Anthony Mellor

How a structured system & effort pays off. Just landed a big lead in the fashion jewellery sector. Over the past couple of months, I've been posting regularly on LinkedIn. In that time, I've reached 22,716 views But let's be real. Just views on their own won't bring in leads. Here’s how you can turn those views into a £30k+ project: Phase 1: Create Awareness → For people to buy from you, they need to know who you are. → Consistent posting on LinkedIn got me 22,716 views in 2 months. → I did this by sharing stories, experiences and offering value. Phase 2: Build Interest → Once I have attention, I need to build interest. → I do this using 'lead magnets' & personalised DMs → You can offer a free guide, special deal, etc. Phase 3: Engage and Convert → With interest piqued, it's time to properly engage. → Build trust by actually having a conversation. → Focus on them, not just making a sale. Phase 4: Close it → Nurture the relationship → Be authentic → Show them you can deliver on what you say Views are just the start. With sound marketing system, they can lead to real opportunities. Money in the bank. What you do with them is the key though.

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🚨ADVICE NEEDED🚨 Amazon hijackers are beating us for once.... For the last 6 months we have had a brand that has been plagued by Chinese hijackers on their listings We have been successful in taking them down 99% of the time, but they always come back within a day with a new account We have: ☑️ Reported them to Seller Support ☑️ Gotten them suspended from selling ☑️ Purchased their products(I have so many fakes sitting next to my desk) ☑️ Updated the listing with information for customers ☑️ Requested to be a gated brand(I know, long shot here) ☑️ Worked w/ Brand Registry ☑️ Requested that all new seller invoices must be approved by the brand ☑️ Set Cease & Desists to Companies and Amazon All of this has still resulted in a new seller on the account daily It has gotten to the point where I am receiving the fake product shipped directly from FBA! How Amazon can sit idly by while people use their Fulfillment by Amazon service to send fake goods that could cause harm to consumers is beyond me The fake products are getting more and more elaborate and look closer to the real thing every day If anyone else has dealt with this or has a solution in 2024 for getting a brand gated(SUPER long stretch) let me know, would to connect. #amazonhijackers #amazon #ecommerce

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TikTok shop is a licence to print money for any small business. Follow these simple steps we used for a new fashion brand to 🚀🚀🚀 revenue from £0 to £100K in just 45 days... When you get to £100K, contact us to help with the next stages of growing your revenue 📈 Note: Product cost needs to be a maximum of 40% of your RRP for you to be able to scale profitably. 1. TikTok Live: Lives are sh*t and 9 times out of 10 you will lose money from them, but TikTok will reward your account for consistent Live streaming, making them key. 2. Create content on mass: Everyone will tell you that you need to get lots of creators promoting your product….obviously. BUT don’t produce content for the sake of producing content - your content needs to be at scale and high quality. 3. Content always wins: The key is to work with creators who create great content but also look like the brand's target consumer. Is it authentic? Make it authentic. One of the best pieces of content we received was a creator washing up in a dress because buyers believed she wore it in daily life and genuinely bought it. 4. Start commissions low and incentivise: Encourage the best creators to create more and drive revenue through incentives linked to revenue targets. Don’t pay 10% for 5 sales, pay 5% for 5 sales but 20% for 25 sales. 5. Work with creators on mass: Gift creators 10%-15% of your target revenue, with pre-agreed commissions and incentives. 6. Double-check packaging quality: It’s crazy how many companies send out products in a plain bag stuffed like a rugby ball. Not a good look or impression... 7. Triple-check packaging quality for the product: We have noticed a clear correlation between the standard of packaging and post rates from affiliates. 8. Send product out fast: We have noticed a clear correlation between delivery times and post rates from affiliates. They're 57% more likely to post 3+ times if they receive them the next day. 9. Organise experiences for top performers: Basically, build strong relationships with the affiliates making you money. 10. Ads: Run ads. 🚀🚀🚀 #TikTokShop #TikTokAds #TikTokAgency #TikTokMarketing 'We Know Social' 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and scaling through paid social adverts. Currently have availability in Q4 2024 for brands looking to win on TikTok 🥊

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Are you primed for Prime bargain shopping? Tech Giant? Come in!!! Retailer!!!!! Wake up…..and watch out for the cheap brand knock-offs that have no accountability. Selling below margin…even to huge volume….just digs a deeper hole…..sorry DIGIBBABALISTS!! Read on from Robinhood: “Amazon braces for a Prime Day showdown as rivals ramp up summer sales events Breakin’ out the wish list… for Amazon’s 10th Prime Day next week. The Prime membership, launched in 2005, has been a key growth driver for the $2T company, luring subscribers with perks like its members-only two-day sales event (in 2021, Bezos’ baby said it had ~200M global Prime subs). Amazon said it had its largest sales day on record during last year’s Prime Day (analysts estimated shoppers splurged nearly $13B). Now Amazon’s hoping to run it back: A-lists: It teamed up with Megan Thee Stallion to showcase the rapper’s “must have” picks and drop a music video called “It’s Prime Day”. Amazon also got actor Millie Bobby Brown and influencers like Alix Earle to promo deals ahead of the event. The Prime effect… 65% of Americans said they planned to do more bargain hunting this year as sticky inflation strains wallets. Rival retailers have been taking a page from Amazon’s playbook by ramping up their own July sales. Walmart recently announced its first “Walmart Deals,” and it’s billing the five-day sale next week as its largest savings event ever. Target debuted “Circle Week” in April with discounts for loyalty members, and will have another this month. And Best Buy’s bringing back “Black Friday in July.” Perk’d up: Retailers have also taken on Amazon by rolling out paid memberships that are cheaper than Prime (like Target Circle 360 and Walmart Plus), with offers like unlimited same-day delivery and early deal access. Not just summer: Target, Walmart, Walgreens, and others have announced price cuts across thousands of items as consumers cool on discretionary buys. US consumer spending barely rose in May, after a drop in April. THE TAKEAWAY The bargain bin is the new battleground… Spending has been resilient, but Americans are increasingly hunting for deals. Chinese ecomm titans Shein and Temu are rapidly gaining US market share with ultra-affordable offerings. Amazon’s trying to protect its empire: it said last week that it planned to launch a new discount section (think: sub $20 price tag) to sell unbranded goods from China.”

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Grace Beverley is on fire 🔥 Not literally, no one panic. In the last 12 months alone, this iconic (27 YO) woman has: 💰 Secured £5m in a funding round for global expansion of sustainable clothing brand TALA 🇺🇸 Commenced said USA takeover, including an iconic Times Square billboard 📣 Helped overturn legislation on angel investing in the UK, which would have had huge negative consequences on the gender wealth gap. 📈 Spoke on Bloomberg discussing the government's approach to entrepreneurship, female funding and what needs to be done 🤳 Launched an AI-driven creator talent agency Retrograde with two co-founders, securing £2m funding. 👩‍💼 Continued to push boundaries with Tala lines, expanding from gym wear into beach and everyday tailoring (I have my eye on her new blazers, she even designed it with sleeve buttons - the attention to detail is simply 👌) 🎙️ Her podcast Working Hard Hardly Working has l.e.v.e.l.l.e.d. u.p. - Highly recommend for morning stomp. 🛍️ Launched Tala in Selfridges London & Mcr 📊 Launched The Business Method, a digital blueprint for launching a business. While continuing to grow her personal brand across channels sharing the honest realities of running her (ever-growing) number of businesses. The power of a personal brand at its finest 🙇‍♀️🙇‍♀️🙇‍♀️ (Is anyone else here from the Gracefituk days?!) P.S. Funding for female founders remains a huge challenge ❌ "Only 2% of VC funding went to women-founded businesses - That means 98% of VC funding (billions and billions) went to male-owned businesses A stat that has a huge knock-on effect on products and services made for women, the gender hierarchy gap and women’s wealth overall" GB

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We don't JUST do influencer marketing ... we also blow the doors off with TikTok Ads 🚀 This client came to us crying. Their ROI was sub 3x, and they were on the verge of giving it all up. Instead, they got in touch with us. All we did was use our bespoke software, SocialSnoop, to optimise their content by indicating creators and trending concepts they could test. We then scaled their whole ad strategy - more creative, more testing, more ad formats - and BOOM. Here’s some recent results for this client who now runs a combination of TikTok and Meta ads with us 💪🏼📷 Some of the highlights are:  🏆 £6.24 CPM 🏆 512M impressions While everyone at Social Hit knows and embraces the insane value of TikTok creators and influencer marketing, it doesn’t mean we’re not all Ad pros too… The whole team is trained and well versed in TikTok ads which we can run alongside Meta and Pinterest ads for a powerful multi-channel marketing mix, harnessing benefits and mitigating any risks from each platform. #tiktokmarketing #tiktokads #tiktokagency 'We Know Social' 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and then scaling through paid social adverts. Currently have availability in Q4 2024 for brands looking to win on TikTok 🥊

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High performing TikTok content = NATIVE CONTENT 📈 And the same goes for your Calls To Action. We analysed the top performing organic posts across all our clients + influencer campaigns and they ALL had one thing in common… No CTA. Does this shock you? Because it didn’t shock me at all, but every other agency owner/TikTok employee I told was gobsmacked. I’ve said it before and I’ll say it again, people HATE being told what to do. It’s like being told to do the dishes when you’re just about to do them anyway (a personal loathe). As you add a CTA it automatically becomes about selling a product rather than someone authentically sharing content…. I’ll say it again: As soon as you add a CTA, it becomes about selling a product rather than someone authentically sharing content. And TikTok is ALL about authenticity, as we know. When you’re used to building highly coveted, exclusive and trendy brands on TikTok, you get to know the damaging effect that poor brand positioning can have. The use of CTA’s instantly aligns a brand with creators, content and other brands that would send our clients into a coma if they became associated with them. Taylor Swift wearing a dress is cool. Taylor Swift wearing a dress with a ‘buy now’ button is not. Do you think that the overt CTA still has a place in modern social media marketing? Let me know your thoughts in the comments. #tiktokmarketing #tiktokads #tiktokagency P.S. We know social 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and then scaling through paid social adverts. Currently have availability in Q3 2024 for brands looking to win on TikTok 🥊 

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We made $235,000 in a single day for this brand They usually average $20k/day... Here's how you can do the same: What is a product drop? This is a limited-quantity product launch Clothing brands like Supreme and Corteiz do this well, but it doesn't only work for clothing brands Here is how you can build hype for product drops to achieve $100k+ days with ANY brand 👇 1. Ask your audience what they want Send email polls to your audience asking what types of products they want to see from you Send polls regarding product type, colors and other variations Then make a limited quantity of that product 2. Set a date Next set a date for the product drop and inform your social media followers Let them know what product is being released and build hype and intrigue Talk about how it's for a limited time / limited quantity 3. Collecting Emails You can do one of 2 things: - Post the product on your site but have an Email signup to notify people when it's released or - Create a whole separate landing page for the product drop + collect emails Give Email signups early access to the drop We've collected 10,000s of Emails in the lead up to a single product drop before It's a great way to get more people on your list Instead of people signing up to your list to get a 10% discount They're signing up to buy your product full price, and they're EXCITED to do so 4. Building hype There are a few unique ways to do this: - Collaborate with influencers to promote it - Collaborate with other brands (release a joint product) Or you can build hype by just using the 'limited quantity' product angle and utilizing scarcity Keep it simple when building hype with emails Send Emails that build hype and include a countdown timer to the drop on each one Promote scarcity in your Emails and show cool images of the products while also keeping it a bit mysterious Here is what your Email + SMS timetable should look like: When to send emails: - 5 days before - 72 hours before - 48 hours before - 24 hours before - 1 hour before - On the drop When to send SMS: - 3 hours left - On the drop 6. The early access drop Everyone on your Email + SMS lists should get early access to the drop This is to incentivize them to join your list even more (+ now you still have them for the future) Release the drop to your list an hour early than everyone else 7. Post-drop After you sell out, DO NOT keep selling that product Your customers will realize they've been lied to about the 'limited quantity' and won't trust you again Just do it again with a different product 1-2 months after and continue the cycle Post on social media + send an email to your list thanking and congratulating the people who bought the product The people who missed out on the drop will feel even more FOMO because of this, and they'll buy from the next one That's it This is the strategy that lets us do 5, 6 and 7 figure days with our ecom partners

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I spotted our SKINNY products in Marks and Spencer recently in a prime store location. It really did stand out from the crowd…. But there is a but….. I've been diving deep into the world of brand activation lately, and it's been an eye opener. While price, promotion, and place are critical elements, I'm learning that the real game-changer is EDUCATION. Educating our consumers isn't just about telling them what our product is, but showing them why it matters and how it can make a difference in their lives. When we prioritise education, we build trust, foster loyalty, and create advocates for our brand. In today's competitive market, it’s really important to educate, consumers are constantly blinded by promotions and promises. Consumers are confused. How important is consumer education to you when making purchasing decisions? Happy Drinks Group are looking to grow the team focusing on our portfolio of brands. Please give me a shout if you are looking for a marketing role and think you could help us change the soft drinks world. #BrandActivation #MarketingStrategy #ConsumerEducation #CustomerExperience #BrandLoyalty #jobs

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Super productive week. Arranging TV ads, filming social ads, designing brochures and books — shooting website product images and launching 3 websites. All while publishing content for our clients every day on LinkedIn, facebook, YouTube, instagram, TikTok and running email campaigns and squeezing in meetings too. It’s been a rollercoaster and if you blink you’ll miss it, can’t believe it’s almost Friday. What content do you value most for your marketing as a business?

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🥊 Jake Paul's Content & Commerce Boxing Strategy Over the last few years, Jake Paul has transitioned from YouTuber to professional boxer. At this point, he's fought enough serious athletes (like Tommy Fury, Anderson Silva, Tyron Woodley) to be considered a legitimate boxer. And now his biggest fight will be against Mike Tyson on November 15th. Putting aside Jake's boxing qualifications, he's been incredibly savvy from a commercial and promotional perspective. The boxing match will be streamed live on Netflix, which is still a new feature for the platform. The Tom Brady Roast was streamed live on Netflix in May. There are going to NFL games streamed live on Netflix during Christmas and Netflix also plans to stream WWE live events. Netflix is the biggest streaming platform in the world and the Paul vs. Tyson fight will be live globally to hundreds of millions of viewers. A week before the match, Netflix released a docuseries called "Countdown: Paul vs. Tyson," which essentially primes people to watch the fight, driving up viewership and making more money for both Paul and Tyson. Additionally, Jake Paul and Mike Tyson are working with Fanatics Collectibles to release limited edition trading cards and memorabilia. This is yet another revenue stream for the fighters and a reminder that you can always sell products adjacent to sports events. I give Jake Paul much more credit for this rather than Mike Tyson. At each of Jake's previous boxing matches, he's essentially created his own content & memes to promote each match (usually on social media) that has ended up driving up the audience and benefitting both him and his opponent. Jake Paul even produced and released his own collectibles in previous matches. Jake Paul is a modern athlete and media mogul because he realizes that it's not just about the fight itself, but the content and storytelling you create around the fight and the types of products and collectibles you sell alongside the fight. #boxing #netflix #miketyson #jakepaul #sports #media #entertainment

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Is your brand addicted to the discounting drug? 💊 A few weeks back I was listening to Chloë's pod, The eCommerce MasterPlan, which featured Matthew Henton of Moss who talked about the brand’s pivot from an over reliance on discounting to a focus on premium quality as the primary value exchange between the brand and its customer. It got me thinking about the number of DTC brands I'd encountered over the past 12 months, who’s year-round addiction to the discount drug was creating a barrier for brand building and profitable growth. Firstly, how can discounting be an effective tactic when used sparingly: → Discounting allows brands to compete more effectively in key sale moments like BFCM, and acquire new customers at a more cost effective rate → It can also help you shift excess inventory and improve cash flow When discounting underpins the way in which brands trade all year round, is can create some challenges. Fundamentally, year-round discounting causes your business to focus on the wrong things: Trading becomes more about when the next sale period, is the discount/promotion as strong as the last and do we have enough inventory - instead of focusing on delivering a quality product, brand building and brilliant digital and customer experiences. But there are many, many more reasons. An over reliance on year round discounting: → is margin destructive → creates peaks and troughs revenue and profit  → trains customers to only spend when there’s a sale running → it doesn’t always attract the best quality customers → reduces the perceived value of your product → makes it very difficult to position yourself as premium or luxury In tomorrow's video, we'll take a look at a few solutions for moving a brand away from an over-reliance on year-round discounting.

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Final Prep for my talk tomorrow for The Agency Collective | B Corp Certified New Business Clinic LIVE 3 things we’re going to cover: 1. How to become a Master at Lead Nurturing 2. How to genuinely embody your industry’s Authority 3. How to run profitable new launches every single month These 3 strategies together form The Thought Leader Funnel - and it’s the process we leverage for our clients, which has led to: → John signing his biggest ever retainer at $20k/month → Henrik breaking the ‘losing pitch cycle’ and selling intro workshops for £20k+ → Phil winning $150k worth of business in month 1 of launching And plenty of other clients booking meetings with the likes of: Unilever, SAP, Pizza Express, Roche, Electrolux and many more… If you want to join us, I’ve got 25% off tickets… Use the code: NBLODL25 Book on the link below: https://lnkd.in/eHC7G5pW And see you there 👊

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Earn Passive Income Through TikTok Shop TikTok Shop has changed how businesses use people; this is a direct line to founders and millions of consumers. This isn’t about chasing every fleeting current trend. The focus should be on a strategic direction that has to be aligned with the brand objectives. From product selection to utilising creators' abilities, building a TikTok Shop business will be the foundation for growing exponentially. Here is a step-by-step guide that will help to get you started: 🎯 Choose the Right Product: Items in the creative and youth space relevant to TikTok. 🔗 Set-Up Your Shop: Create a TikTok Shop account and comply with the rules of the platform. 🤝 Collaborate with Creators: Partner with creators to spread the word about your products without speaking over the microphone. Use Data to Smartly-Made Inventory Management: Predicting the availability and then stocking up. Launch Campaigns: Host exciting, trendy, and stylish campaigns to excite traffic and conversions. #TikTokShop #TikTok #Branding #PersonalBranding #BrandBuilding #Brand #Business #startup #founder #businessowners #strong #longtermsuccess #success #trending #ecommercetips #growth #trends #BrandingTips #Tips #GraphicDesign #Ecommerce #AmazonFBA

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In 5 years, the best retail won’t be on the high street. It won’t be online either. The best retail could be within train stations if a certain type of mindset is adopted. I recently met 3 friends for a beer. One coming from Surrey, one from Hackney and one from Clapham. We needed an easy accessible location for us all. Introducing Brewdog situated in a train station. And this convenience confirmed something I’ve known for a while. Train Stations have HUGE untapped potential. At a train station you have at least 9 types of customer: - Tourists - Business Travelers - Transit Passengers - Everyday Commuters - International Travelers - Long-Distance Travelers - Retail & Food Court Shoppers - Passengers Awaiting Connections - Service Personnel (e.g., station staff) We underestimate the potential of major transport hubs. These locations are central and incredibly well-connected. Historically, the focus has always been on travel. For major stations, travel is still the priority. What if travel became a secondary experience though? We meet at stations because we're going somewhere. But what if the station itself was the destination?

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Glow Sports Zone is BOOMING for Christmas 🤶⛳️… And… UGC content is the top driver for bookings 😳. 🛑 Not Influencer Content. 🛑 Not Paid Ads. 🛑 Not Local Press. UGC content, organic view time and authentic content has been THE primary driver for sales in 2024. I was nervous buying my first Brick and mortar business in the UK 🇬🇧. But I then realised very quickly… Whether you are selling a product/service online or in person, social content is the number 1 driver for sales 🙌. #content #creatoreconomy #influencer #ugc #influencermarketing #influencers

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In 2017, a London teenager flipped a pair of Off-White Jordans This gave him the money to start his clothing brand Corteiz, which is now worth millions of dollars This is the story of Clint: --- Most ecommerce brands let their customers shop freely on their store But Corteiz do the opposite Their Instagram is private and their website it closed 99% of the time --- When Clint DOES open his website they’re selling limited edition products - they only make a certain quantity of them This gets his audience super excited as they know that if they don’t buy now they might never get to again --- His website is like an exclusive nightclub Everyone wants to get in, but not many will be able to But this makes people want to get in even more just to experience it and to feel important --- This brand and sense of community has attracted big names too - Virgil Abloh, Stormzy, Phil Foden and more are all fans of the brand They don't wear the brand because they're paid to, they wear it because they're authentic fans --- And what’s the result of this? Thousands of fans fight over every drop like it's the last piece of clothing on earth. The store sells out within a matter of minutes. No ads. No paid promotions. Just pure hype. --- Here's what most brands get wrong: They try to copy the scarcity They try to copy the product drops But they miss the most important ingredient: The culture. --- Here’s a free guide I made on product drops and how you can use them in your brand: https://lnkd.in/gQn8vmvi

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I recently came across Unseen Footwear - A contemporary sneaker culture brand founded by David Cullen I immediately fell in love with their products and subscribed to their newsletter... That's when I noticed that their current email marketing strategy has some huge areas for improvement. So, I had my team revamp their Welcome Email and optimize it to drive more sales & more conversions.🙌🏻 Here's what we've changed: 1. Eye-Catching Header We made the header more visually appealing & made the welcome offer clear so subscribers could get their discount right away.✅ 2. Friendly brand Intro We don't want to bombard users with tons of text that they'll obviously ignore. Instead, We added a short and friendly note showing our appreciation to our subscribers. 3. Improved Structure/Layout Implemented a layout that aligns more closely with the brand's aesthetic and values, ensuring a cohesive and immersive experience for the subscriber. Customers usually skim through the entire email. So, it's important to make sure we follow a simple yet effective structure for better conversions. 4. Showing Categories We added categories in the email, making it easier to explore the different options and varieties the brand offers. This helps subscribers to find exactly what they’re looking for. 5. Showing Reviews This is all about building instant trust and credibility among customers. So, we put down the best reviews in the email which will help subscribers to make better decision. ---------------------------------------------------- So this is the Email Design for Unseen Footwear Let us know about the feedback David Cullen _____________________________________________ If you are an eCom brand owner and this excites you, then let's connect over a call and I shall show you how you can increase your revenue by 30%-40% with email marketing in less than 90 days.🔥✅ Let's Connect.🙌🏻

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DID YOU KNOW... At Arobase Creative we build bespoke eCommerce Websites with Shopify - the leading ecom platform. When we say bespoke, we don't mean adding your logo to a 'theme' and changing the colours. We create custom themes, designed from the ground up and with every element placed with intention. Building bespoke has always been paramount to our website design offering - not being limited by what a template can do, ensuring everything is done to meet the clients needs, and always built with brand at its core. This extends to how we build online stores. With a custom Shopify store we can... - Optimise for speed. Don't lose customers to loading times - Create multiple product/collection templates to meet different needs - Keep you in control with a considered CMS that makes edits easy - Remove the frustration of templates that aren't fit for purpose. Interested in setting up a Shopify store or migrating platforms? Get in touch

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