Anita Small

It's that time of year when we release our annual Almanac covering our reflections of key events, trends and surprises of 2024 and what we can expect next. Whatever you are interested in, there will be an article for you. Alice Kenny, Angelina Matta and Charlotte Martin from Instant Impact spend much of our time talking about GenZ (those born between 1996 - 2012). They are the new generation joining Generation Ipsos : our flagship development programme. GenZ were born digital with access to the internet & social networks; something millennials like myself never experienced. We have to consider how we tailor our recruitment process and L&D to reflect this. #GenZ #AI #ESG #generationipsos

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In the face of legislative pressures and evolving consumer preferences, innovation has become essential in the UK FMCG sector. Kantar’s Worldpanel data found that in 2023, new product development (NPD) contributed to over 11% of sales and drove 43% of growth for leading brands. Despite a challenging market, sectors such as beverages and pet food are at the forefront of innovation, attracting high spenders and boosting consumer satisfaction and retailer performance. Jackson Woods dives into how top brands are navigating this landscape. Read the full article to learn more: https://lnkd.in/eJKbffHU #FMCG #Innovation #MarketGrowth #ConsumerGoods #StrategicPlanning

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🔍Strain at work is a hot topic these days. Part of our Ipsos Global Trends Series: - 46% of employees worldwide feel that they are under constant strain at work. - Leaders as well as younger employees are under more pressure than most. - Those who feel life is too complex experience greater strain at work ("concerned about the impact of IA in my job" shows the strongest correlation with the strain). There are already multiple factors within the workplace that influence employee strain. When tackling strain in the workplace, employers need to take into account stressors in the wider world. Being considerate of the context people bring to work, while also taking action on workplace stressors, can help to manage and reduce strain. 🫂Building healthier environments, more cohesive teams and stronger human connections could be a good starting point. Below you can find a link to our complete study.

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In my experience both in field marketing and indeed Market Research, providing brands with unrestrictive choices about which agency to use, what data provider to buy from, drives innovation, quality and competitive pricing which usually benefits all parties. An interesting read for those in the FM arena.

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The #SignsOfSuccess report explores the UK's relationship with wealth and quality and reveals a nuanced perspective on displays of affluence. While just 10% admit to liking to flaunt their wealth, 48% prioritise spending extra on higher quality products, reflecting a trend towards "quiet luxury." Dive into the sociological implications and cultural shifts shaping our perceptions of affluence and quality: https://lnkd.in/eqbtXaXp #Marketresearch

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The focus on health-conscious consumers is nothing new, but how are consumers’ wellbeing needs evolving in recent years and how are brands keeping pace with these changes? Join us as we unveil our 2024 MONITOR Consumer Trends for Asia where Kantar experts will share the latest trends meeting consumers’ emerging needs in Wellbeing, Protection, Flow, Connections and Identity. Reserve your spot now: https://lnkd.in/eQMMdmaK #APAC #ConsumerTrends Mary Lau Natalie Koh Ruth Leong Amanjit Singh Mishuelle Wee

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What a great write up and some top tips from the insight leaders at the Customer Saliency Summit. I love Stuart's approach to creating demand for research and emphasising scarcity and Lucy Davison's approach to using delight to drive home impact, take a look #insight #businessimpact #customer

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Great synthesis of foundational principles that help plan strategy for Brand Growth.

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In the face of legislative pressures and evolving consumer preferences, innovation has become essential in the UK FMCG sector. Kantar’s Worldpanel data found that in 2023, new product development (NPD) contributed to over 11% of sales and drove 43% of growth for leading brands. Despite a challenging market, sectors such as beverages and pet food are at the forefront of innovation, attracting high spenders and boosting consumer satisfaction and retailer performance. Jackson Woods dives into how top brands are navigating this landscape. Read the full article to learn more: https://lnkd.in/eWsx7Rhq #FMCG #Innovation #MarketGrowth #ConsumerGoods #StrategicPlanning

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Ipsos is an extremely interesting and varied Market Research business who I really enjoy working for! If you are looking for a new role then please do not hesitate to view our vacancies and apply https://lnkd.in/gBsJCjWp Our July update! Generative AI is continuing its rise to prominence, shifting the way businesses innovate and develop, as well as reshaping how we create and play. Our latest Ipsos Views paper, 'The New Era of Innovation,' examines how Gen AI is disrupting Stage Gates, while our new Global Advisor survey on AI delves into people's attitudes towards the evolving technology.With a new release for World Refugee Day, in collaboration with UNHCR, the UN Refugee Agency, and the next installment of attitudes to crime and law enforcement, there’s plenty to get stuck into in this month’s edition of Ipsos Update. Click here to find out more: https://lnkd.in/eXpmJkHZ #GenerativeAI #Innovation #GlobalAdvisor #UNHCR #WorldRefugeeDay #Crime #LawEnforcement

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Are you a marketer looking to understand how behavioural science can open up new opportunities for your brand? Then look no further than this Future Proof Podcast episode.   Dr Nicki Morley, Head of Innovation and Behavioural Science Expertise at Kantar, and Richard Shotton, author of The Choice Factory and the Illusion of Choice, discuss the challenges of behavioural science in the industry, how it can drive sustainability agendas and, of course, their favourite behavioural science interventions 🧠🧪👇 https://lnkd.in/e-jfd2j5

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CX practitioners who are challenged to demonstrate how CX contributes to brand value... this one is for you. If you haven't already registered for tomorrow's webinar, there is still time! #ValueOfCX #CustomerExperience #KantarCX #MDX

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Why should brands and brand marketers care about customer experience? And why should the brand and marketing team collaborate closely with the CX team? Simply, because you’ll almost certainly be more successful if you do so. Read all about it in my latest blog on the Blueprint for Brand Growth.

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Kantar BrandZ reveals that brands with high cultural relevance grow faster. This is because emotion plays a critical role in decision making, and powerful brands with a high consumer predisposition tap deep into the heart of the drivers of consumer choice. Read more in Yasmin Kathoria and Lerato Kgatla’s article in Bizcommunity.com about how to build iconic meaningful brands that are connected to culture, and the brands that are getting it right. https://lnkd.in/eSPdRb73 #BII #BrandInclusionIndex #Culture

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In the face of legislative pressures and evolving consumer preferences, innovation has become essential in the UK FMCG sector. Kantar’s Worldpanel data found that in 2023, new product development (NPD) contributed to over 11% of sales and drove 43% of growth for leading brands. Despite a challenging market, sectors such as beverages and pet food are at the forefront of innovation, attracting high spenders and boosting consumer satisfaction and retailer performance. Jackson Woods dives into how top brands are navigating this landscape. Read the full article to learn more: https://lnkd.in/eQDuxsdi #FMCG #Innovation #MarketGrowth #ConsumerGoods #StrategicPlanning

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In the face of legislative pressures and evolving consumer preferences, innovation has become essential in the UK FMCG sector. Kantar’s Worldpanel data found that in 2023, new product development (NPD) contributed to over 11% of sales and drove 43% of growth for leading brands. Despite a challenging market, sectors such as beverages and pet food are at the forefront of innovation, attracting high spenders and boosting consumer satisfaction and retailer performance. Jackson Woods dives into how top brands are navigating this landscape. Read the full article to learn more: https://lnkd.in/ew97JRQC #FMCG #Innovation #MarketGrowth #ConsumerGoods #StrategicPlanning

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