Darren Crockett

question I get asked a lot by clients is how to get as photorealistic as possible with 3D rendering. A lot of it really comes down to lighting things naturally, as if they would be in real life, but also have just enough surface imperfections that would trick the eye into thinking it's not too prefect. The balance and finessing of these two things is what really comes together in showing a photorealistic result.

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We're passionate about crafting exceptional CGI images. Our dedicated team work tirelessly to capture every detail with precision, delivering stunning, photorealistic visuals that bring your vision to life. Whether you need high-quality brochure images, a cost-effective way to showcase multiple finishes or expert support to realise your ideas in 3D, we're here to help. ✔️ Attention to detail and commitment to photorealism. We pride ourselves on creating realistic CGI images that capture every intricate detail, ensuring the highest quality and accuracy. ✔️ Consistent high-quality images on demand and at scale. We deliver consistent, high-quality CGI images on demand, regardless of project size, ensuring timely delivery and reliability for all your visual content needs. ✔️ Cost-effective solutions. We offer competitive pricing that is almost always cheaper than traditional photography, providing exceptional value without compromising on quality. ✔️ Dedicated team of in house designers and stylists. Our team of talented designers and stylists work closely with clients to ensure every project reflects their unique vision and brand. Discover the difference with Pikcells today. https://www.pikcells.com #CGI #3DDesign #3DVisualisation #Visualization #3DRendering #Archviz #Photorealism #InteriorVisualisation #ProductRendering #3DModeling #MarketingImages #ClientFirst #QualityOriented #TeamFocussed #AlwaysInnovating #CreativeTeam #DigitalCreatives #CustomerExcellence #HighQualityResults #3DContent #CGImagery #VisualMarketing #3DAnimation #InnovativeDesign #VisualExcellence #3DTeam #CustomerSatisfaction #CreativeSolutions #DigitalInnovation #CGTop

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3D rendering’s capability to offer flexible angles revolutionises product presentation, providing customers with a comprehensive and dynamic view of products. Unlike traditional photography, which is limited to fixed viewpoints, 3D rendering allows products to be showcased from any angle, delivering an engaging and detailed experience. This flexibility is especially impactful in marketing and product visualisation, enabling businesses to create captivating presentations that highlight intricate details and key features often missed in standard photography. The adaptability of 3D rendering empowers marketers to develop customised, visually striking content that resonates with diverse audience groups. In an era dominated by online shopping and digital exploration, the ability to display products from every angle using 3D rendering significantly enhances the online shopping experience. This leads to increased customer involvement and greater confidence in purchase decisions. By providing a more interactive and immersive experience, 3D rendering helps build trust and satisfaction, ultimately driving sales and fostering customer loyalty in a competitive marketplace. To delve into how Visual Lab can aid you in unlocking the visual potential of your packaging, check out our website! #innovation #renderingservices #rendering3d #renderlovers #packagingsolution

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Introducing Quick Quote by Studio 185 📣 A brand new tool to upgrade how you work, in just 3 quick steps. Designed for real estate agents and delivered by Studio 185. Visit studio185.london to get your next project quote instantly 🚀

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A beautiful example of how Augmented Reality can be used in hospitality and tourism to make venues stand out from the crowd. By using QR code activated AR experiences on visitors' phones, no apps need to be downloaded so the experience is friction free. Think of the practical applications that this could he used for - from a 3D virtual maître d' to welcome guests and guide them around the hotel and surrounding attractions, to living menus that show and describe the food diners can order. As people are beginning the jouney from smartphones to wearable AR glasses, this is only going to become more popular. Now is definitely the time to start utilising AR technology for the hospitality industry. What else can you think of that Augmented Reality could be used for to delight and support your guests? #hospitality #hotels #tourism

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Ben Glazier gave the Keynote speech at the XMPie, A CareAR Company UK Innovation Day, talking about changes in the graphic design industry. Over a 26 year period, Ben has seen the industry evolve from the earliest tech (unplugging the phone to plug in the modem) to the emergence of generative tools that save days of editing work by editing images in seconds. New automation and variable data tools from XMPie enable an individualised integrated print, mailing and digital campaign to reach a refined audience with a personal message that stands out through unique text and images related to the recipient. This revolution in direct marketing adds impact, reduces waste and increases ROI. With every industrial revolution there is debate about who wins and who loses - what happens to the designers who would have been paid for three days of image editing work, now that a generative AI tool can do it in seconds? Do their jobs disappear or are they freed up from mundane work to do more creative work? Does delivering better value to clients lead to lower bills? What happens when 'AIs' are more creative than humans, and will they ever be? The panel discussion following the talk delved into many of these subjects, including the meaning of automation and artificial intelligence. Although we haven't reached true Artificial Intelligence yet, the number of products using machine learning and automation to improve services is growing exponentially. The industry is in its infancy but the changes are already revolutionary. Many thanks to Philip Gaskin, David Baldaro, Ayelet Szabo-Melamed and the team at XMPie, A CareAR Company. To find out more about what XMPie can do, talk to Phil. #GlazierDesign #GraphicDesign #DesignInnovation #XMPie #UKInnovationDay #GenerativeAI

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Artificial Intelligence (AI) has increasingly permeated various industries, revolutionising how we approach tasks and solve problems. For designers, AI streamlines workflows allowing them to focus on their creativity. In our blog, we take a look at 5 AI digital design tools across various disciplines and explore why designers are seeing the benefits of AI for their work: https://buff.ly/46yCz7M #Twinbru #ArtificalIntelligence #DesignTools #DigitalDesign #3Ddesign #3Dfabrictextures #DigitalFabric #3Drender #InteriorVisualisation #DigitalVisualisation

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3D product renders have revolutionised product visualisation, harnessing advanced computer-generated imagery (CGI) techniques to achieve unprecedented realism. Through meticulous attention to detail, texture mapping, and precise lighting simulation, these renders create visuals so lifelike that they are virtually indistinguishable from actual photographs. This high level of fidelity allows businesses to showcase their products in the most compelling and authentic manner possible, significantly enhancing marketing efforts, online shopping experiences, and design presentations. As technology continues to advance, 3D product renders are set to redefine our perception and interaction with products in the digital realm. They provide a powerful tool for businesses to create immersive, engaging visuals that captivate audiences and drive sales. The future of product visualisation lies in the continuous evolution of 3D rendering technology, ensuring even greater levels of detail, realism, and interactivity in digital product showcases. To explore how Visual Lab can assist you in harnessing the visual potential of your packaging, please visit our website! #packaging #productrendering #3drendering #packaginginnovation #digitalinnovation

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New Feature alert! Yulio’s Project Traffic Report tool allows you to view a report of viewer traffic across all VR projects in your account. With the Project Traffic Report, you can see data including when, where, and how your projects are being viewed to help you have a better understanding of how your clients are engaging with your projects. Check out out latest knowledge base article to learn more about his new feature! https://hubs.li/Q02P_-gD0 #VR #VRheadset #VRprojects #ClientPresentations #KPIs

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🚀 Boost Your Client Engagement with Stunning Architectural Animations! I'm excited to share my latest project—a collaboration with a renowned architectural firm to create a realistic animation for a modern living room design. 🌟 This animation isn't just a visual; it's a powerful tool that allows architects and designers to showcase their vision in a way that static images simply can't match. By bringing a space to life, you can immerse your clients in the design, helping them fully understand and appreciate your work. Why is this important? In today’s competitive market, standing out is crucial. High-quality animations: - Engage Clients Emotionally: Animations help clients visualize themselves in the space, creating an emotional connection that can drive decisions. - Showcase Every Detail: From lighting to materials, animations allow you to highlight every aspect of your design with precision. - Build Client Confidence: When clients see their projects come to life through animation, it builds trust and assurance in your capabilities. If you're an architecture studio looking to grow and attract more clients, we're here to help you create the most compelling visual content—whether it’s photos, animations, or virtual tours. Let’s collaborate to turn your ideas into immersive experiences that captivate and convert. 🎥✨ Lumion Lumion France #ArchitecturalDesign #3DRendering #Animation #InteriorDesign #ArchitectureVisualization #ClientEngagement #ModernLivingRoom

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3D product renders have revolutionised the field of product visualisation, leveraging advanced computer-generated imagery (CGI) techniques to achieve unprecedented realism. By meticulously detailing texture mapping and simulating precise lighting, these renders produce visuals so lifelike that they are often indistinguishable from actual photographs. This high level of fidelity allows businesses to showcase their products in the most compelling and authentic manner, significantly enhancing marketing efforts, online shopping experiences, and design presentations. The ability to create such realistic images helps capture the intricacies of a product, providing potential customers with a clear and accurate representation. As technology continues to evolve, 3D product renders are set to transform how we perceive and interact with products in the digital realm, offering a powerful tool for businesses to engage their audience and convey the true essence of their offerings. This evolution in digital visualisation not only enhances customer engagement but also streamlines the design and marketing processes, making 3D rendering an indispensable asset in the modern market. To explore how Visual Lab can assist you in harnessing the visual potential of your packaging, please visit our website! #packaging #productrendering #3drendering #packaginginnovation #digitalinnovation

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Sentio VR has been recently published in ArchDaily. This article serves as a Complete Guide to convert your 3D designs into lightweight web or VR client presentations using 360 panoramas. In this guide, you'll find: 1. How to Create Panoramas? 2. What Is the Correct Format for 360 Panoramas? 3. How to View 360 Panoramas on the Web? 4. How to View Panoramas in VR Headsets Like Meta Quest? Read the full article here: https://lnkd.in/g9HVpk-J #vr #360panorama #lumion #enscape #twinmotion #vray

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CGI Animations & Short Video Clips. The main advantages: - Repurpose Content: By utilising existing CGI images, photos can be transformed into captivating video clips, revitalising your digital photography and maximising their impact. - Boost Engagement: The combination of movement and sound creates captivating content! Short videos are particularly effective for social media and marketing initiatives. - Enhance Viewer Retention: Short videos are more effective at grabbing attention than static images, making them an excellent choice for conveying information quickly and efficiently. - Directing Viewer Attention: Focus on specific products within the image. For instance, this image created for our bathroom client was part of a new product launch. The bathroom units are clearly the focal point, and by panning out to show the entire room enhances the aspirational lifestyle setting. Get in touch if you would like to see your images turned into animations 🎬 #photorealism #marketingimages #cgiinterior #cgianimation #cgivideoclips

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