Claudia Gordon

🔊 #Quirks is back!! and we will be there too with a barista coffe ☕ and a very #unique point of view on how we are leading the way on #Quality with the #latest and most #innovative #technologies. 🕵‍♂️ Don't miss the below session and come to visit us at #stand700! #ProfilesbyKantar #Quality #Quirks #London #2024 #marketresearch

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Savanta’s Business Tracker monitors the recovery, resilience, and adaption of businesses in key markets 🤝 Our B2B team have examined how UK businesses are embracing AI, highlighting clear differences in perceptions between small, medium, and large organisations 📊 More info about #Savanta's B2B market research is available here: https://lnkd.in/e6vw_hye Article: Jian Chen Tiong #AI #Business #B2B #MarketResearch Image: Adobe

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Following the ICO / Experian ruling, our latest blog - gives clarity around using Legitimate Interest for Direct Marketing campaigns. Positive news for the data driven marketing industry!

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The latest Consumer Confidence data is out, with a summary of 2024 included on top of the usual monthly analysis

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🚨 New YouGov Report: UK Bank and Building Society Rankings 2024 🚨 We've just released our latest YouGov Bank and Building Society Rankings Report, spotlighting the top institutions that are leading the way with UK consumers aged 18+ in 2024. 🔍 Key Insights: Top 10 Banks and Building Societies: Based on net customer satisfaction scores from our always-on daily brand health tracker, YouGov BrandIndex, see who’s leading the charge this year. Brand Consideration: Dive into the minds of those planning to open new accounts in the next 12 months—who’s on their radar and why? Customer Profiles: A deep dive into the motivations and financial behaviors of new account openers from our audience intelligence tool, YouGov Profiles data. Get in touch to explore the full report and see how your brand is performing! https://lnkd.in/etZRE444

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In collaboration with Engage media, the 'UK CX Report' explores the current challenges impacting customer behaviours. 🔍 Using the Ipsos Forces of CX framework, we've evaluated customer perceptions across diverse industries. From the outstanding to the forgettable, we've spotlighted it all. What this report delivers: ✅ Gain invaluable insights into how brands are meeting customer needs. ✅ Compare CX performance across sectors for groundbreaking cross-industry learning. ✅ Discover opportunities to elevate experiences and enhance key metrics. ✅ Enrich customer journeys with essential functional and emotional elements for stronger brand-customer relationships. Download the report to support your business case in delivering what customers require across products, services, journeys, and channels. Link: https://lnkd.in/d7QphyKu

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Ipsos has partnered with Lloyds Banking Group to measure UK adults' 'Essential Digital Skills'. The study conducted on behalf of the Department for Education is reported alongside the Consumer Digital Index, which examines the UK's digital and financial aspects of life. 📈Important findings: •The Foundation Level, representing the fundamental tasks of getting online, has increased to 84% of UK adults from 80% in 2022. However, setting up a Wi-Fi connection remains challenging for around 4.7 million (9%) UK adults. •In 2023, 23% of UK adults had to search for a cheaper internet or mobile data plan to afford their other bills, compared to the 14% who expected to do so. • 82% of the UK labor force possesses Essential Digital Skills for Work (also known as Work EDS) - a four-percentage-point increase from 2022. 👉Download the report to find out more: https://lnkd.in/d5Nxe9Di #EssentialDigitalSkills #ConsumerDigitalIndex

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This time last week we were just getting underway with the first FlexMR Customer Salience Summit, if you missed it on the day, catch up via this brilliant summary from Liam Kay-McClean for Research Live. My brain has been whirring away since last week with ideas and I’ve had some really great conversations with others who attended who have been similar. Some particular focuses for me going forwards are: #1 Get stakeholders more involved and engaged in the research and in particular, moulding the actions as it them more likely to act, a great tip from Liz Lamb. #2 Aim for continuity; both Lucy Davison and Paul Hudson talk around this point, neither the customer voice, nor decision making should be seen as a one-off, they should be continuous. #3 Focus on simple. As Olubunmi Stuber pointed out in my panel discussion, it’s only us in insight that tend to want the complex, stakeholders want simplicity so they can focus on what they need to know. #mrx #insight #marketresearch #voiceofthecustomer #customersalience

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Leveraging Sawtooth Software tools increased profits by 31% for TGI Friday restaurants, as reported by Chris Moore of Ipsos UK at our recent preference modelling training in London. Specifically, Sawtooth's survey research tools with conjoint analysis were used to guide pricing. Conjoint analysis is also used for optimizing features in products/services. Recent companies that have shared how they use Sawtooth to help power their businesses include: Blizzard Entertainment, Microsoft, Bose, P&G, Universal Orlando and HEB. Sawtooth tools aren't just for conjoint analysis and MaxDiff...38% of Sawtooth customers report using Sawtooth's survey platforms exclusively for all their survey research needs. So, you can think about saving costs by moving all your survey research to Sawtooth. We don't charge per-complete fees. #sawtooth #conjointanalysis #surveyresearch #maxdiff #quantux

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🌟 Leveraging Ipsos Synthesio data, our leading social intelligence platform, we look at how success is perceived in the UK across different realms. While surveys emphasise kindness and happiness, online discussions often centre around jealousy and competition, with "hatedom" emerging as a prominent theme. However, underlying both realms are common threads, including personal autonomy and achievement markers like fame and luxury. Discover more in the hashtag#SignsOfSuccess report: https://lnkd.in/dHF39qBP hashtag#Marketresearch

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Ipsos has partnered with Lloyds Banking Group to measure UK adults' 'Essential Digital Skills'. The study conducted on behalf of the Department for Education is reported alongside the Consumer Digital Index, which examines the UK's digital and financial aspects of life. 📈Important findings: •The Foundation Level, representing the fundamental tasks of getting online, has increased to 84% of UK adults from 80% in 2022. However, setting up a Wi-Fi connection remains challenging for around 4.7 million (9%) UK adults. •In 2023, 23% of UK adults had to search for a cheaper internet or mobile data plan to afford their other bills, compared to the 14% who expected to do so. • 82% of the UK labor force possesses Essential Digital Skills for Work (also known as Work EDS) - a four-percentage-point increase from 2022. 👉Download the report to find out more: https://lnkd.in/et47_sFY #EssentialDigitalSkills #ConsumerDigitalIndex

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We are pleased to see the publication of Ipsos UK's new report, conducted in partnership with CAST, on Net Zero Living in 2024 🌍 The report explores public perceptions to net zero in the UK, providing valuable insights for policy makers seeking to understand and enhance public support for net zero policies 🏛 By understanding the factors that influence public perceptions of net zero policies, policy makers can develop more effective strategies for building consensus and driving action on climate change. Three key takeaways from the report: 1) Britons continue to be worried about climate change (77%), however, there has been a slight softening in concern in recent years 📊 - Could the cost-of-living crisis be overshadowing the climate crisis? 2) Public support for net zero policies is significantly influenced by personal impacts, so framing policies in terms of positive personal impacts boosts support 🙌 - Cost savings are a particularly strong motivator, especially on policies like adjusted product pricing & EV subsidies 3) We need to make climate action personal & relatable 🤝 - Highlighting the co-benefits, like cost savings and convenience, is crucial for building public support. Read the full report on Ipsos UK's website: https://lnkd.in/ezdRjnSE #NetZero #ClimateCrisis #UKPolitics

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The latest Consumer Confidence podcast is now available, exploring the drivers behind the 7 point drop in September

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Despite a downward trend in crime in England and Wales, 6 in 10 Britons believe that crime in the UK has risen over the past 12 months. New polling from Ipsos has found that a substantial majority of Britons (79%) believe that crime is a big problem in the UK. People are slightly more optimistic about crime and anti-social in their own area (41% think it is a big problem locally) compared to the UK as a whole. However, 43% say they are personally worried about a victim of crime. Concern is highest among those aged 18-34 (56%), and ethnic minorities (61%). 62% of those aged 55-75 are not worried about being a victim of crime How can crime be reduced further? The public cite more police on the beat, better parenting, and longer prison sentences/no early releases as the things that will do the most to reduce crime. Two thirds (67%) say they rarely or never see uniformed police officers patrolling their local area despite the same proportion believing more uniformed police officers in their area would be effective at tackling crime and anti-social behaviour locally. Conservative voters are more likely to say more police, longer prison sentences, better parenting, better discipline in schools and capital punishment for murder are more likely to reduce crime. Along with longer prison sentences, Labour voters think preventative policies like better parenting, more constructive activities for young people, more investment in mental health services, more effective programmes for behaviour change and better drug and alcohol addiction support will do most to tackle crime in the UK. Hannah Shrimpton, Head of Crime and Justice research at Ipsos UK, says "This poll chimes with our campaign tracker showing that crime and anti-social behaviour is looming increasingly larger in people’s minds as the election approaches." #Crime #ASB #CrimeResearch #GE2024

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Friday podcast alert! I was lucky enough to be invited by the excellent Chris Martin and the lovely people at MRX Lab to join them on their most recent podcast... We had a super chat about the commercial challenges that both market research and insight agencies and insight teams in end-client businesses face. Lots to cover in 30mins on the pod (I won't be insulted if you listen at 1.5x!) but some of the topics we covered: 1) The emergence of a new hybrid sales and marketing model for agencies to better engage and build relationships with their clients. 2) How I'm pretty optimistic about our industry and the technological disruption that we can take advantage of. 3) How can we shift perceptions of research spend from a cost to an investment and how agencies and end-clients need to work together to win solve this challenge. As a taster, here is the clip of my slightly impassioned rant about the last point... what can I say, other than I feel this stuff! Full episode available now on: 🎧 Spotify - https://lnkd.in/dCzX7kuS 🎧 Apple - https://lnkd.in/dd76M4zY 🎧 Amazon - https://lnkd.in/d_Q4pCUv 🎧 YouTube - https://lnkd.in/d72TSY9P 🎧 FlexMR - https://flx.mr/mrx-lab #mrx #marketresearch #marketingresearch #insights

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The final Consumer Confidence podcast of the year is out now, including a deeper look at what's been driving confidence over the course of the year, as well as what will be critical to further improve the consumer mood in 2025

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Some brilliant presentations on offer for FREE tomorrow discussing DATA QUALITY! Hear from Toluna Voxpopme Sago Dynata quantilope and CMB To sign up just click on the link below #dataquality #marketingresearch #mrx #newmr #insights #quirksevent

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