Nicola Anderson

Some strong advice here - I'd recommend a quick peek for anyone running sales ops.

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🎉 Reflecting on a busy month for us at Staffbase... 👇 🏆 We've been shortlisted for a B2B Marketing Award for Best Omnichannel Programme for our 'This Is Not Your '90s Intranet' campaign. It's the first time we've received this type of recognition for our campaigns. https://lnkd.in/dA3XZhU7 🚀 We landed in the Sifted 50: Germany - a ranking of the 50 German startups with the strongest revenue growth over the past 3 years! https://bit.ly/3NuRirH 📰 We're receiving more media coverage than ever... 🎯 Forbes: "4 Reasons Why It’s Getting Harder To Be A Successful Manager" mentioned our landmark study with the USC Annenberg School for Communication and Journalism https://lnkd.in/d8vXi6Z5 🎯 PRWeek: "61% of employees leave jobs due to poor internal comms" https://staffba.se/PRWeek 🎯 Die Welt: "Die Top-50 beim Umsatz – diese deutschen Unternehmen wachsen am stärksten" https://staffba.se/DieWelt 🎯 Business Punk: "Oh Gott, ich will nicht nach Berlin“ covering our journey as a start up in the former East Germany in an interview with our Founder and CEO, Martin https://lnkd.in/d5Z6gyfn 🎯 HR Brew: "Internal comms is huge for employee retention—but only if you do it well" https://staffba.se/HRBrew 🎯 manager magazin: "Warum das Chemnitzer Start-up Staffbase an die Börse will" about our IPO plans... https://lnkd.in/dHHSPxDy 🚀 Most importantly of all... we're winning great customers all over the world including another of Germany's biggest supermarkets, a major charity in Australia and we're now partnering with seven of the ten biggest automotive manufacturers. We're so excited to working with all of these new customers to achieve success together and up level the whole internal communications sector! 📈 And looking at our plans for 2025... we're just getting started. 📈 There are few things more gratifying than working with great people and then seeing them achieve success. And this team is one of the very best I've had the pleasure of working with... Thank you to my fantastic leaders Fabian Liebig, Lara Dobson, Melanie Bochmann, Athena Koutsonikolas, Dr. Juliane Kiesenbauer, Tee O., Giovanni Picone, Luke Pheasey, Jenny Köhler, Brian Tomlinson, Álvaro Andrés Carrillo and the whole Marketing & Communications team for everything you do each day to make this journey such a fun one! :) #employeecomms #internalcomms #internalcommunications #marketing #b2bmarketing #CMO

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One of the benefits of modernising your B2B Sales team is the ability to use tools like this from Databox I've created a group of almost 300 businesses with B2B sales teams in our ideal sized client of up to 200 employees and a turnover of £10M If you'd like more insight into the 20 benchmarks I've created, let me know and I can send you the link. If you've got HubSpot you can plug your own data in and compare with almost 300 other businesses in your sector. If you've not got HubSpot - think about getting it. This chart is showing the range and median of the number of new customers B2B sales teams are winning each month How does it make you feel?

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Looking for a success story? See how a UK SDLT business increased their ad spend from 1000 GBP to 20,000 GBP per month! The Challenge: Ever felt like your business is stuck in a lead generation rut? A UK-based stamp duty refund business was facing the same struggle, generating only 2-4 leads per week despite their efforts. Their skepticism towards digital marketing only added to their challenges. The Solution: Understanding the potential of digital marketing, We proposed a comprehensive solution with an initial budget of 1000 GBP per month. We leveraged automation to streamline their processes and optimize their digital marketing efforts. By implementing tailored systems, the business could efficiently manage their operations and significantly increase their lead generation. The Results: Our strategic digital marketing and automation efforts led to a significant boost in lead generation. This success allowed the business to increase their digital advertising budget from 1000 GBP to 20,000 GBP per month. As a result, they became the most trusted name in their niche, ensuring sustainable growth and success. This transformation showcases the power of digital solutions and strategic investment in business development. Thanks to their trust in our system, they now enjoy 6-7 figures in monthly revenue from the leads we generate. Want the same success for your business? Comment "Lead Gen" for a quick audit. #leadgeneration #b2bleadgeneration #funnels #marketingsuccess #facebookads #googleads #customerretention

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Overwhelmed with the thought of handling influencer contracts and payments? Here's what you need to know ⬇️ #InfluencerMarketing

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I've written a playbook for B2B Scaleups needing to boost outward-bound lead generation to drive sales performance - would anybody like a copy? Please DM - no catch, I've done the work and happy to share it. The document is designed to enable salespersons to use LinkedIn/Sales Navigator to better effect when driving lead gen.

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Happy Monday all, it's a new week ahead and a great chance this week to drop a message to those customers you haven't spoken to in a while. If you’re in the SaaS space, you know how critical it is to keep an eye on Customer Lifetime Value (LTV). This isn’t just a metric, I believe having a keen focus on this is a game changer. LTV shows how much value your customers bring over their entire journey with you, and a high LTV means they’re engaged, satisfied, and sticking around for the long haul = more revenue to help scale your SaaS brand and to put back into acquiring new customers. 👌 I've previously worked in Senior Marketing roles focused on Customer Retention for SaaS brands and there are lots of ways you can keep your existing customers happy with some simple #automations and repurposing the content you already have. As when you focus on improving LTV, you’re not just investing in customer retention, you’re making smarter decisions on acquisition costs and scaling your business sustainably. So, let’s prioritise building lasting relationships and delivering value! Here are a few tactics I've previously used: - Regular #NPS Surveys to gain valuable feedback you can share with the Customer Success Managers (also Promoters are ideal for asking for a Review, Case Study, Testimonial, Referral Program, so it's a Win Win 🏆) - Triggered Automations on Features that are not being used (I've used a combination of Intercom and Segment for this, to trigger emails i.e. if things like email credits are running low or they have not used a particular feature, or have not logged into the App in a specific amount of time to give them a prompt and guidance) - Build an Online Training Course for your Solution (I previously used Thinkific and I literally took the information off our Support site and turned it into an easily digestible Course with a Quiz after each section, this gives you insight into if a customer gets stuck on a particular part, give badges after completion to empower them. Training Courses are also amazing for helping onboard new prospects when they are in the Trial period and free's up a lot of Support time) What strategies have you found effective for boosting LTV? Have a great day everyone! 👍 Check out CompareYourTech for a range of SaaS Solutions that may help increase LTV: 👉 https://lnkd.in/eKhg39Pb #customerretention #lifetimevalue #ltv #customersupport #training #advocates #nps #saas #saasmarketing #saasstartup #trainingcourses #customersurvey

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Over the past 6 years, we've helped over 100 B2B companies with their marketing. But marketing is only one part of a successful go-to-market strategy, so we've created the 'B2B GTM Happiness Matrix' to help companies diagnose where the wider business issues could lie. Over the years, we've seen first hand the knock on effect of missing one of these components. Let's break it down: 1. Lack of a good product/service. This one is simple and obvious to detect. Churn is high (as good marketing can't paper over those cracks) and social proof is sparse and hard to generate. 2. Lack of clear positioning. If your product is a 'good fit for everyone' you will spread yourself too thin on multiple fronts, including: - budget, as you need to compete across the board. - consistent case study angles, as you're solving different pains for different clients. - sales resource, as they will need to spend more time qualifying & learning about new applications of the product/service. - profit margin, as chances are you're now competing in a highly competitive price-sensitive race to the bottom. - marketing resource, as you'll want to keep adding new target segments. 3. Lack of set KPIs. This is important at both a company & marketing level. A company without financial targets is never happy, and the directive is always 'more' - even if the going is good. This bleeds into marketing tactics. If the objective is just 'more,' this can quickly turn into over-indexing on channels, pushing them to the point of diminished returns. 4. Lack of marketing strategy. Marketing activity is the process of working out the best way a company can amplify their competitive advantage to their target audience. Skipping this stage and diving straight into tactics usually consists of, at best, templated marketing, but more often copying what competitors have done. This results in Slack messages saying 'look what these guys are doing; should we try something similar?' being put regularly into action. You can usually identify when this is the case because there is loads of random activity going on, with varied results and no proper feedback loop for testing. 5. Lack of marketing execution. This comes in two forms: - Everything is theoretical & never gets done. - Tactics being implemented poorly. The easiest way to identify this: you are only growing through referrals despite having a marketing strategy outlining other acquisition plays. 6. Lack of sales alignment. I've grouped a few things together here, from: - sales not sure which front they are competing on. For example, being educated on how they are positioned & where they win the most deals. - a poor or bloated sales process, or even being slow to respond. - not updating CRM data with relevant lead data for marketing - even pricing/deal structure. Anything you'd add? #b2bmarketing #b2b

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Attention SME's - Our Smart Ai SEO platform has manged to rank our member - BuildersQuote.co.uk on Page 1 of Google for the Keywords "best 10 builders in Chiswick " only within 24 hours - check it out Let us know if you need help ranking your business higher on Google Organically. Kind Regard - Shaz Aziz - From: Smart Ai Media Group #builders #electricians #plumbers #bricklayers #skiphire #buildersmerchants #paintinganddecorating #plasterers #loftconversions #homeimprovement #solar #propertyinvestors #propertydevelopers #estateagents #architects #interiordesigners #surveyors #financebrokers #solicitors #trainingandcourses #bestofthebest #facilitiesmanagement

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What does a board level CMO actually do? Clue: its not a lot of marketing I remember joking with Mark Ritson that the CMO is rarely the best marketer in the team because as surprising as this sounds being great at marketing isn't the top qualification you need to be a CMO In my episode of Uncensored CMO with former John Lewis CMO Craig Inglis he breaks down what the role of a Board level CMO is 👉 Board agenda not a marketing agenda Craig explained what a board level CMO does and the majority of the role is spent on operational board responsibilities. I remember when I joined my first board being slightly shocked that the marketing agenda was always at the end and no more than 10% of the time. This means you need a sound understanding of the business fundamentals and an ability to contribute to any discussion. You're more likely to be settling an industrial dispute than debating the font size of a headline on a poster 👉 Representing the customer where decisions get made You ultimately representing marketing at the top table and that means representing the customer where the decisions are being made. Being obsessed with your customer and able to bring that into the room is a critical part of the role 👉 Bringing creativity to the wider business problem. In marketing we are used to embracing creativity to solve challenges and that doesn't stop when you get to the Board. In fact that can be what marks you out from the rest of the functional C-suite roles so use it to your advantage. 👉 Shaping the company story As marketers we are great at storytelling and that can be a useful skill when it comes to internally communicating the company vision, strategy and plan. Think about your internal audience in the same way you might think of your customer. For a CMO masterclass check out the episode in the links below Sophie Devonshire⚡️ Kerry Collinge

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Having SO much fun with potential DFY AI prospects atm... here are some I've to in the last week alone: 1. Dentist in the UK with 4 locations. Want to streamline purchasing, re-purchasing, speed to lead & profitability across insta/fb (they have a huge following), SEO, PPC, forms, missed call text backs and database re-activation. 2. Marathon organizer in Malta Deals with sponsors & teams (b2b) and runners (b2c), wants to streamline sales comms & Q&A across both channels to man email, live web widget, social (FB & IG) & outreach for opted in leads from ads. 3. Business loan company in Singapore Gets a good chunk of traffic to website and struggles to keep up with the complexity of the types of loans people are applying for etc - totally overrun - wants AI to plug in, have the knowledge base and speak to prospects in real time about what they need and then book sales calls with the right fit. 4. Big name biz coach in the US Wants to streamline qualified sales call booking right, primarily via web widgets/opt-ins as an initial tester, while also running an IG play based on DM's. My take away is this: There are some REALLY COOL businesses out there and literally everyone I speak to is missing out on tonnes of opportunity because the speed to lead component just isn't there. It's not actually possible for humans to be "everywhere, all the time, all at once" unless you have an insanely bloated sales team (and even then they can't outperform AI anyway). All this to say: Love the people I'm speaking to. Loving the opportunities I see. AI is absolutely, categorically, with no shadow of doubt, coming to revolutionize the game. And if you are not yet implementing this into your business, you absolutely should before you fal behind once everyone else has. Food for thought. V

EVERYONE knows how important it is to be lean. Few realise that's ONLY possible with the right software 👀 I've used 100+ tools in the last 3 years, and these are the ones I can't live without... 1️⃣ Pipedrive - My favorite CRM. Easy to setup, easy to manage. CRMs often get a bad rap for being overly complex. Given how many features it has, I cannot emphasize how easy Pipedrive is to use and how important it is for storing information on planned client campaigns (leading to better output!). (use https://lnkd.in/emtEbDe6 for 20% off for 12 months) 2️⃣ ChatGPT - Yes, I said it. From building bots that match our client's brand tone of voice to rapid idea generation, the AI + Human combo is a must for any lean marketing team. 3️⃣ Google Sheets - The world RUNS on Google Sheets. For all the fancy tech in the world, I've not yet met a marketer that doesn't use Google Sheets to some degree. Simple & effective + integrations with Zapier / Make make it so flexible. We're regularly looking to improve our tech stack for extra efficiency. What software should I be looking into? 👇 #proudAD for Pipedrive.

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UK Economy- don't cut your marketing budget... 💹 In a previous newsletter, I have written about the Mimic Octopus and its ability to adopt and change. ✔ You can read it here: 👇 https://lnkd.in/eUt6PVPG If you feel like your business is stagnating and you cannot find an angle to market your services, we now offer a cost-effective 💱 Marketing SWOT service. ✔ Plus, funnels from £150/month.... ✔ Get in touch to find out more. #marketingfunnels #marketingswot #marketingstrategy

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Sales and Lead Generation for SMEs. I'm running an event on Eventbrite today 1 -1.30pm. The links in the comments. Come and find out some simple tips to get your sales teams generating more warn leads. There's also an opportunity to join a ne Mastermind group starting next week where we have a weekly Teams call to go through techniques that work to get you infront of your ideal clients. Lastly. If money is important to your business (which should be all of you) I'm Group Coordinator for a new networking group starting Monday 11th November 12-1.30 through 4N networking. We talk all things sales creation and how to be more focused on your goals. If you've never been to a 4N meeting or it's been more than 6 months since your last visit, I can get you a FREE GUEST PASS. Let me know in the comments if you'd like to be included in either event. Getting more warm leads for your business Date: Fri, Nov 8 • 13:00 GMT https://lnkd.in/ekgEPSmw #networking #4nonline.biz #cash flow #moresales #leadgen

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I promised Lee Anderson a list of things we did to get incredibly high google rankings👇 1 - General good practice. Proper page headers and tags, fast loading & mobile freindly 2 - Write the pages as if you were explaining things to your mate in the pub, you will know far more than you think about your area of expertise, explain it in basic terms, split it into sections and pages, make them informative, not too long and link them, you want the reader to click another page. Update your site often 3 - Google reviews, as many as possible as regular as possible and keep them coming constantly 4 - Social Media, post loads of content daily on the channels you like and link to your website, it can only be good google sees you are alive every day. Facebook ads are a cheap way to throw quick eyes on your page which might help 5 - Backlinks - get any customers or suppliers who agree to do small write ups with links to your website on there website I am sure there is loads more things and a lot of this is speculaction but it’s the main things we did and now we get shed loads of organic visitors every day. It’s really hard intense work to actually do you have to be incredibly focussed and committed if you can’t then you best get a 3rd party to help but remember they can’t do point 2 which is the main one This is the kind of info I wrote up there are quite a few pages though all covering different things

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Struggling to find relevant UK influencers for your B2B SaaS product? 🇬🇧💂 Say no more! Grab our FREE list of the top 100 UK 🇬🇧 LinkedIn influencers tailored for B2B SaaS audiences. Comment "+" to get yours 👇😉 When we started collaborating with B2B influencers the biggest challenges were the following: ↳ Where to find the right influencers? ↳ How to verify if their following is real? Influencer marketing platforms provided us with 33 databases with profiles with over 20K followers. The last post on some of the pages was made a year ago, with a total of 23 likes 🤯 Our solution was to handpick the right influencers. In this free drop, our curated list includes UK influencers from various industries suited for B2B SaaS. What's inside? ✅ Influencer Profiles: Top 100 UK influencers with relevant B2B SaaS audiences, complete with their industry and LinkedIn stats. ✅ Audience Insights: Detailed demographics and interests of influencer audiences for better targeting. ✅ Key Metrics: Follower counts on Jun’24. This is a free resource to help more great LinkedIn creators with authentic following connect with cool B2B SaaS products. We at Kudos Narratives truly believe that this match is made in heaven! 😉 Comment to get access, like and share 💙 🇬🇧

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We’ve sifted through 5,768 ads (yes, really) to find out how cyber security companies are using LinkedIn campaigns to engage customers in the UK. 🇬🇧 The State of LinkedIn Advertising reveals which formats are trending (and which are not), what content features in ads most (and what doesn't), and exactly how many LinkedIn ads brands are pumping out every month. If you’re curious about the latest trends or want to see if you're missing any opportunities, our report is full of practical tips for B2B marketers. Check it out below! 👇 #CyberSecurity #B2BMarketing #DigitalMarketing #LinkedInAds #InfoSec

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B2B websites are facing a new challenge - meeting the rising demand for B2C-type experiences from buyers. Limited product information isn't cutting it anymore. B2B buyers now expect demos, images, videos, reviews, case studies, pricing details, and more. Invest in creating this content and you'll be more successful in attracting and retaining clients. Learn more about what buyers expect from B2B websites in our latest report "The B2B Disconnect." https://lnkd.in/eyseQ_iB #B2B #BuyerExpectations #DigitalMarketing #b2bmarketing #b2bwebsites 

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