Desriee Asomuyide

🎯 Is your marketing strategy a little like shouting from the rooftops, but no one hears you over the noise? Or maybe it’s costing so much that it’s leaving you teetering on the edge? 😬 If your ads aren’t driving results, it’s time for a change. With Couture Marketing Group’s PPC Services, we’ll cut through the chaos and get your business in front of the right people—without breaking the bank. 💼💡 Let’s fix this! Schedule your FREE consultation today. 📞 Call now 806-336-0532 or visit CoutureMarketingGroup.com #GoogleAds #PPC #BusinessGrowth #MarketingMadeEasy

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🎯 Is your marketing strategy a little like shouting from the rooftops, but no one hears you over the noise? Or maybe it’s costing so much that it’s leaving you teetering on the edge? 😬 If your ads aren’t driving results, it’s time for a change. With Couture Marketing Group’s PPC Services, we’ll cut through the chaos and get your business in front of the right people—without breaking the bank. 💼💡 Let’s fix this! Schedule your FREE consultation today. 📞 Call now 806-336-0532 or visit CoutureMarketingGroup.com #GoogleAds #PPC #BusinessGrowth #MarketingMadeEasy

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📊 **"The hidden costs behind RTW pricing!"** It’s not just fabric and stitching—here’s what else goes into the price: 📱 Data for social media 🎯 Marketing campaigns 📸 Photoshoots 🎥 Eye-catching videos 👠 Model fees All these costs add up to create an irresistible brand image that attracts buyers and drives sales. 🛍️✨ ➡️ **WATCH** to understand why RTW pricing is about VALUE, not just the product! 💬 **What’s one cost you didn’t expect? Let’s chat in the comments!** 🎯 Share this with a friend who’s curious about the business side of fashion. **#FashionMarketing #RTWPricing #BehindTheScenes**

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Struggling to get your brand to stand out online? You can now commission us to make you a pack of 5 social media posts made specifically to fit your brand’s style, tone of voice, colour palette and optimised for any social media platform. Perfect if you need professional creatives without the ‘London’ price tag. DM or email us to find out more. #socialmedia #contentcreation 

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Emails like this 🥰I’m super keen to grow the UGC arm of my business so thought I’d share this as a humble brag! I love creating valuable content for brands; if you’re on the lookout for UGC creators I’d be so grateful if you considered me. As a Social Media Manager, I know the little nuances that a brand need/look for in UGC. Areas I have covered include: beauty, wellness, haircare, fashion, parenting and travel. Can’t wait to collaborate on impactful content for your brand ✨

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The staff at restaurants when I appear, and not Chloe Sims from Towie😭 Instead, they get... - Chloe with Buying experience - Chloe who is a generalist marketer - Chloe who writes comprehensive strategies - Chloe with a background in Fashion Marketing - Chloe who shares her experiences in marketing with others to help them skip the bits they shouldn't be focussing on, cut out the noise and carve their own path in the field Despite this, I do always manage to get a good table👀 Follow me for tips/guidance on navigating the early stages of your marketing career💌 #GiMChallenge Girls in Marketing

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So here is another unsolicited thought for you. Oasis have got me thinking about creativity in general. In music, film, but also in retail, branding and marketing. It feels like the two biggest forces in creating anything at the moment are nostalgia and data. Every film is a sequel, prequel or remake. And if it isn’t, it’s creation is so led by what data tells them viewers want, that you end with films devoid of anything. Deadpool basically. Music-wise, it’s either bands reforming for stadium tours or music where one pop song is indistinguishable from the next. Just a machine that pumps out a new version of what everyone has just listened to. I think brands are often caught in this trap too. They’re either obsessively trying to relive their glory days, or obsessively trying to create something that matches the data they’ve collected. Nike, in some ways, are the perfect example. The obsession with product data fed into new products that didn’t always excite. On the other side, a strategy of constantly re releasing and re-working classics (air max etc) lost its energy too. There’s a huge huge, gaping hole between nostalgia and being totally data-led, and that’s pure, raw creativity. Being led by ignorance rather than knowledge. And experimentation rather than data. Scientists often say that the majority of the world’s great scientific breakthroughs happened not because of the careful, structured accumulation of knowledge, but by accident, experiment or chaos. We need to keep just trying stuff. Because I refuse to take my son to the cinema to see Deadpool 8 or whatever. I can’t do it.

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In preparation for the Swadlincote Small Business Showcase event on the 20th of July, I wanted to offer some advice. Though there are loads of 'How to win at exhibiting' posts online, so I decided to offer something a little different. So here's: 5 Tips for Ensuring Your Exhibiting Experience Sucks! 1. Don’t Do Any Pre-Event Marketing Just rock up on the day, set up your stall, and wait for the crowds to come and shower you with money. No need to tell anyone you’ll be there or why they should visit. Event-only offers? Free samples, quotes or trials? Meh, they’ll figure it out. 2. Turn Up Without a Goal Are you selling, raising brand awareness, or looking for lifelong customers? Who cares! Just wing it. Forget setting realistic goals like 10 new regulars, 5 quotes, or £500 in sales. 3. Look Bored on the Day Hide behind your table and wait for the cash to roll in. Greeting potential customers? Making eye contact? Pfft, overrated! Confidence is for motivational speakers. 4. Make It Hard for Customers to Buy from You They love your product, but to buy it, they need to email you the colour, size, style, do 3 cartwheels, and donate 2 pints of blood, easy, right? Probably no point in asking questions and finding out their preferences in order to offer free mockups, maybe they like jumping through rings of fire to buy your £10 T-shirt. 5. Don’t Have a Follow-Up or Lead Retention Plan Skip assessing your day’s results. Was it worth your time? Did you connect with your audience? You probably got a free coffee and cakes, so what does it matter? And forget reaching out and thanking your customers. They could find your website and social media links themselves. Why is it your job to put in overtime after the event? ------------------------------------------------------------------------------------ Hopefully you read this post in the fun, jokey way it was intended? 😉 Attending an exhibit is a fantastic opportunity to showcase your business and the value you offer to potential customers. Be confident and proud of your brand. Make your stand interactive and fun, and be friendly and welcoming. Remember: people may forget what you said, but they will remember how you made them feel. How will you make your experience memorable, for both you and your customers? #Marketing #Exhibiting #exhibitortips #smallbusinessadvice #businessfair #craftfair #exhibitorsuccess

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We made $235,000 in a single day for this brand They usually average $20k/day... Here's how you can do the same: What is a product drop? This is a limited-quantity product launch Clothing brands like Supreme and Corteiz do this well, but it doesn't only work for clothing brands Here is how you can build hype for product drops to achieve $100k+ days with ANY brand 👇 1. Ask your audience what they want Send email polls to your audience asking what types of products they want to see from you Send polls regarding product type, colors and other variations Then make a limited quantity of that product 2. Set a date Next set a date for the product drop and inform your social media followers Let them know what product is being released and build hype and intrigue Talk about how it's for a limited time / limited quantity 3. Collecting Emails You can do one of 2 things: - Post the product on your site but have an Email signup to notify people when it's released or - Create a whole separate landing page for the product drop + collect emails Give Email signups early access to the drop We've collected 10,000s of Emails in the lead up to a single product drop before It's a great way to get more people on your list Instead of people signing up to your list to get a 10% discount They're signing up to buy your product full price, and they're EXCITED to do so 4. Building hype There are a few unique ways to do this: - Collaborate with influencers to promote it - Collaborate with other brands (release a joint product) Or you can build hype by just using the 'limited quantity' product angle and utilizing scarcity Keep it simple when building hype with emails Send Emails that build hype and include a countdown timer to the drop on each one Promote scarcity in your Emails and show cool images of the products while also keeping it a bit mysterious Here is what your Email + SMS timetable should look like: When to send emails: - 5 days before - 72 hours before - 48 hours before - 24 hours before - 1 hour before - On the drop When to send SMS: - 3 hours left - On the drop 6. The early access drop Everyone on your Email + SMS lists should get early access to the drop This is to incentivize them to join your list even more (+ now you still have them for the future) Release the drop to your list an hour early than everyone else 7. Post-drop After you sell out, DO NOT keep selling that product Your customers will realize they've been lied to about the 'limited quantity' and won't trust you again Just do it again with a different product 1-2 months after and continue the cycle Post on social media + send an email to your list thanking and congratulating the people who bought the product The people who missed out on the drop will feel even more FOMO because of this, and they'll buy from the next one That's it This is the strategy that lets us do 5, 6 and 7 figure days with our ecom partners

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Creating the Perfect CV for a Beauty Marketing role💄✨ A lot of people this time of year start to think about a new role, or over the Christmas break decide they want to start looking in the New Year. If this is you, then here's what you should definitely include in your CV to make it shine 🌟. ✅ **Contact Information**: Start with your full name, phone number, location, email address, and LinkedIn profile. Make sure it's up-to-date and professional. ✅ **Personal Statement**: A brief introduction about who you are, your passion for beauty marketing, and your career goals. This is your chance to hook the hiring manager! ✅ **Professional Experience**: Highlight your previous roles with a focus on marketing positions. Include job titles, companies, dates, and bullet points detailing your key responsibilities and achievements. Have you worked with campaign strategies, social media, or influencer collaborations? Tell them all! ✅ **Skills**: Beauty marketing requires a mix of creativity and data-driven decisions. List skills like social media management, content creation, SEO, analytics, and more. If you have hands-on experience with beauty products, mention it especially specific brands! ✅ **Education**: Include your highest degree first and any relevant courses or certifications in marketing, digital communications, or the beauty industry. ✅ **Achievements**: This could be anything from campaign successes to awards or recognitions. Quantifiable achievements make a big impact, so use numbers where possible. If you have anymore tips, I'd love to hear them, comment below or get in touch with me at [email protected] to discuss opportunities in the beauty marketing industry or visit www.arthuredward.com. 🌟💼 #BeautyMarketing #JobSearch #CareerAdvice #AE

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Customer service has changed hugely. But what hasn't changed is how it can make or break a brand. It was great hearing from the incredible Claire Wilson at the CEW UK Beauty Tech Summit. Claire is an absolute trailblazer and a hugely experienced Digital guru for the likes of Laura Mercier Cosmetics, ThisWorks, Waitrose & Partners, Barclaycard and Clinique. Her story about writing Clinique's first customer service response email around 20 years ago really shows how far customer service has come. But it also shows how brands have had to adapt to the increasing demands of the highly-knowledgable, 24-7 consumer. Some brands aren't getting this right. Either through the tech they're using (or not using) and, more tellingly, as Claire alludes to, because they're using really junior team members in what is now a highly-pressured role. How have you seen customer service demands change and what have you done to stay ahead of the curve? Let me know in the comments! #customerservice #brands #femalefounders #entrepreneur #entrepreneurlife

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Introducing the latest copy of our Digital Landscape, your bi-monthly guide crafted by Core Optimisation’s digital experts. This week our report focuses on the pharmacy sector. This report covers actionable insights on current trends, challenges, and opportunities shaping the pharmacy sector. Key topics include detailed analysis and trends around Digital Strategy, PPC, Paid Social and SEO. Access the full report 👉 https://lnkd.in/evK3ugZw Retail Excellence Ireland Digital Business Ireland eComm Live™ & eComm Awards | eCommerce Events Ecommerce Europe Irish Pharmacy Union

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How do you sell to the CTO of Amazon? Pretty tough ask, right? 🤔 🤔 Well... here's a way you could approach it using influencer marketing: (Try this for any top account/exec that you want to get in front of) 1️⃣ Go to their profile and check their content activity. 2️⃣ Go through and build a list of the people that they're consistently engaging with. 3️⃣ Reach out to those individuals and ask if they're open to doing a post sponsor, promoting your company (maybe linking to an upcoming webinar you're running). 4️⃣ Subtly influence the CTO (or exec) you want to get in front... and get them to register. --- If you want to run a campaign similar to this, talk to us at Flooencer 😎

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How much do brands care about increasing their conversion rates? 💩 loads! It's fomo time... I've been blown away by the speed of sign ups to next week's eCommerce Explored Panel webinar. We're already way over 100 sign ups - putting us on course for this to be our most popular topic yet. 😲🚀 So get yourself signed up now! https://lnkd.in/eAEuR47K 👈 We're going to be discussing the REAL ways to increase your conversion rates, looking at the whole customer journey and customer experience piece - not just how to optimise what happens in the checkout. So joining me I have a panel with wide-ranging takes on how to up your conversion rates: Ana Llorente Pérez from Doofinder Luke Carthy Peter Gardner from eCom Collab Club™️ Nikhil Gupta from LimeChat AND (so fresh and new she's not even on the website or graphics yet...) Joanna Hagan from UserTesting Yeah, ⚾ we've got ALL the bases covered. 📝 It's going to be a fast and furious panel... so if there's a question or topic you'd love us to cover, please do let me know in the comments. #eCommerce #CustomerExperience #DigitalStrategy

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⭐ Social Accounts We're Loving! ⭐ This week, we’re focusing on the cozy aesthetic of homewear brand Hommey on #Instagram. Why does their content work? Hommey has nailed their key content pillar of premium UGC, positioning their brand of robes as 'the' must-have piece for those in the know. The brand also regularly collaborates with creators who are just the right fit - they select creators who have a complementary style and aesthetic, leading to authentic and engaging content pieces that suit their feed and resonate with the customer. Who are you loving on socials at the moment? Share your favourite accounts with us below. #socialmedia #UGC

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