Christy Weeks

The reality of third-party cookie (3PC) deprecation is now closer than ever—yet 75% of marketers are “very” or “moderately” reliant on them, and more than half don’t feel ready for the change. Do you? Download our research for more insights on how to thrive without 3PCs: https://bit.ly/4aeB3Iq

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Curious how users feel about your brand? 📊 Sentiment analysis digs deeper than surveys and reviews, revealing emotions behind feedback. 😊😢😐 Get key insights to improve your products and user experience: https://lnkd.in/ea_Yc42B #CustomerFeedback #SentimentAnalysis #UserExperience

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Ideally is the first research platform built for the concept and creative process. Our Message Test allows you to validate and explore new claims, headlines, product positioning, creative messaging, brand platforms and more. Overnight you can quickly understand from your target audience if your work is resonating across key evaluative metrics. 💥 Likeability - do they like the message? 💥 Distinctiveness - does it differ from others in the category? 💥 Brand recognition - if branded, can they easily associate it with your brand? 💥 Message takeout - what topics do they remember? (open end) 💥 Drivers - what messages specifically lead to higher likeability & distinctiveness? Access overnight consumer insights at your fingertips with Ideally. https://lnkd.in/g7VKnRFN

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Reshaping personal care through personalization. We've rounded up the brands leading the industry. Learn how to leave a lasting mark on customers through personalization—and how the DPS can help. #personalization #ai #aidesign #aiproductdesign #beautypackaging #wellnesspackaging #packagingmanufacturing #thdps https://lnkd.in/gJiQA9UG

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Consumer loyalty isn’t declining, it’s shifting. Learning how to nurture this consumer-brand nexus is the key to acquiring, retaining and engaging with your loyal consumers. 👉 Learn more about this new era of loyalty: https://lnkd.in/gqHQVhzK #ConsumerLoyalty #TandemTheory #StrategicMarketing #ConsumerResearch

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How Can Brands Create Trust? 💬 How do successful brands create customer trust, and why does it matter? 💬 In the first session of our TRUST Webinar Series, we’ll dive into real-world strategies for building lasting trust that drives brand success. Join Richard Brown and Hannah Chevrier as they unpack impactful case studies across industries, providing actionable insights to help you foster trust and adapt to evolving market dynamics. 📅 Date: 13th Nov at 12 PM 🔗 Register here https://lnkd.in/eyn2ZxXP or get in touch with Tilly Lewis or Lauren-Grace Wilkinson for more details. #BrandTrust #WebinarSeries #TrustMatters

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"The best marketing teams use data effectively to improve their campaigns, but it’s not easy. Martech vendors tend to silo their data, making it unreasonably difficult to have one seamless picture of your audience and its engagement with your marketing activities. You might say the best place to hide marketing data is in a forest of martech tools." Too often, we see marketing teams using disparate tools without integrations or collaboration -- leading to silos, manual or duplicate work, and worse. How can you remedy the problem? Check out this article -- then chat with our team today: https://lnkd.in/g9kB53Wd

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Like people, your personas change. Have you revisited them for your 2025 strategy? There's still time to ensure your targeting and messaging remains both sharp and relevant for the new year. Use this article on creating effective buyer personas as your check list: https://lnkd.in/efNuHqkt #2025strategy #buyerpersonas

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Looking to streamline your client-agency collaborations with faster, more consistent input and guidance? Uncover the primary benefits of our agency briefing solution, BriefDeliver™ : ♦ Reduced waste, rework, and off-strategy execution ♦ Accelerated go-to-market development ♦ Productivity gain by clients avoiding manual entry and duplicative work ♦ Improved quality input ♦ And more... Learn about our solution: https://lnkd.in/d-hYUirX Request a demo: https://lnkd.in/gSdXZVYV #AgencyManagement #Briefing

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🚀 Unlock the Power of Brand Loyalty 🚀 Did you know 70% of consumers crave the "right brand"? Kim Davis dives into "The Science of Loyalty" by Intuit Mailchimp, revealing the commitment spectrum of consumer loyalty. From Inert to Fandom, discover where your audience stands and how to elevate their devotion. Gain insights into fostering emotional connections, removing purchase barriers, and creating brand advocates. Read more: https://lnkd.in/ewThq2pu #customerloyalty #customeradvocacy #customerexperience #CX #marketing

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[Our low-code websites deliver results 👀 ] Want to see how #lowcode solutions can transform your digital presence? We've created impactful digital experiences using low code for leading brands like Lidl, Sage, and others to create impactful digital experiences using low code. Read our in-depth piece to learn more 👇🏻 #nocode #lowcodeexample 

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"Incorporating qualitative research into brand tracking initiatives isn't just a recommendation – it’s a necessity for staying ahead of the curve." 🏃🏽‍♀️ Did you catch our recent blog all about the important role qualitative research plays when it comes to brand tracking? If you're musing over how to uncover the “'Why” beyond your brand's “What”, give it a read. Link in the comments 🔗 #BrandTracking #BrandTracker #Research #Insight

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What a brilliant read from Mark Ritson in Marketing Week on measuring marketing effectiveness over time (t). The focus on the t in marketing is a thought-provoking perspective. At Tickle Global, our consumer-led approach ensures that brand relationships with consumers are not just fleeting moments but long-term bonds. By valuing consumers and treating them as more than just commodities, we foster loyalty and sustained engagement. Sure, we generate stellar results with each ad (20x engagement!), but the true power lies in creating rewarding, consistent experiences over time. Article Link: https://lnkd.in/eU_wJgfg #marketing #engagement #brandbuilding #advertising

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How are your brand trackers tracking? 📜 The newest paper in our "Space to Think" series gives an overview of the brand tracker landscape and how to evolve trackers to meet today’s unique demands. "Tracking the Future of Brand Trackers" delves into various types of trackers, including: brand health, advertising effectiveness, corporate reputation, and ESG trackers, to provide foundational knowledge and illustrate how traditional approaches to brand tracking are no longer sufficient to meet the demands of a dynamic market environment. Free download (no email necessary!) here: https://lnkd.in/gHuFMjSU 🕵‍♀️ Look for cameos in the paper from Horst Feldhaeuser, Emmanuel Probst, Devora Rogers, Heather O'Shea, Rebecca Brooks, Lauren Demar, Polly Milne, Benoit Tranzer, Tovah Paglaro, Pierre Dubosc, Chris Robson. #MRX #MarketResearch #BrandTracker #BrandTracking #Insights #BrandStrategy #BrandHealth

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With marketing budgets as a share of revenue at a post-pandemic low, maybe it’s time for us to get better at leveraging insights from EXISTING market research? Our latest short article describes three reasons why revisiting existing research is valuable: https://lnkd.in/eGeSNHeg

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In the evolving search landscape, search algorithms look at E-E-A-T signals: experience, expertise, authoritativeness and trustworthiness. Your strategy should prioritize these elements when you create content. So, how do you do that? Check out our latest blog to find out. yex.tt/45B1Vlb

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