David McMullen

David McMullen

Warrington, England, United Kingdom
4K followers 500+ connections

About

As an Account Director at Government Transformation Magazine, I leverage my expertise to…

Articles by David

Activity

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Experience

  • Government Transformation Magazine Graphic
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    London, England, United Kingdom

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    Warrington, England, United Kingdom

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    UK

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    United Kingdom

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    Manchester, UK

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    Manchester, United Kingdom

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    Manchester, United Kingdom

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Education

Licenses & Certifications

  • ACI Certified Instructor - Airport Marketing 2.0

    Airports Council International (ACI)

    Issued

Publications

  • Connecting Global A&D Marketers with Industry Insights

    Aviation Week Network

    Aviation Week Network has produced a well-rounded, fact-based portrait of the A&D marketing landscape to help marketers and buyers make informed decisions about marketing objectives, plans, and solutions. This comprehensive report captures the current state of affairs, upcoming trends, best practices, and forward-thinking insights as viewed through the lens of A&D marketers and buyers.

    See publication
  • Improving the Passenger Experience

    Airport World/Aviation Media

    This article is published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 2). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results.

    In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers market and improve passenger experience? There are four opportunities.

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  • Airport Marketing Exchange: Scaling New Heights

    Airport World - Aviation Media

    David McMullen & Shubhodeep Pal discuss the rise of airport investment in social media.

    See publication
  • Airport Marketing Exchange: Thinking Differently - Warsaw Chopin Airport

    Airport World - Aviation Media

    In the first of a regular series of exchanges, David McMullen catches up with Przemysław Przybylski of Warsaw Chopin Airport (WAW) to exchange ideas and explain why maximising the social media potential of your airport begins with having a clear plan.

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  • Airport Marketing Exchange - Thinking Differently

    Airport World - Aviation Media

    David McMullen and Shubhodeep Pal discuss marketing innovation in the age of the connected traveller.

    See publication
  • Making the right connections

    Airport World - Aviation Media

    Using social media to communicate with today's new breed of connected traveller can enhance an airport's image, performance and boost revenues

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  • Engaging the Connected Traveler – how airlines can drive results. Presentation from #airlinemerchandising2013

    SimpliFlying

    In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial Models, organized by Airline Business and FlightGlobal.

    My main theme was around the connected traveler – who has access to the internet throughout every single phase of travel – from the taxi he takes to the airport, to the airport lounge and duty-free areas, to in-flight wifi. And how this changes…

    In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial Models, organized by Airline Business and FlightGlobal.

    My main theme was around the connected traveler – who has access to the internet throughout every single phase of travel – from the taxi he takes to the airport, to the airport lounge and duty-free areas, to in-flight wifi. And how this changes the dynamics of customer engagement for airlines and airport retailers and revenue opportunities.

    See publication
  • Routesonline (ROL) continues to offer route development professionals an invaluable resource

    Routes News

    Today there is a proliferation of websites and social networking tools, all competing for your time and attention. However, here at Routesonline we are entirely dedicated to bringing you only the most relevant data, tools and information to support you in your route development activity.

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Courses

  • Advanced Digital Advertising Sales

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  • Sales Excellence Training

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  • UBM - Leadership Forum

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  • UBM Flagship Training

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  • UBM Performance+ (Performance Management Training)

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Projects

  • Airlineroute.net

    Airlineroute.net is the primary resource for breaking route announcements, cancellations and changes in schedule, aircraft and codeshare

    See project
  • The HUB

    Daily breaking news and our weekly newsletter, ‘The HUB’ - the essential route development update from Routesonline, providing route development news and in-depth analysis, as well as Routes event updates, delivered to your inbox each and every Friday

    See project
  • Route Exchange

    Route Exchange is the online platform for air service development. Airports and airlines use the platform to exchange data and information regarding potential new routes. It is used by thousands of airline network planners to enhance their business decisions on the development of their networks, year round.

    See project

Languages

  • French

    Limited working proficiency

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