Andrew Brown-Allan

The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/EqB4e2 #PlatformForGood #Sustainability

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Download this plain speaking brief, written for MDs, Directors and Owners of mid-cap SMEs who don't have a Marketing Director but need marketing to drive growth in new markets or sectors. It'll help you consider the state of your marketing now, where you need to take it, and evaluate anyone you hire to help you. To download, click the full-screen square at the bottom of the preview, then click the download arrow at the top-right of the screen.

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Check out the latest @pdxmindshare mention on @BizJournalTrust: Expert EOY advice: 12 December ‘to-dos’ for every business https://ow.ly/9Q3R50UkoLh #annualplanning #strategicplanning #businessplanning

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DCD Podcast - What does the industry need to become truly sustainable? A new podcast episode with John Booth BSc (Hons) Tech (Open) MBCS CDCAP Carbon3IT Ltd has landed

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Bear with me on this… it’s not exactly about marketing, and nor am I in the target readership for Car Magazine, but this article highlights the extent to which we have all become slaves of data… This is an excellent illustration of the importance of context in interpreting/evaluating data… including marketing data, of course. And there’s my link. ☺️ #data #ev #marketingdata

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Although #demandgeneration is a well-known term amongst #B2Bmarketers, there are a lot of misconceptions about what it really means. In this video, Francesca MacKenzie dives into demand gen to clear up any confusion and offer insights on its crucial role in shaping #B2Bmarketing strategies. Get in the know – download the knowledge, today https://lnkd.in/eZ_4pNEi

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Something special is happening in the communities DC Thomson serves with our local news brands. As Tom Miller David Clegg Craig Walker and their teams deliver on the most ambitious digital news transformation in the #uk business leaders in our community are becoming aware of the importance of the role thriving local news plays in a growing and vibrant region and are taking out digital subscriptions for their staff. When I heard that the team at Timber Engineering UK had done exactly that for their whole team I went to chat to Michael Pratt and Eddie Wighton to learn about what drives them as leaders and to find out about their business that is solving for one of the #uk's most sound bitten growth challenges: housing supply. I was met by a motivated team proud of the projects they are delivering right here in #scotland If you would like to talk to me about following Mike and Eddie and connecting your teams to The Courier or The Press and Journal drop me a message here or connect with Linda Ruxton or Carole Bruce who so many of you in the community will know. Why? Because strong local news in a community: Drives Economic Growth: Local news supports businesses, events, and investment, boosting the local economy. Informs and Empowers: It keeps residents updated on opportunities and developments, enabling progress. Strengthens Community Connections: By bringing people and initiatives together, it fosters collaboration for shared success. #entrepreneur #leadership #news #democracy #scotland Ella Dolphin|Rebecca Miskin|Douglas McCabe|Lee Wilkinson| Alistair Robson| Caryn Gibson| Leisa Millar|Graham Huband| + sending this across the pond to Andrew, Steve Grove and Bob Cohn (go O’s) as I thought it might resonate given the amazing work your teams are doing in your communities.

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Time for TEA? AI for the Finance Function Many finance functions in the public sector are yet to to harness the power of AI. Here, James Noble, managing director of Mazepoint Ltd, points out the benefits of Business Intelligence for those organisations. https://lnkd.in/ejRMGVf7 #ai #artificalintelligence #data #finance #businessintelligence #publicsector #thinkdata

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Check out the latest @pdxmindshare mention on @BizJournalTrust: Expert EOY advice: 12 December ‘to-dos’ for every business https://ow.ly/p3Na50UkoLJ #annualplanning #strategicplanning #businessplanning

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Good client service teams are good at solving client business problems. Here's a bit of insight into how we do that at UP THERE, EVERYWHERE. https://lnkd.in/eQN3Ds_E

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In the first two weeks of September, Harper AI delivered: ➡ 21 qualified prospects ➡ 10 demos booked ➡ 2 new customers won Wondering how we did it? ▶ Identified and sourced data for our Ideal Customer Profile ▶ Verified the data through third-party software ▶ Developed targeted, relevant sales content ▶ Placed the content through a ranking tool ▶ Launched a multi-channel sales campaign ▶ Built a tailored sales sequence ▶ Leveraged AI to drip the campaigns through a high-converting sales funnel ▶ Watched the leads roll in ▶ Closed the deals 🔥 Want to boost your lead generation? Drop me a DM, and let's chat!

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Sometimes you need to be a bit disruptive to shake people and create change. This is an IN2 specialty. To transform behaviours in today’s saturated world, you need to create a conversation. Check out some of our disruptive approaches. #globalmediacongress #positivechange

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🚀 Meet Radial Path at ITW 24! 🚀 The Radial Path team is gearing up for ITW 24! As a leading marketing consultancy specialising in telecoms and digital infrastructure, we're on a mission to revolutionise marketing in the sector. 🤝 Who Are We Looking to Meet? ▪️Marketing and Product Leaders: Feeling the squeeze from all sides? We understand the pressure you're under—juggling a massive list of tasks and priorities, while managing a team. Let us help you streamline and innovate. ▪️Startups & Innovators: From InfraTech to NaaS or advancements in cybersecurity, we’re ready to boost your product and protect your investment. ▪️Founders & Investors: Discuss how strategic marketing can safeguard and scale your ventures. 🌐 Why Connect With Us? Radial Path isn't just a marketing agency; we're your growth partner. Whether you're a large corporation or a dynamic startup aiming for your next big funding round, we specialise in creating bespoke GTM, brand, and digital strategies for the B2B digital infrastructure and tech sectors. 📅 Book a Meeting at ITW 24 Transform your marketing and elevate your products. Don’t miss out on a conversation that could change the game. https://lnkd.in/ewS3W9QM #ITW24 #Telecoms #Telecommunications #DigitalInfrastructure #B2BMarketing #TechStartups #Innovation #GrowthMarketing #RadialPath

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📊 How Many SMEs Are in the UK? Discover the Numbers! 📊 Small and Medium-sized Enterprises (SMEs) are the backbone of the UK economy, driving innovation and growth. Curious about the current landscape of SMEs in the UK? Our latest article breaks down the numbers and provides valuable insights. #SMEs #UKBusiness #SmallBusiness #EconomicGrowth #BusinessInsights https://lnkd.in/eZEWF9eQ

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Are you running a blended #abm strategy? Take a look at this to compare your approach.

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