Alban Gérôme
Founder, SaaS Pimp and Automation Expert, Intercontinental Speaker. Not a Data Analyst, not a Web Analyst, not a Web Developer, not a Front-end Developer, not a Back-end Developer.
Pontypridd, Wales, United Kingdom
2K followers
500+ connections
About
Over 25 years' working experience, CDO Summer School Graduate of 2018. Featured in the book "Data-Driven Business Transformation" by CDOs Caroline Carruthers and Peter Jackson. Collibra-certified level 1. Public speaker at various conferences, mostly about digital analytics, stakeholder buy-in, influence and persuasion. Dual French-British citizen, native French-speaker, fluent English and German speaker.
6 years as a database, back-end and front-end developer, and then 16 years' experience in web analytics, mostly as an implementation engineer, of which 14 years using Adobe Analytics and now, Adobe Launch and ObservePoint as well. I still code, mostly in Javascript, Python and SQL, but I am neither a web developer nor a web or digital analyst. At least, not anymore. I am not a data scientist and I do not aspire to become one either.
Regular speaker at MeasureCamp London, Paris, Berlin and other European capitals. I have attended 4 CDO conferences and was a speaker at two of them. I am also one of the online instructors for the CXL Institute Technical Marketing Minidegree. I have launched my own monthly online Javascript course and weekly newsletter.
Member and Benefactor of the AADF (French-speaking Digital Analysts Association)
Articles by Alban
Contributions
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Your team is resistant to new data-driven strategies. How can you effectively get them on board?
I would consider under which circumstances the organisation starter opening up to the idea of letting data influence business decisions. Was it because it was the latest fad at the time? Fads come and go and in the early days the stakeholders see an advantage in embracing the new fad as it helps them stand out. But as the same fads go, the same stakeholders have a better shinier fad to embrace. I bet it's GenAI right now. Data is going through a "winter" right now, i.e. a prolonged period of underinvestment. AI has experienced many such winters during which some felt they should call what they do anything but AI to avoid the stigma of doing something old-fashioned. But they kept going.
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What do you do if your AI storytelling isn't captivating your audience?
If you look at what captured people's minds over the past few centuries, to the point of becoming mania, what place did story telling have? Little to none. Look at tulips in the Netherlands, Bitcoin and now NVIDIA shares. What drove the mania was social proof, the fear of missing out, and the opportunity to become rich. Story telling helps people remember. Many think that something forgettable has little chance of triggering mania. But remembering is a byproduct, a consequence of mania, not the trigger.
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How can you use a marketing dashboard to make better decisions?
Dashboards are a tangible deliverable that stakeholders can show to their superiors when asked for evidence that they are collaborating with a newly created Digital Analytics team. Some stakeholders may use the lack of dashboard as an excuse for not giving buy-in. But will they take action based on them? Rarely. There's an untapped market for wallpaper makers, a wallpaper with pre-printed with random bar and trend charts. All you need to do is to cut A4 sheets from the roll, bonus points if you cut them a little crooked. Expect questions from the stakeholders why they are always curved though. Joking aside, dashboards rely on the idea that people won't take action unless they understand and people are rational decision-makers. They aren't
Activity
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🎅 🎄🎄🎄 So I had awesome intensions of making a super Christmas greeting here on LI. But then Christmas came and I was hit by the conclusion that…
🎅 🎄🎄🎄 So I had awesome intensions of making a super Christmas greeting here on LI. But then Christmas came and I was hit by the conclusion that…
Liked by Alban Gérôme
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🎓✨ Today, we celebrate Matthew's incredible journey with us as he concludes his six-month internship! 🌟 Matthew Rios, an international talent from…
🎓✨ Today, we celebrate Matthew's incredible journey with us as he concludes his six-month internship! 🌟 Matthew Rios, an international talent from…
Liked by Alban Gérôme
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There is nothing more important today than the fight for freedom and the European future of my country! 🇪🇺🇬🇪
There is nothing more important today than the fight for freedom and the European future of my country! 🇪🇺🇬🇪
Liked by Alban Gérôme
Experience
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Founder
Ascalon Digital GE LLC
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Founder
Ascalon Digital UK Ltd
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Legal & General
Education
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Tealium
Tealium IQ Tag Management
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Tealium IQ training
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CDO Summer School
Chief Data Officer training
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Activities and Societies: Study of the challenges, duties and joys a chief data officer (CDO) can experience either as a first, second or later CDO. - data maturity model assessment - master data management - data governance and regulations - stakeholder management, influence and persuasion - data lineage, flows through the organisation and how the data transforms
This training course was provided by Caroline Carruthers, who was the CDO at National Rail and Peter Jackson, CDO at Southern Water. Both have published a very well reviewed book called the Chief Data Officer's Playbook which became the basis for the CDO Summer School course. I was a student of the very first class Caroline and Peter have delivered. CILIP accreditation is pending and will happen next year.
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Adam Greco's Adobe Analytics Top Gun Training
Adobe Analytics
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Activities and Societies:
Adam Greco is recognised as the world expert with Adobe Analytics, early days Omniture employee, former Director of Web Analytics at Salesforce and at the Chicago Mercantile Exchange. He was then a Partner at Analytics Demystified, a US-based consultancy counting other world-renowned experts and trailblazers in web analytics. Adam Greco only delivers this training in Europe every couple of years. This is a one-day training…
Adam Greco is recognised as the world expert with Adobe Analytics, early days Omniture employee, former Director of Web Analytics at Salesforce and at the Chicago Mercantile Exchange. He was then a Partner at Analytics Demystified, a US-based consultancy counting other world-renowned experts and trailblazers in web analytics. Adam Greco only delivers this training in Europe every couple of years. This is a one-day training course.
http://analyticsdemystified.com/adobe-analytics-top-gun-training/ -
Adobe Dynamic Tag Manager (DTM)
Tag Management
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Official vendor training course. I have also watched over 50 training videos on the vendor's website about DTM prior to taking the course.
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Adobe Analytics (Omniture)
SiteCatalyst Implementation Web Analytics
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MeasureCamp
Analytics
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Activities and Societies: This an unconference taking place twice a year in London and now all over Europe, some cities in Asia, Australia and the US. For more details about MeasureCamp please follow the link: http://www.measurecamp.org/
I have attended 35 MeasureCamps in most European capitals but also in Moscow and San Francisco. I always present, run a demo or a discussion. In 2020, MeasureCamp has gone virtual and I was a speaker these events.
At MeasureCamp London 2019 I had the privilege of giving my first workshop on stakeholder management, persuasion, influence and buy-in.
I have also attended the following workshops at previous MeasureCamps:
* Data Storytelling
* Tag Management Beyond GTM
*…I have attended 35 MeasureCamps in most European capitals but also in Moscow and San Francisco. I always present, run a demo or a discussion. In 2020, MeasureCamp has gone virtual and I was a speaker these events.
At MeasureCamp London 2019 I had the privilege of giving my first workshop on stakeholder management, persuasion, influence and buy-in.
I have also attended the following workshops at previous MeasureCamps:
* Data Storytelling
* Tag Management Beyond GTM
* CRO for Agencies & Practitioners
* Applied Machine Learning
* Google Tag Manager for Digital Marketers
* Objectives and KPIs
* Adobe Analytics advanced analysis
* Adobe Analytics advanced implementation
* Data mining and predictive analytics
* R and the rgoogleanalytics package
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Coursera and Johns Hopkins University Bloomberg School of Public Health
Data Science each module passed with distinction so far (100% for each of them)
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* Module 1: The data scientist toolbox
* Module 2: R
* Module 3: Getting and cleaning data
* Module 4: Exploratory data analysis
* Module 5: Reproducible research
* Module 6: Statistical inference
3 more modules to go plus the capstone project -
Institute of Direct Marketing, Teddington
Online Marketing
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Université Nancy 2
BA Applied Modern Languages and Business
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Activities and Societies: President of the department's student union in my last year, Created a film club as part of the English department student union
Licenses & Certifications
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Coursera - Project Management: The Basics for Success - passed with distinction (100%)
University of California, Irvine Extension
Issued -
Coursera - The Art of Negotiation - passed with distinction (100%)
University of California, Irvine Extension
Issued -
Coursera - Fundamentals of Management - passed with distinction (100%)
University of California, Irvine Extension
Issued -
Coursera - Pattern Discovery in Data Mining - passed (92.8%)
University of Illinois at Urbana-Champaign
Issued -
Coursera - Statistical Inference - passed with distinction (100%)
Johns Hopkins Bloomberg School of Public Health
Issued -
Google Analytics for Power Users
Google
Issued Expires
Languages
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German
Full professional proficiency
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English
Native or bilingual proficiency
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French
Native or bilingual proficiency
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Swedish
Limited working proficiency
Organizations
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AADF - Association des Analystes Digitaux Francophones (Society for French-speaking Digital Analysts)
Member and Benefactor
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DAMA UK
Member
-Data Management Association - UK chapter
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London German Language Meetup
Organiser
-http://www.meetup.com/german-9/ The London German Language Meetup was founded in 2002, I joined the group as a regular member a few months after moving to London in February 2007. A few months later I became assistant organiser and the organiser offered me to lead the group eventually in May 2008. The membership grew from 1,300 members to over 4,000 members under my leadership. This group has just merged with another group and I am now leading the combined group. This group meets 4 times a…
http://www.meetup.com/german-9/ The London German Language Meetup was founded in 2002, I joined the group as a regular member a few months after moving to London in February 2007. A few months later I became assistant organiser and the organiser offered me to lead the group eventually in May 2008. The membership grew from 1,300 members to over 4,000 members under my leadership. This group has just merged with another group and I am now leading the combined group. This group meets 4 times a month, the purpose of the group is to practice German together and a few members are native speakers. This group is ideal for either native speakers who are new in town or members who had once a very proficient level and lost through lack of practice. Although the level of German is fairly high, anybody can find someone to speak to at a level they are comfortable at. We regularly have over 50 members attending our events.
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Digital Analytics Association
Member
-Membership no 21383451
More activity by Alban
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Youth leads EUROPEAN VALUES in Georgia 🇬🇪🇪🇺
Youth leads EUROPEAN VALUES in Georgia 🇬🇪🇪🇺
Liked by Alban Gérôme
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Dear privacy everyone, please stop posting articles that look like you typed ‘what is the GDPR?’ Into ChatGPT. They all look the same, are long…
Dear privacy everyone, please stop posting articles that look like you typed ‘what is the GDPR?’ Into ChatGPT. They all look the same, are long…
Liked by Alban Gérôme
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