Anisha Sharma

🚨 Marketing Salary Trends: Who’s Leading and Who’s Lagging? Every few months, I like to take the pulse of the marketing sector to stay ahead of emerging trends. My latest research? Eye-opening. Here are the BEST paid sectors for marketers in the UK: 🚗 Automotive: £67,846 (mean salary) 📱 Consumer Electronics: £67,753 💊 Health & Pharma: £67,636 And the lowest? 🎓 Education: £50,709 ✈️ Travel & Leisure: £53,490 ⚽ Sports: £53,490 As for the fastest growing sectors for marketing? 🍽️ Hospitality & Retail 💻 Information & Communications Any surprises ? Interested to hear your thoughts. Add you 2 penny’s worth in the comments 👇 #MarketingTrends #MarketingCareers #MarketingSalaries 

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Pick a fight with a category entry point and win, using Out of Home! 🥊 Great marketing builds mental availability, but what exactly is mental availability? How much do you have and how do you get more of it? All of these questions and more will be answered with an exciting new insight from Clear Channel UK's Research & Insight Director, Lindsay Rapacchi, called ‘Wanna take this outside?’ Find out why mental availability is worth fighting for, how brands can measure and track it, and how to identify your brand's category entry points and, importantly, win the fight! 🥇 For brands, sadly choosing whether you fight for them or not isn’t an option, you’re already in the ring. 🤷 Find out how to box clever and win with #OOH with our brand-new video series, live now! 👇 https://okt.to/Hw0tvb #PlatformForBrands #CEP

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💡 Reminder to add UK-Centric content to your 2025 digital marketing schedule 💡 Elevate your brand by tailoring content that specifically captivates the UK consumer. 📌 *Enhance Brand Perception* Create a strong and memorable brand identity that resonates with UK consumers. 77% of UK consumers are more likely to be loyal to a brand that understands their needs and day to day life. *Boost Engagement* Produce compelling ~and UK relevant~ content that captures attention, familiarises and drives action. *Drive Sales* Increase conversions by understanding and addressing the specific needs of UK customers. Personalised content can increase conversions by up to 50% (ergo, more sales 💷). Don't lose out in the visualisation stages #contentmarketing #digitalmarketing #branding #creativeagency #ukbusiness

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Pick a fight with a category entry point and win, using Out of Home! 🥊 Great marketing builds mental availability, but what exactly is mental availability? How much do you have and how do you get more of it? All of these questions and more will be answered with an exciting new insight from Clear Channel UK's Research & Insight Director, Lindsay Rapacchi, called ‘Wanna take this outside?’ Find out why mental availability is worth fighting for, how brands can measure and track it, and how to identify your brand's category entry points and, importantly, win the fight! 🥇 For brands, sadly choosing whether you fight for them or not isn’t an option, you’re already in the ring. 🤷 Find out how to box clever and win with #OOH with our brand-new video series, live now! 👇 https://okt.to/oFfVnt #PlatformForBrands #CEP

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Pick a fight with a category entry point and win, using Out of Home! 🥊 Great marketing builds mental availability, but what exactly is mental availability? How much do you have and how do you get more of it? All of these questions and more will be answered with an exciting new insight from Clear Channel UK's Research & Insight Director, Lindsay Rapacchi, called ‘Wanna take this outside?’ Find out why mental availability is worth fighting for, how brands can measure and track it, and how to identify your brand's category entry points and, importantly, win the fight! 🥇 For brands, sadly choosing whether you fight for them or not isn’t an option, you’re already in the ring. 🤷 Find out how to box clever and win with #OOH with our brand-new video series, live now! 👇 https://okt.to/3YMbcx #PlatformForBrands #CEP

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Mastering Email Marketing: Tips for Engaging UK Campaigns That Convert Email marketing remains one of the most effective tools for reaching and resonating with your audience, but creating campaigns that truly engage can be challenging. That's why we've put together a comprehensive guide on how to build high-converting email campaigns tailored to the UK market. In our latest blog post, we explore: Understanding Your Audience: The key to any successful campaign is knowing who you're talking to. Learn how to segment your mailing lists effectively for precise targeting and higher open rates. Crafting Compelling Content: We share practical strategies for writing engaging subject lines, creating value-driven body copy, and incorporating CTAs that inspire action. Design and Deliverability: Visuals matter. Discover how to design responsive emails that look great on any device and optimise your content for deliverability to stay clear of spam filters. A/B Testing and Metrics: Continuous improvement is essential. Find out which metrics to monitor and how A/B testing can help you refine your strategy for better results. Complementary Tactics: We also delve into how telemarketing and direct mail can support your email marketing efforts, ensuring an integrated, multi-channel approach that boosts engagement. These insights are designed to help businesses use their B2B data, mailing lists, and other marketing tools more effectively to reach their audience and drive conversions. 🔗 Want to elevate your email marketing game? https://buff.ly/47SYmrr Explore the strategies that have proven successful and start crafting campaigns that engage and convert. #b2bdata #mailinglists #emailmarketing #telemarketing #directmail #marketing #digitalmarketing

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The future of field marketing is here, and it's all about authentic connections! 🤝 I just came across this insightful collection of quotes from commercial leaders worldwide on the evolving landscape of field marketing. Here are some key takeaways: - In-person events are making a strong comeback for pipeline generation - Focus on genuine person-to-person connections and delivering real value - Balancing automation with maintaining brand authenticity is crucial - Face-to-face meetings remain irreplaceable for strategic discussions - Sales and marketing alignment is more important than ever As we navigate this new era of field marketing, it's clear that human touch and personalization are at the forefront. What's your take on the future of field marketing? Have you seen a shift towards more personalized, in-person strategies in your industry? #FieldMarketing #B2BMarketing #MarketingStrategy #BusinessGrowth #NetworkingEvents #Marketing

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OOH advertising has long been celebrated for its unmatched ability to drive brand awareness—and that holds true today. But with the evolution of OOH—and Programmatic OOH emerging as a powerful option within the broader OOH landscape—there’s now an even greater opportunity. Leveraging granular data from diverse sources, Programmatic OOH empowers brands not only to reach audiences but to drive (and measure!!!) key middle- and lower-funnel metrics like consideration and purchase intent. In some cases, Programmatic OOH is the ideal channel for driving lower-funnel outcomes such as sales, especially when location is critical. By combining an audience-first approach with strategic-location placement, campaigns can achieve maximum efficiency and impact. The final step? Providing clients with holistically planned media strategies that align all programmatic channels, amplifying both efficiency and impact. What role do you see Programmatic OOH playing on your next media plan? #ProgrammaticOOH

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Pick a fight with a category entry point and win, using Out of Home! 🥊 Great marketing builds mental availability, but what exactly is mental availability? How much do you have and how do you get more of it? All of these questions and more will be answered with an exciting new insight from Clear Channel UK's Research & Insight Director, Lindsay Rapacchi, called ‘Wanna take this outside?’ Find out why mental availability is worth fighting for, how brands can measure and track it, and how to identify your brand's category entry points and, importantly, win the fight! 🥇 For brands, sadly choosing whether you fight for them or not isn’t an option, you’re already in the ring. 🤷 Find out how to box clever and win with #OOH with our brand-new video series, live now! 👇 https://okt.to/E6pRtf #PlatformForBrands #CEP

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What a MENA Roadshow last week 👇 Amazing to meet so many clients, partners and prospects all at the same time and show them what smartly is working on, a few of my ideas below which really move the needle when it comes to working with clients. 🙋‍♂️ In Person Onboardings ⭐️ x Channel Predictive Budget Allocation 🥳 Automation on Spark Ads (TikTok) For those who don't know what x Channel Predictive Budget Allocation is, assume it's Meta CBO but we at Smartly can do it cross platform or cross any campaigns, on any metrics. 😉 Can't wait for more features to come to automate every possible part of marketing. I barely sit and create ads anymore, just strategies and that is what makes it fun. Let me know if you want some more detailed posts about automation? #menaroadshow #dubai #smartlymarketing

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Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/dgV8Oj

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If you haven't seen it yet, the Teads UK CTV Pulse Report is here to provide valuable insights into both streaming behaviours and media buyer mindset, while identifying perceived pros and cons and where knowledge gaps currently lie. With CTV adoption set to ascend further and cement it's place as a crucial element of any compelling media mix, it's key that agency and brand stakeholders understand how to effectively adopt best practices and fully utilise the benefits of CTV to navigate their challenges. Not only does our latest report offer practical guidance, but it also outlines how you can access CTV audiences with Teads. Give it a download and drop me a message if you're keen to hear more on how we can work with you to deliver successful omnichannel campaigns.

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📈 Advertising hit an all-time high! 🔝 🤑 Ad spend soared by 9% in Q1 2024, reaching an all-time high of £9.2bn! This growth has been driven by strong online performance and highlights the sector's vital role in economic recovery. 💸 Major events like the men’s Euros and a snap general election, it's predicted that Q2 will see a further increase of 9.2%. ⚽ The UK economy is certainly riding the momentum, lets see how far this wave takes us! 🏄‍♂️ #marketing #advertising #ads #ukeconomy #ecommerce #euros #election #ESKrecruitment

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I really enjoyed writing this article. Have a read and let me know your thoughts! #rewards #partnerships #prizefulfilment

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What you say, how you say it and who you say it to matters!🙌 Clear Channel UK's latest research shows that there is a huge opportunity for brands to put inclusivity at the heart of all communication tactics to better connect with audiences. With Out of Home advertising sites reaching 90% of the UK population, it’s the ideal platform to deliver inclusive broadcast messaging that resonates with audiences. Discover more insights to engage diverse audiences with Out of Home: https://okt.to/Ja4317 #OOH #Diversity #InclusiveAdvertising

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