Alex Hamilton

Our webinar 2 weeks ago has led to some great conversations with financial services companies who are moving into the monitoring phase of Consumer Duty - a recording of it is uploaded now if you missed it and would like to watch. Find out why your customers don't know if they got a good outcome or not, and how you can deliver your monitoring despite that.

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📈 The latest IPA (Institute of Practitioners in Advertising) Bellwether Report reveals a continuous uptick in UK marketing spend, marking a trend of growth since Q2 2021. With nearly a quarter of surveyed companies increasing their budgets in Q1 2024, it's evident that optimism is on the rise. 🚀 Rob Hunter, CEO at Hunterlodge, sees this as a positive sign for agencies like ours. He highlights the importance of strategic marketing efforts in driving customer engagement and business growth, especially in the events category. 💼 Read more reaction... 💡 #MarketingTrends #IPAReport #BusinessGrowth https://lnkd.in/e4UjXASY

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In the run-up to the 2024 UK general election we were keen to understand the electorate. So we launched 'Marginal Moments', an AI research and development (R&D) project leveraging synthetic AI personas. Our goal? To explore how election promises resonate with undecided voters. Take a look at our Research Live article below. Want to know more about this project? Get in touch with Eileen Irvin, Steven Ginnis .or Marzieh A. #AI #Election2024 #Personas #GenAI

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Want to get more return from your advertising investment? If you are based in Scotland, this could be your chance to learn from Terry and Hannah on how to use advanced targeting technology and AI, and prepare for the future of targeting consumers. ⬇️ Register today for a session packed with first-hand insights, advice and inspiration to find new and effective ways of connecting with your customers online. https://ow.ly/9cnH50TgGmL #onlinemarketing #marketingstrategy #advertising #digitalmarketing #businessgrowth #scottishbusiness

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📣 Keen to hear about the integration-related challenges facing brands? The CMO Barometer report draws on findings from our UK-wide survey of CMOs, senior marketers, and PR and comms professionals to present the key gaps and opportunities for the year ahead. 📊 Get the report below. https://hubs.ly/Q02tV7gk0

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B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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5 lessons on attention to transform your creative. Earlier this year Kantar was part of the ARF’s ongoing Attention Validation Initiative where we assessed 40 TV and digital ads. In this article, Paul McClean shares what we learned in the process and how it can help you maximise attention effectiveness in your creative decisions. https://lnkd.in/gvfB-2A8 #Attention #CreativeEffectiveness

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Did you know political advertising isn't held to the same standards as commercial advertising? 🤔 In our latest article, IPM delves into the surge of online political advertising, which has risen significantly since 2011. Featuring expert insights from Lord Black and Graham Temple, we explore the challenges of regulating political campaigning, temporary solutions inspired by the finance industry and international cases from New Zealand and Australia. The UK government is taking steps to enhance transparency in online campaigning, but is it enough? Click the link below to uncover why in an era of misinformation, oversight in political advertising is more crucial than ever. Full Article: https://lnkd.in/g5syGVfk #politicaladvertising #election #ai #digitalmarketing #marketingandadvertising #marketingagency #politics

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Strategies To Achieve Competitive Excellence In Business https://lnkd.in/ezE-ncxK We Find The Answers To Beat Your Competitors #competitiveintelligence #marketintelligence #competitiveadvantage #competitoranalysis #strategicanalysis Octopus Competitive Intelligence Solutions

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Missed our recent webinar on measuring price sensitivity using conjoint analysis? Sawtooth President & CEO, Bryan K. Orme, joined James Pitcher from GfK - An NIQ Company in sharing detailed insights on pricing research best practices, handling complex pricing designs, and comparing conjoint studies with real sales data. 📺 Watch the full webinar on-demand and explore our upcoming sessions here: https://lnkd.in/g7San5d6 #SawtoothWebinars #PriceSensitivity #ConjointAnalysis #MarketResearch

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report reveals a freeze in marketing budgets❄️   Dom Boyd highlights in Campaign UK's recent article the risks that brands have in holding fire on marketing spend, including how they could lose real ground with consumers and end up protecting short-term cash at the expense of long-term profits.   The brands that will be strongest out of the blocks when the economy picks up again will be those that have really targeted their investments.   Discover more from the report here👉 https://lnkd.in/e8SmE53h Suzannah Rowland Helen Pearson Ben Bold   #InsightsPR #MarketingEffectiveness #Marketing

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Some brilliant presentations on offer for FREE tomorrow discussing DATA QUALITY! Hear from Toluna Voxpopme Sago Dynata quantilope and CMB To sign up just click on the link below #dataquality #marketingresearch #mrx #newmr #insights #quirksevent

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NEW CLIENT ANNOUNCEMENT 📢 {Capture} x AG Barr Group 🤝 "The strategy was the strongest we saw with a great focus on data and KPIs, with a huge point of difference through Plan-Apps. {Capture} was best in the pack for understanding of the retail media market, retailer needs and media channel knowledge. We’re excited to step change our approach to shopper marketing with {Capture}” - AG Barr Group, Catherine McGarry Through the partnership, we'll be building brands within the Group, with responsibility for activation strategies and media plans across the core national grocery market. Our proprietary software technology, Plan-Apps, will be used to plan and execute data-driven media campaigns, providing one central space for campaign planning, management, and evaluation. We'll also be helping to demonstrate the value of commerce marketing investment across the Barr Soft Drinks business and in turn, support greater results to build the profile of shopper marketing. Safe to say, we can't wait to get stuck in! 🛒 Full article below 👇 🔗 https://lnkd.in/dfJVYakY Grocery Gazette | Cara Houlton | Charlotte M. | Georgina Evenden | Samuel Knights | Katie Streeter Hurle | Lee LeFeuvre | Emma Dean | David Bromfield | Mark Sweatman | Kate Birtwistle | Orlagh Newman | Abbie F. | David Moore | Natalie Linder | Patrick Barrett #retailmedia #shoppermarketing #commercemedia #clientwin

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How much is your brand truly worth? The Brand Price Trade-Off (BPTO) is a powerful technique to measure your brand’s price premium and discover how much more customers are willing to pay for your brand over the competition. In our recent webinar, Ian Ralph, Head of Insight at Qumind, explored how BPTO can help you strike the perfect balance between price and brand value. Want to know how BPTO can inform your pricing strategy? 📌 Watch this exclusive clip and see how to leverage BPTO for smarter pricing decisions, or for more insights on customer-driven pricing, download our guide here: https://hubs.li/Q02R39lh0 #PricingStrategy #BrandValue #MarketResearch #BPTO #Brand #Pricing

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The #SignsOfSuccess report explores the UK's relationship with wealth and quality and reveals a nuanced perspective on displays of affluence. While just 10% admit to liking to flaunt their wealth, 48% prioritise spending extra on higher quality products, reflecting a trend towards "quiet luxury." Dive into the sociological implications and cultural shifts shaping our perceptions of affluence and quality: https://lnkd.in/eqbtXaXp #Marketresearch

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Did you know brand tracking accounts for £1bn of all UK market research spend?📈 That’s 15-20% of an industry valued at £7bn annually. So how do we make the most of this spend? It starts with the foundations. In our upcoming webinar, our Head of Research Laura Morris, along with author and brand consultant Daniel White, will be guiding you through the fundamentals of brand tracking. Join our experts on 3rd December at 11am as they help you turn your frustrations into fresh thinking that builds better brand health. Register your place on the webinar now: https://lnkd.in/egwJzcgy #brandhealth #brandtracking #behaviouralscience

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Our next free webinar is just one week away! Join Bryan K. Orme, President of Sawtooth Software, and James Pitcher, Global Marketing Sciences Lead at GfK/NIQ, for an in-depth discussion on using conjoint analysis to measure price sensitivity. 💲 Best Practices for Measuring Price Sensitivity 📅 Thursday, September 26 at 12:00 PM ET This webinar will include: • How many choice tasks are necessary for pricing research • Display strategies for consumer-packaged goods research • Tips and tricks for handling complex pricing schemes • Different approaches to calculating and reporting price sensitivity • Real-world comparisons of conjoint studies with actual sales data 🎟 Save your seat here: https://lnkd.in/gJgKJjET #SawtoothSoftware #ConjointAnalysis #MarketResearch

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