Claire Robinson

Did you know 45% of people say they are more likely to notice a catalogue sent in the post than a marketing email? If you're in the planning phase for your Christmas activity take a moment, grab a cup of tea and discover more fascinating more stats and benefits for catalogues in our blog. ➡️

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get in touch https://bit.ly/3MEajHD 🚀 **Transforming Sales Proposals: A Game Changer for Efficiency and Consistency!** 🚀   In the fast-paced world of sales, creating complex proposals can often feel like navigating a maze—data scattered across teams, outdated templates, and time-consuming processes. But what if we could streamline this journey?   Our recent automation initiative has revolutionised the creation of sales proposals, cutting turnaround time from days to hours** Here’s how we did it !!   🔗 **Centralised Data Management**: Using airtable.com as a comprehensive CRM, we gathered all proposal content in one place.   ⚙️ **Seamless Integration**: With make.com Webhooks, we connected our systems to automate data flow and eliminate silos.   🖥️ **Dynamic Document Creation**: Google Slides serves as our template hub, pulling in relevant data to create polished proposals instantly.   📈 **Impactful Results**: - **Error Reduction**: From nearly 100% needing rework to under 5%—quality has never been higher! - **Increased Win Rate**: A **15% boost** in closed deals due to faster, higher-quality proposals. - **Consistent Branding**: Brand misalignment reduced by over 95%, reinforcing our professional image.   This transformation delivered more than efficiencies ; it’s enabled sales teams to focus on what truly matters—winning more business and building lasting client relationships.   Let’s embrace automation and innovation to elevate our sales processes! 💼✨   #SalesAutomation #Efficiency #CRM #DataManagement #ProposalProcess #Innovation #SalesExcellence #Branding #WinRate #Make #Airtable #locodenocode

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Beyond attendance: Unlocking B2B growth with event-led strategies Event-led growth is revolutionising B2B event planning and execution, leading to higher engagement and measurable results. A great article from MarTech on Event Led Growth (ELG) 👇 https://lnkd.in/ecnuDG3x #events #marketing #eventmarketing

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In case you missed it, our most recent Sales and Marketing Innovators session is now available on Youtube (link below 👇 ). Listening to Georgiana Laudi ⚡️ made me think of the age old adage....KISS...keep it simple stupid! A great reminder that the basics work, foundations are necessary, and the customer journey is key! https://lnkd.in/emfaJEws #salesfunnel #salesandmarketing #cmo #customerjourney

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💡 Did you download our latest 2024 Most Attractive Employers student survey in the UK report?? The survey provides insights into student preferences across various industries, highlighting the importance of employer branding and communication when attracting top talent. We also reveal emerging trends and the companies considered most attractive by future talent, offering valuable data for refining employer branding strategies. 📊 Not on the rankings list? Don't worry! With data from over 32,000 UK respondents, we can offer tailored industry and audience trends to refine your employer branding strategy. Gain invaluable insights into your target audience's preferences and stay ahead with key competitive analysis. You can download the report for free here 👉 https://lnkd.in/e9Tb-h2r #EmployerRankings #TalentInsights #FutureOfWork Universum

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Encouraging to see UK marketing budget growth hit a new high in Q2 2024 IPA (Institute of Practitioners in Advertising) Bellwether Report, with UK companies upwardly revising their marketing budgets at the strongest rate in over a decade. Rising from +9.4% in Q1 to +15.9% in Q2, the net balance of UK businesses that expanded their total marketing budgets was at its highest level since the first quarter of 2014. With the election out the way (in the UK at least), there is more certainty ahead and the mood amongst businesses is improving. The latest report provides a much more positive outlook than it has felt of late, with upward revisions made to every main category. DNA Recruit are certainly seeing an uplift in agencies, clients and also start up and scale ups are looking to hire talent across the board which is exciting with more senior roles being briefed than in the last 18 months….. Is your business looking to hire in H2? If so please reach out to me and I can discuss our recruitment solutions which are market leading …. #dnarecruit #growth #marketing #bellwether #propeller

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💥Going out with a BANG. Giles Palmer, founder of Brandwatch and former CEO of Cint joins us for the final episode of Season 1 of the 'Go to MarTech' Podcast 🎙 I've already listened back to the full recording twice myself and it's not even out yet 😮 Dropping this week - keep an eye on your feed people and, if you never want to miss an episode, follow us on Youtube & Spotify by searching 'Go to MarTech' #martech #startups #marketing

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It's Partner Week at The Marketing Practice 😊 We've got lots going on. Including a look at how AI can enhance your partner marketing programs. Join Alastair Hussain for our final Partner Week session on 5th December to explore how AI can: scale partner marketing efforts, spark creativity, enhance productivity and drive innovation. 🚀 👉 Register now: https://okt.to/JVcULX #PartnerMarketing #AIinMarketing #PartnerEcosystem

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Would programmatic job distribution be right for your organisation? This solution sees your opportunities get served across hundreds of different job boards on a pay-per-application basis. So how do you know if it’ll be right for you? Highly appropriate if… ✅ You’re a large-scale employer that benefits from being able to quickly scale hiring up and down at short notice ✅ You’re a data-led business that values performance insights ✅ Your talent attraction team have experience in bringing technical analytic implementations to your job ecosystem ✅ You’re ready to maximise time and budget and get 30% more hires out of the same investment Not appropriate if… ❌ You’d prefer to stick with traditional job board packages (despite higher cost) ❌ Your team love tedious, repetitive tasks like manually posting jobs instead of high-value activities like building relationships with candidates ❌ You’d prefer to do your own optimisations and not be informed by live data from millions of job ad clicks and applications. Don’t hesitate to reach out for advice on whether getting set up for programmatic job descriptions is the right step for your talent attraction team. #TalentAttraction #RecruitmentStrategy #Recruitment #ProgrammaticAdvertising #Programmatic #JobBoards #RecruitTech #RecruitmentTechnology

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Is your company at risk due to a lack of AI expertise? The latest blog from The Marketing Centre features expert insights from Regional Directors, Ged Leigh MBA FCIM and Colin Stickland, on harnessing AI for strategic advantages. Key Highlights: - Practical Applications: Learn how simple AI tools can boost your operations. - Team Upskilling: Discover six steps to enhance your team's AI literacy. - Compliance Matters: Understand the importance of an AI policy amid emerging regulations. Read the full blog: https://hubs.la/Q02SXS8G0 #AI #BusinessGrowth #MarketingInnovation #Leadership

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Reactive PR provides some of the wildest results for our clients - whether it's our B2B team commenting on a legislative update, or our B2C team jumping on a celebrity announcement 💡 This is a recent example of an excellent reactive from our consumer team which just shows the power of thinking outside the box: #publicrelations #PRagency #marketing WPR Agency https://lnkd.in/eDm7VkDq

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Most regional marketing leaders at Enterprise companies hate marketing centralisation. Having to follow a pre-defined strategy that doesn't suit your market. Not having a say in what budget you get. Being given a revenue target vs modelling out what is actually realistic. This often leaves regional marketers with their hands tied. But budget centralisation is the right thing to do for most Enterprises. It permits you to allocate budget into the areas where performance is the strongest. It ensures strategic learnings are globally adopted and prevents failures from being repeated. It grants budget flexibility, so changes can be quickly made to support growth or efficiency. #enterprise #b2bmarketing #gtm

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Most regional marketing leaders at Enterprise companies hate marketing centralisation. Having to follow a pre-defined strategy that doesn't suit your market. Not having a say in what budget you get. Being given a revenue target vs modelling out what is actually realistic. This often leaves regional marketers with their hands tied. But budget centralisation is the right thing to do for most Enterprises. It permits you to allocate budget into the areas where performance is the strongest. It ensures strategic learnings are globally adopted and prevents failures from being repeated. It grants budget flexibility, so changes can be quickly made to support growth or efficiency. #enterprise #b2bmarketing #gtm

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Most regional marketing leaders at Enterprise companies hate marketing centralisation. Having to follow a pre-defined strategy that doesn't suit your market. Not having a say in what budget you get. Being given a revenue target vs modelling out what is actually realistic. This often leaves regional marketers with their hands tied. But budget centralisation is the right thing to do for most Enterprises. It permits you to allocate budget into the areas where performance is the strongest. It ensures strategic learnings are globally adopted and prevents failures from being repeated. It grants budget flexibility, so changes can be quickly made to support growth or efficiency. #enterprise #b2bmarketing #gtm

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The current state of demand generation content can be attributed to the gap between content marketing and B2B demand generation strategies. While demand generation technology and practices have continuously evolved over time, much of B2B content creation is still following the same quantity over quality approach. This issue is compounded by organisational structures that promote a lack of alignment between content teams and demand gen teams. As a consequence, these teams rarely collaborate on strategy to ensure that the right content is targeting the right campaign theme, personal, vertical market, or stage of the purchase process. This guide explores three key areas, to empower your teams to tackle these challenges and generate demand generation-ready content that engages your buyers. https://lnkd.in/eiwckHPM

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Most regional marketing leaders at Enterprise companies hate marketing centralisation. Having to follow a pre-defined strategy that doesn't suit your market. Not having a say in what budget you get. Being given a revenue target vs modelling out what is actually realistic. This often leaves regional marketers with their hands tied. But budget centralisation is the right thing to do for most Enterprises. It permits you to allocate budget into the areas where performance is the strongest. It ensures strategic learnings are globally adopted and prevents failures from being repeated. It grants budget flexibility, so changes can be quickly made to support growth or efficiency. #enterprise #b2bmarketing #gtm

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Most regional marketing leaders at Enterprise companies hate marketing centralisation. Having to follow a pre-defined strategy that doesn't suit your market. Not having a say in what budget you get. Being given a revenue target vs modelling out what is actually realistic. This often leaves regional marketers with their hands tied. But budget centralisation is the right thing to do for most Enterprises. It permits you to allocate budget into the areas where performance is the strongest. It ensures strategic learnings are globally adopted and prevents failures from being repeated. It grants budget flexibility, so changes can be quickly made to support growth or efficiency. #enterprise #b2bmarketing #gtm

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Most regional marketing leaders at Enterprise companies hate marketing centralisation. Having to follow a pre-defined strategy that doesn't suit your market. Not having a say in what budget you get. Being given a revenue target vs modelling out what is actually realistic. This often leaves regional marketers with their hands tied. But budget centralisation is the right thing to do for most Enterprises. It permits you to allocate budget into the areas where performance is the strongest. It ensures strategic learnings are globally adopted and prevents failures from being repeated. It grants budget flexibility, so changes can be quickly made to support growth or efficiency. #enterprise #b2bmarketing #gtm

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