Barry Rodrigues

DigitalFlyer® SA is for every type and size of business 💪🦾 Watch this space 😉

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Marketers, are you neglecting your prospects mid-cycle? In B2B settings, marketers must provide a key support role to the sales function. By creating various assets, content and events, we gain the attention of prospects and, ideally, nurture them each step of the way through to the handover to sales. However, marketers are extremely pressed for time. Owing to time and deadline constraints, we often do not get a chance to focus on the outcome of our work. We hand over leads to the sales team and leave them in the capable hands of the sales function. I believe that we draw the line on our involvement a tad too soon. Unfortunately, it is not sufficient to simply hand over the leads and think our job is done. We can no longer draw the line merely when the targeted marketing activity has been completed. In order to obtain a commercial outcome, marketers must ensure that they drive campaigns all the way through to sales follow-up. I work closely with the sales leadership to ensure that leads handed over from marketing are seen through to completion. A question to the CMOs and marketing leaders in my network - Where do you draw the line when it comes to lead flow? #B2B #B2BMarketing #MarketingTips #ResonateMarketing #Resonate

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Marketers, are you neglecting your prospects mid-cycle? In B2B settings, marketers must provide a key support role to the sales function. By creating various assets, content and events, we gain the attention of prospects and, ideally, nurture them each step of the way through to the handover to sales. However, marketers are extremely pressed for time. Owing to time and deadline constraints, we often do not get a chance to focus on the outcome of our work. We hand over leads to the sales team and leave them in the capable hands of the sales function. I believe that we draw the line on our involvement a tad too soon. Unfortunately, it is not sufficient to simply hand over the leads and think our job is done. We can no longer draw the line merely when the targeted marketing activity has been completed. In order to obtain a commercial outcome, marketers must ensure that they drive campaigns all the way through to sales follow-up. I work closely with the sales leadership to ensure that leads handed over from marketing are seen through to completion. A question to the CMOs and marketing leaders in my network - Where do you draw the line when it comes to lead flow? #B2B #B2BMarketing #MarketingTips #ResonateMarketing #Resonate

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In today's fast-paced business environment, staying ahead of the curve is key. That's where our Strategy and Consultancy Services come in. We've been quietly partnering with businesses like yours, helping them to navigate challenges and unlock growth opportunities. Our approach is all about collaboration and partnership, where we work alongside you to craft tailored strategies that align with your unique goals and vision. 🔗 Ready to take your business to the next level? Read more here: https://bit.ly/3Vra4p0 From creating a competitive edge to fine-tuning your market approach, our expert team are here to provide the guidance and support you need to thrive in any landscape. #Strategy #Consultancy #BusinessGrowth #Partnership #Collaboration

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Is your marketing strategy hitting the mark? Join me on a journey to decode the key metrics that will reveal whether your efforts are truly paying off ? #d2cmarketing #mysolution360

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I can't stop thinking about this great diagram, created by Aatir Abdul Rauf and shared by Richard King. It does a really good job of making clear just how important a part of the GTM your website really is, no matter what your GTM motion(s). The whole reason we started writing, designing, developing, and optimising websites at Blend is because, when they work well, they are a force multiplier on what ever work you do generate awareness and affinity among your ICP. A poorly working website can undo that good work in an instant - making it what a 'force divider' should really be called. The measure of how much your website multiplies or divides the impact of your efforts? Visitor to high intent lead conversion ratio at the very least. Ideally combined with Cost per Opportunity and Customer.

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🌟 Happy #MarketingMonday! 🚀 Here are some quick insights on Marketing Automation by LMNts Marketing Limited: 🤖 What is Marketing Automation? Streamlining marketing processes Automating tasks across channels Enhancing efficiency and targeting 🎯 Benefits: Improved lead generation Streamlining customer communication Efficient campaign execution Implementing #MarketingAutomation can revolutionise your marketing strategy! 💼✨ #LMNtsMarketing #Efficiency #DigitalMarketing 🌐 Let's automate your success with LMNts Marketing Limited! 🔥 #MarketingEfficiency 🚀

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🌟 Why Marketing and SaaS Agencies Should Outsource Dedicated and Managed VA Teams 🌟 In today’s fast-paced digital landscape, marketing and SaaS agencies face immense pressure to deliver exceptional results while staying ahead of the competition. One strategic solution that can make a significant impact is outsourcing a dedicated and managed Virtual Assistant (VA) team. Here’s why this approach is essential for your agency’s success: Cost-Effective Scalability 💰 Hiring in-house staff can be costly and time-consuming. Outsourcing a VA team allows you to scale your operations without the overhead costs associated with full-time employees. You pay only for the services you need, making it a budget-friendly option for growing your business. Access to Specialized Skills 🧠 VA teams often consist of professionals with diverse skill sets, from content creation and social media management to data analysis and customer support. This means you can tap into a pool of experts without the hassle of individual recruitment and training. Enhanced Productivity 🚀 With a dedicated VA team handling routine and time-consuming tasks, your core team can focus on strategic initiatives and high-value projects. This leads to improved efficiency and productivity, driving better results for your clients. Flexibility and Adaptability 🔄 The digital marketing landscape is ever-changing. A managed VA team offers the flexibility to quickly adapt to new tools, platforms, and strategies, ensuring your agency stays current and competitive. Improved Client Satisfaction 😊 Timely and efficient service delivery is crucial for maintaining client satisfaction. A dedicated VA team ensures that tasks are completed promptly and accurately, helping you exceed client expectations and build long-term relationships. Focus on Core Competencies 🎯 Outsourcing administrative and operational tasks to a VA team allows your in-house staff to concentrate on their core competencies. This strategic focus can lead to higher-quality work, innovation, and growth. 24/7 Operations 🌐 With a global VA team, you can ensure that your agency operates around the clock. This is particularly beneficial for handling urgent client requests, managing international campaigns, and providing continuous support. Data Security and Compliance 🔒 Reputable VA service providers prioritize data security and compliance with industry standards. By outsourcing to a managed team, you can mitigate risks and ensure that your clients’ sensitive information is protected. In conclusion, outsourcing a dedicated and managed VA team can be a game-changer for marketing and SaaS agencies. It offers a cost-effective, flexible, and scalable solution to meet the demands of a dynamic industry, ultimately driving growth and success. Ready to elevate your agency’s capabilities? Discover how our expert VA team at Naruto Design Tech can help you achieve your goals! 🌐 https://lnkd.in/d_WqkCQx #Marketing #SaaS #VirtualAssistants

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Gone are the days when #contentmarketing was solely the responsibility of a single team or department. It has now evolved into a company-wide endeavor, particularly for #SaaS companies that adopt a #productled approach. To ensure a unified message and evaluate whether the product can deliver on those promises, alignment among ✅ the product, ✅ customer service, ✅ sales, ✅and marketing teams is crucial. Every member of the organization must have a clear understanding of the content strategy. Otherwise, there is a risk that the #socialmedia team may unintentionally latch onto a trending topic that contradicts the company's overarching #branding objectives. Without this cross-departmental understanding, the company's ability to achieve its desired brand image and goals will be hindered. ⚠️ If you need assistance in coordinating your messaging across all departments, check out this resource: https://loom.ly/S4ASXBo

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In a digital world as intricate as a spider's web, understanding online cost per lead is essential for effective marketing strategies. Just clocked a fascinating read with a wealth of insights on this topic. 🕸️ Dive in for a swim through data graphs revealing the average cost per lead by industry and online channels. 🔍 What's a lead, you ask? Think of it as a breadcrumb trail left by a potential customer. 💰 Calculating your cost per lead is like deciphering a secret code. It's all about dividing your campaign spend by the leads generated. 📊 Ever compared your cost per lead to the industry average? It's like comparing apples to oranges, except the fruits are different businesses in unique markets. 📈 Discover the colorful graphs depicting how finance and tech sectors splash out on leads, while others tread waters with lower costs. 🔎 Ready for more? Feast your mind on 22 handpicked articles diving deep into the realm of lead generation and cost per lead. From social media advertising stats to the power of referral programs, each piece is a gem waiting to be uncovered. 🔮 Step into a world where numbers speak volumes and every lead is a potential treasure waiting to be unearthed. Explore, question, and let the debate begin! 🌟 What's your take on the cost per lead saga? Share your thoughts below! https://lnkd.in/e_DdTG69

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Exciting times ahead! My business partner has developed an AI business that offers access to experts, coaches, and renowned luminaries through specially designed 'bots.' These AI bots are programmed to engage with individuals seeking advice. As we gear up for the launch, it raises an intriguing question – "If having a clone of yourself could significantly enhance your business's productivity and success, would you be open to the idea?" Heres the link for a free 3 day trial! Talk with "Steve Jobs" and 25 more coaches! https://coaches247.com/ 🚀 #AI #BusinessInnovation #Productivity #Success #Entrepreneurship #wendyrobbins Wendy Robbins

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Marketing plans are a waste of time 😳 According to a 2024 Marketing Week survey, two-thirds of SMEs don't have a marketing plan in place. Shocking or expected? Our column in Startups Magazine explores why marketing plans get a bad rap and why 'It's about crafting a strategy that’s as lean and agile as your operations.' https://lnkd.in/ed8NeRM4 #marketing #SMEs #growthstrategy

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Marketers, are you leveraging the customer successes of your firm, to attract new customers? It is common for us marketers to communicate our organisation’s value proposition and the associated benefits to our prospects. However, prospects are often somewhat sceptical if the information comes directly from the organisation providing the service. It is just seen as ‘marketing fluff’. A better way to communicate your value proposition is through communicating the good work you have done. Communicate the success your clients have seen as a result of you working with them. I use ‘project success stories’ as a marketing vehicle. Rather than focus on what we do, I focus on communicating through using actual project success as an example. By demonstrating these ‘project successes’ using the customer’s story your value proposition will appear more credible to your prospects. Case studies, customer success stories, and testimonials are essential for showcasing your skills and specialisations. These instruments establish greater trust with prospects. #B2BMarketing #MarketingTips #CaseStudy #Success #ResonateMarketing #Resonate

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Marketers, are you leveraging the customer successes of your firm, to attract new customers? It is common for us marketers to communicate our organisation’s value proposition and the associated benefits to our prospects. However, prospects are often somewhat sceptical if the information comes directly from the organisation providing the service. It is just seen as ‘marketing fluff’. A better way to communicate your value proposition is through communicating the good work you have done. Communicate the success your clients have seen as a result of you working with them. I use ‘project success stories’ as a marketing vehicle. Rather than focus on what we do, I focus on communicating through using actual project success as an example. By demonstrating these ‘project successes’ using the customer’s story your value proposition will appear more credible to your prospects. Case studies, customer success stories, and testimonials are essential for showcasing your skills and specialisations. These instruments establish greater trust with prospects. #B2BMarketing #MarketingTips #CaseStudy #Success #ResonateMarketing #Resonate

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🔄 Repurpose Your Marketing Content: Free Workshop for SMEs! 🔄 What if you could make your existing content work harder for you? Join us for a 60-minute webinar on 3 Simple Ways You Can Repurpose Your Marketing Content. 📆 Date: 13th June ⏰ Time: 8pm In this workshop, you’ll learn: ✔️ How to turn blog posts into social media gold ✔️ How to make everything you write go further ✔️ How to save time and effort by using what you've already created WAY MORE. This session is designed to help you maximise your content's value and reach, and it's TOTALLY FREE. Make your content work smarter, not harder! #ContentStrategy #MarketingTips #SmallBusiness

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