Christoph Kastenholz

Its interesting to see the trends within the CE sector with a few brands driving growth. It will be interesting to see how these brands do over peak which is likely to be softer this year than before as belts continue to tighten. If you're interested in this type of data weekly to be fast and first please do get in touch. #consumerelectronics #branddemand

2

Reshaping the future of marketing: Steven Bartlett’s former partner launches cocreatd: cocreatd, a new venture studio aimed at nurturing big ideas in the marketing industry, has launched with a mission to reinvent how marketing companies are created. Founded by Oliver Yonchev, former business partner of Steven Bartlett, cocreatd marks Yonchev’s first venture since leaving Flight Group. He is joined by co-founders James Lawson Baker, Paul Stevens, […] The post Reshaping the future of marketing: Steven Bartlett’s former partner launches cocreatd appeared first on EU-Startups. #startupnews #startups

1

Just two weeks to go until the live re-run of our latest webinar🔥 After the success of our first session (success = actions taken / impact made) I’m excited to see the outcomes generated from this one💪🏼 ​​👩‍💻 Optimising Your Commercial Strategy For 2024 📅 Monday 24th June 🕘 13:45-15:00 GMT  📍 Google Meet 📩 Request your invite / Invites to be sent! Specifically designed for agency leaders, I’ll be covering the 6 key challenges you need to solve to achieve your business goals: 👉🏼 Building an effective commercial plan  👉🏼 Creating winning sales / marketing assets 👉🏼 Generating pipeline  👉🏼 Nurturing pipeline 👉🏼 Closing pipeline  👉🏼 Hiring the best talent to satisfy increased demand We’ve already had a number of agencies confirm their slot. Want to secure yours? Send me a DM or comment 🚀 to receive the link. #BusinessDevelopment #CommercialStrategy

8

This week on TrueGroup Agency Meets... Ben Collins and Patrick Lambert sit down with the incredible Sasha Jeppesen, Head of Content & Creative at Charlie Oscar! 🚀 Sasha shares her journey from agency life, working on big campaigns, to catching the startup bug and moving to London. Now, she leads the content and influencer department at Charlie Oscar, helping brands grow without sacrificing their brand identity. What You’ll Walk Away With (Besides a Smile): ⚖ How to balance brand strategy with performance marketing 👉 Tips for navigating a career shift from agencies to startups 💹 Why traditional brand channels are still vital for growth Bonus: Sasha reveals the most overrated marketing trend—spoiler: it’s all about influencers! 😆 👉 Watch here: https://lnkd.in/eXBVCYuk 👉 Listen on Spotify: https://lnkd.in/eZ9WA-3p P.S. Got a burning brand strategy question? Drop it below! 🔥👇 #Podcast #MarketingMagic #SashaJeperson #CharlieOscar #ListenNow #BrandPower #GrowthHacks

12

5 Comments

🌟 Embracing Specialisation 🌟 In the rapidly evolving digital landscape, the power of focusing on a niche (a bespoke service and sector) cannot be overstated. At Polar London, we've delved deep into why becoming specialists rather than generalists can significantly propel a brand forward. I’m excited to share our latest insights on this topic in our new article, "The Art of Specialisation." It's not just about doing one thing well, it's about becoming the best at it and leveraging that expertise to stand out in a crowded market. 👉 Discover the full story below. #Leadership #DigitalStrategy #BusinessGrowth #PolarLondon

6

From flunking A-levels to leading campaigns for the biggest brands — that's my journey. So, who is 🔷 Avneet K.? 🚗 Former Rolls-Royce Motor Cars consultant turned solopreneur during lockdown. 🏆 Led nationwide activations at Müller, winning awards like Marketing Week Masters 2021 and Product of The Year 2022. 🐔Revived Fridge Raiders with a standout Masterbrand campaign. 🙏 Empowering others as a mentor with OKMentor Failed A-Levels? Big deal! Those setbacks laid the groundwork for me to conquer the corporate world with top brands and a first-class degree. 💥 Why should you care? Because resilience trumps grades any day. 💪 Here's what I've learned: 1. Resilience wins: Turn setbacks into stepping stones. 2. Creativity fuels progress: Think outside the box, always. 3. Success redefined: Find fulfilment on your own terms. ♻ Repost to share with your network 🔔 Like my content → follow me 🔷 Avneet K. for more #marketing #personalbranding #campaigns #failures #resilience

62

3 Comments

In the latest IPA Bellwether Report, the growth of UK marketing is looking very promising! ⭐UK companies are showing a consistent increase in marketing spend, a trend that has been heading north since Q2 2021. ⭐Events have seen a remarkable expansion, indicating a thriving sector. ⭐We're witnessing encouraging developments in market research and PR. ⭐Over 40% of surveyed companies are boosting their marketing budgets, giving a strong outlook for 2024/25. Interestingly, these findings closely align with the insights recently published in onebite's 2024 Marketing Roadmap for Tech & Telco. It’s great to read such positive news from different sources! It's been a rough old ride for the last 12 / 18 months, but marketers' resilience and commitment to growth never fail to inspire me. Let's go get this 💪 #MarketingTrends #IPAReport #BellwetherReport

7

Another Sister Agency LUX Out of Home Makes Its Bow Under Love Creative Marketing UK and USA, June 28, 2024 – A new sister agency, LUX Out of Home, has been launched by Love Creative Marketing. This strategic expansion aims to extend the company's ability to serve its clients by supplying all-encompassing out-of-home advertising solutions. The importance of expanding to meet changing client needs is stressed by Love Creative Marketing managing director Marvin Foster. "It's important that we provide services in and around our core offerings," Foster states. "LUX Out of Home will enable clients to reach targeted audiences, creating brand awareness and actually implementing the essential below-the-line marketing methods." In view of the currently tough market conditions, Foster stresses the need to provide added value for clients. "These are tough times for brands, so the more value we can bring to our customers in the UK and USA," he says. "Optimised results within budget constraints are desired. Brands are seeking true connections to build their customer base and offering an all-inclusive service will assist clients achieve their desired goals." One of several sister agencies launched by Foster over the years, LUX Out of Home is also Love Creative Marketing's latest major innovation and change in direction. Lux Out of Home Advertising UK & USA

3

2 Comments

12 new statistics about UK influencer marketing and audience engagement in 2024 Brands should prioritise working with influencers that have audiences of 100K to 500K, according to CORQ’s widescale data review of influencer content in Q1 2024. Analysing adverts and organic content across lifestyle categories, our journalists found this segment was prolific in delivering high engagement. However, there are standout talents with smaller followings on Instagram who are creating content which has repeated significant reach beyond their direct audiences. These include Lexie Harris, Moses Duckrell, Abbey Sadleir and Elise Morgan. Here’s a quick rundown of findings across the lifestyle category. To access CORQ’s big data analysis – which pinpoints audience engagement trends with influencer content and details strategic advice based on evidence – start your free trial here. Makeup Gen Z creators produced 72% of Q1’s most engaging makeup adverts and 76% of the most engaging organic makeup content. Brands should jump on eye makeup with blue tones for Q2 – 36% of the most engaging creator makeup posts in Q1 2024 featured statement blue eye looks as part of a wider trend for bright eyeshadow. Skincare Content about cleansing regimes and education would be a canny investment for brands; 28% of top organic skincare posts were in the “get unready with me” format. Authoritative millennials sharing knowledge and experience dominated top content in Q1; 16% of the most engaging skincare adverts were by doctors. Fashion 44% of the top influencer fashion adverts were by trend-driven fast fashion brands, with Fashion Nova and ASOS driving most audience engagement. 60% of the top organic posts about fashion were by influencers with less than 100K followers who combined streetwear, sport brands and luxury labels to create smart casual looks. Food Food and beverage brands are currently working most with creators who have audiences of less than 100K, but those with followings of between 100k and 500K are driving most audience engagement. Supermarkets produced more of the top ads that any other sector of the food and beverage industry, with Lidl’s influencer partnerships performing particularly well. Interiors and home Content positioned as renovation rather than interiors drove more audience engagement on average (12.7% vs 8.7%). Interiors was the only vertical of Q1 where the majority of top ads and organic content was produced outside of London by creator who are aged 35+. Travel 28% of the top travel adverts promoted specific experiences created by travel brands, taking their followers along to a unique event or day out through video content. The UK was the most covered destination in organic creator travel content followed by mainland Europe.

1

Calling Bristol contacts ⚠ Organic | Certified B Corp UK are hosting a free SEO event! During the session, we aim to demystify the essentials of SEO and explore its profound impact on your business, ultimately providing you with valuable insight on how to implement Search that sells. It's a free event with a complimentary breakfast, and while spots are limited, it would be a really useful event to attend. Reserve your space here: https://lnkd.in/gumW_2_U #SEO #DigitalMarketing

9

Some fascinating insight coming from Retail Economics that all eCommerce businesses should pay attention to… ‘last year there was a 9pc increase in so-called ‘basket abandonment’ last year, equal to around £3bn of lost sales. Email has been the go-to to tackle this issue for so long but loses effectiveness in a saturated market. What else can be done? One well personalised and well triggered direct mail piece (versus 18 email follow ups) could be a good start #basketabandonment #paperplanes #telegraph https://lnkd.in/eUWwJ5xB

7

2 Comments

Thanks for the invite to talk to the British Brands Group just now John Noble. As we head into peak season for many brands I discussed how you can measure and optimise for incremental sales on Amazon. Amazon is in the process of significantly developing its advertising proposition further including across Prime video, live sports, Twitch, Amazon music, Fire TV and Wondery. With advertiser touch points increasingly across much more of the consumer journey it is ever more important to have a solid measurement strategy in place. You can read more via the link in the comments. #amazon #amazonads #retailmedia #mmm #marketingmixmodelling #econometrics Tim Brooks

12

5 Comments

Google has just announced a host of enhanced and upcoming 2024 features and benefits for advertisers on it platforms. Its raising the bar in its usage of AI in areas like dynamic asset creation and more cohesive use of first-party data to optimise campaigns.Additionaly, Google is supporting brands and retailers increased efforts in experiential marketing by introducing new experiences for search and YouTube ads. Some key takeouts/features/benefits : 🔶 Increased ability for profit optimisation goal setting in PMax. 🔶 Ability to animate product images. 🔶 Ability to generate 3D product images-using seller provided images. 🔶 Improved virtual try-on (VTO) starting with mens/womens tops. 🔶 Pilot for loyalty promotions. 🔶 Google Lens (uses AI computer vision - seamless push to transaction). 🔶Conversational experience in search. 🔶Auto-generation of ads from product feeds. 🔶Automatic ad placements in AI overviews. 🔶AI creative asset generation for PMax. 🔶Added clickable stickers for YouTube shorts ads ( more immersive). 🔶Reduced lookalike audiences requirements on YouTube to 100 ( + for SMEs). 🔶More enhanced opportunities for effective visual storytelling on YouTube. 🔶AI style aligned asset creation. While the current announcements primarily cater for B2C, it’s suprising that Google currently does not show any intent to cater for the unique needs of B2B marketers. B2B marketing involves distinct strategies, targeting,decision making processes and objectives. Check out some of the innovative B2C developments 🚀 in the attached ! #innovation #advertising #marketing #digitalmarketing #AI #computervision #retail #ecommerce #conversationalsearch

20

6 Comments

Six at Six Series: Talking Brand Momentum at MADFest As Vision One’s Director I had the pleasure of presenting at MADFest earlier this month (2-4 July) with our original, innovative and – dare we say it – revolutionary concept: BRAND MOMENTUM! Talking to a standing-room-only crowd at the London must-attend marketing event, I shared early access to some of the content of my debut, upcoming book: BRAND MOMENTUM due for release in just a couple of months. As thought leaders in brand building and brand development research, our brand tracking is uniquely actionable because it is centred on the Brand Momentum KPI and actionable driver, Velocity, which I spoke about at MADFest, and have written about in my upcoming book. Did I mention I’ve got a book coming out? 😀 Six standouts from my MADFest session in London earlier this month: 1. “Some people really like the science (physics) behind it and that it's grounded in theory which is tangible and real. I think it gives people a different perspective on marketing that taps into some universal science - and particularly energy and forces.” 2. “The predictive nature of Brand Momentum excites people because everyone wants a crystal ball but this is also further evidence of it being a driver of growth rather than a symptom.” 3. “There are many benefits of momentum, which makes it highly attractive; there are 10-12 very strong benefits that make it hard to resist for CMOs, brand managers, and business leaders.” 4. “Our ability to predict Monarch’s demise (and more recently the Body Shop) helps demonstrate the power of the metric.” 5. “Marketers are always in search of the holy grail, and I think most marketers are unsure about which best metrics are the best for brand growth. The feedback from the MADFest presentation was that this has the potential to be the next powerful metric – and of course we agree!” 6. “Overall, I think what we’re talking about – through our work and our upcoming book - challenges many current beliefs and models, and offers something new and different, which is exciting…” If you’d like to receive a free digital ARC (advance reader copy) of Brand Momentum (in return for a review!) please get in touch with my book publicists [email protected] and visit my website www.tonylewis.me.

13

2 Comments

The Sun might not be the 'go to' PR target for many B2B marketers but did you know... 👀 It reaches close to the equivalent of 50% of the UK's population every month - that probably includes quite a lot of business audiences! 👯‍♂️ Among the 'punderful' headlines, celeb gossip, and racing and football fixtures, it has a dedicated business page - and also the nattily titled "sunemployment" page, all about about the world of work and jobs. 👷🏾‍♂️It's obviously read by the masses, including a heck of a lot of working people, so a key opportunity for B2B brands to be seen by lots of their employees. For one of our clients in the facilities services market that employs 120,000 frontline workers, it is a very valid media brand. So, we were delighted to be able to achieve the main spot in Sunemployment last week! My message to B2B marketers is think laterally about your media relations strategy and targets. Its not just the usual suspects that help you reach the audience you need to build relationships with! #b2bpr #pragency #b2bagency #b2bmarketing #mediacoverage

12

3 Comments