Chris Muldoon

One of the benefits of modernising your B2B Sales team is the ability to use tools like this from Databox I've created a group of almost 300 businesses with B2B sales teams in our ideal sized client of up to 200 employees and a turnover of £10M If you'd like more insight into the 20 benchmarks I've created, let me know and I can send you the link. If you've got HubSpot you can plug your own data in and compare with almost 300 other businesses in your sector. If you've not got HubSpot - think about getting it. This chart is showing the range and median of the number of new customers B2B sales teams are winning each month How does it make you feel?

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Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: Only 27% of businesses set clear objectives for their marketing partners. 54% of businesses don’t have a documented business plan. Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges https://bit.ly/44h6Dnb

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Are you a SaaS company in need of sales optimisation and training to enhance your growth strategy? Titan provides a tailored training service to ensure that your team has what it takes to bring in leads, strengthen your pipeline and nurture relationships. Don't let your sales fall flat, it can be optimised for maximum impact! Learn how with Titan: https://bit.ly/3UMZjvl #Titan #SalesTraining #SalesOptimisation #Sales

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Here's my 5 top tips for making it in sales: 1. Have solid attention to detail 2. Practice dodgeball so you're ready to avoid customer objections 3. Be articulate. Don't say 500 words when one will do. Get to the point quickly. Don't waffle. Some waffles are made from potato, some are made from flour and are sweeter. Make sure you're one of the sweeter ones. Be articulate. 4. Milk #sales #madeit

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'Listen to your sales calls' is general B2B marketing advice you see a lot on LinkedIn. Not only is the advice vague, it assumes most companies have this capability set-up - which more often than not is the case. To really cut through the noise & save time, I'd recommend starting by listening to the qualified inbound calls that fit your ICP. Here's a video on how you can set this up from start to finish using CallTrackingMetrics. You can also integrate directly with GA4 & trigger 'qualified' based events. #b2bmarketing #conversiontracking

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Great insights for our B2B marketers…. Having engaging content at all places of the journey, knowing and optimizing where your wow moments are, and creating early and often on/off ramps for easy high touch. #B2B #Marketing #insights

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Some end-of-the-week results showcase - 📉 Cost Per Conversion reduced by 99.1% 📈 Conversion Rate increased by 12,512% 📈Conversions increased by 31,950% 📈New Contacts increased in CRM by 97.1% 📈MQLs increased by 35.7% Key Insights 💡 1️⃣ Before we took over the account, ad money was being spent but without proper conversion tracking. Can't emphasize enough how important that is. 2️⃣ A focus on middle and lower-funnel conversions, considering people who click on Book a Demo as a conversion, Meeting Bookings, and Form Fill ups as conversions. This helped the Ads algorithm collect data and also push for lower funnel conversions simultaneously. 3️⃣ Previously the account was running Dynamic search ads which didn't make much business sense and CPA was astronomical. Switched the structure to Search, Pmax, and now display for retargeting. What are your Lead Gen Strategies for Google Ads? #googleads #leadgeneration

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🔥 Are Early-Stage Sales Conversations Falling Flat? 🔥 I’ve had some revealing conversations recently with businesses using SDRs and BDRs to drive pipeline growth. The good news? They’re getting in front of more potential clients than ever. The challenge? Many are finding these initial meetings don’t convert as expected. Why? Expectations are often misaligned. These conversations are typically early-stage, with prospects who aren’t actively looking to buy yet. But here’s the key: with the right approach, these initial touchpoints can be transformed into meaningful, qualified leads. 👉 In my latest article, I dive into why many companies struggle to convert early interest and share strategies for turning those first meetings into real opportunities. Read on to learn how aligning expectations and preparing differently can make all the difference. 💬 Curious if others have faced this challenge? I’d love to hear your thoughts below, or check out the full article here! [Link to article] #SalesStrategy #LeadGeneration #BDR #SDR #B2BSales

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EVERYONE knows how important it is to be lean. Few realise that's ONLY possible with the right software 👀 I've used 100+ tools in the last 3 years, and these are the ones I can't live without... 1️⃣ Pipedrive - My favorite CRM. Easy to setup, easy to manage. CRMs often get a bad rap for being overly complex. Given how many features it has, I cannot emphasize how easy Pipedrive is to use and how important it is for storing information on planned client campaigns (leading to better output!). (use https://lnkd.in/emtEbDe6 for 20% off for 12 months) 2️⃣ ChatGPT - Yes, I said it. From building bots that match our client's brand tone of voice to rapid idea generation, the AI + Human combo is a must for any lean marketing team. 3️⃣ Google Sheets - The world RUNS on Google Sheets. For all the fancy tech in the world, I've not yet met a marketer that doesn't use Google Sheets to some degree. Simple & effective + integrations with Zapier / Make make it so flexible. We're regularly looking to improve our tech stack for extra efficiency. What software should I be looking into? 👇 #proudAD for Pipedrive.

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Customer Service Managers - Are you still sleeping on AI to help drive down costs and improve consistency and call wait times? Voice AI can take on many customer service roles, from reception to accounts enquiries through to Tier 1 technical support. Say goodbye to staff churn, recruitment costs and lengthy training periods with crystal clear, consistent AI Agents that work 24/7 Get in touch if you're interested. #customerservice #automation #ai

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Personalisation at Scale Personalisation lies at the very core of ABM. But how do you personalise your messaging if you’ve decided on the 1:many approach when dealing with a multitude of target accounts? The key is striking a balance between personalisation and scalability. Leverage ABM tech stack where possible, but without sacrificing the human touch. Always remember, the objective is to make each account feel like they're your sole focus – your only customer. Somebody Digital

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It's easy to track SaaS usage with a simple browser extension your IT team can roll out as part of your SOE.

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Precision Lead Scoring: Empower Your SaaS Sales Team to Close Faster Sales teams in SaaS are often running against the clock. High growth goals and long sales cycles mean they’re under constant pressure to produce results, but without precision in lead prioritisation, even the best efforts can fall flat. Imagine a system that sorts leads based on genuine conversion potential, helping your team focus on prospects who are most likely to become long-term customers. AI-driven lead scoring brings that level of precision, empowering sales reps to turn outreach into outcomes more efficiently. The process starts with data, but not just the usual surface metrics. AI-driven lead scoring looks deeper, examining behavioural patterns, engagement signals, and even the likelihood of renewal, to assess each lead’s potential. When AI determines a lead is highly likely to convert, it moves that lead to the top of the priority list, so your sales team isn’t wasting time on low-quality prospects. Here’s what this means in practice: Higher Conversion Rates: Sales reps have a clearer path forward, knowing which leads are worth their time and which aren’t, resulting in more focused, effective conversations. Reduced Time-to-Close: With leads that are primed to convert, the time spent nurturing each lead decreases. Instead of long, drawn-out cycles with uncertain outcomes, your team can move faster from initial contact to deal close. Improved Team Morale: For sales teams, knowing they’re working on quality leads can make a huge difference in motivation and performance. AI scoring takes the guesswork out of lead qualification, helping them see direct results from their efforts. This isn’t about replacing sales intuition; it’s about enhancing it. AI scores leads with a level of precision and speed that even the most experienced rep can’t replicate, giving them the data-backed insights they need to make each interaction more impactful. Tomorrow, we’ll summarise the week by looking at how all these components come together to create a sustainable growth strategy for SaaS. #SalesEfficiency #LeadScoring #SaaS #AI #kAIzen #PrincipledSelling® #PipelineTriage™ #TheAllyMethod™ #RealRevenueEngine™

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If you are interested in closing bigger deals, getting engagement from specific companies and driving high-value pipeline I suggest you book one hour on 21st November (14.30hrs GMT/15.30hrs CET) where Peter Russell-Smith from Big Business Agency and I will share insights on ABM and how to close bigger deals. Other topics are: How to reach your customers with the right message. Big Deal Sales: Identifying what customers are looking for. How to identify decision makers and influencers. How to qualify and when to qualify. Send me or Peter a PM and we will reserve a seat. #b2bsales #abm #industrialmarketing

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RevOps and Sales leaders struggling with pipeline visibility, we have something special for you! Gong is a revenue intelligence platform that integrates with your CRM to improve sales productivity, deal predictability and facilitates pipeline conversion, not just generation. I'm super excited by this partnership between Heyoo and Gong given how smooth the integration capabilities are and how quickly we are seeing clients ingest information and get so much more insight from the off. The AI is market leading and the platform provides over 100x more data than any sales/marketing individual alone would ever add to your CRM. #Gong #salesintelligence #sales #ai

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