Charlie Brooks

Ahead of tomorrow's Fair Game UK annual conference at AFC Wimbledon's stadium, we've put together a short pack explaining how LCP can help football clubs, owners, investors, governing bodies and other stakeholders in the areas of football finance and governance. Key elements of our service offering include: ⚽ In depth financial analysis of individual / multiple clubs or leagues, including transaction support  ⚽ Financial scenario analysis to assist in planning and risk management ⚽ Communicating the “financial story” to fans, potential investors or other stakeholders  ⚽ Supporting good governance and  compliance with regulatory requirements I'll be attending the Fair Game UK conference tomorrow along with LCP colleagues John Parnis England and Ashley Mould, and DEI expert Buki Mosaku. If you're at the conference, please come and say hello to us! During the Speed Meetings session at lunchtime, I will be focusing in particular on the Owners' and Directors' Test (OADT) . In this regard, two of my colleagues in our Financial Analysis team, Jonathan Wolff and Tom Gillespie, recently looked at what a more effective revamped OADT might look like under the new Independent Football Regulator - and how this could be a real gamechanger for the sustainability of English men's professional football. Their article is here: https://lnkd.in/educf5kk More details on the Fair Game UK conference can be found here: https://lnkd.in/ePsisebK #fairgameuk #financialsustainability #footballgovernance

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Finally a holistic approach. Check out what #ProjectACL will entail.

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📹 Calling all video analysts and football enthusiasts! 🌟 Curious about how professional football clubs leverage our software to enhance their video analysis workflows? Take a moment to dive into these insightful tactical analysis video series. https://lnkd.in/gsMYy49f Explore the cutting-edge techniques and strategies that are revolutionizing football analysis! 🚀⚽ #FootballAnalysis #VideoAnalytics #SportsTechnology

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EQUITY is a very important value in my life (more than EQUALITY, but that’s another post for another day). At last night’s Denver Barbarians Rugby Club training, we had a scrimmage against our “sister” rugby club, Colorado Gray Wolves. I used to coach a women's team back in New York, and many of my current players have played in co-ed touch rugby teams, but this was the first time any of us had played in a men vs women game. Specific aspects were adapted and controlled to maintain safety and security, but otherwise it was a regular scrimmage. In our sport, soft skills such as rugby IQ, spatial awareness, and communication are no less important than hard “skills” such as strength, physicality, and aggression, and under last night’s controlled conditions, the soft skills in my players were thoroughly tested. The result was a highly competitive, highly skillful, and highly equitable game of rugby where both teams adapted, learned, and had fun, three key tenets of my coaching (and leadership) philosophy. Moral of the story: “All animals are equal, but some are more equal than others”. This is true in sport and in business, and to achieve equity we must recognize these inequalities, make adjustments, and adapt. But here’s the rub: blindly putting our thumb on the scale to engineer equity, is the absolute antithesis of equity. #passion #purpose #performance #equity #leadership #coaching #timrhutchins

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This is an iconic deal in the landscape of English cricket and possibly world cricket. GMR Group and Hampshire County Cricket Club and its assets, currently owned by Rod Bransgrove, have agreed to an aquistion! Rod has been such a huge contributor to the game in the UK. I personally think this deal will be the catalyst to opening the gates to further Indian investment into English cricket (not new news) which points towards a bigger holistic future of players being centrally contracted by franchises (not countries). There will be mixed views on this deal and the the future of state of world cricket. https://lnkd.in/gFKvGPsN

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Premier League TV and commercial revenue up 17% to £12.25bn for next cycle. The Premier League’s global and domestic commercial and broadcast revenue has gone up by 17 per cent to £12.25 billion (US$15.3 billion) for the 2025 to 2028 cycle. The increase from £10.5 billion (US$13.1 billion) in the 2022 to 2025 cycle was understood to have been driven by a significant rise in overseas broadcast revenue, which had also outstripped domestic TV earnings in the last cycle. Within those figures are what league sources describe as a significant global deal disclosed to clubs during the meeting, plus the UK£6.7 billion (US$8.4 billion), four-year domestic deal agreed with Sky Sports and TNT Sports which starts next season. Outside of the UK, the Premier League recently announced a broadcast deal in Thailand with Jasmine International which will be worth US$233 million for the upcoming cycle, while new agreements have also been secured in markets such as Mexico, Japan and the Caribbean. Elsewhere, renewals have been agreed with the likes of Sky in Germany and Italy, DAZN in Spain and Portugal and PCCW in Hong Kong. Broadcasters in other key territories, such as NBC in the US and Viaplay in the Nordic region, have lucrative deals covering both the current and upcoming cycle. From a sponsorship perspective, the Premier League has struck a new £52 million (US$65 million) deal with beer brand Guinness and recently extended its longstanding partnership with Barclays for a reported £75 million (US$94 million). Source: SportsPro Daily

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My belief remains that live broadcast of football should adopt the same model as Fortuna Dusseldorf (Credit Andy Marston). Leagues, Clubs and players and these days, long term institutional investors, should ask themselves, is it better for my content to be consumed by ~3m paytv customers in UK every month or 20m+ FTA viewers. Which model would build more longer term value? The NFL has long figured out the answer. We at LiveScore Group still have a vision to make this happen. We haven't achieved the necessary unit economics yet to progress but we are not too far! https://lnkd.in/d8vAhqAa

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Weather plays as significant a role in golf economics in equatorial and temperate climates as in Northern and Southern Hemispheres that have severe winters. There is no shut down period in SE Asia with courses open 365 days a year. Lightning activity in countries like Singapore and Malaysia, deprive courses of a large number of rounds year around. The monsoon and typhoon seasons across SE Asia have an impact on the golf course which no amount of drainage can moderate and also take a significant number of rounds off the books for golf courses. There are reports of summer heat, already high in the region, increasing in recent years and now having an impact on the tolerance of even the most hardy heat tolerant local golfer. Tracking the economic impact of weather is vital and with the Climate Change modifying weather patterns and seasons, it is key for the industry. Sporting Insights has been tracking rounds on a quarterly basis in Great Britain for 5 years. The release of this information is eagerly awaited and has proven vital for the industry to communicate and plan forward. The Sporting Insights Rounds Monitor is easy to implement and can have a major impact on the ability of golf clubs in an area, a region or nationwide to see how they are performing vis a vis their peers and how external factors such as the weather are impacting their clubs and the industry. Please contact me at [email protected] for more information on how we can assist.

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Measuring the Impact of EFL Clubs in the Community.   🗣️ “… with Clubs’ impact transcending far beyond the football pitch. They are key pillars in community life.”   👨‍👩‍👧‍👧 1.1million participants in Club community projects 🕣890,878 hours of activity 🫡 £1.24billion social value (measures include education, physical health, mental health, crime prevention) 🏆For every £1 spent on community projects, £11 of social value is created More here ➡️ https://shorturl.at/d9hlO EFL (English Football League) | EFL in the Community

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We all know that physical activity is good for us. In fact it’s been cited as a ‘miracle cure’. Sport England's new research shows the huge value that physical activity has on society and the economy, including improving our health, preventing illness and saving the NHS billions. However, in London we’re facing a physical inactivity crisis with those in the poorest communities facing the greatest challenges of inequalities and barriers to leading an active life, which has a detrimental impact on their health and well-being. We need more investment and commitment from local and national Government - as well as corporates, elite sport and others - to create more equitable access to sport and physical activity, and unlock the huge benefits for our economy, health and society.

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Who else is here? A day of top level football industry talk and networking at The Etihad Stadium. Supporting the Fair Game UK cause with Niall Couper, who is on panel discussing the Football Regulator, less than a day after the second reading of the Bill in parliament. Looking forward to hearing Gareth Farrelly and Ear to the Ground amongst others. Other topics will cover Fan Engagement and Women's Football. #football #footballindustry #publicrelations #iscmanchestersummit2024

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Ticketing remains a much under-exploited revenue and data opportunity. US ticketing giant StubHub is investing in this area to provide rightsholders and venue owners with additional yield, revenues and data. Matthew Drew covered well at this session at Leaders in Sport

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Infront has tied down more media rights business in athletics in a two-edition deal to sell international broadcast rights to the new 'made for TV' World Athletics Ultimate Championship. Infront has added the biennial event to its roles negotiating global broadcast deals for World Athletics’ Diamond League, Continental Tour Gold and Indoor Tour Gold. The agency has been unveiled as the distributor of global broadcast rights – excluding Hungary – for the inaugural 2026 edition in Budapest. SportBusiness understands that Infront has also been awarded media rights to the 2028 edition, leaving World Athletics free to go to market from 2030 onwards with rights to its major properties. Full story 🔽 🥇 https://lnkd.in/dRRv94de

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Are sports broadcasters neutral, unbiased voices to the sporting action? The European Championships are not far away. It's 100 days to the Olympics, sport's most iconic event. And it had me thinking about commentary and cheerleading. Should commentators stay neutral? Or would you expect a little bit of jingoism thrown into the mix? When I commentate on the Ryder Cup or Solheim Cup in golf, for example, I wouldn't get more excited for a European win than an American one. I am there to add to the moment. Not add bias. Or cheerlead. Even though, I am broadcasting for UK and Ireland audience on Sky Sports. The same, naturally, if I was broadcasting internationally on the world feed. I think it's different if Paul McGinley or Laura Davies are alongside me in the commentary box. They are clearly invested in the European cause, given their history in playing the event. I rank Barry Davies amongst the doyen of commentators. Yet, when GB won Olympic gold in hockey in the late 1908s, he famously commentated on one of GB's goals with; "Where, oh where, were the Germans? Quite frankly, who cares!" People still remind him about that today. It's iconic. Gary Neville celebrates a United goal in commentary (see photo). It's all part of the persona. To be fair, his obvious joy in a Manchester United goal against Liverpool didn't cross over into his broadcast. He broke it down in a controlled manner. But it's all part of his appeal and his banter with Jamie Carragher. But no one would expect to see Peter Drury acting in a similar vein in the gantry! These incidents are decades apart. So it would be wrong to call it a modern phenom. But as more and more fan you tubers gain notoriety across social media, I would hate to see that cross over into "professional" broadcasting. If you want to cheer, be part of the crowd. If you want to be a broadcaster or a journalist, tell us the story, add to the pictures. What do you think? I genuinley would love to know. #olympics #broadcastcoaching #sportsmedia #europeanchampionships #commentary #sportscommentary #bias #paris2024 #100days

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This makes for an interesting comparison with the most recent summer Olympic Games in Europe, London 2012. Paris 2024 has delivered slightly higher domestic sponsorship revenue - 1.2m Euros vs (allowing for inflation) London’s 1.1m - but from many more domestic sponsors; 64 in contrast to London’s 45. I wonder what some of the Paris sponsors who were earliest to sign up have made of the ever-increasing sponsor clutter around them. Clutter is on the rise in the summer Games. Tokyo 2020 had 68 domestic sponsors, a big rise on Rio 2016, which had around 30, and London 2012. And remember, sitting on top of these 64 in Paris are the IOC’s 15 global Olympic sponsors. A final point. At least 50 per cent of Paris’s sponsorship revenue is likely to have come in the form of value in kind (products and services) rather than cash. This is never reported or indeed understood by the mainstream media, but it is a standard feature of the Olympic Games operating model, because the Games is in effect a giant joint venture between the organisers and its business partners, in order to deliver the biggest and most complex sporting event on the planet. #Paris2024 #sponsorship #sportsmarketing #Olympicsponsorship

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What are some of the issues, we as sports professionals come across in our industry and careers? well - in this video example we discuss the issue of contract signing. whether you're an athlete or an administrator- chances are - you have signed a contract having not read and fully understood the written agreement contained in that document. I mean how could you, it's usually done on site and in the presence of the person you're making the deal with. Is that tactic by the way? well.. we learn and hopefully we can do better the next time a contract is presented to us. #sports #sportseducation #tevin_blignaut #athletes #coach #nextgenathlete #LinkedIn #playerexperience

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