Boost confidence • Challenge inner limits • Develop consistent positive mindset breakthrough A powerful approach with so much momentum.

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📖 New Free Guide from The Agency Collective: Mastering Your Pricing Strategies In the competitive landscape of UK agencies, developing an effective pricing strategy is paramount to achieving sustainable growth and profitability. Strategic pricing is not merely about setting competitive rates; it’s about aligning your pricing structure with the value you provide and your clients’ needs. A well-thought-out pricing strategy can position an agency as a leader in its market, attract and retain high-value clients, and differentiate it from competitors. Moreover, strategic pricing helps to optimise revenue, manage client expectations, and ensure that the agency can invest in its growth and development. This guide aims to help by giving you the insights and tools necessary to create pricing strategies that foster long-term success. Download your guide here: https://hubs.la/Q02NhkXl0 Agency Collective members can also access the guide in the Hub!

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Have you encountered a PR agency that promises experts but leaves you in the hands of a junior executive? 🤔 This can significantly affect the effectiveness of your communication strategy and waste your budget. At MarketCross, we ensure our clients always work with senior account directors, providing expert advice and quality service, regardless of the market. 🌎 🌐 Discover more about the importance of having expert advice and how to avoid the junior executive trap on our blog! 👉 https://lnkd.in/gz5pMUwT #PR #PublicRelations #MarketCross #StrategicCommunication #ExpertAdvice #CommunicationStrategy

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Have you thought about taking part in a Truth Lab? Common uses include: 🔴Defining brand proposition and customer journey. 🔴Identifying audience. 🔴Refining user experience. 🔴Exploring growth opportunities. Visit the Truth #blog to find out more: https://lnkd.in/efHZ4s7K

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Have you thought about taking part in a Truth Lab? Common uses include: 🔴Defining brand proposition and customer journey. 🔴Identifying audience. 🔴Refining user experience. 🔴Exploring growth opportunities. Visit the Truth #blog to find out more: https://lnkd.in/efHZ4s7K

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New for #Suffolk businesses Digital Trends in Social Media https://lnkd.in/dAfz2quf The course will look at building brands, digital marketing acquisition, conversion and retention, social media strategies and much more.

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How can you best use events to build your brand profile? In partnership with FirstEvent and Campaign UK, our special podcast episode covers why events should be a part of your wider content plan to increase brand awareness and better your public perception. Listen here 🎧 https://lnkd.in/eSKYa3Ws #ad #eventprofs #immersivecontent #experiential #eventmarketing

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In today’s competitive business environment, effective PR is more crucial than ever. Getting your business news in front of the right audience can make a significant difference in your brand’s visibility and success. Portfolio North’s PR Hub is designed to help businesses in the North East and Yorkshire share their stories with influential professionals and decision-makers. Discover how our PR Hub can support your business and why it’s a game-changer for your PR strategy. Read here: https://lnkd.in/erdiKiYm

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In today’s competitive business environment, effective PR is more crucial than ever. Getting your business news in front of the right audience can make a significant difference in your brand’s visibility and success. Portfolio North’s PR Hub is designed to help businesses in the North East and Yorkshire share their stories with influential professionals and decision-makers. From reaching business owners and decision-makers to giving your business online and print coverage, find out how we can help you get your business in front of the right people. Read more here: https://lnkd.in/ekPVPVs6

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🛍️ What's driving UK consumers as we look ahead to 2025? Reputation's latest research report is now available! Download your copy today and learn: 1️⃣ Why reviews still rule 2️⃣ Why taking action matters 3️⃣ How trust is shifting 4️⃣ Why engagement is key to success 🔎 The takeaway? If your business isn’t prioritising reviews and reputation management, you’re missing out on trust, loyalty, and conversions in a competitive market. ➡️ https://lnkd.in/eXc8EqZU #ConsumerBehaviour #OnlineReputation #DigitalMarketing #CustomerExperience #CX #Reputation

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Over the years, I’ve had countless conversations with PR and comms professionals about the highs, the lows, and the constant need to adapt in our ever-evolving industry. It struck me — these stories, challenges, and lessons deserve to be shared. That’s why we launched the Viva PR Podcast PR in the Real World a couple of weeks ago. This is not intended to be your typical industry talk shop. It’s real people, sharing real stories about how they’ve tackled the biggest hurdles in their careers — and become stronger. From a personal point of view, the podcast has been a great way to connect with new people in the industry and reconnect with long-time friends I’ve worked alongside over the years. The stories they’ve shared have reminded me why I enjoy being involved in this industry in the first place — it’s full of creativity, resilience, and, above all, people who genuinely care about making an impact. From managing crises to navigating digital transformation, the conversations are honest, insightful, and, most importantly, practical. In short, hosting this podcast has been a privilege. However, I have to say I am not a big fan of hearing my own voice or seeing myself in these clips. I have always been the one behind the camera I don’t run towards the limelight. That said, it’s worth the pain as the feedback so far has been fantastic, and it’s clear there’s a real appetite for content that digs a little deeper, goes beyond the surface, and shines a light on the real side of PR. https://lnkd.in/eRDbjFBD #agencylife #PR #VivaPRPodcast #PublicRelations #Communications #StorytellingWithImpact #PRInsights #PRProfessionals #LearningTogether #PodcastLaunch #PRLeadership #ProblemSolving

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How we can help your social media marketing 🤔 ✅ Social Media Strategy ✅ Video, Animation and Imagery ✅ Hashtags and Keyword Research ✅ Brand Consistency and Tone of Voice ✅ User-Generated Content ✅ Competitor Analysis ✅ Influencer Marketing ✅ Paid Advertising e.g., Facebook ads and LinkedIn promoted posts ✅ Measuring Performance with Analytics Tools Looking for support with your social media strategy? Look no further, speak to us today ⬇️ #SocialMediaStrategy #ProfessionalServicesMarketing

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Our latest training brochure is out now featuring new AI in PR courses, board-level training for new and aspiring directors, and new dates added for some of our bestselling courses 🆕 Course prices start from £365 (ex VAT) and CIPR members can save up to £200 on every course. Plus, save an extra 10% when you book three or more places using promo code 'Multiple'. 💡Don’t miss out on these valuable opportunities to expand your skills. Download the brochure and book courses for you and your team today. #CIPRLearn #PR #Publicrelations

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🎯 Why settle for less when you can have guaranteed ROI? When we work with clients, we set KPIs and agree on achievable campaign targets aligned with business objectives. PLUS, we offer guaranteed results or your money back. 📈 How many agencies you’ve worked with can say that? Read how our ‘fixed fees for fixed outcomes’ model can get tangible results for your tech brand: https://lnkd.in/euAtUxbU

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