Danny Weitzkorn

Impact is our output. We talk about modern marketing being able to deliver two types of impact - cultural and commercial. How do we move beyond the brand purpose debate and into a more grown up and nuanced conversation about the different types of impact we all create as marketers every day? Come and join us to find out.

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A really interesting article in the FT and some stats at the run up to Christmas... “The real pivot, however, is the skyrocketing increase in online media spend at 16 per cent — the highest uplift since last year of any medium. This reflects the massively accelerated advances in precision targeting, predictive models and the payback of personalisation.” Salocin Group has Join the Dots and Edit in its Group to enable Brands to leverage the best media and channel to market using our Data Science and Ai capabilities, to create long term connected customer experiences. https://lnkd.in/ePfexcmE

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Connecting B2B & B2B2C brand to the sales funnel is typically disconnected and inconsistent. We’ve built a Go-to-Market Operating System (GtM OS) with category driver analysis (to see what messages work for your buyers and against your competitors) and an AI assistant to accelerate speed to market - fueling sales enablement and campaign assets alike. 40+ in the bag. Would not be selling if they didn’t work. Say 👋.

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Partners must become the focal point of technology marketing. Revere Agency's fabulous Alison Dodd discusses with editor Doug Woodburn at IT Channel Oxygen how vendors and the wider channel should be approaching marketing. Have a listen to find out: 💡 Why front-line partners are having their “moment in the sun”. 💡 What implications this has for how vendors and partners should be approaching their marketing strategy? 💡 What marketing pros need to know about the new buzz around ‘nearbound marketing’. 💡 Advice for vendors and other channel professionals looking to get ahead of this trend https://lnkd.in/esCduGYu

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We have partnered with Mi3 to survey Australia's top marketers, gaining valuable insights into drivers and obstacles to growth. Follow the link to download the report. Let us know what you think. Jen Davidson Anthony Gregorio Paul McIntyre

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Great to be at the unveiling of the “State of the Nation” today showing the performance and growth of the affiliate and partner marketing industry in the UK. The full report can be downloaded here https://lnkd.in/encSrqNy

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Buyer behaviour varies markedly between B2C categories, less so in B2B. However, the 'rules of engagement' for marketers vary significantly. As rules of thumb go, the 20:20:50 rule coming from the Ehrenberg-Bass institute makes enormous sense.  #marketing #marketinginvestment #EhrenbergBass

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Business investment is expected to gradually recover in 2025. (Hooray!) But this still means marketers must squeeze the most from their carved-up budgets in the meantime. (Boo.) So we've put together our top tips here...

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When it comes to measuring the impact of retail media, it's tempting to focus solely on lower-funnel metrics. However, experts caution against such oversimplification. A comprehensive approach to measurement is crucial in understanding the true value of retail media and its role within the wider marketing mix. Explore how investments in retail media should enhance, not replace, traditional media in a balanced marketing mix: https://lnkd.in/emxkuiDd (feat. insights from GroupM's Jason Wescott)

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🚀 Delighted to make the shortlist at this year's Performance Marketing World awards: Driving Better Growth Outcomes with Data-Driven Targeting! At Go Inspire Group, we're always pushing the envelope when it comes to delivering real, measurable growth. Our recent collaboration with Lakeland and their myLAKELAND loyalty program is a prime example of how data-driven personalization can truly make a difference. Together, we transformed member engagement through smart segmentation, targeted product modeling, and channel relevance, optimizing discounts and personalizing content like never before. The results speak for themselves: ✨ 135% ROI ✨ £5.09 Sales to Cost Ratio ✨ 27% EBIT ✨ 2:1 Retention vs. non-members ✨ 40% of total revenue from membership in 2023 By delivering hyper-relevant content to the right members, Lakeland continues to see success in a highly competitive market. We're proud to have played a role in this journey! #DataDriven #GrowthMindset #Personalization #Loyalty #MarketingSuccess #CustomerEngagement #GoInspireGroup https://lnkd.in/ekexFBvb

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Interesting afternoon at #BrandSafetySummit London yesterday. The final session on Made For Advertising (MFA) sites really summed the need to have a refreshed conversation around inventory quality and media effectiveness, particularly in the era of programmatic * Much of the debate focused on defining hat qualified as a ‘MFA property’ but skirted around the crux of the issue - humans aren’t properly reviewing what is being bought and the effectiveness of the domain and / or format * Blame being placed on the technology (logistics, adaptability, pace of change). Inclusion and exclusion lists were the often the perceived ‘solution’ but came at the expense of investment in diverse voices and quality journalism * Per the ANA reports, a ‘race to the bottom’ terms of cheap CPMs and reach, which in turns drives the need to speed up or skip human reviews, driving a greater need for automation and increased risk of bad actors * Lack of clarity on what the KPI for ‘quality’ is, and how previous proxies like view-ability have made the problem worse Fascinating debate - but one that feels like the soltuion is always a technological one vs a human one… #BrandSafety #Programmatic #AdFraud Responsible Marketing Agency

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📊 Agile and test-and-learn strategies combined with deep customer insights are reshaping the retail media landscape, driving real brand growth. In the latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, Paul Frampton chats with Jack Johnson, the driving force behind Ocado Ads, about how one of the world’s largest online grocery retailers is shaking up retail media. Jack talks about why innovation must replace rinse-and-repeat strategies and how Ocado's MPDLab is helping brands fast-track product launches. 🚀 Jack explains why brands must embrace a "test and learn" approach. Why settle for old strategies when you can rewrite the rules? Jack also shares skill sets for current and future leaders in a dynamic retail media landscape. 👉 Tune in now and discover how Ocado Ads is setting new standards in retail media! #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies Check out the full episode here:👇👇👇

Calling all CEOs, Founders, and Commercial Executives frustrated by keeping up with the ever-changing sales and marketing landscape. For 20 years, I have driven commercial growth and delivered large-scale brand strategy shifts and marketing transformation for major brands including; Checkatrade, New Look, Tandem Bank, and Openpay. I am passionate about marketing, brand-building, and generating revenue, which is why I am excited to announce the launch of Stroom Marketing Ltd. Drawing on my extensive experience, deep industry knowledge, and leadership expertise, I provide fractional CMO support, giving you the strategic brand guidance and marketing expertise you need without the full-time cost. Are you ready to take action? DM me. #fractionalcmo #marketing #tech

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For a decade, We Are Social has been publishing the Think Forward trend report that provides valuable insights for anyone looking to understand the future of online culture and how brands can effectively engage with their audiences in this new era. This year’s report - Think Forward 2025: The Liveable Web - is now live. Here are the trends shaping how people seek a more balanced and fulfilling online experience with a renewed focus on joy: 🐵 Primal Renaissance: A return to rawness and authenticity in online self-expression. 🌈 Low-stakes Social: The rise of wholesome content and a desire for relaxed online spaces. 🍃 Intentional Consumerism: A shift towards mindful consumption and sustainable spending habits. 👯‍♀️ Modern Mythmaking: The rise of interactive entertainment and audience participation. 🤗 New Intimacies: The craving for genuine connection and a sense of belonging in the digital world. The social media landscape is at a pivotal moment, where people are increasingly seeking authenticity, levity, and genuine connection amid rising concerns about its impact. These trends reveal not just the challenges but the profound opportunities for brands to step up. By championing intentional consumerism, fostering meaningful communities, and embracing cultural nuances, brands can be part of creating a healthier, more human digital world—something Australians are clearly craving. Sign up to access to the full report :

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Anyone looking to be more effective (and efficient) with their content would learn a lot from this webinar…the how, the where and the what of new search behaviours and how digital PR can amplify your brands most salient content. Feel free to register below!

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Need to level up on your audience insight? 🕹 Check out the next instalment in our 26PMX retail realities series which focuses in on how to unlock and get more from your customer data to ultimately get the performance gains. So sign up and get some intel to prep you for Q4 and beyond - all from the comfort of your own home, desk or commute! 🗓 Date: 12th September 2024 ⏰ Time: 10:00 AM - 11:00 AM What To Expect: - Major performance boosts through audience insights - Fast AI-driven audience segmentation - Unlocking hidden value in first-party data - Practical strategies for immediate Q4 success Who you'll hear from: A squad of the smart minds at MSQ, InfoSum and SQREEM Technologies 🔗 Sign up now! Link in the comments. #RetailWebinar #AudienceInsights #AI #FirstPartyData

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There's more data outside of Google, Meta and Amazon walled gardens. Zeta Global Intender Audiences harnesses the power of AI, Natural Language Processing, and Behavioural Scoring that enables you to accurately target audiences, personalise your marketing efforts, and enhance user engagement. Can you deliver targeted marketing campaigns with precision, to the right audience, at right time? Watch now to learn how we do it! #ZMP #IntenderAudiences #NLP #AI

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