Articles by 🌍Crista
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What are the key messages to include in your sustainability press releases?
Let's talk about the best ways to highlight your sustainability impact: 1. Ensure clear communication of impact and objectives. For instance: "In 5 years, we cut emissions by 57% and aim for 95% by 2026." 2. Validate claims with third-party certification. For instance: "Our projects are Gold Standard & Verified Carbon Standard certified." 3. Ensure that your initiatives drive broader operational changes. For example: "Transitioning to recycled plastics marks the beginning of our broader efforts to transform our business and supply chain." 4. Be transparent about sustainability progress and goals. For instance: "We aimed for net-zero operations by 2025, now targeting net-zero across products and supply chain by 2040."
Activity
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I'm Sian, and I'm a lazy ethical consumer. I want the products I buy to be better for the planet. But making it happen? That's on businesses…
I'm Sian, and I'm a lazy ethical consumer. I want the products I buy to be better for the planet. But making it happen? That's on businesses…
Liked by 🌍Crista Buznea
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I entered 2024 with hope (maybe naively), believing that surely this year things would settle down and become easier. Despite challenges, the…
I entered 2024 with hope (maybe naively), believing that surely this year things would settle down and become easier. Despite challenges, the…
Liked by 🌍Crista Buznea
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Just had confirmation that we have secured funding for the launch of a new disruptive circular economy business. I am a mixture of excitement and…
Just had confirmation that we have secured funding for the launch of a new disruptive circular economy business. I am a mixture of excitement and…
Liked by 🌍Crista Buznea
Experience
Education
Honors & Awards
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One of the 2014-2015 TTG 30 Travel Leaders under 30
TTG #ttg30under30 @ttg_digital
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Gold Award - Best for Communicating Responsible Tourism
World Responsible Tourism Awards 2018
This award recognised my work delivering TUI UK's 2017-2018 'Better Holidays, Better World' marketing campaign. This was rolled out as part of the TUI rebrand and ran across all TUI UK owned marketing channels including blogs, social media, brochures and in-flight magazines, reaching over 4.5 million holiday makers.
The campaign involved compelling content including stunning imagery, engaging video and real stories bringing to life the benefits of our sustainably-certified hotels, TUI…This award recognised my work delivering TUI UK's 2017-2018 'Better Holidays, Better World' marketing campaign. This was rolled out as part of the TUI rebrand and ran across all TUI UK owned marketing channels including blogs, social media, brochures and in-flight magazines, reaching over 4.5 million holiday makers.
The campaign involved compelling content including stunning imagery, engaging video and real stories bringing to life the benefits of our sustainably-certified hotels, TUI Collection excursions and carbon-efficient airline, as well as the powerful work that our independent charity, TUI Care Foundation, does in destinations around the world.
https://www.tui.co.uk/press/tui-uk-wins-in-best-communications-category/
Languages
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English
Native or bilingual proficiency
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Romanian
Native or bilingual proficiency
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French
Professional working proficiency
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Spanish
Professional working proficiency
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Normative has been my “baby” for almost 11 years. Watching it grow from a simple idea into a company that can truly stand on its own has been the…
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Congratulations to Amy Dowling, promoted by TUI to lead its communications for the UK and Ireland
Congratulations to Amy Dowling, promoted by TUI to lead its communications for the UK and Ireland
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I’m not an athlete. Never have been. So when I tell people I’ll be running across India next year, the reaction is usually: "Are you mental?!" And my…
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