Alexandra Kader

Are you making this common mistake in your pitch? Discover why you shouldn't copy US pitches and how to speak the language of UK investors instead. Listen to this audio and start pitching like a pro today!

3

How can you rapidly build your marketing capability to scale your business? By getting investors to believe in you and then invest in you. But if you've not worked with investors before, you can easily jeopardise your chances of securing investment, and therefore scale: ➤ You need to know the differences between private equity (PE) & venture capital (VC) ➤ You need to build a trusting & collaborative relationship with investors ➤ You need to be prepared to face rigorous investor scrutiny ➤ You need to be comfortable taking external advice ➤ You can’t let your ego jeopardise the process ➤ You may need to relinquish some control We have solid relationships with investors and that's why we've published a comprehensive guide for owner-managers to understand the pre-investment journey. Packed with useful insights that are simple to digest, the guide can be used as a playbook to prepare you for that first dance with an investor. ✅ Lots of free value. ✅ No need to give an email. I hope you find it useful. Once you have secured investment, if you need the marketing leadership to transform your marketing capability, you know where to come. Insights from Rob Nicholls, Ben Cooper, ROBERT MISSELBROOK and my good self. ♻️Please feel free to share our Playbook with anyone in your network who will find it useful. PS - Over the summer I'll be developing a similar playbook for the post-investment journey. Watch this space. ___________________________ 🙋I’m Paul, CEO & Founder of VCMO. If your marketing needs transforming, here’s what to do⬇️ 🔔 Click my bell to see me in your feed 💬 Tell me what you think in the comments 📩 DM me for more info 🌐 Visit 𝐰𝐰𝐰.𝐯𝐜𝐦𝐨.𝐮𝐤 ___________________________

9

4 Comments

Learn the secrets behind securing £40M in investment for your startup 🚀 Our client, Plend, spills their top 10 tips exclusively for you. Don't miss out on this insider knowledge! 🔍 Learn more here: https://lnkd.in/eCsR5_75

3

Thinking about rebranding but not sure how to get started? Don't miss this unique event. Branding for Founders: How to successfully rebrand Thursday 20th June 2024 10:30 - 11:30 GMT Book using the Eventbrite link in the comments section. WHY REBRAND? In today's fast-moving world, every business needs to rebrand at some point to stay relevant. There could be many valid reasons to rebrand, such as pivoting your business, wanting to attract a new type of customer, or simply facing intense competition. But without proper planning and structure, rebranding projects can quickly go behind schedule, and costs ramp up. How about following a proven path to success instead? Discover a proven framework to effectively rebrand without waiting time or money. Book using the Eventbrite link in the comments section. #branding #rebranding #growth #marketing

2

1 Comment

Thinking about rebranding but not sure how to get started? Don't miss this unique event. Branding for Founders: How to successfully rebrand Thursday 20th June 2024 10:30 - 11:30 GMT Book using the Eventbrite link in the comments section. WHY REBRAND? In today's fast-moving world, every business needs to rebrand at some point to stay relevant. There could be many valid reasons to rebrand, such as pivoting your business, wanting to attract a new type of customer, or simply facing intense competition. But without proper planning and structure, rebranding projects can quickly go behind schedule, and costs ramp up. How about following a proven path to success instead? Discover a proven framework to effectively rebrand without waiting time or money. Book using the Eventbrite link in the comments section. #branding #rebranding #growth #marketing Small Business Research + Enterprise Centre

2

1 Comment

Thinking about rebranding but not sure how to get started? Don't miss this unique event. Branding for Founders: How to successfully rebrand Thursday 20th June 2024 10:30 - 11:30 GMT Book using the Eventbrite link in the comments section. WHY REBRAND? In today's fast-moving world, every business needs to rebrand at some point to stay relevant. There could be many valid reasons to rebrand, such as pivoting your business, wanting to attract a new type of customer, or simply facing intense competition. But without proper planning and structure, rebranding projects can quickly go behind schedule, and costs ramp up. How about following a proven path to success instead? Discover a proven framework to effectively rebrand without waiting time or money. Book using the Eventbrite link in the comments section. #branding #rebranding #growth #marketing Small Business Research + Enterprise Centre

2

1 Comment

Thinking about rebranding but not sure how to get started? Don't miss this unique event. Branding for Founders: How to successfully rebrand Thursday 20th June 2024 10:30 - 11:30 GMT Book using the Eventbrite link in the comments section. WHY REBRAND? In today's fast-moving world, every business needs to rebrand at some point to stay relevant. There could be many valid reasons to rebrand, such as pivoting your business, wanting to attract a new type of customer, or simply facing intense competition. But without proper planning and structure, rebranding projects can quickly go behind schedule, and costs ramp up. How about following a proven path to success instead? Discover a proven framework to effectively rebrand without wasting time or money. Book using the Eventbrite link in the comments section. #branding #rebranding #growth #marketing

5

1 Comment

Thinking about rebranding but not sure how to get started? Don't miss this unique event. Branding for Founders: How to successfully rebrand Thursday 20th June 2024 10:30 - 11:30 GMT Book using the Eventbrite link in the comments section. WHY REBRAND? In today's fast-moving world, every business needs to rebrand at some point to stay relevant. There could be many valid reasons to rebrand, such as pivoting your business, wanting to attract a new type of customer, or simply facing intense competition. But without proper planning and structure, rebranding projects can quickly go behind schedule, and costs ramp up. How about following a proven path to success instead? Discover a proven framework to effectively rebrand without wasting time or money. Book using the Eventbrite link in the comments section. #branding #rebranding #growth #marketing

3

1 Comment

Exciting news alert: Introducing 'TOUGHLOVE Access' – our newest service at TOUGHLOVE Advisors! It's like your fast-track to top-notch advice tailored just for SMEs, packed into a short 7-day engagement, because we recognized that a lot of SME businesses don’t have the appetite for a looooong drawn and expensive engagement with consultants. So, no hefty fees, no strings attached - only unbiased, fact-based answers so you can scale your business, fast. *Available to a select number of SMEs who share our values and mission of helping people and companies thrive and grow. PS. TOUGHLOVE Access is an additional service to our day-to-day traditional advisory work at TOUGHLOVE Advisors.

19

Ep 91 of the Can Marketing Save the Planet 🌍 podcast has dropped - and it’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Christopher Marquis. Author of, “Better Business: How the B Corp Movement Is Remaking Capitalism,” we explore Chris’ first experience of B-Corp, a movement setting new standards for how business should operate. Chris believes we can learn a lot from B-Corps, “we should be studying B corporations, companies that are putting the social at their core.” We discuss the critical component of the internal pieces which need to happen to “align with the idea of mindset and leadership,” but aren’t necessarily “the remit of just the leaders around ability and driving the impact.” As has been a consistent theme throughout this mini-series, “leadership can happen anywhere.” So, if you are looking to find out more about the B-Corp movement, are curious about what steps you should consider or, want to explore internal engagement and sustainable leadership a bit more, then tune in and have a listen! Join us on this episode as we talk to Chris about: 🌍 The B-Corp process 🌍 The B-Impact Assessment (link below) 🌍 The challenges of being a leader today 🌍 Key skills of a sustainable leader 🌍 The importance of internal communication and engagement 🌍 The need to be accountable to a broader set of stakeholders Thanks to Chris for a great episode to conclude our Sustainable Leadership mini-series. Stay tuned for more episodes and mini-series, we’ve got a packed schedule. And if you love the podcast, do share with colleagues, peers and friends. Link here: https://lnkd.in/eFEF6NPp The podcast can be found on all the usual platforms, and via Global Player and via The Marketing Society podcasts too. #sustainablemarketing #sustainabilityleadership #bcorp #forceforgood #betterbusiness

14

3 Comments

Why Most Private/Comercial Banking Content Misses the Mark Let’s get straight to the point—are you 100% clear on who you’re targeting? You don’t need to be Barclays, Lloyds, or Santander to thrive in private/commercial banking. But you do need to know exactly who you’re speaking to—and more importantly, why they need to listen to you. 👉 Founder: "We focus on wealthy individuals." Me: "Great, but what specific problems are you solving for them?" 👉 Founder: "We help them protect and grow their wealth." If your target audience is too broad, your content will fail to engage. It’s not about producing more content—it’s about producing the right content for the right audience. 🔑 Unfocused audience → Unclear messaging → Low engagement How do you fix it? You need to get specific about your audience. HNWIs are not a monolith. Are you targeting entrepreneurs, families managing generational wealth, or tech investors? Each group has unique financial challenges and priorities. 💥 Example: Instead of saying, "We help wealthy individuals grow their wealth," try "We help entrepreneurs navigate liquidity events and protect their personal assets." The more specific you are with who you’re targeting, the clearer your messaging becomes—and the more engaged your audience will be. 🎯 Trying to target everyone waters down your message. Narrowing your focus makes your message stronger. 1️⃣ Overcome FOMO (Fear of Missing Out): Narrow your focus to a specific subset of HNWIs, like entrepreneurs managing exits or families managing generational wealth. 2️⃣ Solve their specific problems: For families, this could mean generational wealth transfer; for entrepreneurs, it’s often asset protection during uncertain markets. Tailor your content to their unique challenges. 3️⃣ Provide clear, actionable solutions: Offer strategies and advice they can implement immediately, whether it’s navigating a market downturn or optimizing tax strategies. 💡 Key takeaway: Focus on a niche audience and your message will hit harder, resonate more, and drive deeper engagement. #HNWI #PrivateBanking #TargetedMarketing #WealthManagement #Marketing

5

How an Ideation get together explored the Japanese Ikigai and what it could do for you and your business. Sometimes you need to step back and really think what you want. Click below for a 2 minute read 👉 https://lnkd.in/es_62JfQ #doingitdifferently #CreActivist #Ikigai #marketing #newideas #businessowners

1

1 Comment

How to effectively target niche markets within investment sectors. Investment firms that tap into niche markets can unlock new revenue streams. Here’s how: Understand Specific Needs: Research niche segments like green investments or emerging tech markets. Personalised Campaigns: Craft messaging that speaks directly to these clients’ concerns and values. Specialised Content: Share content that demonstrates your firm’s expertise in these unique sectors. Are you ready to unlock niche markets? DM me 'NICHE' to learn more.

1

Economic Growth Engines Small and Medium Enterprises (SMEs) are the driving force behind UK economic growth, playing a crucial role in innovation and employment. In the UK, SMEs make up a remarkable 99% of all businesses, employing around 50% of the private sector workforce and significantly contributing to private sector turnover. Their agility and creativity enable them to pioneer new products and services, fostering innovation and dynamism in the economy. These dynamic enterprises are major job creators, employing millions of people across various sectors and supporting local communities through increased employment opportunities. By enhancing competition and efficiency, SMEs boost productivity, benefitting both supply chains and larger businesses. Moreover, SMEs extend their impact globally, participating in international trade and bolstering the UK's reputation on the world stage. Despite their significance, SMEs encounter challenges such as limited access to contracts. The Foreign, Commonwealth & Development Office (FCDO) acknowledges SMEs as vital partners in aid delivery and global networks, aiming to enhance SME engagement through the SME Action Plan. As we navigate economic recovery post-pandemic, supporting SMEs remains critical for propelling growth, creating jobs, and fostering innovation in the UK economy. #SMEs #UKBusiness #Investment #EconomicGrowth #Innovation #JobCreation #GrowthEngines #ProductivityBoosters #Resilience #GlobalImpact #UKRecovery.

16

15 Comments

Thinking about rebranding but not sure how to get started? Don't miss this unique event. Branding for Founders: How to successfully rebrand Thursday 20th June 2024 10:30 - 11:30 GMT Book using the Eventbrite link in the comments section. WHY REBRAND? In today's fast-moving world, every business needs to rebrand at some point to stay relevant. There could be many valid reasons to rebrand, such as pivoting your business, wanting to attract a new type of customer, or simply facing intense competition. But without proper planning and structure, rebranding projects can quickly go behind schedule, and costs ramp up. How about following a proven path to success instead? Discover a proven framework to effectively rebrand without wasting time or money. Book using the Eventbrite link in the comments section. #branding #rebranding #growth #marketing Dimitrios Bissias Adam Gunnell ° MAURICIO CONTI ° Alex Grundy spend, contract and decision intelligence Christel Bordoni Juan Cabrera Niall Haughian, CFA Harry Bedi Samuel Conway Paul Staples Dermot Hamblin Michael Globe Adam Hoyland Claire Cooper Will Crosthwait 🚀 Marcin Kierdelewicz Small Business Research + Enterprise Centre Marcos Barros Amy Hancock Francois Marais Viktorija Dubincaka Gabrielle Keogh Christel Bordoni Diana Zdybel 🍋 Mael Abgrall Kelly Jordan Holly Price

11

1 Comment

**A disastrous client project & its fallout** I'm thrilled to announce that our latest podcast episode featuring Matt Saunders is now live! Matt has built a community of over 15,000 freelancers and creatives, and has founded multi-digital agencies. Tune in to hear Matt's inspiring journey from overcoming fear to embracing purpose in business. With over 15 years of experience in digital marketing, Matt shares valuable insights and practical strategies to help you unlock your entrepreneurial potential. In this episode, you'll discover: Overcoming Fear: Learn how Matt conquered his fear of failure and took positive risks to stimulate growth in his business journey. Infusing Purpose: Explore the importance of infusing purpose into your business and how it can lead to mindset shifts towards abundance and growth. Unlocking Potential: Don’t overthink about launching a business, you’ll never feel fully prepared! Matt advises ‘start before you’re ready’. Whether you're just starting out on your entrepreneurial journey or looking to take your business to the next level, this episode is packed with valuable insights and inspiration to help you achieve your goals. Listen now on all podcast platforms and Youtube. Links below

3

2 Comments