Charlotte Tomlinson

In an era where online presence is crucial for business success, understanding the significance of Search Engine Optimization (SEO) cannot be overstated. Looking for ways to enhance your visibility and branding, build trust and credibility or for a higher return on investment? Reach out to us LOCALiQ_UK winners of SEO Agency of the Year in the UK Agency Awards 2024. #SEO #bevisible #onlinepresence

1

Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/ueOwAV

9

Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/JnRM0E

1

This week, Aira posted a new SEO Consultant position live based out of Milton Keynes HQ. Who's interested? 👀 I spent a bit of time looking at other similar roles out there at the moment and despite the sad redundancies agency-side, there are still opportunities in the SEO and digital PR space right now which was great to see. Businesses (mostly agencies) are still investing in building out digital PR and creative content marketing functions as the industry continues to evolve. This was part of a JD I saw for the first 90 day expectations in a digital PR role: - 30 days: ideate X campaigns for X clients and implement X - 60 days: implement X campaigns and secure X placements - 90 days: implement X campaigns and secure X placements [X = number] Digital PR will always have a place in my heart and I loved building the team at Aira 💙 🔗 BUT I think we can do a bit better than this? Are those campaigns going to influence the metrics needed? Or are we ideating to hit a number KPI a senior has set? Until we take the onus away from the # of links/placements built or # of campaigns produced and focus on content/creative/digital PR campaigns that are created based on buyer personas, the buyers journey and search intent, we're still optimising for the wrong behaviours (link volume and less relevancy) and therefore outputs for brands. We made a shift away from number/volume based metrics more than 12 months ago and we're seeing the positive impact of this for clients and in sales discussions. We're creating content that's relevant, resonant and rooted in revenue-driving KPIs. So, if you're interested in being part of an organic search team that's trying to think a little differently whilst keeping a laser focus on delivery, take a look at our SEO Consultant role below 👇 https://lnkd.in/ekQFYm2i

14

1 Comment

Online workshop this week! On Thursday 14th November I'll be delivering an online workshop for PR agencies via the PRCA What's on the table? 👨‍🎓 "PR Evaluation and Effectiveness: How measuring results helps everyone win" 🧠 What will attendees learn? 🚀 How to prove our worth to our clients, in order to maintain or grow our share of their marketing spend 🚀 How to craft offers that tap into qual and quant deliverables, and not just rate cards... An introduction to value-based selling and performance-based pricing 🚀 How to talk the language of value and not just price 🚀 Evaluation as the cornerstone to continuous improvement and long relationships / retention 🚀 A step by step Integrated Evaluation Framework, taking us from aligning objectives, to implementation, measurement, and client impact 🚀 What are the best agencies doing to put effectiveness and results front and centre of what they do? (PR effectiveness case studies and why they work) Find the course here: https://lnkd.in/eRpCZHEs #PRagency #agencygrowth

2

As we prepare for 2025, now is the time to refine your PPC and video marketing strategies. 🎯 Our latest blog breaks down how a free PPC audit and video marketing review can help you: -Maximise your ROI -Create content that drives engagement -Stay ahead of the latest trends Check out the full post below to learn more about how we can help you optimise for success in 2025. 📣 #PPC #VideoMarketing #DigitalStrategy #2025Marketing

1

HAIL MARY incoming! 🚀 🏈 Has anyone got a spare ticket for 🎟 brightonSEO 🎟 tomorrow, or do any of the lovely suppliers, sponsors and exhibitors want to stick me on their freebie list? (Lookin' at you Semrush!) 🙏 I fear my ballot ticket is lost forever having been setup in my old work email address (changed roles between BrightonSEO events lol). Of course, I'd love to go to absorb the latest #SEO and #digitalmarketing insight & opinion this year - but also to connect with old industry amigos, and to talk agency development and partnerships with a few peeps I know are going. Holla atchya boy!

3

Expert View: SEO for Non-Technical CEOs - Part 2 Fiona Bowyer, Marketing Director at The Marketing Centre, is back with the second instalment of her Expert View: SEO series. Many SME CEOs understand the importance of SEO, but navigating its complexities can be daunting. This series empowers leaders to unlock SEO success, even without a technical background. https://bit.ly/3KCSms6 #SEO #digitalmarketing #ceotips #leadership

7

2 Comments

Not getting the online attention you deserve? Choose an SEO service that delivers results that get you noticed. Get started with our free SEO audit [click below]. #KetchupMarketingUK #SEOAudit #SEO #SearchMarketing #MarketingStrategy

4