David Nelkin

Looking to attract more customers?! Be transparent with pricing even if this is only a rough guideline… Understanding cost allows customers to evaluate affordability and ROI against purchasing your product or service! Your website and social channels are great places to market your rough pricing file… and if you are more expensive… these channels allow you to to demonstrate why 👊

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I have been shouting about SGE for a while now. I have put together a logical guide to what it means for your website and how you currently do your SEO. #SEO #searchengineoptimisation https://lnkd.in/eJWN3buH

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The lifespan of a website is a topic that often comes up for us at Sixtwo especially when new PHP updates or updates in general are released. It often encourages clients to review their website, sometimes websites are so old that WordPress plugins are not compatible which sometimes forces companies to rebuild their website. Sadly, this can mean little time, budget or thought has gone into the rebuild and companies can be stuck with a website that could have had more potential. In a nutshell, our advice is always to review your website often, don't leave it so long, it may LOOK fine on the front end but the back end of the site could be brink of falling apart. In the long run, you won't save money and could be left with a rushed mediocre website.

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🚨 Is Your Agency Recommending a Bespoke Coded Website? Read This First! 🚫 At Purple Octopus, clients often talk about their frustration with their bespoke coded websites—no flexibility and high agency costs. While there are scenarios where bespoke coding is necessary, our experience shows that this is very rarely the case. Before committing to a bespoke coded website, consider the following: 🚫 Higher Costs: Custom coding often comes with a significant price tag due to the specialised skills required. 🚫 Longer Development Time: Creating a bespoke website takes considerably longer than using established platforms like WordPress or Shopify. 🚫 Maintenance Challenges: Custom sites can be more challenging to update and maintain, often requiring ongoing support from the original developer. 🚫 Limited Flexibility: Pre-built platforms offer extensive plugins and features that can be easily integrated, whereas bespoke sites may lack this flexibility. 🚫Scalability Issues: Scaling a bespoke website can be complex and costly compared to using established platforms with built-in scalability options. If your agency advises a bespoke coded website, we encourage you to check with us first. Our team at Purple Octopus is here to provide an unbiased assessment and ensure you make the best decision for your business. #DigitalMarketing #WebDevelopment #BespokeCoding #BusinessAdvice #PurpleOctopusMarketing #WebDesign

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Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

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Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

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**A disastrous client project & its fallout** I'm thrilled to announce that our latest podcast episode featuring Matt Saunders is now live! Matt has built a community of over 15,000 freelancers and creatives, and has founded multi-digital agencies. Tune in to hear Matt's inspiring journey from overcoming fear to embracing purpose in business. With over 15 years of experience in digital marketing, Matt shares valuable insights and practical strategies to help you unlock your entrepreneurial potential. In this episode, you'll discover: Overcoming Fear: Learn how Matt conquered his fear of failure and took positive risks to stimulate growth in his business journey. Infusing Purpose: Explore the importance of infusing purpose into your business and how it can lead to mindset shifts towards abundance and growth. Unlocking Potential: Don’t overthink about launching a business, you’ll never feel fully prepared! Matt advises ‘start before you’re ready’. Whether you're just starting out on your entrepreneurial journey or looking to take your business to the next level, this episode is packed with valuable insights and inspiration to help you achieve your goals. Listen now on all podcast platforms and Youtube. Links below

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Content is king, but locally relevant content wears the crown in local SEO.  What unique insights can you offer about your community?  How can your expertise solve local problems? By creating content that resonates with your local audience, you're not just improving your SEO—you're establishing yourself as a local authority.  What local topics could you cover to engage your community and boost your search rankings?

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Buzzing for this period 😃 October is all about getting ready for Black Friday  > Testing Audiences > Building Creative > Stacking your email list Here's a simple overview of how we build out creative concepts for BFCM videos. (Clip from a consultation call with one of our clients) Concepts vs Variations vs Hooks Want to see the full 5 minute video walkthrough? Comment BFCM below and I'll send it over

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In the ever-evolving UK marketplace, identifying your target audience is not just a nice-to-have, it’s a necessity. Learn why identifying your target audience is crucial for your business' success > https://lnkd.in/dbBqD4mr #Marketing #MarketingStrategy #TargetAudience

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SEO STACK IS READY TO GO LIVE! WE'VE DONE IT! TODAY WE WILL BE RUNNING A SHORT WEBINAR/SHOWCASE. Join us at 4pm (GMT / London time) as we demonstrate SEO stack, what it is and how we're about to REVOLUTIONISE SEO! We've rebuilt Google Search Console, taken away ALL the data limitations / timeframe limitations + integrated it with AI to give you a powerful weapon in your SEO strategy, product and workflow management! We've rebuilt GSC + integrated GA4 + project management together. SEO STACK WILL AUTOMATICALLY CREATE TASKS FOR YOUR TEAM! Cannibalisation? no problem. Content decay? no problem. Dead/weak content identification? no problem. Intelligent AI Insights for content. Query counting. CTR click projection tools. Keyword Clouds. Query Discovery Tools with Intent Mapping. AI Content Auditor + more. Team functionality with sub-delegation management,. Project management tools. Indexing tools. AI driven annotation system that FOLLOWS your changes + gives you insight into whether the changes you are implementing have a positive/static/negative correlation. This was built BY an SEO for SEOs - all those frustrations with GSC have been taken away! Unlimited rows of data. Access to EVERY query, page, dimension. Interact with data EXACTLY the same way as search console. Unlimited exporting with PDF support. Lazy search. Layered filtering (apply contains/not contains at the same time). Annotation overlays. Core update overlays. Day/Month View Switch, And more. This is going to be a MONSTER! Anyone who knows me will know my journey and struggles to get this where it is today - it's been TORTURE, sleepless days/nights. But we are here! We will invite a small number of people on to the platform TODAY! But we're just waiting for our Google approval so that users with G Suite/Workspacs can add websites from their google account. We're just finishing our data policies / new frontend website before we go LIVE LIVE to the public, but today a small number of people will be able to join the app! Join today at 4pm - https://lnkd.in/eCb4GdJM #seo #seotools #seo2024

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After months of hard work, I'm pleased to announce the launch of the new Powered by Proctors website! Powered by Proctors is designed to bring the kind of big-brand marketing expertise that usually comes with hefty price tags straight to small businesses and start-ups - without breaking the bank. We’re talking everything from logos to full-blown brand identities, UX, and web design - all optimised to make the process as simple as possible. No need for endless meetings; just choose what you need, and we’ll get it done quickly (without settling on quality). It’s about time small businesses had access to the same high-level marketing. Head over to the new site, take a look, and let’s see what we can create together. #B2BMarketing #PoweredbyProctors #NewWebsite #MarketingSimplified #BrandBuilding #WebDesign #SmallBusinessSupport

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Going in circles trying to get your website copy right? You're not alone. Business owners are usually brilliant at what they do but struggle to translate this expertise into clear, compelling website content. Your website could be a client magnet if it was as clear and engaging as you are with your clients. My VIP Copy Optimisation Day is perfect for anyone who needs help with their copy without the commitment of a full rewrite. Here’s the link https://lnkd.in/e4pn7g9V to find out more.

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There are endless ways that website content can come to life 🤖 🕹️ with interactive content being one of the easiest and most effective ways to achieve conversion-driven actions on your website. Discover top tips from our web design experts here at Imaginaire on how you can incorporate interactive content within your website.

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Identifying the best marketing strategy that suits your business... equal high ROI

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