Anastasia Varnavskaya

If you want to quickly understand: 🚪Where in the funnel your leads drop off 💰The percentage of leads who have progressed to each stage of the buyer journey ⚡How to optimize the activation journey 📫 Where to focus email and SMS engagement efforts ... and so much more You need funnel reports. Get started with this how-to video and 3 free templates here: https://loom.ly/Bl4oRCY

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Harsh truth: you can’t do positioning effectively if you don’t know your ICP. I’d even argue you can’t get competitive insights without it either. (you can gather the intel but not the insights). Yet this is one of the most common pitfalls in b2b. Maybe we all have different concepts of what an ICP even is. Here’s how I think about it 👇 (s/o to Women in B2B Marketing where Jane and I talked about how even when we try to be concise everywhere, this is the one document that should be as detailed as possible). -- ➕ follow for more GTM content

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When to use product based vs. value based messages? ⁠ ⁠ Olga Andrienko, VP Brand Marketing at Semrush break down the winning formula.⁠ ⁠ Listen to the full episode https://lnkd.in/eCY-6J6Y

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Whether you are new to channel partner acquisition or looking to improve your existing program, our eBook offers the knowledge and tools you need to succeed. In this Best Advice Guide. You'll discover: - How to identify the right channel partners for your business - The best practices for recruiting and onboarding channel partners - How to build and maintain strong relationships with your partners - The key metrics for measuring your channel partner program's success -Strategies for addressing common challenges in channel partner management Don't miss this opportunity to unlock your business's potential with effective channel partner acquisition. Download our eBook now and start growing your business today. #Channelpartnermarketing #CPM #b2bmarketing #Demandgeneration

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🚀 Attention Marketers 🚀 Are your leads getting ignored by sales? It’s time to stop the struggle. Join our Sales vs Marketing Showdown webinar to learn how to align your efforts and ensure your leads don’t fall through the cracks. Friday 29th November, 1pm NZT on Zoom. Let’s turn this rivalry into a winning partnership. 💪 Register now to secure your spot 👇link in comments #SalesVsMarketing #LeadGeneration #MarketingStrategy

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SMBs face unique challenges in the B2B landscape. With limited resources and budgets stretched thin, it’s all about getting more bang for your buck. CRO has the power to help you improve ROI and provide stakeholders with high-value use cases. In our latest blog, we explore exactly how SMBs can be successful with B2B CRO and the key strategies you can steal. Read our newest blog here: How to do B2B CRO for SMBs. https://hubs.li/Q02GdtDs0

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🚀 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐞𝐝𝐬 𝐚 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 🔍 Lead generation is the backbone of business growth, but navigating it alone can be overwhelming. From leveraging digital marketing trends to the power of AI, partnering with a lead generation expert like Intent Amplify™ can take your efforts to the next level. 📈 In our latest blog, we explore the evolving landscape of lead generation, the key trends shaping B2B marketing, and how a dedicated partner can drive high-quality leads and boost your sales pipeline. 🔗 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐛𝐥𝐨𝐠 𝐡𝐞𝐫𝐞 https://lnkd.in/dGtsNnHW & discover how a strategic lead generation partner can unlock new growth opportunities for your business! 👉 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐠𝐚𝐦𝐞?  𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐭𝐨𝐝𝐚𝐲 at [email protected] to learn how we can help. #LeadGeneration #B2BMarketing #DigitalMarketing #DemandGeneration #IntentAmplify #LeadGenerationPartner #SalesGrowth #BusinessStrategy

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Adding hundreds of prospects, but still missing quota? Your content isn't the problem. The issue is your email data. Between 25 to 50% of email data is wrong. This means you're wasting time on leads that will never hear from you while your funnel leaks prospects. For most SDRs, that means more hours spent manually finding the right email or prospecting more people. If you're using Outreach, there's a way to hit more prospects today—without any extra work. Just ask your manager to turn on boring the native email verifier and enrichment plugin for Outreach, and start reaching more prospects while staying out of spam. #sdr #bdr #xdr #adr #salesdevelopment #bySDRsforSDRs

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Could cold email outreach improve your B2B lead generation? The answer is probably "yes"! Our guide gives you 32 proven tips to get you on track, including: ↳ Crafting personalised and succinct emails. ↳ Writing compelling subject lines that grab attention. ↳ Highlighting a clear call to action. ↳ Offering incentives to improve response rates. ↳ Tracking and analysing results for continual improvement. Read the full article for more: https://lnkd.in/eRc8SZrD

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In a world overflowing with generic messages, specificity is your secret weapon. Tailor your content to address the unique challenges and needs of your target audience. By focusing on specific pain points, you not only capture attention but also build deeper connections and trust. Why blend in when you can stand out and attract the right clients who are eager for your knowledge? Are you ready to refine your approach and see the impact of targeted content? Katie Braden, CFP® shares how to get started on video. Listen on Apple Podcasts → https://bit.ly/3R1FJKN Listen on Spotify → https://bit.ly/4bScYIt #FullAdvisorCoachingPodcast #ContentMarketing #NicheStrategy #ClientEngagement #BusinessGrowth

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Account-Based Marketing (ABM) is a precision-driven approach for driving focused growth, but where do you start? Our 8-step how-to guide breaks down the essentials, helping you implement a successful ABM strategy from scratch, with clarity and confidence. 🔑 1. Ensure all key players are on the same page of your business strategy 2. Identify, understand and utilising your Ideal Client Profile 3. Gain deep insights into your customer’s needs and behaviours 4. Top tips for messaging that is direct and has benefit-led copy 5. Create touchpoints that effectively engage your customers 6. Align sales and marketing teams towards common objectives 7. Track performance metrics for account-based marketing 8. Leverage data to drive actionable insights and results Get started today and transform your marketing approach! https://lnkd.in/dRsqz2xD #ABM #AccountBasedMarketing #MarketingStrategy #B2BMarketing #Growth #MeritDataTech

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Ever wondered how to optimise your marketing campaigns for better performance? A/B testing is a proven method to help you identify what works best—from messaging and subject lines to imagery. By comparing two variations, you’ll gain valuable insights to refine and elevate your strategies. In our latest eBook, The A-Z of A/B Testing, we offer tips on how to implement this method to help you launch new products and services with greater confidence, knowing your campaigns are optimised for results. 💡 Ready to dive deeper? Download our eBook today: https://lnkd.in/eRmWa6eg #ABTesting #MarketingStrategy #MarketingTips

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Struggling to manage email & LinkedIn outreach effectively? Most salespeople use different platforms to manage outreach on multiple channels simultaneously. This kind of strategy leads to inefficient workflows and slows down the growth. In this video, see how to create a multichannel campaign that auto-adjusts based on leads' interaction with you! This approach helps you engage with leads at scale and increases reply rates by up to 40% 👇

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