About
As an Account Director at Government Transformation Magazine, I leverage my expertise to…
Articles by David
Activity
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📸 Exciting news! Photos from the Government Transformation 100 are now live! Dive into the moments that defined this gathering of leaders and…
📸 Exciting news! Photos from the Government Transformation 100 are now live! Dive into the moments that defined this gathering of leaders and…
Liked by David McMullen
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💻 Over the past few months, we've had the pleasure of hosting a series of DDaT-focused webinars, aimed at supporting public sector digital leaders…
💻 Over the past few months, we've had the pleasure of hosting a series of DDaT-focused webinars, aimed at supporting public sector digital leaders…
Liked by David McMullen
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MTX Europe Crown Commercial Service I’m excited to share that MTX Europe is now a supplier on the G-Cloud 14 framework! This journey has been a…
MTX Europe Crown Commercial Service I’m excited to share that MTX Europe is now a supplier on the G-Cloud 14 framework! This journey has been a…
Liked by David McMullen
Experience
Education
Licenses & Certifications
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ACI Certified Instructor - Airport Marketing 2.0
Airports Council International (ACI)
Issued
Publications
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Connecting Global A&D Marketers with Industry Insights
Aviation Week Network
Aviation Week Network has produced a well-rounded, fact-based portrait of the A&D marketing landscape to help marketers and buyers make informed decisions about marketing objectives, plans, and solutions. This comprehensive report captures the current state of affairs, upcoming trends, best practices, and forward-thinking insights as viewed through the lens of A&D marketers and buyers.
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Improving the Passenger Experience
Airport World/Aviation Media
This article is published in the Airport Marketing Exchange column in Airport World magazine (2014 Issue 2). Airport Marketing Exchange is a regular column by SimpliFlying to elucidate key issues and address how airports can plan their marketing and communications strategy to affect and measure results.
In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers market and improve passenger experience? There are four opportunities. -
Airport Marketing Exchange: Scaling New Heights
Airport World - Aviation Media
David McMullen & Shubhodeep Pal discuss the rise of airport investment in social media.
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Airport Marketing Exchange: Thinking Differently - Warsaw Chopin Airport
Airport World - Aviation Media
In the first of a regular series of exchanges, David McMullen catches up with Przemysław Przybylski of Warsaw Chopin Airport (WAW) to exchange ideas and explain why maximising the social media potential of your airport begins with having a clear plan.
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Airport Marketing Exchange - Thinking Differently
Airport World - Aviation Media
David McMullen and Shubhodeep Pal discuss marketing innovation in the age of the connected traveller.
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Making the right connections
Airport World - Aviation Media
Using social media to communicate with today's new breed of connected traveller can enhance an airport's image, performance and boost revenues
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Engaging the Connected Traveler – how airlines can drive results. Presentation from #airlinemerchandising2013
SimpliFlying
In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial Models, organized by Airline Business and FlightGlobal.
My main theme was around the connected traveler – who has access to the internet throughout every single phase of travel – from the taxi he takes to the airport, to the airport lounge and duty-free areas, to in-flight wifi. And how this changes…In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial Models, organized by Airline Business and FlightGlobal.
My main theme was around the connected traveler – who has access to the internet throughout every single phase of travel – from the taxi he takes to the airport, to the airport lounge and duty-free areas, to in-flight wifi. And how this changes the dynamics of customer engagement for airlines and airport retailers and revenue opportunities. -
Routesonline (ROL) continues to offer route development professionals an invaluable resource
Routes News
Today there is a proliferation of websites and social networking tools, all competing for your time and attention. However, here at Routesonline we are entirely dedicated to bringing you only the most relevant data, tools and information to support you in your route development activity.
Courses
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Advanced Digital Advertising Sales
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Sales Excellence Training
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UBM - Leadership Forum
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UBM Flagship Training
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UBM Performance+ (Performance Management Training)
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Projects
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Airlineroute.net
Airlineroute.net is the primary resource for breaking route announcements, cancellations and changes in schedule, aircraft and codeshare
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The HUB
Daily breaking news and our weekly newsletter, ‘The HUB’ - the essential route development update from Routesonline, providing route development news and in-depth analysis, as well as Routes event updates, delivered to your inbox each and every Friday
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Route Exchange
Route Exchange is the online platform for air service development. Airports and airlines use the platform to exchange data and information regarding potential new routes. It is used by thousands of airline network planners to enhance their business decisions on the development of their networks, year round.
Languages
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French
Limited working proficiency
Recommendations received
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LinkedIn User
28 people have recommended David
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Eight departments, three brilliant Streamlit apps and just one... polar bear. We gathered data professionals from eight government departments to…
Eight departments, three brilliant Streamlit apps and just one... polar bear. We gathered data professionals from eight government departments to…
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Very surprised and delighted to have been included in Government Transformation Magazine’s top 100 people in Government Transformation. What I was…
Very surprised and delighted to have been included in Government Transformation Magazine’s top 100 people in Government Transformation. What I was…
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Back from the Government Transformation Magazine Summit with my favourite freebie: a set of UCD (User-Centred Design) cards from aer studios!…
Back from the Government Transformation Magazine Summit with my favourite freebie: a set of UCD (User-Centred Design) cards from aer studios!…
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The winners wall at Data+AI Summit. It was a great and inspiring gathering. I went away with great contacts and a possible cunning plan to bring data…
The winners wall at Data+AI Summit. It was a great and inspiring gathering. I went away with great contacts and a possible cunning plan to bring data…
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Really delighted to have been selected as a winner for Government Transformation Top 100 for 2024. From a nomination of 1403, to making it to top 7%…
Really delighted to have been selected as a winner for Government Transformation Top 100 for 2024. From a nomination of 1403, to making it to top 7%…
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Last week, I was honoured to be recognised for my contribution to improving Future Government Delivery by the Government Transformation Magazine…
Last week, I was honoured to be recognised for my contribution to improving Future Government Delivery by the Government Transformation Magazine…
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“We cannot afford to stand still” was the resounding message of Andrew Western MP’s speech as he kicked off the Government Transformation Expo this…
“We cannot afford to stand still” was the resounding message of Andrew Western MP’s speech as he kicked off the Government Transformation Expo this…
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That’s a wrap on #VMwareExplore Barcelona! 🇪🇸 We enjoyed meeting with attendees to discuss how Rubrik can help accelerate their cyber resilience…
That’s a wrap on #VMwareExplore Barcelona! 🇪🇸 We enjoyed meeting with attendees to discuss how Rubrik can help accelerate their cyber resilience…
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for those who don't know much about RedRock, we have a large resourcing part to our business. Sharing some of our current opportunities. Follow…
for those who don't know much about RedRock, we have a large resourcing part to our business. Sharing some of our current opportunities. Follow…
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So, today is my final day at Alteryx after almost 3 years. I’ve thoroughly enjoyed being part of the data analytics world, helping Local Government…
So, today is my final day at Alteryx after almost 3 years. I’ve thoroughly enjoyed being part of the data analytics world, helping Local Government…
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The beginning of the end….. 🫡 So after 18 years’ service with British Army as a proud member of HM Forces (ARMY) Corps of Royal Engineers I’ve…
The beginning of the end….. 🫡 So after 18 years’ service with British Army as a proud member of HM Forces (ARMY) Corps of Royal Engineers I’ve…
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I'm thrilled to announce that Edward Pikett has joined RedRock's senior leadership team as our new Chief Digital Officer. Edward brings a wealth of…
I'm thrilled to announce that Edward Pikett has joined RedRock's senior leadership team as our new Chief Digital Officer. Edward brings a wealth of…
Liked by David McMullen
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I enjoyed and benefited greatly from participating in Government Transformation Week. It was an excellent opportunity to share knowledge and connect…
I enjoyed and benefited greatly from participating in Government Transformation Week. It was an excellent opportunity to share knowledge and connect…
Liked by David McMullen
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Don't forget to come and say 👋 if you are at #TheGovernmentTransformationExpo. Reimagine Cloud Data Management in the Era of AI. #PublicSector…
Don't forget to come and say 👋 if you are at #TheGovernmentTransformationExpo. Reimagine Cloud Data Management in the Era of AI. #PublicSector…
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