Paul Ince

In the ever-evolving UK marketplace, identifying your target audience is not just a nice-to-have, it’s a necessity. Learn why identifying your target audience is crucial for your business' success > https://lnkd.in/dbBqD4mr #Marketing #MarketingStrategy #TargetAudience

3

Optimising your website and online content marketing for local search queries significantly improves your chances of visibility in the search results and AI generated overviews, making it easier for potential customers to find your business. Read more 👉 https://bit.ly/4cVHQIa #localdigitalmarketing #localseo #HyperLocalDigitalAdvertising

1

Avoid these common lead generation pitfalls ⤵ ▪ Skip cold lists. Build real connections. ▪ Cover all funnel stages. Engage every buyer. ▪ Use social media wisely. Choose platforms well. ▪ Optimise blogs. Include clear CTAs. ▪ Tailor landing pages. Guide actions effectively. Ready to boost your strategy? Contact Parklink UK today! 📞 #HolidayHomeSales #QualityLeads #LeadGeneration

1

1 Comment

What do you do when the reason the clients HubSpot platform isn't adopted properly is because its a disaster of their own making? Every HubSpot admin has their own version of the nightmare problems they've faced when put into a client portal and asked to fix things But at what point do you refuse to take the money and say that they need the whole thing to be rethought? One of HubSpots greatest features is its ease of use Ironically, its the ease of use that causes many problems as businesses dive in and start to make what might be regarded as mistakes The most common mistakes are things like: ❌ Using Pipelines for project management or tracking non revenue outcomes ❌ Creating the same properties over and over (with different names) ❌ Letting Automation run wild and create chaos in the data ❌ Misusing or not using Lifecycle stages or Lead status ❌ Using reports that therefore mean nothing And of course duplicate data, incomplete data, badly formatted data and so on And then declaring that HubSpot is rubbish because they can't trust the data It sort of defeats the object of having a CRM The problem is when a Partner risks telling the client they have got something wrong, they run the risk of causing insult And many clients refuse the accept the advice when the Partner puts themselves out there in the first place This is why our Adoption Gap Framework always starts out side of HubSpot by looking at the future state they wish to attain, the current state, and then the apparent 'gap' that needs closing And then we simply base the HubSpot set up on the achievements required to get to the desired future state - without any other distractions Are you a HubSpot Partner or Admin? Do your worst! Whats the biggest self inflicted HubSpot issue you have had to deal with? I know you are out there, I see you! Share :-)

17

6 Comments

SEO is crucial to ensure that your business is easily found for the services you provide and your location. However, it's not a one-time task that can be forgotten. Continuous analysis of user data can help optimise your site for the right kind of traffic. Though it can be time-consuming, it can be chipped away at your own pace. Consistent work on SEO will attract search engine spiders/bots to visit your site regularly. Learn more about how to optimise your website for SEO using the link below. #seo #searchengineoptimisation #getfoundongoogle #doityourself #digitalmarketing https://lnkd.in/e6zR9tss

3

Ready to maximise your marketing efforts? The Marketing Centre's SME Marketing ROI Hub, 'Maximising Marketing ROI: Your Roadmap to Success,' offers practical tips and expert advice to help you make the most of your marketing investments. https://bit.ly/49sQT1t #MarketingROI #SuccessRoadmap #SMEs #MarketingInsights"

3

Boost Your Email Marketing Campaigns! Struggling to get results from your UK email marketing? Check out this essential guide on crafting campaigns that truly engage and convert! Whether you’re fine-tuning your strategy or building from scratch, these insights will help you connect with your audience and drive conversions effectively. 🌐 Read the full article: https://buff.ly/47SYmrr #EmailMarketing #DigitalMarketing #UKBusiness #MarketingTips #CustomerEngagement #RDMarketing

1

〽️Tip #12 👉 Email Marketing Secrets for SMEs 🤫 Forget what you've heard about email marketing being dead. You heard me. 👀 Email marketing for SMEs isn't about blasting promotional messages. It's about crafting a digital experience that turns subscribers into brand advocates. Here's a little look at one of my most basic approaches when it comes to set up👇👇 🪡 Segmentation Mastery: Going beyond basic demographics to behaviour-based targeting. 🧠 Automation with a Personal Touch: Triggers that feel like mind-reading to your customers. 📧 Content Ecosystem: Turning your email list into a community, not just a database. One of my clients saw a 150% increase in email-driven sales using some of these techniques. The game-changer? A custom-designed loyalty loop embedded in their longer term email strategy. ✌️ #EmailMarketingTips #SMEGrowth #CustomerEngagement #Mailchimp #Klayviyo #CampaignMonitor #EmailStrategy

4

The lifespan of a website is a topic that often comes up for us at Sixtwo especially when new PHP updates or updates in general are released. It often encourages clients to review their website, sometimes websites are so old that WordPress plugins are not compatible which sometimes forces companies to rebuild their website. Sadly, this can mean little time, budget or thought has gone into the rebuild and companies can be stuck with a website that could have had more potential. In a nutshell, our advice is always to review your website often, don't leave it so long, it may LOOK fine on the front end but the back end of the site could be brink of falling apart. In the long run, you won't save money and could be left with a rushed mediocre website.

6

🖋 'Tell' rather than 'Write' Do you often wonder how to create great content for your website? We would be more than happy to have a conversation with you to discuss how we can help. Contact us for a friendly chat, and we'll provide the support you need. ☎ 0117 2140024 #itseeze #website #webdesign #bristol #business #onlinemarketing

1

Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: Only 27% of businesses set clear objectives for their marketing partners. 54% of businesses don’t have a documented business plan. Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges https://bit.ly/44h6Dnb

3

Local SEO is one of my favorite topics, and this short article sums up why local SEO is so important. Curious? Read below. #seo

5

Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

4

Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

4

Everything you want is *downstream* of lead generation: Pick & Choose the best clients - check ✅ Consistently hit your sales targets - check ✅ Recruit the best people - check ✅ Attract investment - check ✅ Sell your company - check ✅ Once you have a consistent flow of enquiries… And you crack lead gen for good? Then everything else feels like swimming with the tide, instead of against it. On the other hand… If you can’t master lead generation, it won’t matter how good you are… - at sales - at delivery - at growing your team Every day will feel like driving around with the hand brake on. And yet? Some business owners carry on for YEARS without figuring out lead generation. Which means they never make the “big leagues”... And they miss out on a lot of new clients and cash flow. Don’t be like them 😃 A consistent flow of leads is less than 30 days away. DM me the word “VIDEO”... And I’ll send you a free training on how hundreds of B2B companies are getting 10 “low stress” enquiries per week on LinkedIn in 20-30 minutes a day. #pipeline #leadgeneration #marketing

13

11 Comments