Clare Kelly

💡 You’ve been thinking of taking the plunge into self-employment, but you’re wondering if you should go freelance or be self employed. Although both of these options are a big step away from working as an employed person in a salaried position, there are important differences between being a freelancer versus a self employed. #smallbusiness #freelance #freelancer #selfemployed

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🚀 Is This the End of Multiple Shopify Stores for International Sales? 🌍 The Shopify 2024 Summer Edition introduces a major update to the Markets section, which could revolutionise how merchants manage international sales. Highlights include: - Centralised management of all market settings - Unified inventory without the need for updating across multiple stores - Customised catalogues, themes and pricing for each market - Specific POS catalogues and pricing, ideal for events or retail stores - Custom themes for each B2B market What feature are you most excited about from the Summer Edition 24 release? Read more: https://lnkd.in/edtEw_k9 *Unclear at this stage which new markets features will be available for all plans vs Shopify Plus merchants. #Shopify #Ecommerce #GlobalSales #BusinessGrowth #ShopifyMarkets

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The Storm in the UK and SEO made £2K within 48 hours to my client during their most quite time of the year. Here’s how: The storm in the UK affected many households, breaking their fences. One of the most searched term on Google was “which fence is mine”. A few months ago, I published and optimised an article around this keyword and ranked it on the top positions of Google. This article helps homeowners know what part of the fence is theirs. After the storm hit the article received 1000’s of clicks and a lot of sales. My approach to SEO is not only about getting into competitive keywords, But about finding new ways to bring traffic and doing calculated predictions on what keywords can bring results.

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Looking for qualified leads in the B2B space? I came across this awesome Shopify blog post that explores proven tactics to attract potential business customers through your online store. From content marketing to targeted advertising, it shares how to build trust and showcase your value proposition to the right audience. What B2B lead generation strategies are working for your business? Let me know in the comments! #b2bcommerce #ecommerce #leadgeneration #salesfunnel

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Unfortunately, demanding backlinks with a legal undertone is becoming increasingly common in the digital PR landscape. It represents a fundamental misunderstanding of how media coverage works, alongside the delicate dynamics of journalist-PR relationships. Your decision to remove yourself from the agency's mailing list, while drastic, underscores a critical boundary that many PR professionals seem to overlook: the value of organic, mutually beneficial relationships over transactional interactions. This trend not only strains relationships but also potentially devalues the genuine accomplishments and visibility that come with earned media coverage. The focus should, ideally, remain on creating meaningful, newsworthy content that organically garners attention and links, rather than imposing unrealistic expectations that compromise editorial integrity and SEO principles. It’s imperative for PR agencies to reconsider this approach and invest in building long-term relationships with journalists, understanding media operations, and working collaboratively towards shared goals. Jane Hamilton

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WARNING **RADICAL HONESTY POST** 😅 So today marks the second day in my new journey of reducing my screentime. But you work at a computer, I hear you say! Yeah but that's the thing. I have been looking at my job as 'separate' to any screen time consumed in the morning or evening and in the endeavor of radical honesty, this became a pretty big issue for me! Those of you who know me will know I'm raw-dogging life without ADHD meds (a personal choice) and there are pros and cons to this. One of the cons is that even though I am an absolute Pro with a capital P at masking, sometimes my impulses take over and I form really bad and unhealthy habits that are hard to break. For what it's worth, when I'm with my kids, it's rare I look at my phone unless it rings but that means that when I'm not I have a million notifications and end up getting sucked in. I also love ❤️TV and film❤️ so many evenings are spent devouring HBO's latest offering or maybe a Prime Home Premier if I'm feeling spicy. I started feeling really low recently and when I thought about it, the amount of hours that my eyes were focused on a screen were really totting up😅The thing is, when you have ADHD you kind of live your life with racing thoughts every waking moment of the day and I realised that my recreational screen use was me trying to self-medicate my exceptionally busy brain, which for obvious reasons isn't great. I mean, what therapist ever recommended more screentime as a means to treat ADHD symptoms? 🤣 Ironically, I've always been really strict on my kids using devices (they only have the telly or laptop for schoolwork) and my 11 year old only has a burner phone as I don't want his social development to be stunted by a screen and internet use, which surprisingly, he's cool with. So I'm owning my shit and making a decision to reduce my out of work hours screentime down to an hour a day and TV is going to become a treat after the gym or at weekends once my kids are in bed. I want to rediscover my creativity away from a screen and I'm hoping this will only enhance the passion and ideas I already bring to my job, which I love! Is anyone else out there just feeling that we are all spending way too much time looking at screens or is it just me? 😅😂 #partialdigitaldetox

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Have you seen our FREE workshops? 🤔 Kelly Drewett explains the fundamentals of search engine optimisation, encouraging you to make a website work hard! Aimed at creatives … all welcome (that's you too, website designers). ➡️Keyword Research Workshop (September 19th, 10am) ➡️SEO Content Workshop (October 10th, 2pm) Sign-up page in the comments. Coming soon … ➡️SEO Penalties ➡️The Importance of Links

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If you have looked at Google Search Console this morning and it looks like your website has fallen off a cliff, then don't panic, Google has admitted there is a bug with it. Probably best to check back in the morning as it tends to update overnight UK time. Normally, these kind of issues are just a reporting issue and the data will be corrected. This won't have any impact on your Google ranking. #googlesearchconsole #seo #googlerankings

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Looking at some great results this morning for a client. Almost a quarter of all their keywords now appearing in the top 3 in Google! 💪 If you’d like to discuss how I can improve your search results, drop me a DM or get in touch via the website. #seo #seocornwall #seoagency #cornwall #keywords #serps #google #googlesearch

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At the moment I'm auditing 10+ Klaviyo accounts per week One thing I'm seeing is a decline in new customer acquisition New website traffic + Pop Up form submissions in most Klaviyo accounts have been on a steady decline throughout this year This decline usually dates back 3-4 months before they realise their is an issue and they reach out for an audit It's important to stay on top of your marketing that is geared towards new website visitors as opposed to retargeting The performance of this is a leading indicator of your sales in a few months time

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Showing some love to SE Ranking today 😍 You might have seen their stand at brightonSEO last week and you might have come across this report already but their Competitive Research module is so useful. Currently conducting some competitor research and it makes it so easy to dissect performance. Yes I know there are other tools that can do this as well, but I'm also seeing a lot of complaints for those other tools (account limits, user seats, broken functionality 👀 ) My recommendation? If you want to save yourself some stress (and probably some money) while getting all of the insights you're used to and more - you probably should be using SE Ranking 🤷‍♂️ #seo #seotools

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Thinking of getting us to work on some of your course pages? (But need to get buy in from your manager or the wider team before commissioning us to work on a big batch?) Here’s an idea: -> Ask us to work on a few as a sample first You can then present those back to your team side by side against what you’ve got now. So they can clearly see the difference between: -> Your current copy and -> A version written by a specialist higher ed copywriter who’s worked on hundreds of these pages for leading unis Because I could tell you all about…. -> How I’m going to rework your intro so it entices people to read the rest of the page Or about…. -> How I’m going to make sure your ‘about the course’ section gives people a clear and compelling summary of what they’re gonna get, and gain, from studying with you Or that I’m going to… -> Whittle down the key benefits into easy-to-scan-and-remember bullets Or that I’ll be making sure… -> All the sections you want us to look at are in a tone that speaks directly to the students you want to reach But sometimes, it’s just far more effective to show people what that all looks like in practice. And then you (and they) can clearly see the value of sending more of them our way. Ready to get going on a batch? -> Email me or book a free Copy Chat below

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Analysing Shopify Plans for UK Businesses 🇬🇧 Introduction I have conversations with businesses of all shapes and sizes regarding Shopify's pricing structure. To shorten the plan selection process, I will answer some of the frequent questions I get. Before we get into it, here is a quick summary of the current UK Shopify plan fees: Basic Shopify: £25/month (£19/month if billed annually)(Rolling) Shopify: £65/month (£49/month if billed annually)(Rolling) Advanced Shopify: £344/month (£259/month if billed annually)(Rolling) Shopify Plus: Starting at £1,600 per month (Anual Contracted) Q&A: Key Information on Shopify Plans Q: When is the Basic Shopify plan most applicable?: Basic Shopify is most applicable if you only require one staff account. Q: Which Shopify plan is ideal for brands with specific shipping requirements?: Advanced Shopify is usually the go-to plan for brands with specific shipping requirements when integrating with carriers. Q: Should hosting and security be a consideration when selecting a Shopify plan?: No, hosting and security are included in each Shopify plan, so this should not be a consideration in the plan selection process. Q: How generous are the inventory locations across Shopify plans?: Inventory locations are plentiful across all plans and should be sufficient for most businesses. Q: Are free trials available for Shopify plans?: Free trials are offered for the first month on most plans. Q: Do Shopify Plus plans offer any discounts?: Shopify Plus plans generally offer a tiered discount based on the contract duration you sign up for. Q: How can I maximise transaction fee savings with Shopify plans?: Transaction fee savings are notable in the advanced/plus plans. To maximise transaction fee savings, the sweet spot to join Advanced tends to be around £300K, and for Plus, around £2 million in revenue. Q: Are website domains included in Shopify plans? A: Unlike other platforms, website domains are not included in Shopify plans. Consulting with a Shopify agency is generally advised when deciding on the right plan; including an agency in the Plus plan selection process is even more critical. The Shopify Plus sales team will run a total cost of ownership exercise before drafting a contract for you; an agency will then roadmap out the use of Plus tools to maximise plan ROI. Have I missed something? Comment away... #ecommerce #shopify #ukbusiness #onlinestore #businessgrowth #shopifyplus #ecommerceplatform #shopifystore #smallbusiness #startup

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Me, myself, and I have been working on some exciting projects lately, but I’ve realised there’s a “what do you actually do, Konrad?” knowledge gap that needs addressing. Here’s a list of what I currently do: • Provide SEO consultancy for medium to large enterprises, acting as a fractional Head of SEO. • Offer tailored training and education courses to smaller marketing teams, while streamlining workflows for SEO agencies through automation. • Manage a newsletter connecting nearly 2,000 search marketers, enabling businesses to advertise to a niche audience. • Operate 18 websites for SEO experiments, focusing on algorithm recovery and niche site optimisation to refine strategies. • Speak at conferences, collaborate with academic institutions, and partner with the “digital industry” professionals. As cool as it sounds, I specialise in doing the work a typical company might not have the time or expert resources to handle. I purposely put a few hours each day away to educate myself about what I do.

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I ran a poll some weeks ago, asking what website accessibility meant to them, with 4 possible answers and the responses broke down as follows: I do not know what it is 2% I find it confusing 2% I am passionate about it 77% Something else (comment below) 19% The comments all suggested awareness to a greater or lesser degree, which suggests that our journey to raise awareness and effect change is almost done! Sorry, I just woke up. Back in the real world, we all know there is a long, long way to go. WebAim’s annual survey of the top 1 million websites reveals just how much. Barely 5% of them pass muster. Next month sees the 25th Anniversary of the release of the Website Content  Accessibility Guidelines. 25 years??? Only 5% of websites meeting basic accessibility requirements??? I often wonder just what it is going to take, to see an acceleration, something that is going to add rocket fuel and see wholesale, urgent change. Personally, I am hoping that the European Accessibility Act (EAA), which is implemented next June will have the same dramatic effect on every country, whether part of the EU or not, that GDPR did previously. Do you agree? If not, what do you think could be the catalyst? #Business #WebDesign #Diversity #Inclusion #Accessibility Caption: A rocket flying across the sky. On it is written "Web Content Accessibility Guidelines (WCAG)". Near the tip is a circle of golden stars with EAA inside it.

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Are you healthy, coping, struggling or unwell? I loved this question from Rich Evans at Building Brands UK in Plymouth last week. Rich was the opening keynote speaker and I was surprised and delighted to find out that the subject he was covering was stress. Stress is a huge problem for marketers, both on the client and the agency side. But it’s not one that’s usually given much of a platform. Rich talked us through the different ways people usually deal with stress, using candid stories from his own life, not to mention an hilarious set of demonstrations, carried out by his eminent entertaining sidekick Chris Bentley. He also talked about better ways to manage stress levels, from making sure to share out workloads to the simple and restorative power of having someone to talk to. I’m so glad that communities like BB are putting important subjects like stress and mental wellbeing on stages where people can see them. We need to be more open and honest about how we’re doing, before it’s too late. So, how are you doing? Are you healthy, coping, struggling or unwell? #mentalhealth #stress #burnout

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It’s almost 12 years to the day since the idea for Untapped was born. Suzy and I met during the lead up to the London 2012 Games and bonded over our love of the Paralympics.  The London 2012 Paralympic Games transformed perceptions of disabled athletes. Instead of participants, they were viewed as competitors – competitors with talent and achievements on the field of play that equalled their Olympic counterparts. What it didn’t do, though, was transform perceptions towards disabled people in everyday life. Disabled people who want the opportunity to earn a living, live independently, consume products and services that meet their needs and make a social and economic contribution to society. That’s when the idea for Untapped was hatched. We wanted to build a company that worked with brands committed to disability inclusion. It took another eight years for the timing to be right and we launched Untapped in 2020. Over the last four years we have worked with a variety of brands and organisations which are seeking to make a real difference in disability inclusion. However, although we are seeing pockets of progress, the reality is that not much has changed since 2012 when it comes to attitudes towards disabled people as employees and consumers. So, it’s fitting that in 2024 - against the backdrop of another Paralympic Games - we’ve teamed up with Joe Wheller, a market research veteran, to launch Untapped Opinions. Untapped and Untapped Opinions will operate side-by-side. #ParalympicLegacy #DisabilityInclusion #InclusionMatters #ChooseToInclude #InclusiveBusiness #InclusiveBrand #ConsumerInsight  #MarketResearch #inclusion

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