Daniela Zuin

Are your Consumer Duty initiatives in line with what UK banking customers expect? 🤔 We've gathered some key findings that might surprise you! Stay ahead and make informed decisions with our latest survey insights. 💡 Discover more here: skp.link/0bw #FinancialServices #ConsumerDuty #FinancialInstitutions #SimonKucher

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🌍 Sparking MarTech Migration & Digital Innovation: Key Insights from EMEA Leaders 🚀 In recent roundtables hosted by the CMO Council in London, Dubai, and Johannesburg, EMEA marketing leaders came together to discuss the challenges and opportunities in digital marketing transformation. The focus? Centralizing, protecting, and optimizing customer data, brand assets, and market intelligence across global organizations. This progress report highlights key takeaways and explores the regional factors shaping new digital marketing mandates. Ready to spark your own MarTech migration and drive innovation? #MarTech #DigitalTransformation #MarketingInnovation #EMEAInsights #CMOLeadership #DataOptimization #CharleneIgnacio #FornixMarketing

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One for Marketing Minds to tune in and discover how AI can enhance human creativity without replacing it. I host this podcast with Marina Pantcheva, PhD Pantcheva, PhD, to discuss the below and much more relating to Genuine Intelligence: 🤖 how AI perceives the world through limited language? 👁️ How, despite the human eye distinguishing 1 million colors, we use only 12 basic terms to describe them. 👩‍💻Can AI truly grasp our reality with just linguistic data? . Listen now: [https://lnkd.in/eEyz4iaR) #GloballySpeaking #AI #Language #GenuineIntelligence #Marketing #TechTalks #HumanIntelligence

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Today, The Prince’s Trust, in collaboration with Solutions Research and Cognizant, has launched a new research report, Decoding the Digital Skills Gap. The research reveals some concerning insights: - Over one third of young people worry they do not have the digital skills to get a good job. - 42% of young people do not think digital skills will be essential to their career, increasing to 52% for those not in education, employment, or training. - 79% of young people are open to undertaking further digital skills training. Read the full report https://lnkd.in/e9gwv5_X #skills #talent #youngpeople #earlycareers #tech

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Yesterday's elections in the 27 EU member states have set the stage for significant changes in the EU's future. From job negotiations and senior appointments within EU institutions to the formation of European Parliament committees and the upcoming European Commission work program, staying informed has never been more crucial. If you're involved in EU politics or policymaking, having timely and accurate information is key. Want to stay ahead of the curve? DM me to learn how Dods Political Intelligence can help you navigate these changes with confidence. #EUElections2024 #ElectionInsights #MEPs #EuropeanParliament #PoliticalData #ElectionResults

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🚀 It was great to sit down with Tim Bond for an interview for 6sense Market Makers programme, titled "Beyond MQLs: Reframing Success in B2B Marketing!" 🎉 We explored how the B2B marketing landscape is shifting and how we can redefine success.  🔍 A key takeaway from our interview was the recognition of multi-attribution models in measuring marketing success—going beyond the traditional metrics and acknowledging the influence of multiple touchpoints. This comprehensive approach is essential as we shift to a skills-first mentality in workforce management.  If you want to explore the evolving challenges of B2B marketing, this is one to check out!   Thanks Stefano Iacono for the invitation. Read my full interview at https://lnkd.in/eivQ4zkq    #B2BMarketing #MarketMakers #BeyondMQLs 

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🌏 Today, we launch our Societal Report 2023 where we explore the great work we are doing around the environment, societal impact and governance. We are proud to be making a real impact to over 40 million lives in the UK and beyond through our great people and software. Our commitment to sustainability is stronger than ever, with a 50.6% reduction in CO2 emissions since 2018, and a refreshed approach to our future impact. Read our report https://bit.ly/46raoYg #OneAdvanced #BetteringSociety #ESG #Sustainability

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Are you new to Account-Based Marketing (ABM) or still unsure about fully committing to your program? Check out this latest blog by David Rowlands, Head of Product at Propolis. He explores why so many organizations are incorporating ABM strategies into their daily operations and the impactful results they're achieving. Read it here: https://lnkd.in/eRkMbikK #ABM #B2BMarketing #MarketingStrategy #SalesAlignment #BusinessGrowth

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HGS has a new whitepaper out on Attracting and Retaining Top Agents in South Africa CX Delivery Centres. Learn more and download at https://hubs.ly/Q02VJ0ms0

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We still have time to embrace AI for good. Grip the risks and seize the limitless opportunities to empower our changing workforce. https://lnkd.in/eegqfJ7D #AI #AIsummit #AIregulation

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Ready to unlock the full potential of personalised #MarketingStrategies? 📈 Discover how EMEA tech trends are shaping the complex buying journey and learn how real-time data can help you engage buyers proactively - https://bit.ly/3xSGAqE

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Great insights and truths on generative AI in marketing and martech. Helps to address the hype and rhetoric. #generativeai #ai #martech #marketing

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Thank you to 6sense and Stefano Iacono for hosting an incredibly insightful event in London on ABM and AI yesterday. The Inspire event provided revenue leaders with practical strategies for achieving greater success. While the event covered a wide range of topics, a recurring theme in my conversations with other attendees was the crucial role of data, so I felt it could be useful to share some of my experiences and thoughts on this topic. Navigating regulatory compliance, cookie consent attitudes, and local search volumes is challenging in Europe. A robust marketing operation and data strategy are essential for successful ABM programmes in EMEA. Key takeaways: 📊Unlocking Content Potential With an average form fill rate of just 3%, there's a significant opportunity. Un-gating more content can encourage repeat traffic and content consumption, generating valuable digital intent signals for scoring. Self-discovery content focused on buyer problems is essential. 🌓Leveraging Intent Signals Intent signals are powerful for identifying in-market buyers and sharing your story early. In Europe, a cookie wall can help increase consent rates compared to default opt-out settings, enabling effective scoring and reaching the right audience. 🔎 Optimising Keywords for Better Data Keywords are the backbone of intent models. Accurate keywords ensure high-quality data. In the European markets with relatively limited search volumes, using 6Sense ad serving functionalities to build initial data before running predictive models can enhance your success rates. 🤖 Automating Inbound Responses Automating inbound responses for non-tiered accounts can streamline volume processing, allowing SDRs to focus on high-value accounts. Automation helps manage large volumes efficiently while maintaining a personal touch with high-priority prospects. In sum, by integrating robust data strategies and leveraging automation, businesses can successfully deploy ABM programmes in EMEA that deliver expected positive outcomes. Thanks again to 6sense and Stefano Iacono for an enlightening event. These practical strategies for optimising ABM and AI are sure to drive positive outcomes for any organisation. #ABM #AI #DataStrategy #DigitalMarketing #Automation #6sense Alex Olley Nicola Anderson Saima Rashid Lucia Ronco Joe Leverson Jo Tyrer Dominic Laithwaite Alex Jaeggi Lynne O'Donnell

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Are you ready to take your B2B marketing to the next level?  🚀 Whilst there’s no denying traditional inbound methods are important, companies are more regularly seeing content flatline due to a lack of pace and precision—this is where ABM comes in. 🎯 Learn about how an Account-Based Marketing strategy could be the right option for your company in our latest blog post. ⤵ 🔗 https://lnkd.in/eVxxmVUw

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During a recent panel discussion on OMS/EMS technology, Edoardo Pacenti shared his views on how these tools enhance execution, increase automation, and lower risk. He delved into the reasons for using these solutions and identified the kinds of businesses and institutions that stand to gain from their adoption. For a deeper dive into his thoughts, visit the ION blog. https://lnkd.in/eR42AzNn

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Navigating the Future of Data-Driven Marketing: Life After Third-Party Cookies Depreciation The shift away from third-party cookies is challenging marketers to rethink their strategies. In a recent podcast episode on The Digital Marketing Podcast, they explored what’s next for data-driven marketing and why it’s essential to adapt. One key takeaway: Titles Matter. Crafting attention-grabbing titles is crucial for engaging your audience and improving click-through rates across digital platforms. A skincare startup featured in the episode achieved a 60% increase in organic traffic simply by optimizing its titles! Here’s how you can adapt: 1. Understand Your Audience: Go beyond generic keyword research. Tailor your content to resonate with your audience’s specific needs and interests. 2. Data-Driven Insights: Regularly analyze performance metrics to refine your strategies. Iterative tweaks based on data can dramatically boost organic traffic and engagement. 3. Stay Ahead with Continuous Improvement: Use insights from high- and low-performing content to discover new opportunities and stay ahead of the curve. At Bama, we specialize in helping businesses navigate these changes with data-driven digital marketing strategies. Ready to elevate your content game and thrive in the new marketing landscape? BAMA, LTD Fractional Chief Digital Growth Marketing and Product Officer #DigitalMarketing #ContentStrategy #FractionalCMO #BamaCMO #Growth #Acquisition

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“In some ways, it makes sense to integrate much of the marketing stack using a CRM, but if we are aiming for top-of-the-funnel awareness and perception changes — without any contact data — prioritising a CRM may be the wrong choice.” - Mike Maynard via MarTech https://zurl.co/NBi9 #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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I enjoyed leading the round table discussions at the PPA festival today on the topic of CRM and how it really creates value for Publishers. Media and Publishing firms are grappling with an increase in Martech complexity, changes in cookie legalisation and a reduction in Marketing budgets, implemented well CRM should simplify the complex and drive revenue growth. Workbooks CRM is here to help.

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