Barry Duffy

We often deal with portfolio companies who don't typically invest in marketing. Budgets are frequently far below norms (we commonly see 1-3% of ARR) This is where cyclical pipelines create a 'hunters urgency' - the need to pressure SDRs on increasing network size and close rates. There are practical, sustainable paths to organic growth that don’t hinge on huge marketing budgets. A disciplined approach that targets the right channels with tailored messaging will drive more revenue than a large, unfocused campaign. Start by analyzing your customer data to identify which channels and audiences (audience segmentation) produce the best leads and focus your resources there. Whether it’s organic search, content marketing, or email campaigns, targeted efforts that resonate with your audience is how you can start to optimize marketing spend, find value, and gain a degree of trust that a more realistic threshold (5-8% of ARR for B2B) is well worth the investment. #gtm #b2bmarketing #valuecreation #organicgrowth #salesenablement #pipeline

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Review your ABM marketing strategy with our 'Digital Workflow to ABM' infographic. Connect with stakeholders more effectively. #b2binfographics #b2bdiagrams #b2bsalesinfographics #b2bnewbusiness #digitalsellinginfographicas #b2bgrowth #B2BSaaSinfographics #DigitalTransformationinfographics #SalesStrategy #LiveStreaming #SaaSMarketinginfographics #BusinessGrowth #TechInnovation #LeadGeneration #RevenueGrowth #MarketingAutomation #CustomerEngagement #SalesOptimisation #SaaSSolutions #TechLeaders #SaaSSales

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Review your ABM marketing strategy with our 'Digital Workflow to ABM' infographic. Connect with stakeholders more effectively. #b2binfographics #b2bdiagrams #b2bsalesinfographics #b2bnewbusiness #digitalsellinginfographicas #b2bgrowth #B2BSaaSinfographics #DigitalTransformationinfographics #SalesStrategy #LiveStreaming #SaaSMarketinginfographics #BusinessGrowth #TechInnovation #LeadGeneration #RevenueGrowth #MarketingAutomation #CustomerEngagement #SalesOptimisation #SaaSSolutions #TechLeaders #SaaSSales

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What are you doing on the 17th of July? B2B Marketing is hosting an informative webinar which will teach you about the wider value and vital contribution of ABM in B2B Go-To-Market (GTM) strategy and execution. Through the use of debate, it explores how Sales & Marketing work in partnership. Take a look: https://bit.ly/4aHeYm1 #B2BMarketing #Marketing #ABMStrategy

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The way the 80/20 rule applies to your portfolio of accounts should inform where you invest your time and resources to drive long-term growth. That includes marketing resources. Our recent ABM benchmarking data reveals the most popular types of ABM used for each tier of accounts within the 80/20 hierarchy, demonstrating the blended ABM strategies that are in practice today. Find out what it could mean for your return on marketing investment here: https://bit.ly/4dxWCG2 #abm #b2bgrowth #b2bmarketing #accountbasedgrowth

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🔍 HubSpot Masterclass Highlight: Unlock the Potential of HubSpot’s Prospecting Workspace! Here's a snippet from one of our recent live Masterclasses, where Emma and Andy shared actionable insights on maximising HubSpot's Prospecting Workspace to drive business growth. Whether you're looking to enhance your sales strategies or streamline your prospecting efforts, this session is packed with valuable tips for you and your team. 👉 Watch the full webinar here: https://lnkd.in/eABgCSNy #HubSpot #SalesGrowth #JDRGroup #Prospecting #B2BMarketing

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Are you thinking to move beyond ABM in B2B Marketing? You're not alone... In recent years, Account-Based Marketing (ABM) has become a cornerstone for B2B marketers. The strategy is clear: identify key accounts, personalise outreach, and align sales and marketing efforts to close big deals. ABM delivers results - no doubt about that. But as the marketing landscape continues to evolve, the question we must ask ourselves is: Are we becoming too reliant on ABM? While ABM has been a game-changer, sticking solely to this strategy can limit growth and miss opportunities. In an increasingly complex B2B environment, marketers need to be flexible, agile, and ready to adapt to a range of approaches. Here are the biggest challenges we might face when we decide to limit to ABM programs in our B2B marketing strategy: 🚄 Buyer journeys are not linear ⚖ Lack of Scalability 💻 Isolated content strategy 🏷 Exhausting brand engagement 💹 Markets changing rapidly #b2bmarketing #ABMstrategy #demandgeneration

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Wondering if AI-generated content is right for your SEO strategy? 💭 Our guide breaks down the benefits and drawbacks, helping you make informed decisions for your online presence. Dive in now! 👉 https://lnkd.in/e9x3ZEur #AI #SEO #ContentStrategy

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Want to make HubSpot work harder for you? 🤔 We got you! With different teams searching for different information every day, it’s crucial to customise the platform for their specific needs. In next week’s demo webinar, we'll guide you through personalising the CRM layout to highlight the most critical information, streamline processes, and improve productivity. ✅ Join us to unlock HubSpot’s full potential: https://hubs.la/Q02FN5Rs0 #UserAdoption #CustomCRM #HubSpotHacks #HubSpot

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Toxic ABM Belief #5: Any Agency Can Do It Not all agencies have the skills to deliver ABM programmes, end to end. Beware of those who don't hold themselves accountable to commercial outcomes. Anyone can catch a small fish, but it takes skill to land a big one. 🎣 Choose your ABM partner wisely. Thanks for joining us for our Toxic ABM Beliefs series! We hope you've learned to spot the red flags and demand more from your agency. #ABM #SalesAndMarketingAlignment #B2B Helen Brown

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