Bethan Davies

The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

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🛍️ What's driving UK consumers as we look ahead to 2025? Reputation's latest research report is now available! Download your copy today and learn: 1️⃣ Why reviews still rule 2️⃣ Why taking action matters 3️⃣ How trust is shifting 4️⃣ Why engagement is key to success 🔎 The takeaway? If your business isn’t prioritising reviews and reputation management, you’re missing out on trust, loyalty, and conversions in a competitive market. ➡️ https://lnkd.in/eXc8EqZU #ConsumerBehaviour #OnlineReputation #DigitalMarketing #CustomerExperience #CX #Reputation

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Did you know… over 1.5 million UK websites use Google Analytics?* Since Google removed access to Universal Analytics, marketers have had to adopt GA4 💥 Join our next webinar to learn how to navigate this transition and maximise GA4’s core reports to boost your business performance. We uncover: 🚀 The Key Features and Differences from Universal Analytics 🔍 How to Track Traffic Sources and Optimise Your Digital Strategies ✅ Techniques to Set Up & Analyse Your Conversions to Boost Revenue 💪 Strategies to Improve User Loyalty and Lifetime Value Save your seat today 👇 https://hubs.li/Q02JHJwx0 #googleanalytics #GA4 #digitalmarketing *Source - Analyzify

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Maximise your Google Ad budget with savings of up to 30%! Why should Google Ads & PPC be part of your strategy? Google Ads and Pay-Per-Click (PPC) are invaluable for driving an increase in quality leads and sales across industries. If your business is anywhere in the UK, we're excited to collaborate with you. Unlocking your budget's potential by combating Click Fraud. Imagine the impact of saving up to £895 by warding off 1357 fraudulent and bogus clicks on your advertisements. This strategic move ensures that your budget is dedicated to authentic, high-quality clicks, leading to a significant uplift in conversion rates. Eager to boost your Google Ad performance? Reach out to us at the Heighton Agency. Learn how we're facilitating Google Ad success for our clients and how we can do the same for you. #googleads #ppc #googlepartner

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Maximise your Google Ad budget with savings of up to 30%! Why should Google Ads & PPC be part of your strategy? Google Ads and Pay-Per-Click (PPC) are invaluable for driving an increase in quality leads and sales across industries. If your business is anywhere in the UK, we're excited to collaborate with you. Unlocking your budget's potential by combating Click Fraud. Imagine the impact of saving up to £895 by warding off 1357 fraudulent and bogus clicks on your advertisements. This strategic move ensures that your budget is dedicated to authentic, high-quality clicks, leading to a significant uplift in conversion rates. Eager to boost your Google Ad performance? Reach out to us at the Heighton Agency. Learn how we're facilitating Google Ad success for our clients and how we can do the same for you. #googleads #ppc #googlepartner

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Maximise your Google Ad budget with savings of up to 30%! Why should Google Ads & PPC be part of your strategy? Google Ads and Pay-Per-Click (PPC) are invaluable for driving an increase in quality leads and sales across industries. If your business is anywhere in the UK, we're excited to collaborate with you. Unlocking your budget's potential by combating Click Fraud. Imagine the impact of saving up to £895 by warding off 1357 fraudulent and bogus clicks on your advertisements. This strategic move ensures that your budget is dedicated to authentic, high-quality clicks, leading to a significant uplift in conversion rates. Eager to boost your Google Ad performance? Reach out to us at the Heighton Agency. Learn how we're facilitating Google Ad success for our clients and how we can do the same for you. #googleads #ppc #googlepartner

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🌟 Boost Your Conversion Rates: The End-to-End Approach If you're eager to know what does and doesn't work when it comes to the whole range of CRO approaches - you need to join us for this LIVE expert panel webinar. 📅 Date: 10 July 2024   🕓 Time: 4pm London | 11am New York 🔗 Sign Up Now: https://lnkd.in/gRB_SAXZ Don't miss out on this chance to learn proven strategies for increasing your website conversion rates, profits, and customer satisfaction! Nikhil Gupta #Webinar #CRO #ConversionRates #CustomerExperience

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🎯 Discover the Power of Customer-Centric Marketing with Dan, co-founder of PPC Geeks. Learn how putting the customer at the heart of your marketing decisions can transform your eCommerce strategy in the UK. #CustomerCentric #eCommerceStrategy #UKBusinessGrowth

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🎯 Discover the Power of Customer-Centric Marketing with Dan, co-founder of PPC Geeks. Learn how putting the customer at the heart of your marketing decisions can transform your eCommerce strategy in the UK. #CustomerCentric #eCommerceStrategy #UKBusinessGrowth

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🎯 Discover the Power of Customer-Centric Marketing with Dan, co-founder of PPC Geeks. Learn how putting the customer at the heart of your marketing decisions can transform your eCommerce strategy in the UK. #CustomerCentric #eCommerceStrategy #UKBusinessGrowth

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🎯 Discover the Power of Customer-Centric Marketing with Dan, co-founder of PPC Geeks. Learn how putting the customer at the heart of your marketing decisions can transform your eCommerce strategy in the UK. #CustomerCentric #eCommerceStrategy #UKBusinessGrowth

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How do ABM-ers balance the need for relevant and personalised content to engage buyers with the limited budgets and resources available to them? They tailor existing content most often, reserving custom content creation for Strategic ABM accounts while selecting and curating existing content for Programmatic campaigns. Find out what it could mean for your own approach to ABM content here: https://bit.ly/4dM598L #abm #b2bgrowth #b2bmarketing #accountbasedgrowth

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New YouGov survey on Google cookie deprecation - who's ready? 🍪 🌓 56% of UK marketers unfamiliar with ad targeting methods outside of third-party cookies 🤔 48% unsure when their full transition to post-cookie will be complete 📈 Biggest post-cookie hurdles: targeting (41%) & measuring campaign effectiveness (39%) Find out more ⬇️ link in comments + charts below.

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With customer acquisition costs on the rise, the stakes are higher than ever for businesses. If you're spending more to attract customers, it's critical to maximise the return on that investment by ensuring those prospects convert into loyal, paying customers. Here are a few strategies to consider: Data-Driven Insights: Leverage data analytics to understand customer behaviour and identify drop-off points in the conversion funnel. By pinpointing where potential customers disengage, you can make targeted improvements to your sales process. Personalised Experiences: Tailor your messaging and offers to different segments of your audience. Personalised content not only resonates more deeply but also increases the likelihood of conversion by meeting customers where they are in their journey. Streamlined User Experience: A smooth, intuitive user experience can significantly reduce friction and boost conversions. This means optimising your website's speed, simplifying the checkout process, and ensuring your calls-to-action are clear and compelling. Continuous Testing: Invest in A/B testing and other optimisation techniques to refine your approach continually. Even small adjustments can lead to significant improvements in conversion rates. Customer Support: Don’t underestimate the power of timely and effective customer support. Being available to address concerns or answer questions in real time can be the difference between a lost lead and a loyal customer. In an era of escalating acquisition costs, converting customers efficiently isn’t just a nice-to-have—it’s essential for sustainable growth. That’s where we come in. Our expertise in experimentation and optimization can help you fine-tune every aspect of your customer journey, ensuring you get the most out of every lead. #ConversionOptimisation #CustomerAcquisition #CRO #DataDrivenMarketing

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Our new report, 'Building an Effectiveness Culture in Agencies', proves the commercial benefits to agencies of embedding an effectiveness roadmap into their agency working, with greater success charted across all key business areas. There are four key areas respondents state have been of benefit to their marketing-effectiveness programme over the last 12 months - New business and growth opportunities - Client-relationship strengthening: - Internal focus and upskilling: - Budget increases and extended investments For the full findings: https://lnkd.in/eeqRfsH4

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🎯 Discover the power of a well-crafted content marketing funnel! From attracting new prospects to nurturing leads and converting them into loyal customers, a strategic approach can make all the difference. 🚀 Need help creating the perfect B2B strategy? Get in touch with us: www.keysmarketing.co.uk 🔑 📈 #ContentMarketing #MarketingFunnel #B2BMarketing #LeadGeneration

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𝗢𝘂𝗿 𝟱 𝗧𝗼𝗽 𝗧𝗶𝗽𝘀 𝘁𝗼 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗬𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀  Attract. Nurture. Convert. Want better results for your Google Ad Campaigns? Our best tips on how to improve your Google and Meta Ads will vastly boost visibility and drive sales & leads. From custom strategies to ongoing optimisation, we focus on delivering real results and actionable PPC advice. Message our team today, you’d be silly not to. #PPCTopTips #PPC #PayPerClick #POPMarketingCIC #Google #GoogleAds #GoogleSearch #SEO #PaidAds #MarketingTips #DigitalMarketing #MarketingAdvice #SocialMedia #OnlineMarketing #SocialMediaMarketing #ContentMarketing #SocialMediaMarketingStrategy

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