Denese Colbourne

Are you preparing to launch a product in the UK? We're here to guide you through every stage of the journey At MAP, we leverage our extensive experience in navigating UK market access strategies, including over 200 successful pricing and Health Technology Assessment (HTA) procedures, to support your product launch. To help you develop a robust plan that enhances patient access, we’ve put together a comprehensive 12-point checklist. This checklist is your essential roadmap for creating a seamless Market Access strategy, simplifying the process and increasing your chances of a successful launch. Request your checklist now: https://lnkd.in/ezviuJpu #Resource #UK #UKMAChecklist

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Paul Randle and Alexis Eyre’s recent book “Sustainable Marketing” is a must read for all marketing professionals and anyone looking to build a purpose-driven, impactful business. One particular section in the book that resonated with us was the Sustainable Marketing Compass framework — a strategic framework for embedding sustainability at the heart of marketing in your organisation. The first step in the framework is about discovering and finding alignment with your company's core sustainability goals using the Sustainable Development Goals (#SDGs). This aligns with what we’re doing here at Paragon Impact. Our cloud-based impact management and SDG grading system helps you measure your impact against the SDGs — ensuring you communicate your impact (both positive and negative) transparently, eliminating the potential for greenwashing but avoiding greenhushing. If you want to know how you can measure your company's impact against the SDGs, reach out to our team Philip, Amy or Brett for a live demo. On a similar note, our partners at @True are hosting a FREE webinar tomorrow where they'll be diving into this topic further 🌍 Sign up for the free webinar. Link in comments below. . . . . #sustainablemarketing #sustainability #esg #marketing #sdgs #agenda2030

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B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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Here’s what to include in the Marketing & BD part of your business case for partner. Your 12-month marketing plan will help you grow your practice to achieve the growth figures you are predicting in your business case. It should contain: 💡Key account plans for the clients that you plan to grow materially in the next 12 months. These account plans will identify the opportunity with the client and your activity plan to realise this opportunity. 💡Your prospective client list and your activity plan to convert these into clients. 💡Your Networking Strategy to strengthen your Referral Networks. 💡How you plan to build general awareness of you and what you do in the marketplace. 💡Details of any campaigns you plan to run. Read the full blogpost here: Follow us for more advice on making partner in your firm. #Lawyerlife #corporatelife #accountancylife #lawyers #associate #consulting #managementconsulting #lawfirmlife⁠ #deloitte #pwc #ey ⁠ #analyst #progressyourcareer #big4life #lawyerlife #consultants ⁠ #lawfirms #big4firms #consultingfirms⁠ ⁠#accountancycareer #legalcareer #legallife #attorneylife #seniorassociates ⁠#accountantsandaccounting #accountantcoach #big4accountant #lawcareer #consultancycareer #auditcareer

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How does the fractional CMO role impact agency relationships? The decision to hire a CMO on a fractional or interim basis might align with an organisation’s needs, but how does this impact relationships? Our MD Emily Winterbourne joins the conversation with Marketing Week. She’s noticed two types of fractional CMOs, the “babysitter” and the “ambitious agitator”. But what are the pros and cons for both brand building and client/agency partnership? Read more here: https://lnkd.in/eSYRrfem

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***Part 2 with Dominic Rodgers is live*** ⭐️ Beyond Strategy: How AI and purpose partner for market success⭐️ 🎙️ Host: Dom Hawes 🌐 Guests: Dominic Rodgers Head of Marketing at Frog Capital In this episode, Dom Hawes continues his conversation with Dominic Rodgers, Head of Marketing at Frog Capital, focusing on how purpose is practically applied to scale businesses. Dominic discusses Frog Capital’s use of AI-driven toolkits and how engaging executives in content creation strengthens their impact. The episode also explores how these innovative methods create a unique competitive advantage for purpose-driven companies. 💡       AI-driven toolkits as a resource for business scaling. 💡       The impact of executive collaboration on content effectiveness. 💡       Purpose-driven approaches that differentiate in the market. 💡       Long-term benefits of aligning purpose with growth. Discover how these methods can enhance your business for sustained success. 🎧 To listen click on the links in the comment box below ⬇️ PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ Unicorny 🦄🎙️ is available on all good podcast platforms. We run one show a week in two parts (Tuesday and Thursday) each around 20-25 minutes.

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Ready to revolutionise your fundraising? Elevate your supporter engagement with Apteco and Sequoia to discover how you can transform your fundraising strategies. Read more in our blog as we explore: 🔸 Personalised supporter journeys 🔸 Trigger-based communications 🔸 Multi-channel campaign management 🔸 Near real-time data insights 🔸 New Apteco integrated email solution With Sequoia's expertise, unlock Apteco's full potential, through: 🔸 Expert data analysis 🔸 Journey creation and management 🔸 Customised implementation 🔸 Ongoing mentoring, support & training Contact us for a demo and read more here https://lnkd.in/gyrF2P5H #SupporterEngagement #DataDriven #Fundraising #Apteco #Sequoia #MarketingAutomation #EmailMarketing

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Join us next Wednesday for 'Explore the B Corp Journey: Is It the Game-Changer Your Business Needs?' - it's open to all, so invite your friends, clients and team members to join. Join John Pritchard for an informative workshop style session focussed on the B Corp movement, and whether it could be a game changer for your business. What the session will cover: ⚡The Evolution of B Corp - its history and a look at the ups (mostly) and downs of B Corp ⚡The B Corp Process: The assessment, certification timings, the evolution for 2025 ⚡The benefits and the barriers for SMES ⚡Balancing the cost-benefit for your business - covering the recommended framework for making that decision ⚡Q&A About John: John Pritchard, the heart behind Pala Eyewear, saw a need for access to eyecare in Africa. So, he created stylish, more eco-friendly sunglasses that also gave back. 'Seeing the world better' became Pala's mission, not just a slogan. After eight award-winning years during which time Pala became a B Corp in 2020, John passed the Pala torch to focus on helping other businesses become more sustainable. His new adventure? illume.eco, a consultancy that helps companies navigate the winding road to sustainability. And yes, he’s still ‘seeing the world better’, one small step at a time. Sign up here 👉 https://lnkd.in/gd5BC4Rw

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If you are frustrated with the perhaps overly random, complex, time-consuming, and all too often very expensive way that many organisations, coaches and consultants work with you on strategy, here's an alternative solution. Your Strategy Book from Hargreaves Marketing Ltd is quite simply your strategy expressed in a mini-book that comprises just five pages. 1. Simple front cover (one page) 2. Explanation (one page) of your strategy: to provide understanding. 3. Presentation (one slide): to help make decision-making easier. 4. Playbook (one page): to make it clear what people need to do in specific situations. 5. Summary narrative (one page). Your Strategy Book is a great way of bringing together all of the exciting insights and things that you are doing in your company to drive strategy, and of course, help you to make better decisions. In our opinion, a regularly reviewed organic communication-based approach to strategy works far better than a heavily planned top-down strategy created by senior management and or consultants that is then imposed on people. The former is what Your Strategy Book will be... a regularly reviewed, organic communication-based approach to strategy. That will help your business, but what about the people side of things? What about you and your colleagues? Your Strategy Book also helps to build valuable communication capabilities at company, functional and people levels. By using Your Strategy Book as intended with the one-to-one coaching to prepare for key meetings and events, you will find that your verbal, written and visual communication skills and confidence will improve enormously when presenting under pressure. These are skills that once learned, you can re-use over and over again. So, with Your Strategy Book, your business gains and so do you, your colleagues and also, so do your key stakeholders who now have a better understanding of what you have carefully articulated. Of course, Your Strategy Book doesn't create or update itself. That is where our blend of a keen interest in you as a client, our regular contact, one-to-one coaching and access to hundreds of professional-grade (business, sales operations and marketing) tools comes in. With Your Strategy Book, your people will always have the tools they need, have fun and build new skills along the way. It's about the journey, not the destination because with strategy, the destination often needs to change. By adopting the 'Articulate Strategy Well' concept and using Your Strategy Book as your guide, you can navigate the challenges, enjoy the journey, and build new skills as you go. Interesting? A lightbulb moment? Great! To find out more, please contact me directly on my mobile: 07866795858 or email me at [email protected]

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We’ll cut to the chase. With Cognition Accelerate, you’ll get a tailored marketing plan that actually works. No more buzzword bingo. No more wasting budgets . Find out about our growth-focused packages, specifically designed to help SMEs finally achieve their commercial goals 💸 https://lnkd.in/ets8a2XC #CognitionAccelerate #MarketingStrategy #SME #SmallBusiness #MarketingAgency

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The Impact on Marketing by AI. 🎙️ Short Clip - Episode12 of AI Insights: The Executive Brief 🚀 Full Episode on YouTube @TheExecutiveBrief find link in comment below 👇 Neil Wilkins is an amazing human being with great insights on marketing. Not only is he an educator working at Cambridge Marketing College he is the Managing Director at Viper Marketing. Neil has great views on technology and humanity and understands Marketing's role in embracing and highlighting this technology. Neil offers invaluable insights for marketers, business owners, and tech enthusiasts navigating the AI revolution. Learn how to stay ahead in this rapidly evolving landscape and leverage AI to enhance your marketing strategies. #AIMarketing #MarketingStrategy #Technology What are your thoughts on AI in marketing? Share in the comments below! 👇

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CAN members giffgaff and MG OMD launch #UpToGoodCollectiveFund, a carbon offsetting fund for clients and agencies to donate a % of media spend to social causes. Fund contributions will support 3 key initiatives: 1. Distributing fuel-efficient cooking stoves to Kenya 2. Instalment and upkeep of water boreholes in Eritrea 3. Restoration of mangroves in Pakistan Georgina Bramall, Marketing Strategy Director at giffgaff, said: “We wanted to push ourselves to deliver a media plan that builds our brand while funding climate action – and that’s where the idea for the Up To Good Collective Fund was born." Read Campaign UK's coverage in full: https://lnkd.in/e9zM8JuT The content advertisers create, and the processes by which they are created, should be sustainable and responsibly considered, avoiding creating or funding climate crisis misinformation. Read CAN's Sustainability manifesto here: https://lnkd.in/erbZbj49 Want to spend your media budget ethically like giffgaff and MG OMD? Contact [email protected] for info on CAN's free membership. #ConsciousAdvertising #CarbonOffsetting #Sustainability #ResponsibleMedia #TogetherWeCan #giffgaff #mgomd #UpToGood #ResponsibleReach #ClimateAction

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Evidence shows companies that apply the principles of behavioural science outperform peers by 85% in sales growth… …however, just because your research agency has come up with a great new behav sci approach to solve a particular client problem doesn’t mean they will necessarily commission you. It’s ALSO essential to talk more broadly to them – and on a REGULAR basis – about behavioural science. Specifically: 1. Why it is DIFFERENT 2. Why it is NECESSARY 3. Why it is EASY TO IMPLEMENT Get in touch if you’d like to find out more. #behaviouralscience #marketresearch #growthstrategy 

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Our fourth and final November event is now available for AURA members to book! Join us online on Wednesday 27th November as speakers from Boxclever and special guests delve into the critical role of evaluating trust through the lens of market research. Sam Gardner, Charlotte Andrews (née Hodgson), Alison Gilbertson of Boxclever, together with a panel of special guests including Sam Riley, Customer Insight at Asda and Rachel Congdon, Insight, Brand & Strategy Leader at NSPCC, will be leading this unique session. They’ll break down what ‘trust’ really means to consumers, addressing how this elusive quality is often oversimplified in brand measurement. They'll go beyond the basics to explore key drivers of trust to strengthen brand equity and how strong trust perceptions ensure a competitive advantage through its direct influence on financial performance and customer retention. Finally, they'll discuss best practices for tracking and measuring trust over time, highlighting advanced analytics and brand tracking techniques to help you stay ahead in the trust game. Make sure you seize this opportunity to improve your understanding and help refine your approach to measuring trust in your brand. AURA members can register here 🔗 https://lnkd.in/eJYQkwD3 Not an AURA member? Clientside researchers can try us for free 🔗 https://lnkd.in/e5vwTg6x #mrx #marketresearch #insights #trust

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