Alex Vratskides

Looking to align your sales, marketing, and other teams seamlessly? Tune into the latest episode of the OnBase Podcast with Kyle Lacy, CMO of Jellyfish, as he shares expert strategies for achieving cross-functional harmony and driving measurable growth in B2B. 💬 "If you’re not aligned with the sales leader and not looking at the same numbers, eventually it’s going to break." Catch this episode for more of Kyle’s insights on fostering alignment and boosting impact. Listen now: https://bit.ly/3C3QQhK #OnBasePodcast

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Transitioning to a Product-as-a-Service (PaaS) model can be a daunting effort across several key areas including: ▶ Financial Risks: Managing Cash Flow and Upfront Investments ▶ Customer Acquisition and Retention: Changing Sales Cycles and Reduction of Churn ▶ Technological Complexities: Overhauling Infrastructure and Integration ▶ Data Security and Privacy: Protecting Sensitive Customer Information ▶ Change Management: Aligning the Organization including Upskilling and incentives I had the chance to discuss this with Yann Toutant recently and I recommend anyone either considering making the transition, or if you're already underway to tune in. There's also an white paper you can pick up on maximizing Product-As-A-Service potential with data and ecosystem management. DigitalRoute Black Winch

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The Forbes 2024 Cloud 100 List is live ☁ Congrats to all the honorees – the world's top 100 private cloud companies –including the 3 healthcare and life sciences companies featured this year: • Benchling - biotech R&D platform • Komodo Health - healthcare data analytics • Abridge - AI for clinical documentation For more on how AI is colliding with cloud computing, check out Bessemer Venture Partners's 2024 Cloud 100 report. Personally I'm focused on advancements in multi-modal AI, as applied to biomedical applications (Trend 3!): https://lnkd.in/euzurvQV

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What do ~1,000 B2B SaaS companies tell us about churn in 2024? The trends are clear, and the stakes are high. Churn isn’t just a number—it’s a signal. A signal that companies need to act on before customers leave. 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: • Churn dropped to 𝟰.𝟮% in 2024 from 𝟰.𝟰% last year. • 𝟯.𝟱% voluntary churn vs. 𝟬.𝟳% involuntary churn. • ARPU of $𝟮𝟱-$𝟱𝟬 shows the highest churn at 𝟴.𝟳%. • Churn spikes to 𝟮𝟱% when decision-makers leave. • The first 3 months are critical: churn drops from 𝟭𝟬% to 𝟰% with the right onboarding strategies. How do you prevent churn before it happens? By spotting and acting on churn signals. UserMotion automate churn prediction, helping you keep at-risk customers and protect your revenue. 📥 See the full report and discover how to reduce churn: https://lnkd.in/dcn4jqJN

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🤔 Product-Led Growth vs. Sales-Led Growth: Which is better? Our report breaks down the performance of 432 PLG and 115 SLG companies. See how strategy impacts key metrics and optimize your approach (we got some unexpected results 😱 ). 👉 Find us on Product Hunt! #productmanagement #productmetrics #productanalaytics

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Budget conversations with your CFO shouldn't be lost in marketing speak... it's speaking their language and about driving clear ROI! 📣 Tune into these #TuesdayTips to hear how Huddlers Heidi Bullock, Michael Callahan, Charles Groome, Grant Johnson, Greg G., John McKinney, and Lakshmi Randall break down complex marketing investments into simple business value! 👇 👋 Tealium, Salt Security, Biz2Credit, Chief Outsiders, Xome, Cornerstone Licensing, Informatica

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Marketing drives leads, sales teams close those leads, and boom — revenue. Simple, right? 🧐 Not exactly. According to Wynter’s B2B SaaS Buyer Journey Report, 58% of B2B marketing execs start their search with recommendations from their peers, not from sales and marketing teams. Most of your potential customers will decide what to buy before they ever talk to you. That's the secret to the explosive potential of a partner program. With a partner program, you can work directly with those trusted third-party sources to market and sell your product. But to build a SaaS partner program that scales, you need the right strategy and the right tools. Read the B2B buyer’s to purchasing a PRM in 2025 to learn more: https://bit.ly/48t8dob

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As a result of rolling out GTM performance improvement projects at 100’s of B2B SaaS companies, we have identified 5 key traits that drive impactful GTM transformations: ✨ Strong Champion: An empowered leader to drive momentum. 🎯 Key Priority: A top business focus, not an afterthought. 📊 Compelling Case: Clear alignment on the “why” at all levels. 🔍 Clear Roles: Everyone knows their part in the plan. 🌟 Goal Alignment: A shared north star to sustain focus and energy. Set your GTM initiatives up for success by prioritizing these elements and make durable, sustainable growth happen! #GoToMarket #GTM #SaaS #BusinessTransformation

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📈 How do your SaaS marketing metrics stack up against essential benchmarks? With Insight’s new SaaS Marketing Periodic Table using data from high-growth software companies, get a visual gut-check on the most top-of-mind marketing metrics for your startup or ScaleUp. ✅ Select the ARR segment that best fits your business. ✅ Click into a metric to see how best practices differ based on your ASP. ✅ Each card contains the definition of the metric, and how to calculate it. Compare your marketing budget, program efficiency, people resourcing, and conversion rate metrics here: https://lnkd.in/ePZ-b8Pa

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Former Slack CRO Bill Macaitis reveals his 6-category marketing metrics framework. From funnel to PLG metrics, learn how to speak the language your CEO and CFO want to hear! Listen to the latest episode of Metrics that Measure Up Podcast now at https://lnkd.in/eyruNGmV #B2BMarketing #MarketingMetrics #SaaSMetrics #MarketingROI #RevOps #CRO #MetricsThatMeasureUp #B2BSaaS

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Former Slack CRO Bill Macaitis reveals his 6-category marketing metrics framework. From funnel to PLG metrics, learn how to speak the language your CEO and CFO want to hear! Listen to the latest episode of Metrics that Measure Up Podcast now at https://lnkd.in/eyruNGmV #B2BMarketing #MarketingMetrics #SaaSMetrics #MarketingROI #RevOps #CRO #MetricsThatMeasureUp #B2BSaaS

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Are you juggling multiple tools and platforms to manage your deal flow? It’s time to unify your deal sourcing. With DDAAS, you can seamlessly integrate your CRMs, pitch platforms, and other tools into one streamlined system. No more manual data entry, no more fragmented workflows—just smooth, efficient deal management. Book Free Demo today! #dealflow #VC #dealsourcing #investmentstrategies

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Struggling with Rising CAC? Here’s How to Fix It Customer Acquisition Costs (CAC) are climbing, and they’re hitting SaaS companies hard. The good news is that you can take steps to bring those costs down and boost profitability. Here’s how: ▪ Target the Right Customers (ICP): Focus on customers who are a good fit to avoid wasted spend. ▪ Automate Processes: Cut costs by automating data collection and repetitive tasks. ▪ Balance CAC with Customer Lifetime Value (CLV): Ensure your acquisition costs are justified by long-term customer value. ▪ Prioritize Owned & Earned Media: Reduce reliance on paid ads and build sustainable growth. Want to know more? Check out our blog: https://lnkd.in/gJh2pmrQ #CAC #customeracquisition #growthstrategy #marketingroi #revlitix

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Why are people super hyped about using AI SDRs? 🤔 See what our head of marketing Alina Karnaukh thinks 👇 https://lnkd.in/eYrXiaYf #AISDR #salesAI #salestrends #marketingstory #marketingAI

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📣 Perciv AI has raised €2.5M in a seed round led by Day One Capital, with support from Keen Venture Partners and Vinci Venture Capital. 🚀 Check out the details: https://hubs.la/Q02_qYQH0

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Launching a new product? Here’s the truth: It’s not the launch that makes or breaks you—it’s what happens next. Great go-to-market plans don’t stop at Day 1. To measure your real success, focus on these three must-dos: ➡️ Define Success Metrics Early – No, not just sales. Think retention, engagement, and brand awareness. ➡️ Keep Testing – Market conditions change fast. Stay agile and tweak as you go. ➡️ Use Real-Time Feedback – The best plans are living, breathing, and adapting. A strong GTM strategy is never "set it and forget it." It’s a constant refinement to hit and exceed your goals. Want to see how leading brands crush their launches? Dive deeper here: https://bit.ly/45EGjnt

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