Amir Jirbandey

🎉 Reflecting on a busy month for us at Staffbase... 👇 🏆 We've been shortlisted for a B2B Marketing Award for Best Omnichannel Programme for our 'This Is Not Your '90s Intranet' campaign. It's the first time we've received this type of recognition for our campaigns. https://lnkd.in/dA3XZhU7 🚀 We landed in the Sifted 50: Germany - a ranking of the 50 German startups with the strongest revenue growth over the past 3 years! https://bit.ly/3NuRirH 📰 We're receiving more media coverage than ever... 🎯 Forbes: "4 Reasons Why It’s Getting Harder To Be A Successful Manager" mentioned our landmark study with the USC Annenberg School for Communication and Journalism https://lnkd.in/d8vXi6Z5 🎯 PRWeek: "61% of employees leave jobs due to poor internal comms" https://staffba.se/PRWeek 🎯 Die Welt: "Die Top-50 beim Umsatz – diese deutschen Unternehmen wachsen am stärksten" https://staffba.se/DieWelt 🎯 Business Punk: "Oh Gott, ich will nicht nach Berlin“ covering our journey as a start up in the former East Germany in an interview with our Founder and CEO, Martin https://lnkd.in/d5Z6gyfn 🎯 HR Brew: "Internal comms is huge for employee retention—but only if you do it well" https://staffba.se/HRBrew 🎯 manager magazin: "Warum das Chemnitzer Start-up Staffbase an die Börse will" about our IPO plans... https://lnkd.in/dHHSPxDy 🚀 Most importantly of all... we're winning great customers all over the world including another of Germany's biggest supermarkets, a major charity in Australia and we're now partnering with seven of the ten biggest automotive manufacturers. We're so excited to working with all of these new customers to achieve success together and up level the whole internal communications sector! 📈 And looking at our plans for 2025... we're just getting started. 📈 There are few things more gratifying than working with great people and then seeing them achieve success. And this team is one of the very best I've had the pleasure of working with... Thank you to my fantastic leaders Fabian Liebig, Lara Dobson, Melanie Bochmann, Athena Koutsonikolas, Dr. Juliane Kiesenbauer, Tee O., Giovanni Picone, Luke Pheasey, Jenny Köhler, Brian Tomlinson, Álvaro Andrés Carrillo and the whole Marketing & Communications team for everything you do each day to make this journey such a fun one! :) #employeecomms #internalcomms #internalcommunications #marketing #b2bmarketing #CMO

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SDRs = Calling 📞 Marketing & Rev Ops = Cadence Tools & Automations Save your org $$$s by getting your SDRs out of cadence tools and back into the #CRM focussed on dialing Leave automated outreach and multi-touch sequences to marketing, and guess what? Then you only need one cadence tool licence! I chatted to Mark Bedard who clearly lays out the path to streamlining your outbound motion #sales #salestips #bdr #sdr #outbound #calling #coldcalling

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Wasting your time on personas and accounts who can't buy or are window shopping is holding you back from hitting target... 😥 A bloated pipeline means you aren't focusing all your time and energy on in market accounts. The best way to analyse this is to go back through your pipeline to figure out: ✅ Does this account align to our ICP? ✅ Is this a persona that can buy or can significantly influence a purchase? ✅ What's the compelling reason they would buy my product right now? ✅ What impact would we have on their process if we came in now? ✅ Do I have clearly defined and meaningful next steps? If you can't answer these questions, the chances are your deal isn't real 😰

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While AI shouldn't be used alone, it can enhance marketing efforts by assisting with content creation, predictive analytics, personalised experiences, customer service through chatbots, and ad optimisation. 📞 01325 270646 📧 [email protected] 🌍 www.truthdigital.co.uk #branding #contentmarketing #digital #digitalmarketing #digitalmarketingagency

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Running ABM campaigns? Need to track target accounts? You should check out Journeys by InfiniGrow - now on product hunt. A free Chrome extension that's going to transform how you understand and respond to your customer touchpoints. Journeys gives you a complete view of how your most valued accounts are engaging across all your marketing and sales channels - right inside your CRM. And if you are already checking Journeys out why not share the love? Every upvote, comment, and share helps us get this free addon into more hands. #ProductHunt #CustomerJourney #B2BMarketing #SalesEnablement #RevOps

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A new category is emerging... Revenue Orchestration Platforms. If you want to know more about them, Salesloft created this great guide 'The Blueprint for Revenue Orchestration.' Worth the read: https://lnkd.in/en7GXynp

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One of the benefits of modernising your B2B Sales team is the ability to use tools like this from Databox I've created a group of almost 300 businesses with B2B sales teams in our ideal sized client of up to 200 employees and a turnover of £10M If you'd like more insight into the 20 benchmarks I've created, let me know and I can send you the link. If you've got HubSpot you can plug your own data in and compare with almost 300 other businesses in your sector. If you've not got HubSpot - think about getting it. This chart is showing the range and median of the number of new customers B2B sales teams are winning each month How does it make you feel?

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That's right, I'm back at eTail™ Connect in St Albans for the next 2 days! Joined by Chris Liversidge and Fabrizio Pierri to discuss Cookieless attribution, optimisation for lower CPAs & higher ROAS and all things performance marketing 🙌 Should be a brilliant couple of days, if you fancy a chat, come overall and say hi, or drop me a message 👍 #attribution #cookieless #cpa #roas #roi #etailautumnconnect

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Excited to share my latest insights on smarter sales strategies.

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A CS Leader we spoke to recently did an amazing job in summarising the critical foundations an #AccountManager or #CustomerSuccessManger needs to grow their accounts and portfolio... Let's start with the goal in mind - what puts you in position to grow an existing B2B Software account? 🟢 Relationship with the right stakeholders 🟢 Clarity on their goals and pain points 🟢 Realised value / tangible ROI 🟢 Positive user experience 🟢 Shared understanding of future value / roadmap alignment ... etc. For an #AM or #CSM to get there can be challenging in practice - there is an art and timing to it that comes with experience. And the pressure of a SaaS business usually adds extra complexity and distortion - so great account owners stick to the basics and get it done through a mix of great timing and well laid foundations: 1. #Relationship 2. Sh*t is not on Fire 🔥 3. #CustomerEducation 4. #Optimization Going into detail on these would be another post, but two quick points - if the account is on fire, do not pass go. And optimization is about optimizing for value - the key to growth. 🔑 The key ingredients... work + timing. 🔴 Bad Example: An Account Manger pivots their attention to a somewhat neglected account with potential, currently on fiiiiire 🔥. After performing internal heroics the #AM, under significant pressure to meet target, pitches the current stakeholder a new product similar companies are buying. After some brief informal discussion in the client org, the idea is 'put on the back burner'. Now, not only is the AM struggling to target, but they have more internal inertia to overcome next time and it will be harder to gain further understanding. 🟢 Great Example: After their account saving heroics an #AM assesses where they are at, now they are out of the woods. Identifying usage and educational gaps, establishing a relationship of trust with multiple people, optimising and building a case for value. Not only working to the clients timetable, but looking for levers to create urgency and establish shorter timelines that align with the client and value. Striking at the right time, with a much clearer understanding of the client's needs and a watertight business case. 💡 Experienced #CSMs and #AMs always take a step back to assess where they are with an account according to these foundations. The great ones can become as important to a client as the product and sustain growth even when there are issues. & Happy Thanksgiving to all 🙏

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Where do you prioritise your marketing budget - short term paid campaigns or long term brand building activities? 💪 Maybe you’re already a protégé of Mark Ritson’s data backed musings in this article and are already reaping the benefits of an integrated marketing strategy with brand at its heart. 🫣 Maybe you’re flaying around in ad learning, audience targeting vagaries, algorithm unknowns and hoping tomorrow’s conversions will be better. It’s not a 2-minute read but it’ll definitely be a thought provoking one - particularly if you’re in the latter camp. Thanks Marketing Association for sharing in your latest newsletter.

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How much do you really know about your customers? 🧠 If you want to get the most out of any marketing activity, understanding what drives our day to day decision making is key. Here are some of our favourites, where we've seen real impact in revenue and growth! 🪄 How urgency can trigger action 🪄 How reviews can instigate rapid growth 🪄 How referrals make people feel differently about your brand We partner with top brands, having delivered over 400 projects worldwide where these principles are just the tip of the iceberg. How can you use these in your next campaign?

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What does it take to drive revenue while leading with empathy? I sat down with Alexandra (Alex) Gold, Customer Success Leader at GoCardless to find out and below are the key takeaways from our conversation. 👇 👉 Customer Success isn’t just about reducing churn—it’s a growth engine. The strong relationships CSMs build enable them to identify upsell and cross-sell opportunities organically, focusing on addressing customer needs rather than simply selling. 👉 Align Customer Success with customer outcomes. When you help customers achieve their goals, expansion conversations happen naturally—it's about delivering ongoing value, not pushing new products. 👉 Hiring for CS is about finding balance. Candidates need both soft skills, like empathy and communication, and the technical skills to solve complex problems. Focus on current team gaps—for instance, prioritizing technical skills if you’re already strong in commercial expertise. Above all, look for a coachable mindset, a hunger to learn, and cross-team collaboration. 👉 Keep your team motivated with transparency and a focus on control. By openly communicating changes, you build trust and keep everyone aligned. Last but not least Alex shared an unconventional tip: Build open, personal relationships with your team—sharing life updates and encouraging them to do the same. It builds trust and deepens connections, humanizing leadership rather than diminishing respect. For more tips, you can find the full interview below 👇 #SuccessmadeSimple #leadership #RevenueGrowth

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Overwhelmed with the thought of handling influencer contracts and payments? Here's what you need to know ⬇️ #InfluencerMarketing

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The winners of the AM & CS award at The Elites are hosting a webinar today 📣 Struggling to meet your KPIs? Want to learn from 2 of the best? Join us at 12pm today for a Retention Seekers masterclass with Jessica Roberts and Alice Bedford 🔥 🤝 Proactive Customer Engagement: Discover how to anticipate client needs and build stronger relationships to drive satisfaction and retention. 📈 Data-Driven Strategies: Leverage data analytics to identify trends, measure success, and make informed decisions that align with your KPIs. 🗣️ Effective Communication: Master the art of clear, consistent, and impactful communication to ensure alignment and transparency with your clients and team. Sign up here… https://lnkd.in/eTvhJy5T Comment 🧡 if you’ll be attending! #KPIs #CustomerEngagement #Event #Webinar #AccountManagement #CustomerSuccess #Tech #Sales #Targets

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Maximise your marketing campaigns with Rocket Content's expertise in repurposing in-depth guides into compelling, shorter content that drives engagement and conversions through automation platforms. Start optimising your emails at https://ow.ly/hup550Qxfuv. #EmailMarketing #ContentRepurposing #MarketingAutomation

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Maximise your marketing campaigns with Rocket Content's expertise in repurposing in-depth guides into compelling, shorter content that drives engagement and conversions through automation platforms. Start optimising your emails at https://ow.ly/hup550Qxfuv. #EmailMarketing #ContentRepurposing #MarketingAutomation

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The top decile enterprise sales leaders I’ve met enable their reps with one thing in particular, that the bottom 90% neglect. Across the several hundred revenue, sales, and value leaders I’ve spoken to as we’ve built Minoa, there’s a recognition that proving value and ROI is tough. Now, hand that responsibility over to a rep too busy dealing with admin, and you’ve got yourself a recipe for miscommunication and lack of customer buy-in. We get this question all the time - “how do I get reps to adopt our value selling initiative”? This frames it as an issue related to rep discipline, when the problem has nothing to do with this. It’s not that reps don’t see the point - they just don’t know how to navigate communicating the quantitative impact of your product’s value. The very best sales leaders empower their reps with clear frameworks of how quantitative impact (be it for revenue, cost, time etc.) maps to value drivers and use cases. Proving value can be hard, but having the power to communicate and match product value to measurable business outcomes in a long and complex sales cycle cuts through the noise. At Minoa, we help set up the value frameworks, calculations, and guardrails that give every single rep the ability, and more importantly the confidence, to use data and quantitative impact to sell on value.

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What your first 2 weeks as Marketing Director should look like 👇 Day 1 - Meet new people Day 2 - Meet new people Day 3 - Meet new people Day 4 - Meet new people Day 5 - Ok, you get the picture... Of course, I'm exaggerating slightly, but in my view the single most important thing you can do is meet as many of your new colleagues as possible 👋 Whether that be your direct reports, wider marketing function, or other channels. So far I've had 40+ intro chats and I'm not done just yet 🤜 🤛 The likelihood of you delivering anything measurable in the first few weeks is slim to none, so it's the perfect opportunity to make the most of your diary before things start to really ramp up. Time for week 3! 🚀 #newjob #newstarter #marketing

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