Daniella Wainwright
Helping SMEs Get Financial Insight To Grow Profitability and Thrive. Flexible, Cost-Effective Solution. Portfolio Finance Director | Part-Time CFO | Consultant | Group Courses for Aspiring Portfolio FDs
Greater Leeds Area
11K followers
500+ connections
About
✅ARE YOU?
A Yorkshire-based SME looking to grow and improve the profitability of your business? Are you going through change, looking to raise funding, or plan for a future exit?
✅DO YOU?
Have a year-end accountant, and in-house bookkeeper or accounts team, but up until now you've not had the expertise of your own Finance Director?
⚠️DO YOU FEEL?
Like you're lacking the financial clarity, insight and forecasts to really understand the drivers of your costs and profitability and to create a clear strategy for your future plans or growth?
✅WOULD YOU LIKE TO?
Gain a true understanding of what the numbers are showing you, cut costs and increase profitability, establish robust strategy and financial plans, have fewer surprises, feel in control, and build your credibility with external advisors and funders?
⭐️WE CAN HELP YOU THRIVE
As specialist Portfolio / Part-time Finance Directors, we bring all of our 20 years of expertise to your business, but on a part-time basis, so you only pay for the time input you need.
Solutions are tailored to individual business' size and requirements, and we keep our portfolio small to allow flex during times of increased activity.
Our intention is to build a long-lasting relationship with your business, to really get to know it and provide the best possible insight, always tailored to you and always with your best interests in mind.
With experience across many sectors, but particular expertise in EdTech, Gaming, Marketing, Property, Energy and Retail, here are some examples of the many ways in which we can support your goals.
- enhance your reporting Management Information (MI) and Key Performance Indicators (KPIs)
- monitor and improve your cash flows and working capital
- create or update your financial forecasts / budgets / business plans
- streamline and strengthen your operational and financial process and controls
- appraise investment opportunities and growth strategies
- assist in system selection and implementation
- improve supplier management and contract negotiations
- carry out financial due diligence on customers, suppliers, or acquisition targets
- engage and improve the capabilities of existing finance teams through leadership, training and mentoring
- serve as a commercially savvy sounding board and help you make decisions
- improve your credibility and relationships with banks, funders, and other external parties.
GET IN TOUCH👇🏼
Make a start towards financial clarity today - message us on LinkedIn or email Dani at [email protected].
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Articles by Daniella
Contributions
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What are some common cash flow forecasting errors and how do you avoid them?
I actually discourage my clients from spending a lot of time on cash forecasting if they already have a good working capital cycle (i.e. a SAAS Business getting subscriptions upfront) as if cash is not an issue, much more value can be added by spending time on other projects such as understanding customer / product profitability for example. Unfortunately, when cash gets tough it can become a vicious circle of getting sucked in to managing cash at the expense of spending time running and improving the business in other ways. If cash gets tricky, get professional help early. Part Time FDs or Fractional CFOs are very well placed to help you with this. Ensure have the required qualifications, certifications, insurances, and experience to help.
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What are some common cash flow forecasting errors and how do you avoid them?
Moreover that advice could show you how to actually improve your cash flow by reducing your working capital requirements - which essentially mean getting paid quicker, holding less stock, and taking longer to pay out money you owe (to a point obvs). Many, many possible levers and a great consultant FD will show you the ones that are right for your business.
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What are some common cash flow forecasting errors and how do you avoid them?
Well...that VERY much depends on the tool. Seen some pretty shocking ones. The thing about cash flow forecasts, is you can't do them on the 'cheap' and just automate them, not if you actually want them to be accurate. All the business nuances and behaviours need to be modelled, meaning knowing the business really well, and making forecasts really bespoke, to make any sense. I've heard of accounting firms cranking figures out of Futrli etc for an 'affordable' forecast, but that forecast won't be reliable - giving it to a cash-distressed business could be downright dangerous. Systems are a good start point if time invested in tweaking all assumptions, however, Excel is hard to beat if you really know what you're doing with Excel.
Activity
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𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮 𝗖𝗙𝗢/ 𝗙𝗗 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗼? (𝗔𝗻𝗱 𝗽𝗮𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝗿𝗹𝘆 𝗮 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿) A…
𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮 𝗖𝗙𝗢/ 𝗙𝗗 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗼? (𝗔𝗻𝗱 𝗽𝗮𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝗿𝗹𝘆 𝗮 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿) A…
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It Christmas Party Day 🎄🥂 Today is Wizu Workspace Christmas do and as the resident party planner here I am VERY excited to let my hair down and…
It Christmas Party Day 🎄🥂 Today is Wizu Workspace Christmas do and as the resident party planner here I am VERY excited to let my hair down and…
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The Christmas Spirit is alive and well! 🎄🎅🏽🎄 Best wishes to friends and colleagues for the Yuletide!
The Christmas Spirit is alive and well! 🎄🎅🏽🎄 Best wishes to friends and colleagues for the Yuletide!
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I've made the incredibly difficult decision to leave Headstar. I can't tell you how rewarding it's been over the last 7 years, building a business…
I've made the incredibly difficult decision to leave Headstar. I can't tell you how rewarding it's been over the last 7 years, building a business…
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I didn’t go to university, and why that's worked to my advantage... Not going to uni has meant - 🎓 I didn’t start my career with huge debt…
I didn’t go to university, and why that's worked to my advantage... Not going to uni has meant - 🎓 I didn’t start my career with huge debt…
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Recruiting two new roles to help further grow the company in exciting times. #hiring #finance #jobs
Recruiting two new roles to help further grow the company in exciting times. #hiring #finance #jobs
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It's almost time for me to log off for Christmas but I felt the need for a little post before I go! 🎄 I couldn't help reflecting back to where I…
It's almost time for me to log off for Christmas but I felt the need for a little post before I go! 🎄 I couldn't help reflecting back to where I…
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I'm not speaking this year, so I will just be there to learn and exchange at the #HFS European Summit next month. Looking forward to catching up…
I'm not speaking this year, so I will just be there to learn and exchange at the #HFS European Summit next month. Looking forward to catching up…
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Can anyone recommend a good accountantcy firm that has experience working with Community Interest Companies?
Can anyone recommend a good accountantcy firm that has experience working with Community Interest Companies?
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Closing date for anyone who might be interested in being the next Treasurer at Girlguiding is Monday 6 January.
Closing date for anyone who might be interested in being the next Treasurer at Girlguiding is Monday 6 January.
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