Christopher Schyma

The impact of leveraging your shopping behaviour data 🛒 In today's market, understanding customer behaviour is key to success: 🎯 Customer-centric approach: Brands utilising detailed shopper insights experience notable growth by prioritising customer needs and trends. 🎯 Enhanced visibility: Access to product and category performance data empowers brands to foster customer loyalty and drive repeat sales. 🎯 Strategic partnerships: Shared data facilitates collaborative planning, allowing brands to enhance store layouts, product offerings, launches, and retail media strategies for mutual growth. Harness the power of data-driven decision-making to elevate your brand's performance and customer relationships. #customerfirst #datascience

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It's not all Hype 🤖 Retail Week has named THG as one of the top 3 UK retailers leveraging adaptive AI! At THG, we've been using AI since 2016 to enhance customer experiences and streamline our processes way before all the hype. From smarter search functionalities to influencer revenue forecasting, we're seeing significant benefits across the board. Proud to be part of a team that's leading the way in AI innovation. Check out the report for exclusive insights from industry leaders and experts. #RetailInnovation #AdaptiveAI #THG #AIAdopters @RetailWeek

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Customers are customers. Data is Data. Whether it be selling/buying a luxury car, food, clothes etc. etc....the core principles stay the same. Worth watch this video if you have 2-3 mins and see what you think. https://lnkd.in/e3zSm36M

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Trust is the bedrock of any successful retail relationship, and it’s fascinating to see how its dynamics are evolving in the digital age. As retailers embrace the role of content creators, they must tread carefully to ensure that consumer trust, painstakingly built over the years, remains intact. It's not just about selling products anymore; it's about curating experiences and fostering genuine connections with customers. #Retail #Transformation #Trust

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Familiar with the store-within-a-store model in retail partnerships? Retailers are now venturing beyond traditional collaborations to explore unique partnerships across industries. Will these unconventional alliances boost business growth or deter customers? #retail #strategicpartnerships #growth #leadership

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Delivering personalisation at scale is setting apart leading retailers. What’s becoming very clear is the need for a modern, automated customer experience platform to enable this : 🎯 Ability to securely consume a variety of realtime data and make instant recommendations at significant volume and scale 🎯 Ability to optimise customer journeys and trigger based activations with always-on highly configurable solutions 🎯 Ability to build AI models and features on-the-fly and move away from a reliance on pre-built models and features That’s really what’s behind what we can do to deliver a personalised experience at every touchpoint, in every journey, in every channel, for every customer for our clients.

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Unlocking the full potential of retail data can be a game-changer for your business and supplier partners. The wealth of shopping behavior signals contained within this data offers a significant competitive advantage. #DataAnalytics #RetailInsights

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Getting the balance between an effective and efficient supply chain and your personal Environmental commitments remains a constant challenge - the need to reflect on those critical interdependencies and the short - longer term actions will be fundamental. Hear from our team on common themes and issues. #bdo #supplychain #esg

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The future of retail will continue to be transformed with some incredible trends in 2025 As AI continues to evolve, check out some of the trends for 2025. Get ready for AI-driven personalisation that makes shopping feel tailor-made, supply chain transparency that tells the story behind every product, and the rise of social commerce where shopping and social media blend seamlessly. Check out more trends here: #retailoperations #retailexcellence #retailleadership

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Interesting insight on consumers views on seeking value when they buy #privatelable vs #brands. UK retailers devote a lot of effort together with thier supply base to create some amazing #NPD and #quality is at the forefront of this. I would also suggest that this focus on value will ensure those retailers that offer the best #value proposition will also benefit. Question who do you think those retailers will be over the next 12 months

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Summer reading: Leaders Leap Excited to share the new must-read book by top global retail influencer and strategist Steve Dennis. In today's fast-paced business landscape, transformation is crucial, and Steve's book emphasizes aiming high and moving swiftly to avoid the risk of irrelevancy. "Leaders Leap" offers valuable insights on the magnitude and speed of transformation required for sustained competitive advantage, and the mindset that leaders and their teams need to have to drive the transformation. Dive into this very well-written and empowering read to drive bold and sustainable changes in your company. #retail #ceos #transformation #disruption #growth #risk

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"Adapting to Change: Five Essential Strategies for Agile Retail As the retail landscape continues to transform at a rapid pace, the capacity to adjust quickly is not merely a boon—it's an absolute requirement. At Barque & Star, we've identified five key strategies that retailers need to adopt in order to remain agile and flourish amidst change: 1. Exploiting Data-Driven Insights 📊 Utilize the potential of sophisticated analytics and AI to uncover hidden opportunities and make real-time, informed decisions. By employing data, retailers can promptly react to changes in consumer behavior and fine-tune their strategies. 2. Nurturing an Innovative Culture 💡 Promote a culture of constant improvement and experimentation throughout your organization. Enable your teams to think out of the box, take measured risks, and learn from both triumphs and missteps. This agile approach will keep you ahead of the competition. 3. Developing Resilient Supply Chains 🌐 Diversify your supplier base, prepare contingency plans, and invest in technology that augments visibility and flexibility. By establishing agile supply chains, retailers can minimize risks and ensure they can meet customer demands during disruptions. 4. Emphasizing Customer-Centricity 🤝 Stay in tune with evolving customer expectations and adjust your offerings accordingly. Adopt omnichannel strategies, personalize experiences, and focus on smooth, effortless interactions across all touchpoints. 5. Forging Strategic Partnerships 🤝 Team up with industry experts, technology providers, and other stakeholders to gain new perspectives, access novel capabilities, and expedite innovation. At Barque & Star, we take pride in being a trusted partner, collaborating closely with our clients to drive swift, sustainable growth. Embracing agility is not a one-off undertaking—it's a continuous commitment. By adopting these strategies and nurturing a culture of adaptability, retailers can secure their success in even the most unpredictable environments. Ready to start on your journey of agility? Let's connect and discover how Barque & Star can guide you through the ever-evolving retail landscape with assurance. #AgileRetail #DataDrivenDecisions #CustomerCentricity #SupplyChainResilience #StrategicPartnerships #BarqueAndStar"

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Thank you Megan Robinson of Retail Week for speaking to me about how AI is revolutionising how retailers should approach the Golden Quarter 💫 Did you know... 🛍️ This year is comparison queries across retail are up 15%, meaning customers are looking for more deals. 🛍️ ‘Fake Friday’, the Friday before Black Friday, saw 87% of the Black Friday volume of deal searches. 🛍️ Powering AI can help retailers find customers at multiple touch points being influenced by different things, and identify customers they may not have even known were in the market. If you want to read more about how to take advantage of all these insights, read the full interview here 👇 Sophie XO

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🚀 The Future of Retail in the UK: Top 10 Trends to Watch 🚀 The retail landscape in the UK is rapidly evolving, driven by technology, consumer behavior, and sustainability. As we navigate these changes, it's crucial to stay ahead of the curve. 📈 Key Trends Shaping the Industry:  🔹 Digital Transformation  🔹 Personalized Shopping Experiences  🔹 Omnichannel Strategies  🔹 Rise of Sustainable Retail  🔹Innovative Payment Solutions  🔹 Enhanced Supply Chain Management  🔹Growth of E-Commerce  🔹 Experiential Retail  🔹 Data-Driven Decision Making  🔹 The Power of Social Commerce These trends are not just shaping the future—they're defining it. Retailers that adapt and innovate will thrive in this dynamic environment. 🔗 Read the full article Retail Insight Network: https://lnkd.in/g28JgfSG #RetailTrends #UKRetail #FutureOfShopping #DigitalTransformation #Sustainability #ECommerce #Omnichannel #CustomerExperience #Innovation #RetailTechnology

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Product Experience (PX) is core to a great Customer Experience (CX). The ROI backs up this statement. However, a best-in-clss PIM can also drive incremental ROI through internal operational efficiency.

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I am proud to share that Rufus, Amazon’s generative AI-powered shopping assistant, is now available to all UK and India customers on the Amazon Shopping app, in addition to the US! Rufus is an AI-powered shopping assistant trained on Amazon’s product catalogue and information from across the web that can facilitate product discovery, make recommendations, answer product questions, and more. Customers can now conduct more general product research on Amazon (“types of headphones”), shop by mission ("what do I need for climbing?"), compare products ("should I get fitness band or a smart watch?"), get recommendations (“best garden games for kids' birthday parties”) or ask specific product questions ("what do customers say" or “is this jacket machine washable?”). Rufus has personally helped me choose wireless earphones which have "voice isolation" (not just "noise cancellation") properties, and running shoes which are great for "heel strikers" (as opposed to "mid foot strikers"). Useful! A tremendous amount of hard work and grit has gone in to understand and harness genAI to deliver a helpful conversational shopping experience and I am incredibly proud of the team behind the international rollout. Click here to learn more: https://lnkd.in/erkWMgdR

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🏪 A New Era for UK Retail 🏪 As Head of EMEA for Retail Zipline, with over 20-years of #WFM and Task & Communications experience helping frontline workers across hundreds of retailers worldwide, I attended the Future of Retail Summit hosted by the Financial Times last month. Helen Dickinson, CEO of the British Retail Consortium, shared three key areas where the #UK government could support #retail #transformation: 1️⃣ Protecting Retail Workers: The government’s pledge for standalone protection against violence and 13,000 new police officers is critical for worker safety. In my view, real-time communication, like Zipline’s, ensures immediate alerts for in-store threats or severe weather, protecting frontline staff. 2️⃣ Modernising Business Rates: Retailers pay 7.5% of all UK business taxes but represent just 5% of the economy. Business rates consume 55% of retail’s pre-tax profits, making reform essential for reinvestment and sector growth. 3️⃣ Flexible Skills Development: The proposed “Growth and Skills Levy” aims to help retailers invest in training and career paths, key for retention. With tools like Zipline Learning, retailers can align frontline roles with career growth, benefiting both employees and businesses. 👉 What changes do you think would make the biggest impact for UK retail? Let’s hear your thoughts below! 👇 #Retail #FutureOfRetail #UKGovernment #BritishRetailConsortium #taskmanagement #WFM

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The Retail Bulletin recently interviewed Paul Ridings, our Global Director of Growth for People, to see how we are driving digital transformation for retailers. Paul shares his unique perspective on: 💡 How we help retailers modernise and optimise their processes. 💡 The role of our solutions in bridging the gap between desk-free workers and back-office operations. 💡 The importance of creating personalised customer experiences. Read the full interview here for more great insights: ➡ https://lnkd.in/edqSpz7n #DigitalTransformation #RetailTech #DeskfreeWorkers #OneAdvanced

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If you haven't seen or had chance to read it yet please check out this whitepaper we produced with the team at SHOPLINE It delves into the latest trends shaping the future of retail. From digital disruption to customer loyalty, we uncover the strategies retailers need to thrive in today’s omnichannel world. https://lnkd.in/d-X92iCT

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