David Marcus

Is Content still king? 👑 That would be a big YES for me, especially with sports betting and casino affiliates in the iGaming sector ✅ Talking from experience, 'great content' translates to 'useful content'. This is content that resonates with your users, boosts engagement and drives more conversions. So how do you write useful content for affiliate websites? You need to: 👉 Know your players - put yourself in the shoes of the user! 👉 Create engaging, informative and entertaining content 👉 Optimise for Sports and Casino keywords - do your research, but don't go overboard with the keywords 👉 Calls to Action - they need to be clear and compelling to encourage them to sign up 👉 Latest trends - stay up-to-date with the latest news so you can share this info with your users What are the advantages of following these points? You are guaranteed to drive traffic to your websites and boost conversions 🚀 Content is the lifeblood of marketing. Whether it's ad copy, SEO tactics, or product descriptions, everything revolves around content ✍️ Come visit Revpanda during NEXT.io at booth L26. Barb Tasci and I will be happy to discuss the above with you in more depth. #SportsBetting #CasinoAffiliate #CopywritingTips #iGaming #iGamingMalta

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LATIN AMERICA IN FOCUS: Slow licensing in Brazil, new regulatory appointments, Mexican iGaming buzz and more. For a FREE sub to GGB NEWS use code GGB180 https://lnkd.in/ewT53v6i

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🚨 AK BETS - COMMENT 🚨 Great to see the Labour government recognising the UK gambling industry is highly regulated and highly taxed and the 22.5 million customers who play safely and responsibly aren’t further shunted towards illegal markets by operators absorbing yet more tax. Problem Gambling rates will never be 0 but legislators working with legal operators to help reduce harm is the way forward. Our own view is that services such as GamStop shouldn’t just be a blocker for customers. The data captured should be used to help pinpoint those experiencing problems and the industry tax revenue generated directed at their treatment. Don’t penalise the 22.5 million with one-size-fits-all policy. Derek Webb’s ROI from Lobbying against the legalised gambling industry isn’t looking great. A good day for the legalised industry. A bad day for useful idiots with agendas. #PleaseLobbyResponsibly #Budget2024 #Budget24

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Happy Monday 😎 It's #Euro2024 week, so let's kick it off with a series of posts (some informative, some fun) ahead of this huge football tournament ⚽ Such competitions are vital for igaming companies to acquire new users, but what are the best ways to retain these newly acquired users? Check out the video below from a recent webinar I had with Faruk Aydin and Txema Hermoso of Revpanda, where I discuss this user retention topic for Euro2024 👇 #iGaming #iGamingMalta #Sportsbook #UserRetention

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The latest issue of Infinity Gaming Magazine is out now! Check out all the IGA (International Gaming Awards) 2025 Finalists, with the Awards ceremony taking place on 19th January, the night before ICE Barcelona 2025 kicks off, and while you are there, read my latest article on pages 40 - 41 in the Infinity Gaming Magazine: https://lnkd.in/djTfd_q titled: Integrating Digital Twins and Blockchain Technology - for Immersive Player Experiences. #InfinityGamingMagazine #Gaming #ICEBarcelona #Digital #DigitalTwins #Blockchain #technology #immersive #intraverse #metaverse #AugmentedReality #casino #sportsbetting #poker #esports #IGA

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Discover the essential strategies and expert insights from the team at Digital Fuel for successfully launching and managing your online casino with this step-by-step guide from Digital Fuel Performance. #igaming #onlinecasino #casino #Igamingmarketing #casinomarketing

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Brazil is to regulate online betting by the end of July. Here's your handbook for the 4 main stages: 1️⃣ Stage — until 30th April 2024 Ensure your iGaming platform is up to all the technical and security standards. You’ll also need to get the paperwork ready for your fixed-odds betting license application. 2️⃣ Stage — until 31st May 2024 Put in place strong anti-fraud systems to prevent money laundering, terrorist funding, and scams. 3️⃣ Stage — until 30th June 2024 Adjust your advertising. Make sure your marketing is responsible and meets national standards. 4️⃣ Stage — until 31st July 2024 Start putting some of your earnings back into the community. Show your commitment to social responsibility by funding local and social programs. Hope it helps you tweak your operations to meet regulatory requirements. Are we getting closer to the finale of regulatory formalities? #turbogames #provablyfairgamesprovider #slotsprovider #casinogamesprovider #Instantgames #casino #igaming #b2b

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What questions do you have about crash gambling? You can have all the answers tomorrow! Are you ready for tomorrow's round table session? I'm excited to hear what insights Vadim Potapenko has to share. If I were you, I'd have some questions written down and ready for the live chat. But you must be quick, as I'll be asking plenty too! #turbogames #provablyfairgamesprovider #slotsprovider #casinogamesprovider #Instantgames #casino #igaming #b2b

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it is so exciting to see all these companies in the igaming space connecting and making new moves to improve on their products. I am wondering where all the regulators for the various countries are hiding? more products mean more risk, which in turn potentially means more fraud syndicates I have noticed that underage gambling is on the increase in so many countries, so why are no companies joining hands with regulators? to help improve this?

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I consulted a provider that had different type of baccarat side bets, fitting a massive amount of accounts from Asia. The issue with them was that we spotted many new accounts with only 1-2 day activity, while the players' focus was betting on side bets. Players created an account > joined baccarat> played a bit > withdrew with the crypto. After our investiagtions, we confirmed that players were counting some of the baccarat side bets. But the issue was that when we reported the players, they were gone. And so were their winnings. How do you think we managed to stop it with just one minor change?

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Tournaments, as a part of User Journey in Сasino Operators, and how they are tipycally arranged.  All of them have some advantages and can be used by Operators for activities, Players engagement and overall Financial results Growth. Casino Operators can hosts 3 types of tournaments: 1) Networks - tournaments organised and financed by the game provider. Any Casino Operator that the Game Provider cooperates can take part in such a tournament. The main Feature of this type of tournament is that the conditions are not adapted to a specific market, and thats not a good story. For example, the minimum bet in a tournament may be too high for a market where people have a low income. Or some missions within a tournament is based on Turnover, that also not in a favour of low income regions. But this tournaments are easy to participate for Operators. On the early stages of Casino Operators growth or for some small regions - good thing to have! 2) Local tournaments - tournaments that Operator initiate on Operators' side, but conduct on the Game Provider's tournament tool. This type of organisation is optimal. Unfortunately, not all Game Providers have a advanced tournament tool with interesting mechanics, or the ability to customize the tournaments for a specific market. Still, this tournament type might give Casino Operators pretty good, customised approach for bringing fun to the players and engage them to play more and have cool time within the games. Getting some nice prizes and of course - promote GAMES from some specific Game providers.  This tournament type is financed in a shares between Casino Operators & Casino Game Providers. 3) Manual local tournaments. The third type of tournaments that Casino Operators often conduct. Responsibility for organising such a tournament is entirely with the Casino Operators. The teams prepare the design, Terms&Conditions, landings, etc.  These type of Tournaments if 100% for the Casino Operators cost, but allow to have as much mechanics and missions and prize pool verity as it can be. Let's Grow Together! #casino #casinooperators #slots #livegames #tournaments #casinogameproviders #Revenue #GGR #Turnover #promotions #engagement

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Expanding into the African gambling market? Our consultancy offers expert services to software providers and operators, including: - License acquisition (B2B & B2C) - Sales and business development Our team has a deep understanding of the African market and will guide you through the complex process of entering this exciting and rapidly growing market. Reach out to learn more and take the first step in expanding your business into Africa! #gamblingconsultancy #africangambling #gamingindustry #businessdevelopment"

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How to get to 0 missed advantage play cases on your tables in 5 months? -Invest in a good fraud tool with immediate alerts "But how do I know if it's a good tool or not?"  ↓ Easy. Make sure it analyzes:  - shuffle quality, - betting pattern - players behavior,  - equipment integrity, - operational staff performance Those usually cost the most to recover from. --Hire a team of 5 Risk Analysts  (3 daily shifters+2 night shifters) Preferably ask them to prepare these 3 types of reports.  (details in the comments section) ↓Where do 95% of providers make rocky mistakes? How to react to advantage play? Stress yourself out? No Lower the limits? No no Close the table? No no no   You have the answer in the player's data reports.  Just find someone who can translate actions = reactions. 

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🚨 INNOVATIVE TECHNOLOGY ALERT 🚨 Achievement Bonusing adds a new layer of gamification to the casino experience, allowing players to unlock bonuses and rewards by completing achievements and challenges on any ordinary slot machine. It’s all made possible by Foundation, Acres’ technology that indexes granular player and machine data, making any real-time or cumulative machine event instantly actionable. Fortuna’s Challenge is one of our very first Achievement Bonuses.  A fortune teller, Fortuna, issues a personal challenge to every player – such as “Hit a $50 pay and get a $50 bonus.” Players can receive their challenge anywhere – a kiosk, mobile app, in the mail, etc. – and then proceed to any slot machine in the casino to try to win. As soon as the player hits a single game pay of $50 or more, the bonus is paid to the credit meter. Unlike traditional bonusing, which awards at random, Acres’ ACHIEVEMENT BONUSING platform intelligently targets players based on their actual value and incentivizes them to increase play. We use *individualized* metrics like average bet, games played and Player Budget to perfect the math. In other words, each player gets a unique challenge based on their probability of winning. And the only way for players to improve their chances is to increase their wagers. 

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One hot topic for us legally licensed operators in Germany is the ongoing struggle against the black market. How can we effectively address this issue if we’re not making a dent in the underground scene? I enlisted the help of Gain Changer to keep a close eye on the German iGaming market, and let’s just say, the findings are a bit of a wake-up call. It feels like some folks are still blissfully unaware of the chaos unfolding right under their noses. And it’s not happening in some secret lair—nope, the black-market guys out there celebrating like it’s a New Year’s Eve party. It’s high time we make it clear that this isn’t just about a few rogue operators or affiliates running sneaky black-hat ads. We’re also talking major players going all out and then talking about a so-called gray market. Sean the co-founder of Gain Changer, will be giving a keynote, followed by a panel discussion that I’ve been roped into moderating. How could I possibly resist? We need to shine a light on the black market’s sheer scale and dispel the myth of the gray market. The only real question is whether a GGL license is in place or not. Unfortunately, many big-name advertising platforms—whether search engines or social media giants—seem to have turned a blind eye, despite our polite attempts over the years to highlight exactly where their money’s coming from. So, what’s the plan to tackle the black market? What’s the legal landscape, and what have we learned so far? How do we move forward? I’ll be diving into these topics with my guests Dr. Ronald Reichert, Patrick Handl, and Antony Gevisser. I’d love for you to join us at the SBC in Lisbon, Room 5, at 3:30 PM on September 25th for an engaging 45-minute discussion. Looking forward to seeing you there! Design credits: Charlie Climo (Well done! Thanks.) #MaximiseSpannung #OneTeam #SBC #iGaming #Germany #Black #Market

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🎲 Why attending gambling conferences is important? For anyone working in the gambling industry, attending industry events isn’t just about expanding your network—it’s an opportunity to stay on top of the latest trends, technologies, and regulatory changes. Conferences like Sigma World offer a unique platform to meet key partners, experts, and like-minded professionals, helping you take your business to the next level. 🚀 Why it matters: High-level networking Conferences are the place to meet new partners and strengthen relationships with existing ones. Networking in an informal environment allows for better understanding and discussions of potential collaborations. The more people you know in your industry, the wider your opportunities for growth. 🤝 Access to the latest technologies and trends These events showcase new products, solutions, and innovations that help you stay at the forefront of the gambling industry. You can personally test products during exhibitions and see how they can impact your business development. 💡 Understanding regulatory changes Gambling regulations are constantly evolving. At conferences like Sigma World, key legislative updates are discussed, allowing you to better prepare your business for market changes. ⚖️ 🔥 My experience at Sigma World, Budapest: I recently attended Sigma World in Budapest, and it was an incredibly valuable experience! I had the chance to catch up with long-time partners and meet new interesting people. We discussed many current industry topics and opened up new collaboration opportunities. The energy at these events is always electric, and ideas are born in every conversation. Sigma World isn’t just a conference—it’s where future trends are shaped, and the next phase of industry growth is built. If you haven’t attended such events yet, I highly recommend it! You’ll not only gain new knowledge and ideas but also leave with fresh strategies for your business. What conferences are you planning to attend soon? 💬 #SigmaWorld #GamblingIndustry #Networking #BusinessGrowth #Innovation

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2025 is just around the corner! 🚀 We at BetStarters predict even more operators embracing turnkey solutions for rapid market entry 🗝️ What trends do you see shaping the iGaming space next year? 🤔 #Trends #2025Trends #iGaming #iGamingMalta

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Question: How can I treat online players as a 👑 in igaming sector ?  Seun: Treating online players like royalty in the iGaming sector involves focusing on exceptional customer service and providing a top-notch gaming experience. Here are some key strategies:1. **Personalized Communication**: Address players by their names and tailor communications based on their preferences and behaviors. Use data to understand their gaming habits and offer personalized promotions.2. **Excellent Customer Support**: Provide prompt and helpful customer support 24/7. Offer multiple channels for communication such as live chat, email, and phone support, ensuring quick resolution of issues.3. **Exclusive Offers and Rewards**: Offer VIP programs or loyalty schemes that reward frequent players with exclusive bonuses, personalized gifts, faster withdrawals, and dedicated account managers.4. **High-Quality Games and Platforms**: Ensure your platform offers a wide variety of high-quality games from reputable providers. Regularly update your game portfolio to include new and popular titles.5. **Transparency and Fairness**: Be transparent about terms and conditions, payment processes, and game fairness. Use secure payment methods and ensure quick and hassle-free withdrawals.6. **Community and Engagement**: Foster a sense of community among players through forums, social media, or exclusive events. Engage with players regularly to gather feedback and improve your services.7. **Responsibility and Trust**: Promote responsible gaming practices and adhere to industry regulations. Build trust by demonstrating commitment to player safety and security. Implementing these strategies, you can create an environment where online players feel valued, respected, and treated like royalty in the iGaming sector. Tope Michael OniJohn BamideleOluwasanu AdeyefaBabatunde Emmanuel Johnson Johnson Adewale FOYE Adeleye AwakanOwoseni Abiodun Dada 🇳🇬Oyindamola Michaels. SPOC, ISPOJoseph Oyekunlemoses temitayoJulius Babafemi FADIPE . 1stLiam DeehanTom FoxiGaming GroupiGamingiGaming Africa HubIain WatsonKarl HarenburgiGaming Consultancy

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